Last Updated: January 2026
Quick Verdict
Choose Viraly if you want content recycling with AI variations, first comments on 4 platforms (Instagram, Facebook, LinkedIn, YouTube), X/Twitter thread support, full YouTube video scheduling, and a true free plan. Viraly’s flat-rate pricing ($49-99/month) becomes more cost-effective as you add accounts.
Choose Hopper HQ if you prioritize visual Instagram grid planning, want low per-account pricing for a small number of profiles, or need the hashtag explorer tool. Hopper HQ’s simple interface is ideal for creators focused on Instagram aesthetics.
In this Viraly versus Hopper HQ comparison, we examine per-account vs flat-rate pricing, content recycling capabilities, and platform support to help you decide which social media scheduler fits your needs.
At a Glance
| Starting Price | $6/account/mo (per account, ~8 platforms) | $19/mo (5 profiles, 200 posts, 10 platforms) |
| Pricing Model | Flat-rate | Per-account |
| Social Platforms | 10 platforms | 8 platforms |
| Content Recycling | Yes (AI variations) | No |
| First Comment | 4 platforms | 2 platforms |
| X/Twitter Threads | Up to 25 tweets | No |
| YouTube Videos | Full videos + Shorts | Shorts only |
| Instagram Grid Preview | No | Yes |
| Link in Bio | Yes | Yes |
| AI Caption Generator | Unlimited (all plans) | Yes |
| Free Trial | Free plan (permanent) | 14 days |
| Best For | Teams, agencies, multi-platform | Visual-first Instagram creators |
Pricing Comparison
Viraly uses flat-rate pricing while Hopper HQ charges per social account. The cost difference becomes significant as you scale.
Viraly Pricing
| Plan | Monthly | Annual (per mo) | Profiles | Team Members |
|---|---|---|---|---|
| Free | $0 | $0 | 3 | — |
| Influencer | $19 | $15.80 | 5 | — |
| Business | $49 | $40.80 | 15 | 5 |
| Agency | $99 | $82.50 | 50 | 15 |
| Enterprise | Custom | Custom | Unlimited | Unlimited |
Hopper HQ Pricing
| Plan | Monthly | Annual (per mo) | Users | Key Features |
|---|---|---|---|---|
| Grow | $6/account | $5/account | 1 | Core scheduling, AI, Link in Bio |
| Scale | $12/account | $10/account | Unlimited | Team permissions, content approvals |
Cost at Scale (Monthly)
| Accounts | Viraly | Hopper HQ Grow | Hopper HQ Scale |
|---|---|---|---|
| 3 accounts | $0 (Free) | $18 | $36 |
| 5 accounts | $19 | $30 | $60 |
| 10 accounts | $49 | $60 | $120 |
| 15 accounts | $49 | $90 | $180 |
| 25 accounts | $99 | $150 | $300 |
| 50 accounts | $99 | $300 | $600 |
Verdict: Trade-offs. Hopper HQ is cheaper for 1-4 accounts. Viraly becomes more cost-effective at 5+ accounts and significantly cheaper at scale—saving $201-501/month at 50 accounts.
Platform Support
| Platform | Viraly | Hopper HQ |
|---|---|---|
| Yes | Yes | |
| Facebook Pages | Yes | Yes |
| TikTok | Yes | Yes |
| YouTube | Videos + Shorts | Shorts only |
| Yes | Yes | |
| Yes | Yes | |
| X (Twitter) | Influencer+ plan | Yes |
| Threads | Yes | No |
| Bluesky | Yes | Yes (limited) |
| Mastodon | Yes | No |
Verdict: Viraly wins. Viraly supports 10 platforms including Threads and Mastodon. Hopper HQ supports 8 platforms but lacks Threads, Mastodon, and full YouTube video support.
Feature Comparison
Scheduling & Publishing
| Feature | Viraly | Hopper HQ |
|---|---|---|
| Visual Calendar | Yes | Yes |
| Drag-and-Drop Rescheduling | Yes | Yes |
| Instagram Grid Preview | No | Yes |
| Bulk Upload | Yes | Yes (up to 350) |
| Content Queues | Yes | Yes |
| Draft Management | Yes | Yes |
| Saved Captions | Yes | Yes |
| Split Captions by Platform | Yes | Yes |
| Unlimited Scheduled Posts | Agency+ only | All plans |
Verdict: Trade-offs. Hopper HQ has the Instagram grid preview that visual-first creators love, plus unlimited scheduled posts on all plans. Viraly has post limits on lower plans (10-500/month) but unlimited on Agency+.
Post Limits by Plan
| Plan | Viraly | Hopper HQ |
|---|---|---|
| Free/Entry | 10/month | Unlimited |
| Mid-tier | 200-500/month | Unlimited |
| Agency/Scale | Unlimited | Unlimited |
Content Types Supported
| Content Type | Viraly | Hopper HQ |
|---|---|---|
| Instagram Feed Posts | Yes | Yes |
| Instagram Reels | Yes | Yes |
| Instagram Stories | Yes | Yes |
| Instagram Carousels | Yes (10 items) | Yes |
| Facebook Reels | Yes | Yes |
| TikTok Videos | Yes | Yes |
| TikTok Photo Mode | Yes (35 images) | Yes |
| YouTube Videos | Yes | No |
| YouTube Shorts | Yes | Yes |
| LinkedIn Documents | Yes (PDF, PPTX, DOCX) | No |
| LinkedIn Carousels | Yes (20 images) | No |
| X/Twitter Threads | Yes (25 tweets) | No |
| Threads Chains | Yes | No (not supported) |
Verdict: Viraly wins. Viraly supports LinkedIn documents, LinkedIn carousels, full YouTube videos, X/Twitter threads, and Threads chains. Hopper HQ covers basics but misses these advanced content types.
Evergreen Content Recycling
| Feature | Viraly | Hopper HQ |
|---|---|---|
| Content Recycling | Yes | No |
| Recycle Intervals | 7-365 days | N/A |
| AI Caption Variations | Yes (3-10 variations) | N/A |
| Custom End Dates | Yes | N/A |
Verdict: Viraly wins. Viraly offers automatic content recycling with AI-generated caption variations. Hopper HQ has no evergreen posting feature—a common complaint in reviews.
Link in Bio
| Feature | Viraly Free | Viraly Influencer | Viraly Business | Viraly Agency | Hopper HQ |
|---|---|---|---|---|---|
| Bio Pages | 1 | 5 | 15 | 50 | Included |
| Custom Links | 5 | 25 | 50 | 100 | Yes |
| Custom Colors/Themes | Yes | Yes | Yes | Yes | Yes |
| Click Tracking | Yes | Yes | Yes | Yes | Yes |
| Email Collection | — | Unlimited | Unlimited | Unlimited | No |
| Products (E-commerce) | — | 10 | 30 | 75 | No |
| Custom Domain | — | — | Yes | Yes | No |
| Hide Branding | — | — | Yes | Yes | No |
Verdict: Viraly wins. Viraly’s Link in Bio includes email collection, e-commerce product listings, custom domains, and white-labeling on paid plans. Hopper HQ’s Link in Bio covers the basics but lacks these advanced features.
AI & Content Tools
| Feature | Viraly | Hopper HQ |
|---|---|---|
| AI Caption Generator | Unlimited (all plans) | Yes |
| AI Hashtag Suggestions | Yes | Yes |
| AI Image Upscaling | No | Yes |
| Hashtag Explorer | No | Yes (Scale plan) |
| Image Editor | Yes (filters, crop, stickers) | Yes |
| Video Editor | Yes (trim, crop, cover) | No |
| Idea Board (Kanban) | Yes | No |
| Content Templates | Yes (10 categories) | No |
| AI Idea Generator | Yes | Limited |
Verdict: Trade-offs. Viraly offers unlimited AI on all plans, a video editor, Kanban-style idea boards, and content templates. Hopper HQ has unique features like AI image upscaling and a hashtag explorer (Scale plan only). Choose based on your workflow needs.
Idea Board / Content Library Limits
| Feature | Viraly Free | Viraly Influencer | Viraly Business | Viraly Agency | Hopper HQ |
|---|---|---|---|---|---|
| Idea Boards | 5 | 10 | 25 | 50 | N/A |
| Ideas per Social Set | 50 | 200 | 500 | 1,000 | N/A |
| RSS Feeds | 3 | 10 | 25 | 50 | No |
| Content Templates | Yes (10 categories) | Yes | Yes | Yes | No |
| AI Idea Generator | Yes | Yes | Yes | Yes | Limited |
| Media Library | Unlimited | Unlimited | Unlimited | Unlimited | Yes |
Analytics
| Feature | Viraly | Hopper HQ |
|---|---|---|
| Platform Coverage | 10 platforms | 7 platforms |
| Post Performance | Yes | Yes |
| Engagement Metrics | Yes | Yes |
| Follower Trends | Yes | Yes |
| Hashtag Performance | Yes | Yes |
| Best Time to Post | No | Yes |
| Report Downloads | Yes (CSV) | Yes |
| Competitor Analysis | No | No |
| Social Listening | No | No |
Verdict: Trade-offs. Viraly covers more platforms. Hopper HQ has best-time-to-post recommendations. Both lack social listening and competitor analysis. Note: Hopper HQ analytics described as “basic” in reviews.
Analytics History by Plan
| Plan | Viraly | Hopper HQ |
|---|---|---|
| Free/Entry | 2 weeks | Not specified |
| Influencer/Grow | 6 months | Not specified |
| Business | 12 months | Not specified |
| Agency/Scale | 2 years | Not specified |
| Enterprise | Unlimited | N/A |
Team Collaboration
| Feature | Viraly | Hopper HQ |
|---|---|---|
| Team Members (Entry) | — | 1 (Grow plan) |
| Team Members (Mid) | 5 (Business) | Unlimited (Scale) |
| Team Members (Top) | 15 (Agency) | Unlimited (Scale) |
| Role Permissions | Yes | Yes (Scale) |
| Content Approvals | Yes (Business+) | Yes (Scale) |
| Social Sets (Brand Grouping) | Unlimited (all plans) | No |
| Restrict Access by Brand | Yes | No |
Verdict: Trade-offs. Hopper HQ offers unlimited team members on Scale plan. Viraly has social sets for organizing profiles by client/brand with granular permissions—ideal for agencies managing multiple clients.
Comment Management
| Feature | Viraly | Hopper HQ |
|---|---|---|
| Unified Inbox | No | No |
| Comment Management | No | No |
| DM Management | No | No |
| First Comment Automation | Yes (4 platforms) | Yes (2 platforms) |
Verdict: Tie. Neither tool has a social inbox for engagement management. Both focus on publishing. Viraly’s first comment works on Instagram, Facebook, LinkedIn, and YouTube. Hopper HQ supports first comments on Instagram and Facebook only.
Integrations
| Integration Type | Viraly | Hopper HQ |
|---|---|---|
| Email Marketing/CRM | 8 platforms (Mailchimp, HubSpot, Klaviyo, AWeber, MailerLite, Brevo, Kit, Beehiiv) | No |
| Tracking Pixels | 4 (GA4, Meta, TikTok, GTM) | No |
| Stock Photos | Unsplash (built-in) | Via image tools |
| Cloud Storage | No | Yes (Dropbox, Google Drive, 20+) |
| Design Tools (Canva) | No | No |
| RSS Feeds | Yes | No |
| WordPress | Yes (plugin) | No |
Verdict: Viraly wins. Viraly offers 8 email marketing integrations, 4 tracking pixels, RSS feeds, and a WordPress plugin. Hopper HQ’s main integration advantage is cloud storage support for bulk uploads.
Compliance & Security
| Feature | Viraly | Hopper HQ |
|---|---|---|
| GDPR Compliant | Yes | Yes (UK-based) |
| CCPA Compliant | Yes | Not specified |
| Data Encryption | 256-bit AES at rest | Standard |
| Cloud Hosting | AWS | Not specified |
| SOC 2 / ISO | No | No |
Verdict: Tie. Both meet standard security requirements. Viraly explicitly documents CCPA compliance and 256-bit AES encryption. Neither offers enterprise compliance certifications.
Where Viraly Wins
- Content recycling with AI variations — Automatically republish evergreen content with 3-10 AI-generated caption variations
- First comment on 4 platforms — Instagram, Facebook, LinkedIn, AND YouTube (vs Hopper HQ’s 2)
- X/Twitter thread support — Up to 25 connected tweets; Hopper HQ can’t split messages
- Full YouTube videos — Schedule standard YouTube videos plus Shorts; Hopper HQ is Shorts-only
- LinkedIn documents & carousels — Upload PDF, PPTX, DOCX files; carousels up to 20 images
- True free plan — 3 profiles, 10 posts/month permanently; Hopper HQ has 14-day trial only
- Flat-rate pricing at scale — $99/month for 50 accounts vs Hopper HQ’s $300-600
- Social sets for client organization — Group profiles by brand with granular team permissions
- 8 email marketing integrations — Mailchimp, HubSpot, Klaviyo, and 5 more
- Threads and Mastodon support — Full scheduling and analytics for these platforms
- Unlimited AI on all plans — Including the free plan
- TikTok Photo Mode (35 images) — Larger carousels than most competitors
Where Hopper HQ Wins
- Instagram grid preview — Visual-first feed planning that creators love; Viraly lacks this
- Lower cost for 1-4 accounts — $5-6/account is cheaper than Viraly’s $19+ for small users
- Unlimited team users — Scale plan has no user limits; Viraly caps at 15 (Agency)
- Unlimited scheduled posts — All plans, no monthly limits; Viraly has limits on lower tiers
- Hashtag explorer — 9 million+ indexed hashtags with competition scoring (Scale plan)
- Bulk upload up to 350 posts — Large CSV imports with cloud storage integration
- Best time to post recommendations — Data-driven posting time suggestions
- AI image upscaling — Enhance image quality before posting
- TikTok watermark removal — Remove watermarks via mobile app
Who Should Choose Viraly
Agencies Managing Multiple Clients
Viraly’s flat-rate pricing ($99/month for 50 accounts) saves hundreds compared to Hopper HQ’s per-account model. Social sets let you organize profiles by client with granular team permissions—so team members only see the accounts they manage.
Teams Needing Content Recycling
If you have evergreen content (tips, testimonials, product highlights), Viraly’s recycler automatically republishes posts with AI-generated caption variations. Hopper HQ has no evergreen posting feature.
YouTube Content Creators
Viraly supports full YouTube videos plus Shorts. Hopper HQ only schedules Shorts—limiting long-form video creators.
X/Twitter Power Users
Need to schedule Twitter threads? Viraly supports up to 25 connected tweets. Hopper HQ can’t split messages into threads—a significant limitation for thought leadership content.
LinkedIn B2B Marketers
Viraly handles LinkedIn document posts (PDF, PPTX, DOCX) and carousels up to 20 images—high-engagement formats that Hopper HQ doesn’t support.
Who Should Choose Hopper HQ
Visual-First Instagram Creators
If curating a cohesive Instagram aesthetic matters, Hopper HQ’s grid preview is essential. Drag and drop to plan your feed’s visual flow before publishing. Viraly doesn’t have this feature.
Solo Creators with 1-4 Accounts
At $5-6/account monthly, Hopper HQ is cheaper than Viraly’s $19+ plans for users with few profiles. The cost advantage flips at 5+ accounts.
Large Teams with Unlimited Users
Hopper HQ’s Scale plan includes unlimited team members. Viraly caps at 15 on Agency (though you can add more at $2/member). For teams over 15, Hopper HQ may be more cost-effective.
Hashtag Researchers
Hopper HQ’s hashtag explorer (Scale plan) indexes 9 million+ hashtags with competition scoring—useful for finding niche hashtags. Viraly has AI hashtag suggestions but not a dedicated explorer.
FAQ
Which is better for agencies: Viraly or Hopper HQ?
Viraly is better for agencies managing 10+ client accounts. At $99/month for 50 profiles, you save $201-501/month compared to Hopper HQ’s per-account pricing. Viraly’s social sets let you organize profiles by client with team permission controls—so designers can only access their assigned brands.
How do Viraly and Hopper HQ pricing compare?
Viraly uses flat-rate pricing ($0-99/month). Hopper HQ charges per account ($5-12/account). Hopper HQ is cheaper for 1-4 accounts. Viraly becomes more cost-effective at 5+ accounts. At 25 accounts: Viraly costs $99/month vs Hopper HQ’s $150-300.
Which tool has better analytics?
Viraly covers analytics for all 10 supported platforms. Hopper HQ covers 7 platforms but has best-time-to-post recommendations that Viraly lacks. Both offer basic metrics (engagement, reach, followers). Neither has social listening or competitor analysis. Hopper HQ analytics are described as “basic” in user reviews.
Which is better for Instagram visual planning?
Hopper HQ wins for Instagram visual planning. Its grid preview lets you drag and drop posts to visualize how your feed will look before publishing. Viraly doesn’t have an Instagram grid preview feature. If feed aesthetics are your priority, Hopper HQ is the better choice.
Which tool supports more platforms?
Viraly supports 10 platforms: Instagram, Facebook, TikTok, YouTube, LinkedIn, Pinterest, X/Twitter, Threads, Bluesky, and Mastodon. Hopper HQ supports 8 platforms, missing Threads and Mastodon. Both support Bluesky, though Hopper HQ’s implementation has limited analytics.
How do team features compare?
Hopper HQ’s Scale plan offers unlimited team users. Viraly caps at 5 (Business) or 15 (Agency) team members—though Agency can add more at $2/member. Both have content approval workflows. Viraly’s advantage is social sets, which let you restrict team access by client/brand—essential for agencies.
Which has better AI features?
Viraly offers unlimited AI queries on all plans (including free), AI caption variations for recycled posts, an AI idea generator, and content templates. Hopper HQ has AI captions, hashtag suggestions, and unique AI image upscaling. Viraly wins on AI depth; Hopper HQ has a niche advantage with image enhancement.
Which is better for small businesses with few accounts?
For 1-4 accounts, Hopper HQ’s per-account pricing ($5-6/account) is cheaper than Viraly’s $19+ plans. However, Viraly has a free plan (3 profiles, 10 posts/month) for getting started. At 5+ accounts, Viraly’s flat-rate pricing becomes more economical.
Can both tools schedule YouTube videos?
Viraly schedules both full YouTube videos and Shorts. Hopper HQ only supports YouTube Shorts—no long-form video scheduling. If you create YouTube content beyond Shorts, Viraly is the only option between the two.
Is Hopper HQ free?
No. Hopper HQ offers a 14-day free trial (no credit card required) but no permanent free plan. After the trial, pricing starts at $5/account (annual) or $6/account (monthly). Viraly has a true free plan with 3 profiles and 10 posts/month—no time limit.
Does Hopper HQ support content recycling?
No. Hopper HQ does not have content recycling or evergreen posting features. This is a common complaint in user reviews. Viraly offers automatic content recycling with intervals from 7-365 days and AI-generated caption variations to keep recycled posts fresh.
Can you schedule Twitter threads with Hopper HQ?
No. Hopper HQ cannot split posts into Twitter threads—the character limit is 280 with no thread support. Viraly supports X/Twitter threads with up to 25 connected tweets and auto-numbering. For thought leadership or long-form Twitter content, Viraly is necessary.
Does Hopper HQ support full YouTube videos?
No. Hopper HQ only schedules YouTube Shorts (up to 60 seconds). It cannot upload standard YouTube videos. Viraly supports both full-length YouTube videos and Shorts, making it the better choice for YouTube content creators.
Does Hopper HQ support Mastodon?
No. Hopper HQ does not support Mastodon scheduling or analytics. Viraly fully supports Mastodon, including any instance, OAuth authentication, and performance analytics. If Mastodon is part of your social strategy, Viraly is the choice.
Can I recycle evergreen content with either tool?
Only Viraly supports content recycling. You can set posts to automatically republish at intervals (7-365 days) with AI-generated caption variations. Hopper HQ requires manual reposting—there’s no automatic evergreen content feature.
Which tool supports TikTok photo carousels?
Both support TikTok photo carousels. Viraly allows up to 35 images per TikTok Photo Mode post. Hopper HQ also supports TikTok carousels, though the exact limit isn’t specified. Both handle this increasingly popular content format.
Do hashtags in first comment work on Instagram?
Yes, both tools support first comment automation for Instagram, which is commonly used to hide hashtags. Viraly also supports first comments on Facebook, LinkedIn, and YouTube. Hopper HQ limits first comments to Instagram and Facebook only.
Which supports LinkedIn document posts?
Only Viraly supports LinkedIn document posts. You can upload PDFs, PowerPoints (PPTX), and Word documents (DOCX) directly. Viraly also supports LinkedIn image carousels up to 20 images. Hopper HQ doesn’t have these LinkedIn-specific features.
Final Verdict
Hopper HQ excels at visual-first Instagram planning with its grid preview and offers compelling per-account pricing for users with 1-4 profiles. Viraly delivers more features for the price—content recycling, X/Twitter threads, full YouTube videos, LinkedIn documents, and first comments on 4 platforms—making it the stronger choice for agencies, multi-platform marketers, and teams managing 5+ accounts.
| Use Case | Recommendation |
|---|---|
| Instagram visual planning | Hopper HQ — grid preview for feed aesthetics |
| 1-4 social accounts | Hopper HQ — $5-6/account is cheaper |
| 5+ social accounts | Viraly — flat-rate pricing saves money |
| Agencies (10+ clients) | Viraly — social sets + major savings at scale |
| Content recycling | Viraly — only option with evergreen posting |
| YouTube creators | Viraly — full videos + Shorts support |
| Twitter/X thought leadership | Viraly — thread support (25 tweets) |
| LinkedIn B2B marketing | Viraly — documents + carousels |
| Free plan needed | Viraly — permanent free tier vs 14-day trial |
| Large teams (15+ users) | Hopper HQ — unlimited users on Scale plan |
| Hashtag research | Hopper HQ — hashtag explorer with 9M+ tags |