Last Updated: February 2026
Quick Verdict
Choose Viraly if you want flat-rate pricing that includes your whole team, Instagram collaborator invites and location tagging, content recycling with AI caption variations, and first comments on 4 platforms (Instagram, Facebook, LinkedIn, YouTube). Viraly’s $99/month Agency plan includes 15 team members vs CoSchedule’s per-user pricing that adds up quickly.
Choose CoSchedule if you need deep WordPress integration for blog post scheduling, a marketing calendar with project management features, or Google Business Profile support. CoSchedule excels at editorial calendar planning and offers a social inbox for engagement management.
In this Viraly versus CoSchedule comparison, we break down pricing models, platform support, content recycling, and team collaboration features to help you decide which social media scheduler fits your workflow.
At a Glance
| Feature | Viraly | CoSchedule |
|---|---|---|
| Free Plan | Yes (3 profiles, 10 posts/mo) | Yes (1 profile, 15 messages total) |
| Starting Price | $19/month (flat rate) | $29/user/month |
| Pricing Model | Flat-rate (no per-user fees) | Per-user pricing |
| Team Pricing (3 users) | $49/month (Business) | $87/month ($29×3) |
| X (Twitter) Included | Influencer+ ($19/mo) | $8-25/mo add-on per profile |
| Social Platforms | 10 platforms | 13 platforms |
| WordPress Integration | Basic (plugin) | Deep integration |
| Content Recycling | Yes + AI variations | Yes (ReQueue) |
| First Comment | 4 platforms (IG, FB, LI, YT) | 3 platforms (IG, FB, LI) |
| Instagram Collaborators | Yes (Influencer+) | No |
| Link in Bio | Yes (full tool) | No |
| Social Inbox | No | Yes (Agency+) |
| Google Business Profile | No | Yes |
| Marketing Calendar/PM | No | Yes (Content Calendar+) |
Pricing Comparison
The biggest difference between Viraly and CoSchedule is pricing structure. Viraly uses flat-rate pricing where your entire team is included. CoSchedule uses per-user pricing that scales with team size.
Viraly Pricing
| Plan | Monthly | Annual (per mo) | Profiles | Team Members | Posts/Month |
|---|---|---|---|---|---|
| Free | $0 | $0 | 3 | — | 10 |
| Influencer | $19 | $15.80 | 5 | — | 200 |
| Business | $49 | $40.80 | 15 | 5 | 500 |
| Agency | $99 | $82.50 | 50 | 15 | Unlimited |
| Enterprise | Custom | Custom | Unlimited | Unlimited | Unlimited |
Annual discount: 17% off (equivalent to 2 months free)
CoSchedule Pricing
| Product | Monthly | Annual (per mo) | Max Users | Social Profiles |
|---|---|---|---|---|
| Free Calendar | $0 | $0 | 1 | 1 |
| Social Calendar | $29/user | $19/user | 3 | 3 (+$5/mo each extra) |
| Agency Calendar | $69/user | $59/user | 3 | 5 (+$5/mo each extra) |
| Content Calendar | Custom | Custom | 5 | Custom |
| Marketing Suite | Custom | Custom | Custom | Custom |
Important add-ons:
- Twitter/X: $8-25/month per profile (required add-on)
- Additional social profiles: $5/month each
Cost Comparison: Teams at Scale
| Scenario | Viraly | CoSchedule (Social Calendar) | Savings with Viraly |
|---|---|---|---|
| Solo user (1 person) | $19/mo (Influencer) | $29/mo | $10/mo ($120/yr) |
| Small team (3 people) | $49/mo (Business) | $87/mo ($29×3) | $38/mo ($456/yr) |
| Growing team (5 people) | $49/mo (Business) | $145/mo ($29×5) | $96/mo ($1,152/yr) |
| Agency (10 people) | $99/mo (Agency) | $290/mo ($29×10) | $191/mo ($2,292/yr) |
| Large team (15 people) | $99/mo (Agency) | $435/mo ($29×15) | $336/mo ($4,032/yr) |
Note: CoSchedule Social Calendar caps at 3 users. For larger teams, you’d need Agency Calendar ($69/user) or custom Content Calendar pricing, making the cost difference even larger.
Verdict: Viraly wins. Flat-rate pricing saves teams $456-4,000+ annually. The more team members you have, the bigger the savings.
Platform Support
| Platform | Viraly | CoSchedule |
|---|---|---|
| Instagram Business | Yes | Yes |
| Facebook Pages | Yes | Yes |
| X (Twitter) | Included (Influencer+) | $8-25/mo add-on |
| LinkedIn (Pages & Profiles) | Yes | Yes |
| TikTok | Yes | Yes |
| YouTube | Shorts + Videos | Shorts only |
| Yes | Yes | |
| Threads | Yes | Yes |
| Bluesky | Yes + Analytics | Yes |
| Mastodon | Yes + Analytics | Yes |
| Google Business Profile | No | Yes |
Verdict: Trade-offs. CoSchedule supports Google Business Profile which Viraly doesn’t. However, Viraly includes X/Twitter on paid plans while CoSchedule charges an extra $8-25/month per profile. Viraly also supports full YouTube videos, not just Shorts.
Feature Comparison
Scheduling & Publishing
| Feature | Viraly | CoSchedule |
|---|---|---|
| Calendar View | Yes (day/week/month) | Yes |
| Drag-and-Drop Scheduling | Yes | Yes |
| Queue/Auto-Schedule | Yes | Yes (Best Time) |
| Bulk Scheduling | Yes | Yes (paid) |
| Draft Posts | Yes | Yes |
| Post Approval Workflow | Yes (Business+) | Yes (Agency+) |
| Schedule Future Posts | Unlimited advance | Yes |
Verdict: Tie. Both offer solid scheduling fundamentals with calendar views, drag-and-drop, and queues.
Post Limits by Plan
| Tier | Viraly | CoSchedule |
|---|---|---|
| Free | 10 posts/month | 15 messages (total, not monthly) |
| Entry Paid | 200/month ($19) | Unlimited ($29/user) |
| Mid Tier | 500/month ($49) | Unlimited |
| Top Tier | Unlimited ($99) | Unlimited |
Verdict: Trade-offs. CoSchedule’s paid plans offer unlimited posts at $29/user, but Viraly’s free plan renews monthly (10 posts/month) vs CoSchedule’s 15 total lifetime messages on free.
Content Types Supported
| Content Type | Viraly | CoSchedule |
|---|---|---|
| Instagram Reels | Yes | Yes |
| Instagram Stories | Yes | Yes |
| Instagram Carousels | Yes (up to 10) | Yes (up to 10) |
| Instagram Collaborators | Yes (Influencer+) | No |
| Instagram Location Tagging | Yes (Influencer+) | No |
| Instagram Account Tagging | Yes (Influencer+) | No |
| Facebook Reels | Yes | Yes |
| Facebook Location Tagging | Yes (Influencer+) | No |
| X/Twitter Threads | Yes (up to 25 tweets) | No |
| Threads Thread Chains | Yes | No |
| TikTok Photo Mode | Yes (up to 35 images) | Yes |
| YouTube Full Videos | Yes | Shorts only |
| LinkedIn Documents | Yes (PDF, PPTX, DOCX) | Yes |
| LinkedIn Carousels | Yes (up to 20 images) | Yes |
Verdict: Viraly wins. Viraly supports Instagram collaborators, location tagging, account tagging, X/Twitter threads (25 tweets), Threads thread chains, and full YouTube videos—features CoSchedule doesn’t offer.
Evergreen Content Recycling
| Feature | Viraly | CoSchedule (ReQueue) |
|---|---|---|
| Auto-Republish Evergreen | Yes | Yes |
| Custom Intervals | Yes (7-365 days + custom) | Limited |
| AI Caption Variations | Yes (3-10 variations) | No |
| Smart Scheduling | Yes (queue-based) | Yes (gap filling) |
| Content Groups | Yes (categories) | Yes (Intelligent Groups) |
| Available On | All paid plans | Social Calendar+ only |
Verdict: Viraly wins. Both tools recycle evergreen content, but Viraly’s AI caption variations keep recycled posts fresh without manual rewriting. CoSchedule’s ReQueue has limited frequency customization.
First Comment Automation
| Platform | Viraly | CoSchedule |
|---|---|---|
| Yes (Influencer+) | Yes | |
| Yes (Influencer+) | Yes | |
| Yes (Influencer+) | Yes | |
| YouTube | Yes (Influencer+) | No |
| X/Twitter | No | No |
Verdict: Viraly wins. Viraly supports first comments on 4 platforms including YouTube. CoSchedule supports 3 platforms but excludes YouTube.
Link in Bio
| Feature | Viraly | CoSchedule |
|---|---|---|
| Link in Bio Tool | Yes (full featured) | No |
| Custom Domains | Yes (Business+) | No |
| 70+ Themes | Yes | No |
| Email Collection | Yes + 8 integrations | No |
| Product Showcase | Yes | No |
| Auto-Add Social Posts | Yes | No |
Verdict: Viraly wins. Viraly includes a complete Link in Bio tool with themes, custom domains, email collection, and e-commerce features. CoSchedule doesn’t offer Link in Bio.
AI & Content Tools
| Feature | Viraly | CoSchedule |
|---|---|---|
| AI Caption Generator | Yes (GPT-4, unlimited) | Yes (Mia) |
| AI Idea Generator | Yes | Yes |
| AI Image Generation | No | Yes |
| Headline Analyzer | No | Yes (Headline Studio) |
| AI Templates | Yes (basic) | 1,600+ templates |
| AI Credits | Unlimited (all plans) | 5 free, more on paid |
| Media Library | Unlimited | Yes |
| Built-in Photo Editor | Yes (Pintura) | Yes (Canva integration) |
| Built-in Video Editor | Yes (trim, crop) | No |
| Hashtag Groups | Yes | Yes |
Verdict: Trade-offs. CoSchedule offers AI image generation, Headline Studio, and 1,600+ AI templates. Viraly counters with unlimited AI usage on all plans (including free) and a built-in video editor.
Idea Board / Content Library Limits
| Feature | Viraly Free | Viraly Influencer | Viraly Business | Viraly Agency | CoSchedule |
|---|---|---|---|---|---|
| Idea Boards | 5 | 10 | 25 | 50 | Via Content Library |
| Ideas per Social Set | 50 | 200 | 500 | 1,000 | N/A |
| Content Templates | Yes (10 categories) | Yes | Yes | Yes | Yes (1,600+ AI templates) |
| AI Idea Generator | Yes | Yes | Yes | Yes | Yes (Mia) |
| Media Library | Unlimited | Unlimited | Unlimited | Unlimited | Yes |
| Media Collections | Yes | Yes | Yes | Yes | Yes |
Verdict: Viraly wins. Viraly offers a Kanban-style Idea Board with AI idea generation, content templates, and unlimited media library on all plans. CoSchedule has more AI templates but lacks the dedicated idea organization system.
Analytics
| Feature | Viraly | CoSchedule |
|---|---|---|
| Post Performance | Yes | Yes |
| Profile Analytics | Yes | Yes |
| Engagement Reports | Yes | Yes |
| AI Insights | No | Yes (Insights Assistant) |
| Export Reports | Yes (Influencer+) | Yes |
| White Label Reports | No | Yes (Agency+) |
| Link Click Tracking | Yes (built-in shortener) | Yes |
Analytics History by Plan
| Plan Level | Viraly | CoSchedule |
|---|---|---|
| Free | 2 weeks | Not specified |
| Entry ($19-29) | 6 months | Not specified |
| Mid ($49) | 12 months | Not specified |
| Agency ($99+) | 2 years | Not specified |
Verdict: Tie with trade-offs. CoSchedule offers AI-powered insights and white-label reports for agencies. Viraly includes built-in link shortening with click analytics. Both cover the basics.
Team Collaboration
| Feature | Viraly | CoSchedule |
|---|---|---|
| Team Members Included | 5 (Business), 15 (Agency) | 1-3 per plan (per-user pricing) |
| Pricing Model | Flat-rate | Per-user |
| Social Sets (Brand Groups) | Unlimited (all plans) | Via calendars |
| Permission-Based Access | Yes | Yes |
| Approval Workflows | Yes (Business+) | Yes (Agency+) |
| Custom Roles | No | Yes (Marketing Suite) |
| SSO | No | Yes (Marketing Suite) |
| Task Assignment | No | Yes (Content Calendar+) |
Verdict: Trade-offs. Viraly includes team members in flat-rate plans, saving thousands annually. CoSchedule offers enterprise features like SSO, custom roles, and task assignment on higher tiers—but at custom (typically higher) pricing.
Engagement & Inbox
| Feature | Viraly | CoSchedule |
|---|---|---|
| Social Inbox | No | Yes |
| Facebook Comments/DMs | No | Yes (Social Calendar+) |
| Instagram Comments/DMs | No | Yes (Social Calendar+) |
| X/LinkedIn Inbox | No | Yes (Agency+) |
| Saved Replies | No | Yes (Agency+) |
Verdict: CoSchedule wins. CoSchedule includes a social inbox for managing comments and DMs across platforms. Viraly focuses on publishing and analytics without engagement management.
Integrations
| Integration Type | Viraly | CoSchedule |
|---|---|---|
| WordPress | Basic plugin | Deep integration |
| Email Marketing | 8 platforms (full sync) | 5 platforms (mostly read-only) |
| Canva | No | Yes |
| Google Analytics | Pixel tracking | Integration |
| Tracking Pixels | 4 (GA4, Meta, TikTok, GTM) | Limited |
| Stock Photos | Unsplash built-in | Via Canva |
| Zapier | No | Yes (Marketing Suite) |
Verdict: Trade-offs. CoSchedule has deeper WordPress integration and Canva support. Viraly has more email marketing integrations (8 with full sync) and built-in Unsplash.
Compliance & Security
| Feature | Viraly | CoSchedule |
|---|---|---|
| Data Encryption | 256-bit AES | Standard |
| GDPR Compliant | Yes | Yes |
| CCPA Compliant | Yes | Not specified |
| SSO | No | Yes (Marketing Suite) |
| Cloud Hosting | AWS | Standard |
Verdict: Tie. Both meet standard security requirements. CoSchedule offers SSO for enterprise teams on Marketing Suite. Viraly specifies CCPA compliance.
Where Viraly Wins
- Flat-rate pricing — Teams save $456-4,000+ annually vs CoSchedule’s per-user model
- X/Twitter included — No $8-25/month add-on per profile required
- Instagram collaborators & location tagging — Essential for influencer partnerships and local businesses
- First comment on 4 platforms — Including YouTube (CoSchedule: 3 platforms, no YouTube)
- Content recycling with AI variations — Keep evergreen content fresh automatically
- X/Twitter threads (25 tweets) — Native thread building for high-engagement content
- Full YouTube video support — Not just Shorts
- Link in Bio tool — Complete bio link solution with themes, custom domains, email collection
- Unlimited AI on all plans — Including free plan (CoSchedule limits AI credits)
- Built-in video editor — Trim, crop, and edit without external tools
Where CoSchedule Wins
- Deep WordPress integration — Blog post scheduling directly from WP dashboard, the best in the industry
- Marketing calendar focus — Project management, Kanban boards, task assignment for editorial teams
- Social inbox — Unified inbox for comments and DMs (Facebook, Instagram, X, LinkedIn)
- Google Business Profile — Schedule posts to GBP (Viraly doesn’t support this)
- Headline Studio — Free headline analyzer and optimizer for content creators
- AI image generation — Create images with AI (Mia)
- 1,600+ AI templates — Extensive prompt library for content creation
- White-label reports — Brand reports with your logo for agency clients
- SSO and custom roles — Enterprise security features on Marketing Suite
- Canva integration — Design directly in the workflow
Who Should Choose Viraly
Agencies Managing Multiple Clients
Viraly’s flat-rate Agency plan ($99/month) includes 50 profiles and 15 team members. At CoSchedule, the same setup would cost $435+/month ($29×15 users) just for Social Calendar—and you’d need Agency Calendar ($69/user) for features like approval workflows, pushing costs even higher.
Instagram-Focused Brands
Viraly supports Instagram collaborator invites, location tagging, account tagging, and first comments—features CoSchedule doesn’t offer. If you’re working with influencers or running location-based campaigns, Viraly has the tools you need.
Teams Needing X/Twitter Without Add-Ons
X/Twitter is included on Viraly Influencer+ ($19/month). CoSchedule charges $8-25/month per X profile as an add-on. For teams managing multiple X accounts, this adds up quickly.
Content Recyclers
Viraly’s content recycler includes AI caption variations that automatically rewrite recycled posts, keeping them fresh. CoSchedule’s ReQueue republishes the same content without variation options.
Creators Wanting Link in Bio
Viraly includes a full Link in Bio tool with 70+ themes, custom domains, email collection, and e-commerce features. You won’t need a separate Linktree subscription.
Who Should Choose CoSchedule
WordPress-First Publishers
CoSchedule’s WordPress plugin is the deepest in the industry. If you’re scheduling blog posts and want social promotion directly from your WP dashboard, CoSchedule is the better choice.
Editorial Teams Needing Project Management
CoSchedule’s Content Calendar and Marketing Suite include Kanban boards, task assignment, custom fields, and campaign management. If you need project management integrated with social scheduling, CoSchedule offers it in one platform.
Teams Needing Engagement Management
CoSchedule includes a social inbox for managing comments and DMs across platforms. Viraly focuses on publishing and doesn’t offer engagement tools.
Local Businesses on Google Business Profile
CoSchedule supports Google Business Profile scheduling—Viraly doesn’t. If GBP is essential for your local SEO strategy, choose CoSchedule.
Enterprise Teams Needing SSO
CoSchedule Marketing Suite offers SSO, custom roles, and advanced permissions. Viraly doesn’t currently support SSO.
FAQ
How do Viraly and CoSchedule pricing compare?
Viraly uses flat-rate pricing ($19-99/month) that includes your team. CoSchedule uses per-user pricing ($29-69/user/month). For a team of 5 people, Viraly costs $49/month vs CoSchedule’s $145/month minimum—that’s $1,152/year in savings.
Is CoSchedule free?
CoSchedule has a free plan called “Free Calendar” that includes 1 user, 1 social profile, and 15 scheduled messages total (not per month). Viraly’s free plan includes 3 profiles and 10 posts per month that renew monthly.
How much does CoSchedule cost?
CoSchedule Social Calendar costs $29/user/month ($19/user annually). Agency Calendar is $69/user/month ($59/user annually). Content Calendar and Marketing Suite have custom pricing. Add $5/month for each additional social profile and $8-25/month for each X/Twitter profile.
Does CoSchedule include Twitter/X?
Twitter/X requires a paid add-on: $8/month per profile on Social/Agency Calendar, or $25/month per profile on Content Calendar/Marketing Suite. Viraly includes X/Twitter on Influencer plan ($19/month) and above with no add-on required.
Which tool has better content recycling?
Both tools recycle evergreen content automatically. Viraly’s advantage is AI caption variations—it generates 3-10 unique captions for each recycled post. CoSchedule’s ReQueue republishes the same content without automatic variation.
Which is better for agencies: Viraly or CoSchedule?
For most agencies, Viraly offers better value. Viraly’s $99/month Agency plan includes 50 profiles and 15 team members. CoSchedule’s equivalent would cost $435+/month (15 users × $29). CoSchedule wins if you need deep WordPress integration or project management features.
Which tool supports more social media platforms?
CoSchedule supports 13 platforms including Google Business Profile. Viraly supports 10 platforms but includes X/Twitter on paid plans without add-on fees. CoSchedule doesn’t support full YouTube videos (only Shorts).
Is CoSchedule worth it?
CoSchedule is worth it if you need deep WordPress integration, marketing project management, or a social inbox for engagement. For pure social scheduling, Viraly offers more publishing features (collaborators, location tagging, threads) at lower team pricing.
Can I schedule Instagram first comments with either tool?
Yes, both support Instagram first comments. Viraly also supports first comments on Facebook, LinkedIn, and YouTube (4 platforms total). CoSchedule supports Instagram, Facebook, and LinkedIn (3 platforms—no YouTube).
Do hashtags in the first comment work on Instagram?
Yes, Instagram hashtags in the first comment work for reach and discovery. Both Viraly and CoSchedule support automated first comment posting with hashtags.
Which is better for small teams: Viraly or CoSchedule?
Viraly is typically better for small teams due to flat-rate pricing. A 3-person team pays $49/month on Viraly Business vs $87/month on CoSchedule Social Calendar. Viraly also includes more publishing features like Instagram collaborators and X/Twitter threads.
Which tool has better analytics?
Both offer solid analytics for post performance and engagement. CoSchedule has AI-powered Insights Assistant and white-label reports (Agency+). Viraly includes built-in link shortening with click analytics. Neither offers competitor analysis or social listening.
Which is better for WordPress users: Viraly or CoSchedule?
CoSchedule has the better WordPress integration—it’s their signature feature. You can schedule blog posts and social promotion directly from the WP dashboard. Viraly has a basic WordPress plugin but it’s not as deeply integrated.
Are there CoSchedule alternatives?
Popular CoSchedule alternatives include Viraly (flat-rate pricing, content recycling), Buffer (simple scheduling), Hootsuite (enterprise features), Later (visual planning), and Loomly (content calendars). Viraly is the strongest alternative for teams wanting to avoid per-user pricing.
Can I recycle evergreen content with either tool?
Yes, both support evergreen content recycling. Viraly calls it “Content Recycler” with AI-generated caption variations. CoSchedule calls it “ReQueue” with intelligent scheduling. Viraly’s advantage is automatic caption variety; CoSchedule’s advantage is integration with their broader marketing calendar.
How do marketing calendar features compare?
CoSchedule started as a marketing calendar and excels here—offering Kanban boards, task assignment, custom fields, and campaign management (Content Calendar+). Viraly focuses on social scheduling with a calendar view but doesn’t include project management features.
Which tool can schedule full YouTube videos?
Viraly supports both YouTube Shorts and full-length videos. CoSchedule only supports YouTube Shorts. If you need to schedule long-form YouTube content, choose Viraly.
What’s included in CoSchedule’s free plan?
CoSchedule’s Free Calendar includes 1 user, 1 social profile, 15 scheduled messages (total lifetime, not monthly), drag-and-drop calendar, best time publishing, and 20 AI templates. Viraly’s free plan includes 3 profiles, 10 posts/month (renewing), and unlimited AI.
Final Verdict
For teams focused on social media scheduling with flat-rate pricing, Viraly delivers more value. You get Instagram collaborators, location tagging, first comments on 4 platforms, content recycling with AI variations, and X/Twitter included—all without per-user fees.
CoSchedule is the better choice if WordPress integration is essential, you need project management features, or you require a social inbox for engagement. Just budget for per-user costs that scale with team size.
| Use Case | Recommendation |
|---|---|
| Teams (3+ people) | Viraly — flat-rate pricing saves hundreds to thousands annually |
| Agencies managing clients | Viraly — 50 profiles + 15 team members for $99/mo vs $435+/mo |
| Instagram influencer marketing | Viraly — collaborators, location tagging, account tagging |
| X/Twitter heavy usage | Viraly — included on paid plans vs $8-25/mo add-on per profile |
| Content recycling | Viraly — AI caption variations keep recycled content fresh |
| Link in Bio needs | Viraly — full Link in Bio tool included |
| WordPress bloggers | CoSchedule — deepest WordPress integration available |
| Editorial/marketing teams | CoSchedule — project management, Kanban, task assignment |
| Engagement management | CoSchedule — social inbox for comments and DMs |
| Google Business Profile | CoSchedule — Viraly doesn’t support GBP |
| Enterprise with SSO needs | CoSchedule — SSO on Marketing Suite |
| Solo creators (budget) | Viraly — $19/mo vs $29/mo, more features included |