Trusted by 10,000+ Creators

Instagram Scheduling
Made Simple

Plan, create, and auto-publish your content across all formats with our Instagram scheduling tool. Boost engagement with professional scheduling and data-driven timing.

Start 7-Day Free TrialBook Demo

Trusted by 10,000+ creators

No credit card required
Cancel anytime
Viraly Logo

ViralyIO

Scheduled for tomorrow

Beautiful forest view looking up

ViralyIO Transform your Instagram strategy with professional scheduling and analytics 🚀 #SocialMediaMarketing #InstagramScheduler

View all comments

Scheduled
+127% reach
Visual Calendar

Plan Your Instagram Content Visually

Stay on top of your Instagram schedule using a simple, intuitive calendar offering monthly and weekly views.

December 2026

Mon
Tue
Wed
6
3
7
8
Today
25.4K
9
Scheduled reel
Reel
18.9K
10
11
10
22.1K
12
13
14

Post Insights at glance

View performance metrics for each Instagram post.

All-in-One Calendar

Plan and review posts across all Instagram profiles.

Team Collaboration

Multiple team members can view and edit the calendar

Schedule to All Your Social Platforms

Manage Instagram alongside all your social media from one dashboard

Instagram Post SchedulerFacebook Post SchedulerX Post SchedulerYouTube Post SchedulerTikTok Post SchedulerPinterest Post SchedulerThreads Post SchedulerLinkedIn Post SchedulerMastodon Post SchedulerBluesky Post Scheduler

Everything You Need for Instagram Success

Powerful features designed to save time and grow your Instagram presence

All Content Types

Schedule Posts, Reels, Stories, and Carousels effortlessly across profiles.

Account & Collaborator Tagging

Tag accounts on posts with precise location placement and add collaborators to expand your reach.

Hashtag Manager

Organize your hashtags into groups and reuse them across posts with ease.

Visual Calendar with Drag & Drop

Drag and drop posts on the calendar to instantly reschedule. Aggregated view for easy planning across all profiles.

Custom Reel Thumbnails

Upload custom thumbnails or select from video frames for perfect Reel previews

Best Time to Post

Content queues with recommended posting times based on past performance

Team Collaboration

Work together with in-app notifications, comments, and approval workflows

Media Library

Store and manage all your image and video assets in one place

Instagram Exclusive Features

Advanced Instagram Tools to Maximize Your Reach

Powerful Instagram-specific features to help you grow faster and engage better

Account Tagging with Precision

Tag accounts on your posts, carousels, reels, and stories. For photos, select the exact location where you want the tag to appear.

Available on all post types

Collaborator Tagging

Add collaborators to your posts, carousels, and reels to expand your reach. Perfect for partnerships and co-created content.

Doubles your post visibility

Custom Reel Thumbnails

Upload a custom image or select any frame from your video to create the perfect thumbnail for your Instagram Reels.

Boost click-through rates

Schedule All Instagram Content Types

Posts, Reels, Stories, and Carousels - all in one platform

Feed Posts

Schedule beautiful photo and video posts for your Instagram feed

  • Schedule weeks or months in advance
  • Add multiple photos (up to 10)
  • Publish at recommended times based on past performance
  • Preview exactly how posts will look
Try It Free

Perfect for feed posts

Built-in Editor

Create Stunning Instagram Content

Professional photo and video editing tools built right into your scheduler

Edit Like a Pro, Schedule Like a Boss

No need for external editing apps. Create, edit, and schedule beautiful content all in one place.

Photo Editor

20+ filters, crop, rotate, adjust brightness, contrast, and more

Video Editor

Trim, add music, captions, and transitions to your Reels

Templates

1000+ professional templates for posts, stories, and reels

Try Editor Free

Photo Editor

Photo editing in Viraly
Auto-Enhancing...

Valencia Filter

75% Intensity

Summer Vibes ☀️

Edited with Viraly Photo Editor

20+ Filters

Team Dashboard

👩‍💼
👨‍💻
👩‍🎨
👨‍📷
+3
7 team members

Sarah scheduled 5 posts for next week

2 minutes ago

Alex edited the Black Friday campaign

15 minutes ago

Maria approved 3 pending posts

1 hour ago

3 posts pending approval
Team Collaboration

Work Together Seamlessly

Collaborate with your team on Instagram content. Control granular permissions, approve posts, and maintain brand consistency.

  • Fine-grained permissions

    Control who can publish, edit, or view content

  • Post approvals

    Request approval from team members with configurable requirements

  • Team comments & notifications

    Collaborate on posts with comments, media attachments, and in-app notifications

Try Team Features
Smart Scheduling

Content Queues & Timezone Control

Schedule months of Instagram content in minutes with smart queues and flexible timezone settings.

Smart Content Queues

Posting queues are preconfigured based on optimal posting times from historical data. Your content publishes automatically at the times that work best for engagement.

  • Schedule in the next available slot
  • Time slot optimization
  • Auto-fill gaps

Custom Timezones

Keep your schedule accurate across different regions. Each social set can have its own timezone, so posts always go live at the right local time.

  • Per-social set timezone settings
  • Automatic adjustment when timezones change
  • Consistent scheduling for global teams
Complete Guide

Complete Guide to Instagram Scheduling

Learn everything about scheduling Instagram posts, from basics to advanced strategies

Can You Schedule Instagram Posts?

Yes, you can schedule Instagram posts! There are two main ways to schedule content on Instagram: using Instagram's native Creator Studio (limited features) or using professional third-party tools like Viraly that offer advanced scheduling capabilities.

What You Can Schedule on Instagram:

  • Feed Posts: Single-image Instagram posts
  • Reels: Short-form videos between 3 seconds and 15 minutes
  • Carousels: Multiple images or videos (up to 10)
  • Photo Stories: Photos visible for 24 hours
  • Video Stories: Videos visible for 24 hours

How to Schedule Instagram Posts: Step-by-Step Guide

Scheduling Instagram posts is simple with the right tools. Here's how to schedule posts on Instagram using Viraly:

1

Connect Your Instagram Account

Link your Instagram Business or Creator account to Viraly in seconds

2

Create Your Content

Upload images/videos, write captions, and add hashtags using our built-in editor

3

Choose Date and Time

Select exactly when to publish, or use smart content queues with recommended times based on historical data.

4

Schedule and Relax

Click schedule and your post will automatically publish at the set time

💡 Pro Tip:

Switch between monthly, weekly, and list views in Viraly’s calendar to plan your posts the way that works best for you.

How to Schedule Different Types of Instagram Content

Schedule Instagram Feed Posts

Perfect for announcements, product showcases, and brand content.

  • • Upload images up to 1080x1350px
  • • Add captions up to 2,200 characters
  • • First comment up to 500 characters
  • • Include up to 30 hashtags
  • • Tag accounts with custom location on photo
  • • Add collaborators to expand reach

Schedule Instagram Reels

Ideal for viral content, tutorials, and entertaining videos.

  • • Upload videos up to 15 minutes
  • • Custom thumbnail: upload image or select video frame
  • • Tag accounts and add collaborators
  • • Include captions and hashtags
  • • Optimized for 9:16 aspect ratio

Schedule Instagram Carousels

Great for tutorials, before/after, and storytelling.

  • • Upload up to 10 images/videos
  • • Mix photos and videos
  • • Tag accounts and add collaborators
  • • Individual editing for each slide
  • • Higher engagement rates

Schedule Instagram Stories

Perfect for behind-the-scenes, polls, and time-sensitive content.

  • • Schedule multiple video stories
  • • Schedule multiple photo stories
  • • Tag accounts on stories
  • • Auto-delete after 24 hours

Instagram Post Scheduler Best Practices

📅 Optimal Posting Times by Industry

B2C Brands:

  • • Every day: 7-10 AM, 2-5 PM
  • • Consistent daily schedule
  • • No specific day preferences

B2B Companies:

  • • Every day: 7-10 AM, 2-5 PM
  • • Same time slots as B2C
  • • Algorithm treats all days equally

🎯 Content Calendar Strategy

  • Post Consistently: Maintain 3-7 posts per week for optimal engagement
  • Mix Content Types: Balance feed posts (40%), Reels (30%), Stories (20%), Carousels (10%)
  • Plan Themes: Use weekly themes or content pillars for consistency
  • Batch Create: Schedule 2-4 weeks of content in advance

# Hashtag Strategy for Scheduled Posts

  • Use 8-15 hashtags: Mix popular (1M+), medium (100K-1M), and niche (under 100K) tags
  • Create hashtag sets: Save different sets for different content types
  • Track performance: Monitor which hashtags drive the most engagement
  • Update regularly: Refresh hashtag strategy every 2-3 months

Instagram Scheduler Comparison: Viraly vs Native Options

FeatureViralyInstagram Creator StudioManual Posting
Schedule Posts in Advance
Schedule Stories
Custom Timezones
Visual Calendar
Hashtag Library
Team Collaboration
Analytics & InsightsLimitedBasic
Schedule same content to other platforms
Schedule first comments
Media Library
Hashtags Library

Why Choose Viraly for Instagram Scheduling?

While Instagram's native tools offer basic scheduling, Viraly provides everything you need to grow on Instagram: advanced scheduling for all content types, advanced analytics, team collaboration, and comprehensive analytics—all in one platform.

Frequently Asked Questions

Everything you need to know about Instagram scheduling

Loved by 10,000+ Marketers

See what our customers have to say about Viraly

"As my social media following grew to over 500k+ followers, Using Viraly has made my life SO much easier!"

Abhi Bogatinovski

Abhi Bogatinovski

Content Creator

500K+ Total Followers

"I really enjoyed how smoothly I could create and schedule posts. The highlight for me was the ability to share videos on TikTok and Instagram."

P

Padma

Content Creator

Gratefully Vegan

"Good overall experience with Viraly and it was a nice change from Buffer who hadn't really adopted AI."

Kenneth

Kenneth

CEO

SweepstakesAdvantage

10k+
Active Users
3M+
Posts Scheduled
99.9%
Uptime
4.9/5
Customer Rating

Simple, Transparent Pricing

Start with a 7-day free trial. No credit card required.

Influencer

Perfect for content creators

$19/month
  • 5 social profiles/channels
  • 200 posts per month
  • 6 months analytics data
  • All social platforms included
  • Saved hashtag groups
  • Media library
  • Team collaboration
  • Priority support
Start 7-Day Free Trial
Most Popular

Business

For growing businesses

$49/month
  • 15 social profiles/channels
  • 500 posts per month
  • 12 months analytics data
  • All social platforms included
  • 5 team members
  • Team collaboration features
  • Priority support
Start 7-Day Free Trial

Agency

For agencies & teams

$99/month
  • 50 social profiles/channels
  • Unlimited posts per month
  • 2 years analytics data
  • All social platforms included
  • 15 team members
  • Full team collaboration
  • Priority + video support
  • Dedicated account manager
Start 7-Day Free Trial

Ready to Transform Your Instagram?

Join 10,000+ creators and businesses growing with Viraly

Start 7-Day Free TrialBook Demo

No credit card required • Cancel anytime • 24/7 support