Pinterest Analytics Tool That Drives Sales
Track 17+ Pinterest metrics, analyze pin performance, monitor saves and clicks and export comprehensive reports. Get deeper insights than Pinterest Analytics with advanced filtering and video metrics.
Track Every Pin's Performance
Monitor all Pinterest metrics for each pin in one comprehensive dashboard
Pin Performance
| Pin | Type | Impressions | Saves | Pin Clicks | Outbound Clicks | Comments | Reactions | User Follows | Profile Visits | Closeups | Video Starts | Avg Watch Time | Save Rate | Click Rate | Engagement Rate |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
 DIY Home Decor Ideas | Image | 542,891 | 8,421 | 12,842 | 9,821 | 284 | 1,892 | 142 | 892 | 28,492 | 0 | 0:00 | 1.55% | 2.36% | 3.91% |
 Summer Fashion Trends 2025 | Carousel | 389,234 | 6,892 | 9,821 | 7,291 | 198 | 1,421 | 98 | 721 | 19,821 | 0 | 0:00 | 1.77% | 2.52% | 4.29% |
 Quick Recipe: 5-Minute Pasta | Video | 892,341 | 28,421 | 42,891 | 38,291 | 2,841 | 8,921 | 892 | 3,821 | 89,234 | 782,910 | 1:24 | 3.19% | 4.81% | 8.00% |
 Wedding Planning Checklist | Image | 198,234 | 12,842 | 8,921 | 6,892 | 421 | 2,198 | 298 | 1,298 | 42,198 | 0 | 0:00 | 6.48% | 4.50% | 10.98% |
 Fitness Routine for Beginners | Video | 478,921 | 9,821 | 18,293 | 14,821 | 892 | 3,821 | 421 | 2,198 | 58,291 | 398,210 | 2:15 | 2.05% | 3.82% | 5.87% |
 Travel Guide: Hidden Gems | Product | 298,471 | 18,924 | 12,847 | 10,298 | 582 | 2,984 | 382 | 1,829 | 38,291 | 0 | 0:00 | 6.34% | 4.30% | 10.64% |
Advanced Filtering & Segmentation
Analyze your Pinterest performance with powerful filtering dimensions
Pin Format Analysis
Segment performance by pin type and format.
- Organic Image, Video, Product Pins
- Paid/Promoted Pin performance
- Idea Pins vs Standard Pins
Content Source
Compare your original pins vs repins performance.
- Your original pins
- Other users' repins
- Claimed vs owned content
Device Analytics
Understand how users engage across devices.
- Mobile app performance
- Tablet engagement
- Web browser analytics
Split-Field Analysis
Compare metrics across multiple dimensions.
- Group by app type
- Segment by pin format
- Compare owned vs claimed
Video Metrics
Deep dive into video pin performance.
- 10-second & MRC views
- Average watch time
- 95% completion rate
Historical Data
Analyze trends over custom date ranges.
- Up to 2 years of data
- Custom date ranges
- Daily granularity
See Your Pinterest Analytics in Action
Interactive demo showing Pinterest analytics with daily updates
Account Overview
Advanced Pinterest Analytics Features
Everything you need to grow your Pinterest presence with data-driven insights
Save & Repin Analytics
Track save rates, repin velocity, and viral potential. Understand which content drives the most saves and shares.
Closeup & Click Metrics
Monitor closeup rates and click-through performance. See which pins drive deeper engagement and traffic.
Video Performance Suite
Track video starts, 10s views, MRC views, average watch time, and 95% completion rates for video pins.
Shopping Pin Analytics
Monitor Product Rich Pin performance, shopping engagement, and e-commerce conversion tracking.
Advanced Filtering
5 filter dimensions with split-field analysis. Segment by format, device, source, and content type.
CSV Export & Reports
Export 8 key metrics to CSV with custom date ranges. Create professional reports for clients or teams.
Everything About Pinterest Analytics Tools
Why Pinterest Analytics Matter in 2025
With over 465 million monthly active users and 85% of Pinners using the platform to plan purchases Pinterest has become a crucial marketing channel for brands and creators. Understanding your Pinterest analytics isn't optional—it's essential for driving traffic, sales, and brand awareness through visual discovery.
While Pinterest Analytics provides basic insights, professional Pinterest analytics tools like Viraly offer comprehensive metrics, advanced filtering, video analytics, and CSV export capabilities that transform raw data into actionable growth strategies for your Pinterest marketing.
Core Pinterest Metrics Every Marketer Should Track
Engagement Metrics
- • Save Rate: Pin save percentage
- • Closeup Rate: Detailed view rate
- • Engagement Rate: Overall interaction
- • Profile Visits: Account discovery
Traffic Metrics
- • Pin Clicks: Pin engagement clicks
- • Outbound Clicks: Website traffic
- • Click Rate: CTR percentage
- • User Follows: Account growth
Advanced Pinterest analytics software goes beyond these basics to track video performance metrics shopping pin conversions, and split-field analysis—data that's crucial for optimizing your Pinterest strategy and maximizing ROI from visual content marketing.
Pinterest Video Analytics
Video Pins generate 6x more saves than image Pins. Pinterest analytics apps track comprehensive video metrics to optimize your video strategy:
Video analytics help identify optimal video length, understand viewer retention patterns, and optimize content for Pinterest's algorithm which prioritizes high-engagement video content.
Advanced Filtering & Segmentation
The best Pinterest analytics tools provide multi-dimensional filtering to uncover insights that drive strategic decisions:
Pin Format Segmentation
Compare performance across Standard Pins, Video Pins, Idea Pins, Carousel Pins, and Product Rich Pins to identify your highest-performing content formats.
Device & Platform Analysis
Track engagement differences between mobile app, tablet, and web users to optimize your content for each platform's unique behavior.
Pinterest Shopping Analytics
With Pinterest driving 3x more conversions than other social platforms, shopping analytics are crucial for e-commerce success:
- Product Pin Performance: Track clicks and saves on tagged products
- Shopping Engagement: Monitor product discovery and consideration
- Price Drop Impact: Analyze how pricing affects engagement
- Category Performance: Identify top-performing product categories
Split-Field Analysis Explained
Split-field analysis is an advanced Pinterest analytics feature that lets you compare metrics across multiple dimensions simultaneously:
Compare Organic vs Paid
See how promoted pins perform against organic content across all metrics
Your Pins vs Repins
Understand the viral potential of your content through repin performance
Format Comparison
Compare images, videos, carousels, and products side-by-side
Pinterest Analytics Export & Reporting
Professional Pinterest analytics tools offer comprehensive export capabilities for creating reports and further analysis:
CSV Export
Export 8 key metrics with custom date ranges
White-Label Reports
Create branded reports for clients (Agency plan)
Integrate data into custom dashboards
Choosing the Best Pinterest Analytics Tool
When selecting a Pinterest analytics tool, consider these essential features:
Viraly's Pinterest analytics tool exceeds all these requirements with 17+ tracked metrics 5 filter dimensions, split-field analysis, up to 2 years of data retention, and comprehensive CSV export functionality—making it the most complete Pinterest analytics solution available.
Pinterest Analytics Tool FAQs
Everything you need to know about Pinterest analytics and reporting
Loved by 10,000+ Marketers
See what our customers have to say about Viraly
"As my social media following grew to over 500k+ followers, Using Viraly has made my life SO much easier!"
Abhi Bogatinovski
Content Creator
500K+ Total Followers
"I really enjoyed how smoothly I could create and schedule posts. The highlight for me was the ability to share videos on TikTok and Instagram."
Padma
Content Creator
Gratefully Vegan
"Good overall experience with Viraly and it was a nice change from Buffer who hadn't really adopted AI."
Kenneth
CEO
SweepstakesAdvantage
Simple, Transparent Pricing
Start with a 7-day free trial. No credit card required.
Influencer
Perfect for content creators
- 5 social profiles/channels
- 200 posts per month
- 6 months analytics data
- All social platforms included
- Saved hashtag groups
- Media library
- Team collaboration
- Priority support
Business
For growing businesses
- 15 social profiles/channels
- 500 posts per month
- 12 months analytics data
- All social platforms included
- 5 team members
- Team collaboration features
- Priority support
Agency
For agencies & teams
- 50 social profiles/channels
- Unlimited posts per month
- 2 years analytics data
- All social platforms included
- 15 team members
- Full team collaboration
- Priority + video support
- Dedicated account manager
Start Growing Your Pinterest Presence Today
Join thousands of brands using Viraly's Pinterest analytics tool to track comprehensive metrics, analyze pin performance, and accelerate growth with data-driven insights.
No credit card required • Setup in 2 minutes • Cancel anytime