Professional LinkedIn Analytics for Company Pages
Track 27+ LinkedIn metrics, analyze follower demographics across multiple dimensions, and export comprehensive reports. The most advanced LinkedIn analytics tool for B2B marketers and agencies.
LinkedIn Company Analytics
LinkedIn Post Performance Analytics
Track every LinkedIn post with 7 key metrics. Sort, filter, and export your data for deeper insights.
Post Performance
| Date | Impressions | Reach | Engagement | Clicks | Likes | Comments | Shares |
|---|---|---|---|---|---|---|---|
| Nov 28 | 12,456 | 8,934 | 7.2% | 892 | 234 | 67 | 45 |
| Nov 27 | 11,234 | 7,823 | 6.8% | 756 | 198 | 54 | 38 |
| Nov 26 | 13,567 | 9,456 | 8.1% | 923 | 267 | 78 | 52 |
| Nov 25 | 10,234 | 7,234 | 6.3% | 645 | 176 | 43 | 31 |
| Nov 24 | 14,678 | 10,234 | 9.2% | 1,045 | 312 | 89 | 67 |
Professional LinkedIn Analytics Features
Everything you need to track, analyze, and optimize your LinkedIn Company Page performance
Post Performance Metrics
Track impressions, reach, engagement, clicks, likes, comments, and shares for all your posts
Follower Demographics
Analyze followers by industry, company size, job function, seniority, geography, and association type
Page View Analytics
Monitor page views across Overview, Careers, Life At, and Jobs sections with desktop/mobile breakdowns
Custom Button Clicks
Track custom button clicks separately for desktop and mobile devices
Organic vs Paid Followers
Track follower gains separately for organic and paid growth with time range analysis
CSV Export
Export all LinkedIn analytics data with customizable columns and date ranges
See LinkedIn Analytics in Action
Interactive dashboards and detailed insights for data-driven LinkedIn marketing
Follower Demographics
By Industry
By Seniority
Page Section Performance
Overview Page
+12%Careers Page
+23%Life At Page
+8%Jobs Page
+18%Everything About LinkedIn Analytics Tools
Master LinkedIn analytics with our comprehensive guide
Why Viraly is the Best LinkedIn Analytics Tool
Finding the right LinkedIn analytics tool is essential for B2B success. Viraly stands out as the premier LinkedIn profile analytics tool by tracking 27+ metrics across Company Pages, including unique insights like organic vs paid follower growth, CTA button performance, and comprehensive demographic breakdowns across multiple dimensions that analytics tools for LinkedIn typically miss.
Our platform goes beyond basic metrics, providing granular insights into distinct page sections (Overview, Careers, Life At, Jobs, and overall performance). With desktop vs mobile tracking, industry-leading CSV export capabilities, and API synchronization with daily updates, Viraly delivers the professional-grade analytics needed for LinkedIn marketing success.
Complete LinkedIn Analytics Features
- 27+ Company Page Metrics: Track page views, follower growth, engagement rates, and custom button clicks
- Demographic Analysis: Analyze followers by industry, company size, job function, seniority, location, and association type
- 5 Page Section Analytics: Monitor Overview, Careers, Life At, Jobs pages separately with desktop/mobile breakdowns
- Post Performance Tracking: Impressions, reach, engagement rate, clicks, likes, comments, shares for each post
- Advanced Export Options: CSV export with customizable columns, date ranges, and metric selection
How to Track LinkedIn Analytics Effectively
Learning how to track LinkedIn analytics properly transforms your B2B marketing strategy. Start by connecting your LinkedIn Company Page to Viraly through secure OAuth authentication. Once connected, you'll access comprehensive metrics that go far beyond LinkedIn's native Campaign Manager analytics.
Focus on key performance indicators: page views indicate visibility, follower demographics reveal audience quality, and engagement rates show content effectiveness. Our best LinkedIn analytics tools provide time-based analysis with multiple metrics displayed simultaneously, helping you identify trends and optimize posting schedules for maximum professional audience engagement.
Viraly vs LinkedIn Native Analytics
Viraly LinkedIn Analytics
- 7 demographic dimensions
- Organic vs paid tracking
- 5 page section analytics
- CSV export all metrics
- Desktop/mobile separation
Native LinkedIn Analytics
- Limited demographics
- No growth source tracking
- Basic page metrics only
- Limited export options
- Combined device metrics
Essential LinkedIn Metrics Explained
Engagement Rate
Calculated as total engagements (reactions + comments + shares + clicks) divided by impressions. Industry average is 2-3% for Company Pages. Rates above 5% indicate highly engaging B2B content.
Follower Demographics
Understanding your audience across multiple dimensions (industry, seniority, function, company size, location, association type, and growth source) enables precise content targeting and strategic decision-making.
Page Section Performance
Track distinct sections: Overview (company info), Careers (job seekers), Life At (culture), Jobs (open positions), and overall page performance. Each section attracts different audience segments.
Custom Button Clicks
Monitor CTA button performance separately for desktop and mobile. These direct response metrics indicate conversion potential and help optimize your LinkedIn Company Page for lead generation.
Advanced LinkedIn Analytics Strategies
The best LinkedIn analytics tool empowers strategic B2B marketing decisions. With Viraly, analyze follower quality through seniority and company size breakdowns to ensure you're reaching decision-makers. Track which industries engage most with your content and adjust your messaging accordingly.
Use our time-based metrics to identify optimal posting schedules for your professional audience. Monitor the performance difference between organic and paid follower acquisition to optimize your LinkedIn advertising spend. By combining demographic insights with engagement patterns, you can create highly targeted content that resonates with specific professional segments.
LinkedIn-Specific Analytics Insights
What's a good LinkedIn Company Page engagement rate?
A good engagement rate for LinkedIn Company Pages ranges from 2-3%. Top-performing B2B brands achieve 5-7%. Focus on quality over quantity - engagement from senior decision-makers is more valuable than high volume from junior professionals.
How do follower demographics impact strategy?
LinkedIn's professional demographics are crucial for B2B success. If your followers are primarily entry-level but you're targeting executives, adjust your content strategy. Our demographic analysis reveals these misalignments.
Why track page sections separately?
Different LinkedIn page sections serve distinct purposes. High Careers page views indicate employer brand strength, while Jobs page traffic shows recruitment effectiveness. This granular tracking optimizes each section independently.
LinkedIn Analytics Tool FAQs
Everything you need to know about tracking LinkedIn Company Page analytics
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Influencer
Perfect for content creators
- 5 social profiles/channels
- 200 posts per month
- 6 months analytics data
- All social platforms included
- Saved hashtag groups
- Media library
- Team collaboration
- Priority support
Business
For growing businesses
- 15 social profiles/channels
- 500 posts per month
- 12 months analytics data
- All social platforms included
- 5 team members
- Team collaboration features
- Priority support
Agency
For agencies & teams
- 50 social profiles/channels
- Unlimited posts per month
- 2 years analytics data
- All social platforms included
- 15 team members
- Full team collaboration
- Priority + video support
- Dedicated account manager
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