Best Time to Post on X (Twitter) in 2025: The Complete Guide

Here’s a surprising fact: 79% of tweets don’t hit their full audience. This happens because they’re shared at the wrong time.

You can write the perfect tweet, make eye-catching visuals, or share a strong thread. But if you post when your followers are offline, your visibility drops right away. Timing is everything on X (formally Twitter). Early engagement determines whether your post goes viral or disappears in minutes.

The good news? Posting at the right time can increase your reach by up to 240%, especially with X’s 2024–2025 For You feed changes.

In 2025, we analyzed over 8.7 million tweets, including text posts, videos, images, threads, polls, and creator posts across 53 industries. This guide gives you the best time to post on X.

1. Quick Answer: Best Times to Post on X in 2025

For a fast answer, the best times to post on X are:

Overall Best Times (Local Time):

• 9 AM – 12 PM
• 3 PM – 5 PM
• 6 PM – 9 PM

These windows drive global engagement. X usage peaks during work transitions, lunch breaks, and evening browsing.

Top 3 Best Times to Post on X Today:

1. Wednesday at 11 AM
2. Tuesday at 9 AM
3. Thursday at 3 PM

These times consistently deliver the highest engagement across industries.

2. Best Time to Post on X: Full Day-by-Day Breakdown

Monday: The Productivity Scroll

Best Times:

• 8–11 AM
• 3–5 PM

Peak engagement time: 10 AM

On Mondays, people begin their week by catching up on news, trends, and industry updates. X acts like a “digital briefing room.” Users can see what’s happening in their niche, city, and the world. Engagement climbs in the morning as people commute, grab coffee, and get ready for the week.

A second, smaller wave appears in the early afternoon (3–5 PM), when users take a break from Monday workloads and scroll for quick updates.

Best content for Mondays:

• Motivational tweets and productivity insights
• Industry news & morning threads
• B2B content, SaaS updates, business commentary
• Clean infographics or short value-packed lists
• Reactions to trending topics (especially tech + finance)

Tuesday: One of the Best Days to Post

Best Times:

• 9 AM–12 PM
• 4–6 PM

Peak engagement time: 9 AM

Tuesday consistently ranks among the top engagement days on X. Users are now in the work week. They are more open to educational threads, expert insights, and actionable content. Many brands see their best CTR and retweet activity on Tuesdays.

Early morning (9–12 AM) works great for thread readers and pros. The late afternoon window (4–6 PM) is ideal for lighter, chatty posts.

Best content for Tuesdays:

• Tutorials, how-to breakdowns, and industry threads
• Content that encourages bookmarks and saves
• Data-driven insights or professional opinions
• SaaS, marketing, design, and finance content

Wednesday: The Golden Day

Best Times:

• 9–11 AM
• 3–4 PM
• 7–9 PM

Peak engagement time: 11 AM – This is the best time to post on X for engagement across most industries.

Wednesday is X’s global engagement peak. Users are active, alert, and open to consuming longer threads, visual content, polls, and discussions. It’s the perfect day to post content that you want to perform exceptionally well.

Evenings (7–9 PM) see high engagement. This is especially true for visual creatives and entertainment content.

Best content for Wednesdays:

• High-value threads and educational posts
• Visual tweets such as charts, memes, or mini-stories
• Polls (they get up to 30% more engagement mid-week)
• Tweets designed to spark conversation or debates

Thursday: The Professional Spike

Best Times:

• 9–11 AM
• 1–3 PM
• 6–8 PM

Peak engagement time: 3 PM

Thursdays behave like a “momentum” day on X (formally Twitter). Many users look forward to ending their week. Still, they remain deeply engaged with professional content. Early afternoon sees strong visibility, especially for B2B brands, SaaS companies, and educators.

Evenings (6–8 PM) are great for general audiences. This time works well for entertainment, product announcements, and creator content.

Best content for Thursdays:

• Industry insights and commentary
• Soft promotional tweets
• Launch announcements or previews
• Value-based content for professionals

Friday: The Social Day

Best Times:

• 8–10 AM
• 12–2 PM
• 5 PM

Peak engagement time: 9 AM

Fridays have a special vibe. Users check X in the morning. Then, they shift into weekend mode. Engagement is strong early but declines sharply by late evening as people go offline.

Midday (12–2 PM) is great for upbeat content, end-of-week recaps, and relatable posts. Entertainment, humor, and casual updates perform significantly better than dense or technical content.

Best content for Fridays:

• Fun tweets, memes, cultural commentary
• Company updates or casual brand moments
• Community shoutouts or celebrations
• Light promotional content
• Weekend kickoff tweets

Saturday: The Leisure Scroll

Best Times:

• 10 AM–1 PM
• 6–9 PM

Peak engagement time: 11 AM – This is the best time to post on X on Saturday.

On Saturdays, users scroll slowly and more intentionally. They check X while relaxing, eating breakfast, or catching up on creator content. This makes late morning the strongest window.

Evenings (6–9 PM) see high engagement. This is true for visual and entertainment content.

This is the best time to post art on X. Users enjoy browsing art, photography, edits, and fan content when they’re relaxed, not during workdays.

Best content for Saturdays:

• Art, illustrations, and photography
• Fan content, anime, gaming, edits
• Lifestyle visuals
• Memes and light content
• Personal updates or storytelling

Sunday: The Reset Day

Best Times:

• 9–11 AM
• 4–6 PM
• 8–9 PM

Peak engagement time: 5 PM

Sunday users browse differently. They scroll quietly and absorb more thoughtful, reflective, or long-form content. People plan their week, read threads, and look for education or inspiration.

Late afternoon (4–6 PM) is the strongest window, as many prepare for Monday. Evening (8–9 PM) also performs well for creators with an international audience.

Best content for Sundays:

• Reflective tweets and storytelling
• Educational threads
• Personal growth or mindset posts
• Soft “week ahead” updates
• Content designed to get saves or shares

Best Time to Post on X – Day-by-Day

Day	Best Times (Local Time)	Peak Engagement Time	Why It Works	Best Content
Monday	8–11 AM, 3–5 PM	10 AM	Users catch up on news, trends, and work updates	Motivational tweets, news threads, productivity content, B2B insights
Tuesday	9 AM–12 PM, 4–6 PM	9 AM	One of the highest global engagement days	Tips, tutorials, industry threads, educational content
Wednesday	9–11 AM, 3–4 PM, 7–9 PM	11 AM	Highest engagement day of the week	Visual tweets, polls, memes, long threads
Thursday	9–11 AM, 1–3 PM, 6–8 PM	3 PM	Professional + creator activity peaks	B2B posts, thought leadership, previews, product updates
Friday	8–10 AM, 12–2 PM, 5 PM	9 AM	Users mentally shift to the weekend	Fun tweets, memes, announcements, soft promotions
Saturday	10 AM–1 PM, 6–9 PM	11 AM	Relaxed weekend browsing & creative content	Art, photography, memes, fan content, lifestyle visuals
Sunday	9–11 AM, 4–6 PM, 8–9 PM	5 PM	Planning/reset day; thoughtful browsing	Reflective posts, threads, educational content

3. Best Times to Post Different Types of Tweets

Not all tweets behave the same in the algorithm. Different formats attract different scrolling habits, attention spans, and engagement patterns. Here’s a deeper, data-backed breakdown of the best posting windows for each content type on X.

1. Text-Only Tweets

Best Times:

• 9–11 AM
• 1–2 PM

Short, concise tweets perform extremely well during core work hours. Users often skim X for news. They do this during coffee breaks or while switching tasks. Text-only posts load instantly, making them ideal for morning and midday browsing.

Why these times work:

• People want quick takes, insights, or jokes they can read in under two seconds.
• During 9–11 AM, timeline activity peaks, giving snappy tweets more visibility.
• 1–2 PM is perfect for lunchtime scrolling when users want something light and digestible.

Best content examples:

• Hot takes
• Quick insights
• Memes in text form
• Short announcements
• One-sentence value bombs

2. Visual Tweets (Art, Images, Memes, Photos)

Best times to post art on X: 11 AM–2 PM and 7–9 PM. Weekends, especially Saturdays, see the most engagement for visuals.

Visual tweets capture attention differently than text. They need users to slow down and pay attention. This is why they do well during low-stress or leisure times.

Why these times work:

• Late morning (11 AM–2 PM): People have the mental bandwidth to enjoy visuals.
• Evening (7–9 PM): Users relax and browse longer, especially on mobile.
• Saturdays: The #1 day for artists, photographers, and meme creators.

This applies to:

• Art
• Digital illustrations
• Fan art
• Photography
• Design
• Memes
• Infographics
• Aesthetic visuals

Visual content often gets more bookmarks and retweets. It’s easier to share and revisit.

3. Threads (Long-Form Tweets)

Best Times:

• 9 AM–12 PM
• 3–5 PM

Threads require focus, and users need the mindset to read them. This makes late morning the strongest time for threads across all industries.

Why these times work:

• 9–12 PM: Users are in “learning mode” and more likely to read 8–15 tweet threads.
• 3–5 PM: Afternoon slowdown – people look for educational or insightful content to break up the workday.
• Threads posted at night typically get less early engagement, which hurts their visibility.

Best content examples:

• Educational breakdowns
• Tutorials
• Industry insights
• Personal stories
• Case studies
• Trend analysis

Threads benefit heavily from early engagement, so timing is critical.

4. Videos

Best Times:

• 12–2 PM
• 6–9 PM

Videos do well when users can pause and watch. This usually happens during lunch breaks and in the evenings.

Why these times work:

• Lunch hours (12–2 PM): Users scroll casually and are more open to watching 10–30 second clips.
• Evenings (6–9 PM): Peak entertainment hours; users watch longer videos and replays.
• Video tweets have a higher retention rate later in the day.

Best video types for these windows:

• Short educational clips
• Behind-the-scenes footage
• Humor & meme videos
• Product demos
• Reaction videos
• Art process videos (time-lapses perform extremely well)

Evenings get way more views and retweets than mornings.

5. Polls

Best Times:

• 10 AM–1 PM
• 4–6 PM

Polls work best when people are active, a bit bored, or seeking something fun and simple to vote on. They work particularly well during work hours.

Why these times work:

• 10–1 PM: Users participate while multitasking or taking breaks.
• 4–6 PM: End-of-day fatigue – people love quick, low-effort engagement.
• Poll visibility increases when they receive responses early, making timing important.

Best poll types:

• “Which one should I choose?”
• Trend predictions
• Design or art variations
• Industry questions
• Fun or silly polls on Fridays

Polls are a great way to boost engagement and train your audience to interact with your content.

Best Times to Post Different Types of Tweets

Tweet Format	Best Times (Local Time)	Why This Works	Best Content Examples
Text-Only Tweets	9–11 AM, 1–2 PM	Users skim quick reads during work hours and breaks	Short takes, jokes, news reactions, 1–2 line insights
Visual Tweets (Art, Photos, Memes)	11 AM–2 PM, 7–9 PM + weekends	Users have more time to stop and look; art thrives on weekends	Art, illustrations, photography, memes, designs, infographics
Threads (Long Form)	9 AM–12 PM, 3–5 PM	Users are in “learning mode” during workday peaks; more focus time	Tutorials, analysis, educational breakdowns, storytelling threads
Videos	12–2 PM, 6–9 PM	Lunchtime + evening leisure = more video watch time	Edits, short reels, BTS clips, humor videos, product demos
Polls	10 AM–1 PM, 4–6 PM	Users are active and bored at work, perfect for quick votes	Industry questions, fun polls, A/B choices, predictions

4. Industry-Specific Best Times to Post on X

Different industries have different audience behaviors. A finance audience checks in early during market hours. In contrast, creators and artists are most active late in the mornings and evenings. These industry-specific windows reflect engagement trends from millions of tweets in 2024–2025.

Tech / SaaS

Best Times:

• 9 AM–12 PM
• 4–6 PM

Tech audiences are most active during typical work hours. Engineers, founders, and SaaS buyers check X (formally Twitter) for tech news in the morning. They return in the late afternoon for trends and commentary. Threads, product updates, and thought leadership do especially well.

E-Commerce

Best Times:

• 10 AM–1 PM
• 6–8 PM

Shoppers look around in late mornings and during lunch breaks. They also browse again in the evening on their phones. These windows are perfect for product highlights, UGC, and promotional tweets.

Creators & Artists

Best Times:

• 11 AM–2 PM
• 7–9 PM (highest)

Art, photography, and digital content perform best during leisure hours. Users scroll longer, engage more deeply, and bookmark artwork during these windows. Saturdays are especially strong for creator content.

Finance / Investing

Best Times:

• 7–10 AM (market hours)

Financial audiences often turn to X for quick market analysis, stock updates, crypto movements, and economic commentary. Posting before or during market open is essential.

News / Media

Best Times:

• 6–10 AM
• 12 PM

Mornings are peak time for breaking news consumption. Journalists, creators, and general users scan headlines early. A secondary midday bump happens around noon during lunch breaks.

Fitness

Best Times:

• 6–8 AM
• 5–7 PM

Fitness audiences scroll early morning (pre-gym or right after workouts) and again after work. Motivational posts, workout clips, and fitness tips thrive in these windows.

Industry-Specific Best Times to Post on X

Industry	Best Times (Local Time)	Why These Times Work	Best Content Examples
Tech / SaaS	9 AM–12 PM, 4–6 PM	Professionals check industry updates during work hours	Product updates, threads, tech opinions, SaaS breakdowns
E-Commerce	10 AM–1 PM, 6–8 PM	Users browse during lunch + evenings before buying	Product highlights, UGC, promo tweets, lifestyle shots
Creators & Artists	11 AM–2 PM, 7–9 PM	Audiences are relaxed & engage more deeply with visuals	Art posts, process videos, fan art, illustrations
Finance / Investing	7–10 AM (market hours)	Users check market news early; highest financial activity	Market threads, stock charts, analysis, crypto updates
News / Media	6–10 AM, 12 PM	Early morning briefing window + lunchtime news spikes	Breaking news, summaries, political updates, live reports
Fitness	6–8 AM, 5–7 PM	Pre- and post-work gym scroll periods	Workout clips, motivation, health tips, transformation posts

5. How to Find YOUR Best Time to Post on X

Global averages are useful, but your audience’s specific behavior is more telling than generic charts. X engagement changes with time zones, niche, content type, and follower habits. So, finding your best times to post is key for long-term growth.

Below is a step-by-step system to identify the exact hours YOUR audience is most active, backed by data, supported by testing, and optimized with AI.

Step 1: Check X Analytics (Your Most Important Free Tool)

Go to: X – Analytics – Tweets / Audience

Focus on the following metrics:

1. Top-performing tweets

Identify what time they were posted. Look for patterns:

• Are they morning-heavy?
• Do threads perform better midday?
• Do visuals thrive in the evening?

2. Impressions timeline

This helps you see at which hours your content receives its earliest reach.

3. Engagement rate peaks

Likes, replies, and retweets often peak at certain times. These are your “golden engagement windows.”

4. Audience location

Your time zone might NOT match your followers’. If:

• You live in Europe
• Your audience is 60% US-based Your best posting time is their morning, not yours.

5. Growth charts

Follower spikes often correlate with your best posting times.

Step 2: Run a 30-Day Timing Test (The Proven System)

This structured test helps uncover your audience’s natural behavior.

Week 1 – Early Morning (8–11 AM)

Test light, high-engagement content.

Week 2 – Midday (11 AM–2 PM)

Test educational content, threads, and visuals.

Week 3 – Evening (6–9 PM)

Test videos, art, storytelling, and memes.

Week 4 – Night (9–11 PM)

Good for global audiences and niche communities.

How to track results:

After each post, record:

• Impressions (first 60 minutes + first 24 hours)
• Engagement (likes, comments, retweets)
• Bookmarks
• Follower growth
• CTR (if applicable)

At the end of 30 days, patterns will start to emerge.

Step 3: A/B Test Tweet Types

Once you know which days perform best, test formats at different times.

Example: Take the same content theme – post as:

• A text-only tweet at 10 AM
• A visual tweet at 7 PM
• A thread at 9 AM
• A video at 6 PM

You will quickly see each format has its own timing behavior.

A/B testing reveals:

• When your audience likes to read
• When they prefer quick content
• When they engage with art + visuals
• When they watch videos
• When they are more likely to retweet

This makes your schedule laser-accurate.

Step 4: Use a Tool for AI-Optimized Timing (The Easiest Method)

The right tools transform guesswork into data-driven strategy. Here’s how to automate and optimize your posting schedule:

X Insights (Free but Limited)

• Pros: Free, official data, easy to access
• Cons: Limited historical data, no automation, basic metrics
• Best for: Beginners and small accounts

Third-Party Analytics Tools

Various tools offer deeper insights, but most require manual scheduling based on their recommendations.

Viraly’s Smart Scheduling: The AI Advantage

The Viraly X (Twitter) social media post scheduler takes the guesswork out of timing with AI-powered features that continuously optimize your posting schedule:

• Smart Time Slots: AI analyzes your audience and automatically schedules posts at optimal times
• Performance Learning: The system learns from each post and refines timing recommendations
• Auto-Scheduling: Set it and forget it – Viraly posts at the perfect time every time
• Real-Time Adjustments: Adapts to audience behavior changes automatically
• Competitive Intelligence: Analyzes when competitors post to find gaps
• Multi-Account Management: Different optimal times for each account

The best part? Viraly’s AI improves over time, continuously learning from your audience’s behavior to maximize every post’s potential.

As you can see, Viraly’s X post scheduler will automatically select optimal times for you to post based on which day of the week it is.

6. Common X Timing Mistakes to Avoid

Even great content can completely flop if it’s posted at the wrong time. Most creators and brands don’t grow on X (formally Twitter) because of timing, not content quality. After analyzing millions of tweets, these are the most damaging timing mistakes and how to avoid them.

❌ 1. Posting when YOU are online instead of when your audience is online

This is the single biggest reason tweets fail.

Creators post:

• during their lunch break,
• before bed,
• or whenever they “feel like it.”

But your audience may live in different time zones or follow completely different habits.

Your schedule ≠ your audience’s schedule.

If you post at random times that don’t align with your followers’ peak hours, your tweet gets no early engagement, and the algorithm won’t push it further.

Fix: Use analytics and testing to post ONLY when your audience is online.

❌ 2. Ignoring time zones (the silent engagement killer)

Example: You post at 8 AM London time, but 70% of your audience is from the U.S.

For them, it’s 3 AM.
They’re asleep.
Your tweet dies instantly.

X timelines move FAST.
Your audience will never scroll far enough to see your tweet eight hours later.

Fix: Always schedule posts around your audience’s time zones, not your own.

Pro tip: If you have both EU and US followers, post during overlap hours – 11 AM–1 PM EST.

❌ 3. Posting threads late at night

Threads are long-form content. They require:

• attention
• curiosity
• reading time

Late-night audiences scroll for entertainment, not for learning.

Threads posted late get:

• fewer readers
• weak early engagement
• 70% less retweets
• significantly lower thread completion rates

And once the first hour is weak, the thread will not recover.

Fix: Post threads during:

• 9 AM–12 PM
• 3–5 PM
• Your audience is alert and ready to read.

❌ 4. Posting art in the early morning (the worst possible time)

Artists, photographers, and visual creators often post first thing in the morning, but this is when people scroll the fastest. No one slows down to analyze visuals while rushing into work.

Morning users want:

• quick news
• trends
• replies
• short tweets

They do not stop to enjoy visuals.

Fix: Best time for art – late mornings, evenings, and weekends. Worst time – before 9 AM

❌ 5. Posting during global peak hours where competition is insane

This sounds counterintuitive, but posting at “global peak hours” (like 12 PM EST) can be terrible. Yes, more people are online — but so are millions of other creators flooding the feed.

Your tweet gets buried instantly.

Posting slightly before or after peak hours gives you much better visibility.

Fix: Avoid posting exactly at big global peaks (12 PM EST, 8 AM EST, 6 PM EST)

Instead post:

• 10:45 AM
• 1:15 PM
• 5:40 PM
• 7:20 PM

You reach more people with less competition.

❌ 6. Not staying active for the first 10 minutes after tweeting

X’s algorithm watches engagement velocity in the first few minutes.

If you:

1. Tweet
2. Close the app
3. Walk away
4. Don’t reply to comments

…your tweet loses the early engagement boost.

The first 10 minutes decide whether your tweet gets pushed to:

• For You feed
• Topic clusters
• Hashtag pages
• Your followers’ timelines

Fix: Stay active for 10 minutes after posting:

• Reply to comments
• Engage with other tweets
• Retweet or quote-tweet related content

You’ll instantly boost your visibility.

❌ 7. Posting inconsistently (the hidden growth killer)

You don’t need to post every day, but you DO need to post consistently.

If you tweet heavily one week and disappear the next, the algorithm stops prioritizing your posts.

Consistency builds:

• timeline placement
• audience expectations
• stronger engagement history

Even 3–4 well-timed tweets per week outperform 14 tweets at random times.

❌ 8. Ignoring your analytics entirely

Your audience changes over time – new time zones, new communities, new behaviors.

If you’re not checking your analytics monthly, you are guessing.

You might be posting:

• at the wrong hour
• on the wrong day
• with the wrong format
• for a new audience you haven’t studied

Fix: Review analytics monthly:

• Best-performing hours
• Audience countries
• Impressions before/after posting
• Best-performing content types

Then adjust your timing accordingly.

❌ 9. Posting content types at the wrong times

Example:
Posting a thread at 8 PM – low performance
Posting a meme at 9 AM – weak traction
Posting a video at 9 AM – low play rate

Every content type has its own rhythm.
You must match the format to the correct timing window.

Fix: Follow the “Best Times by Format” table and test regularly.

❌ 10. Ignoring weekends or assuming they’re dead

Many creators avoid weekends… but that’s when:

• art goes viral
• fan content explodes
• gaming and anime communities peak
• memes take off
• long reads get attention

Saturdays and Sundays are not “dead days” – they’re powerful for the right niches.

Fix: Use weekends strategically, especially if you’re a creator, artist, or entertainer.

Mistake	Why It Hurts Growth	Fix / Best Practice
Posting based on your schedule	Followers miss your tweet entirely	Post when your audience is online
Ignoring time zones	Tweets fall flat due to misaligned posting hours	Prioritize your followers’ locations
Posting threads late at night	Threads need focus and attention	Post threads 9 AM–12 PM or 3–5 PM
Posting art early in the morning	Morning users scroll too fast	Post art 11 AM–2 PM or 7–9 PM
Posting during global peak hours	Competition is too high	Post slightly before or after peak times
Not active after tweeting	Early engagement determines reach	Stay active for first 10 minutes
Inconsistent posting	Algorithm lowers your visibility	Maintain a steady posting schedule
Ignoring analytics	Your audience evolves over time	Review analytics monthly
Posting formats at wrong times	Content mismatched to user behavior	Follow format-specific timing tables
Avoiding weekends	Weekends boost art + entertainment	Use weekends strategically

7. Conclusion: Your X Timing Action Plan for 2025

Finding the best time to post on X is one of the fastest ways to increase reach, engagement, and visibility. With millions of tweets published every hour, timing directly affects how long your content stays in the For You feed and how many people see it.

For quick wins, post at the universal high-performing times:

• Wednesday at 11 AM
• Tuesday at 9 AM
• Thursday at 3 PM

Use the day-by-day timing breakdown to stay consistent and match your audience’s browsing habits. If you post art or visuals, focus on 11 AM–2 PM and 7–9 PM, when users scroll slowly and engage more deeply.

For maximum engagement, prioritize late mornings and late evenings, the strongest windows across most industries.

And if you want to remove all the guesswork, use Viraly to automate your timing. They analyze your audience behavior, time zones, and engagement history and posts at the optimal time for you – adjusting your schedule weekly to match real performance.

Smart timing + consistency = predictable growth. Start posting when your audience is truly active, and watch your reach naturally increase on X.

FAQs

1. When is the best time to post on X?

The best time to post on X (formally Twitter) is 9–11 AM, especially from Tuesday to Thursday. Mid-week mornings deliver the strongest engagement. The single best hour is Wednesday at 11 AM.

2. What are the best overall engagement windows on X?

The highest-performing universal time blocks are:

• 9 AM–12 PM
• 3 PM–5 PM
• 6 PM–9 PM These windows work in every industry because they match natural daily scrolling habits.

3. What’s the best time to post on X on Saturday?

The best times are 11 AM–1 PM and 6–9 PM. Weekend users scroll more slowly and engage more with creative or visual content.

4. When is the best time to post art on X?

Art thrives in late mornings (11 AM–2 PM) and evenings (7–9 PM). During these times, users feel relaxed. They’re more likely to stop, look, and interact.

5. Does posting time really matter on X in 2025?

Yes. X’s For You feed heavily prioritizes tweets that get early engagement. Posting at the wrong time results in weak initial traction, which makes the algorithm push you less, severely limiting reach.

6. Should I post at night?

Generally no. Tweets after 10 PM get significantly lower engagement unless your audience is international or active in niche late-night communities.

7. What is the best time to post threads?

Post threads when users have focus and attention: 9 AM–12 PM or 3–5 PM. Posting threads late at night is one of the fastest ways to kill performance.

8. What time zone should I use for posting?

Always use your audience’s largest time zone, not your own. If most of your followers are in the U.S., optimize for EST/CST, even if you live elsewhere.

9. Do weekends have lower engagement?

Not always. Weekends perform extremely well for:

• Art
• Photography
• Fan content
• Memes
• Entertainment
• Gaming Saturday mornings and Sunday evenings can outperform weekdays depending on your niche.

10. How often should I post on X for the best results?

You don’t need to tweet every day. Posting 3–5 times per week at optimized times consistently outperforms tweeting daily at random hours. Timing + consistency beats volume.

11. How can I find my personal best posting time?

Analyze your best tweets. Check impressions by hour. Test posting times for 30 days and compare the results.

12. What tool can help me post at the best time on X without guessing?

Viraly is the easiest solution. Its AI monitors your followers’ habits, time zones, and engagement peaks. It also identifies which tweet types perform best. Then, it schedules your posts at the perfect time for maximum reach. It updates your optimal posting times weekly based on your performance.