Quick Verdict
Choose Viraly if you want Instagram/Facebook collaborator invites, location tagging, first comments on 4 platforms, content recycling with AI caption variations, and flat-rate pricing with no per-user fees.
Choose Iconosquare if Instagram analytics and competitor benchmarking are your priority, and you’re willing to pay premium pricing for industry-leading insights.
In this Viraly versus Iconosquare comparison, we examine whether Iconosquare’s analytics-first approach justifies its higher price point—and where Viraly’s broader platform support and flat-rate model deliver more value for growing teams.
At a Glance
| Feature | Viraly | Iconosquare |
|---|---|---|
| Starting Price | $19/mo (5 profiles, 200 posts, 10 platforms) | €33/mo (~$36, 5 profiles, 1 user) |
| Platforms Supported | 10 | 8 (YouTube analytics only) |
| YouTube Scheduling | Yes | No (analytics only) |
| X/Twitter Scheduling | Yes (Influencer+) | Beta only (Excel+ plans) |
| Content Recycling | Yes | No |
| Competitor Tracking | No | Yes (Scale+) |
| White-Label Reports | No | Yes (Excel+) |
| Team Members Included | 5-15 | 1-6 |
| Per-User Add-On Cost | $2/user | €16/user |
| Free Plan Limits | 3 profiles, 10 posts/mo | 2 profiles, 10 posts/mo per profile |
Verdict: Viraly wins for platform coverage and pricing simplicity. Iconosquare wins for Instagram analytics depth and competitor benchmarking.
Pricing Comparison
Both tools offer freemium models, but their paid structures differ significantly.
Monthly Pricing
| Plan Tier | Viraly | Iconosquare |
|---|---|---|
| Free | $0 (3 profiles, 10 posts/mo) | €0 (2 profiles, 10 posts/mo per profile) |
| Entry | $19 (5 profiles, 200 posts) | €33 (5 profiles, 100 posts) |
| Mid-Tier | $49 (15 profiles, 500 posts) | €69 (20 profiles, unlimited) |
| Professional | $99 (50 profiles, unlimited) | €116 (30 profiles, unlimited) |
| Enterprise | Custom | Custom |
Team Member Pricing
| Factor | Viraly | Iconosquare |
|---|---|---|
| Entry Plan Team | Solo only | 1 user |
| Mid-Tier Team | 5 included | 3 included |
| Professional Team | 15 included | 6 included |
| Additional Users | $2/user | €16/user |
Example: 10-person team
- Viraly Business: $49/mo (5 users) + $10 (5 extra) = $59/mo
- Iconosquare Scale: €69/mo (3 users) + €112 (7 extra) = €181/mo (~$198/mo)
Verdict: Viraly wins on pricing at every tier, especially for teams. The €16/user add-on cost at Iconosquare scales poorly compared to Viraly’s $2/user.
Platform Support
This is where the tools diverge significantly.
| Platform | Viraly | Iconosquare |
|---|---|---|
| Yes | Yes | |
| Facebook Pages | Yes | Yes |
| TikTok | Yes | Yes |
| LinkedIn Pages | Yes | Yes |
| Yes | Yes | |
| Threads | Yes | Yes (limited analytics) |
| YouTube | Yes (full scheduling) | Analytics only |
| X (Twitter) | Yes (Influencer+) | Beta (Excel+ only) |
| Bluesky | Yes | No |
| Mastodon | Yes | No |
Platform Feature Details
| Feature | Viraly | Iconosquare |
|---|---|---|
| YouTube Shorts scheduling | Yes | No |
| YouTube video scheduling | Yes | No |
| X/Twitter analytics | Yes | No (discontinued Oct 2024) |
| Instagram DM management | No | Yes (Scale+) |
| Social listening | No | Yes (IG/FB only) |
Verdict: Viraly wins on platform coverage (10 vs 8), with full YouTube scheduling and support for . Iconosquare’s YouTube is analytics-only with no publishing.
Feature Comparison
Scheduling & Publishing
| Feature | Viraly | Iconosquare |
|---|---|---|
| Calendar view | Yes | Yes |
| Drag-and-drop rescheduling | Yes | Yes |
| Bulk upload | Yes | Yes |
| Auto-publishing | Yes | Yes |
| First comment automation | Yes (4 platforms) | Yes |
| Content queues | Yes | Yes |
| Time slots | Yes | Yes |
| Cross-posting | Yes | Yes |
| Draft management | Yes | Yes |
| Recurring/evergreen posts | Yes | No |
Verdict: Viraly wins with content recycling for evergreen posts. Iconosquare lacks any recurring post functionality.
Post Limits by Plan
| Plan Level | Viraly | Iconosquare |
|---|---|---|
| Free | 10/month total | 10/month per profile |
| Entry ($19/€33) | 200/month | 100/month |
| Mid-Tier ($49/€69) | 500/month | Unlimited |
| Professional ($99/€116) | Unlimited | Unlimited |
Verdict: Tie. Iconosquare’s free plan offers 20 total posts (10 per profile × 2 profiles) vs Viraly’s 10, but Viraly offers more at entry level.
Content Types Supported
| Content Type | Viraly | Iconosquare |
|---|---|---|
| Instagram Posts | Yes | Yes |
| Instagram Stories | Yes | Yes |
| Instagram Reels | Yes | Yes |
| Instagram Carousels | Yes (up to 10) | Yes |
| Facebook Posts | Yes | Yes |
| Facebook Reels | Yes | Yes |
| Facebook Stories | Yes | Yes |
| TikTok Videos | Yes | Yes |
| TikTok Photo Mode | Yes (up to 35 images) | Yes |
| YouTube Videos | Yes | No |
| YouTube Shorts | Yes | No |
| LinkedIn Documents | Yes | Yes |
| X/Twitter Threads | Yes (up to 25) | No |
| Threads chains | Yes | No |
Verdict: Viraly wins with YouTube publishing, native Twitter threads, and Threads chains—all missing from Iconosquare.
Evergreen Content Recycling
| Feature | Viraly | Iconosquare |
|---|---|---|
| Automatic post recycling | Yes | No |
| Recycle intervals (7-365 days) | Yes | No |
| AI caption variations | Yes | No |
| End date scheduling | Yes | No |
Verdict: Viraly wins. Iconosquare has no content recycling at all—confirmed by third-party comparisons with RecurPost.
Link in Bio
| Feature | Viraly Free | Viraly Influencer | Viraly Business | Viraly Agency | Iconosquare |
|---|---|---|---|---|---|
| Bio pages | 1 | 5 | 15 | 50 | 1 (Omnilink) |
| Custom links | 5 | 25 | 50 | 100 | Yes |
| Products | — | 10 | 30 | 75 | No |
| Email collection | — | Yes | Yes | Yes | No |
| Custom domain | — | — | Yes | Yes | No |
| Click tracking | Yes | Yes | Yes | Yes | Yes |
Verdict: Viraly wins with multiple bio pages, product showcases, email collection, and custom domains. Iconosquare’s Omnilink is basic.
AI & Content Tools
| Feature | Viraly | Iconosquare |
|---|---|---|
| AI caption generation | Yes (unlimited) | Yes |
| AI hashtag suggestions | Yes | Yes |
| Content idea generator | Yes | Yes |
| Tone adjustment | Yes | Yes |
| AI image generation | No | No |
| Media library | Unlimited | Yes |
| Hashtag groups | Yes | Yes |
| Built-in photo editor | Yes | Yes |
| Built-in video editor | Yes | Yes |
Verdict: Tie. Both offer solid AI and content tools.
Idea Board / Content Library Limits
| Feature | Viraly Free | Viraly Influencer | Viraly Business | Viraly Agency | Iconosquare |
|---|---|---|---|---|---|
| Idea Boards | 5 | 10 | 25 | 50 | No equivalent |
| Ideas per Social Set | 50 | 200 | 500 | 1,000 | N/A |
| Content Templates | Yes (10 categories) | Yes | Yes | Yes | No |
| AI Idea Generator | Yes | Yes | Yes | Yes | Yes (content ideas) |
| Media Library | Unlimited | Unlimited | Unlimited | Unlimited | Yes |
| Media Collections | Yes | Yes | Yes | Yes | No |
Verdict: Viraly wins. Viraly offers a Kanban-style Idea Board with AI idea generation, content templates, and unlimited media library on all plans. Iconosquare has a media library and content ideas but lacks the organized Kanban workflow.
Analytics
| Feature | Viraly | Iconosquare |
|---|---|---|
| Instagram analytics | Yes | Yes (100+ metrics) |
| Facebook analytics | Yes | Yes (100+ metrics) |
| TikTok analytics | Yes | Yes (30+ metrics) |
| LinkedIn analytics | Yes | Yes |
| Pinterest analytics | Yes | Yes (40+ metrics) |
| YouTube analytics | Yes | Yes (40+ metrics) |
| X/Twitter analytics | Yes | No (discontinued) |
| Threads analytics | Yes | Limited |
| Bluesky analytics | Yes | No |
| Mastodon analytics | Yes | No |
| Competitor tracking | No | Yes (up to 10) |
| Industry benchmarking | No | Yes (Excel+) |
| Hashtag tracking | No | Yes (up to 10 per profile) |
| Social listening | No | Yes (IG/FB only) |
| White-label reports | No | Yes (Excel+) |
| Automated report scheduling | No | Yes |
Verdict: Iconosquare wins for analytics depth, competitor tracking, and white-label reporting. Viraly covers more platforms but with standard metrics.
Analytics History by Plan
| Plan Level | Viraly | Iconosquare |
|---|---|---|
| Free | 2 weeks | Basic only |
| Entry | 6 months | 1 year |
| Mid-Tier | 12 months | 2 years |
| Professional | 24 months | Unlimited |
| Enterprise | Unlimited | Unlimited |
Verdict: Iconosquare wins with longer data retention on entry and mid-tier plans.
Team Collaboration
| Feature | Viraly | Iconosquare |
|---|---|---|
| Free Plan Users | 1 | 1 |
| Entry Plan Users | 1 | 1 |
| Mid-Tier Users | 5 | 3 |
| Professional Users | 15 | 6 |
| Additional User Cost | $2/user | €16/user |
| User roles | Yes | Yes |
| Approval workflows | Yes (Business+) | Yes (Scale+) |
| Social sets (profile grouping) | Yes (unlimited) | Yes (Groups) |
| Permission-based access | Yes | Yes |
| External collaborator links | No | Yes (Scale+) |
Verdict: Viraly wins on team pricing. More users included at every tier, and add-ons cost $2 vs €16.
Comment Management
| Feature | Viraly | Iconosquare |
|---|---|---|
| Unified inbox | No | Yes |
| Comment management | No | Yes |
| Instagram DM management | No | Yes (Scale+) |
| Mention tracking | No | Yes |
| Saved replies | No | No |
| AI reply suggestions | No | No |
Verdict: Iconosquare wins with a unified inbox for comments and DMs. Viraly focuses on publishing, not engagement management.
Integrations
| Integration Type | Viraly | Iconosquare |
|---|---|---|
| Email Marketing | 8 platforms (Mailchimp, Klaviyo, HubSpot, etc.) | Via Zapier |
| Tracking Pixels | 4 (GA4, Meta, TikTok, GTM) | No native |
| Cloud Storage | No | Dropbox, Google Drive |
| Zapier | No | Yes (8,000+ apps) |
| API Access | No | Yes (Excel+) |
Verdict: Trade-offs. Viraly has native email/CRM integrations; Iconosquare has Zapier and API access.
Compliance & Security
| Feature | Viraly | Iconosquare |
|---|---|---|
| Data encryption | 256-bit AES | Standard |
| GDPR compliant | Yes | Yes |
| CCPA compliant | Yes | Not specified |
| Cloud hosting | AWS | Not specified |
| SOC 2 / ISO 27001 | No | No |
Verdict: Tie. Both meet standard security requirements. Neither offers enterprise compliance certifications.
Where Viraly Wins
- Platform coverage: 10 platforms vs 8—including full YouTube scheduling
- YouTube publishing: Schedule videos and Shorts directly; Iconosquare offers analytics only
- Content recycling: Automatic evergreen republishing with AI variations—Iconosquare has nothing
- Flat-rate team pricing: $2/user add-on vs €16/user at Iconosquare
- Link in Bio: Multiple pages, products, email collection, custom domains
- X/Twitter support: Available on Influencer+; Iconosquare is beta-only on top plans
- Thread building: Native X, Threads, Mastodon, and Bluesky thread chains
Where Iconosquare Wins
- Instagram analytics depth: 100+ metrics with industry-leading insights
- Competitor tracking: Monitor up to 10 competitor accounts with benchmarking
- Industry benchmarking: Compare performance against industry averages (Excel+)
- White-label reports: Professional branded reports for agencies
- Social listening: Brand mention and hashtag tracking (Instagram/Facebook)
- Unified inbox: Comment and DM management from one dashboard
- Longer analytics history: 1-2 years on entry/mid plans vs 6-12 months on Viraly
Who Should Choose Viraly
Multi-Platform Publishers
You manage content across YouTube, TikTok, Instagram, and emerging platforms like Bluesky or Mastodon. Viraly’s 10-platform support means one tool for everything.
Teams Watching Their Budget
Your team has 5+ people, and you don’t want per-user pricing eating into margins. Viraly’s flat-rate model with $2/user add-ons scales affordably.
Evergreen Content Creators
You rely on recycling tips, how-to content, or inspirational posts. Viraly’s content recycler with AI variations keeps your feed active without constant creation.
YouTube-First Creators
You need to schedule YouTube videos and Shorts alongside your social content. Iconosquare can’t publish to YouTube at all.
Decentralized Social Users
You’re building presence on Mastodon, Bluesky, or Threads. Viraly supports these natively; Iconosquare doesn’t.
Who Should Choose Iconosquare
Instagram-Centric Brands
Your primary focus is Instagram, and you need deep analytics—Story metrics, hashtag performance, and follower demographics beyond native Insights.
Competitive Intelligence Teams
You need to track competitor accounts, benchmark against industry averages, and identify content gaps. Iconosquare’s competitor tracking is best-in-class.
Agencies Needing White-Label Reports
You deliver branded reports to clients regularly. Iconosquare’s automated white-label reporting (Excel+) is built for this.
Engagement-Focused Teams
You need to manage comments, DMs, and mentions from a unified inbox. Viraly focuses on publishing—Iconosquare handles engagement.
Data Historians
You need 2+ years of analytics history for trend analysis. Iconosquare’s longer retention (especially on Excel) serves historical analysis.
FAQ
How do Viraly and Iconosquare pricing compare?
Viraly starts at $19/month for 5 profiles and 200 posts; Iconosquare starts at €33/month (~$36) for 5 profiles and 100 posts. Viraly is significantly cheaper at every tier, especially for teams—Iconosquare charges €16/user for additional seats versus Viraly’s $2/user.
Is Iconosquare or Viraly better for Instagram analytics?
Iconosquare offers deeper Instagram analytics with 100+ metrics, competitor benchmarking, hashtag tracking, and industry comparisons. Viraly provides standard Instagram metrics (reach, engagement, follower trends) that work for most users but lacks competitive intelligence features.
Which tool supports more social media platforms?
Viraly supports 10 platforms: Instagram, Facebook, TikTok, YouTube, LinkedIn, Pinterest, Threads, X/Twitter. Iconosquare supports 8 platforms, but YouTube is analytics-only (no scheduling), X/Twitter is beta on top plans only, and Bluesky/Mastodon aren’t supported.
Which is better for agencies with multiple clients?
It depends on priorities. Viraly offers flat-rate pricing with $2/user add-ons and unlimited social sets for organizing clients. Iconosquare offers white-label reports and competitor tracking but charges €16/user for additional team members—costs add up quickly for larger teams.
Can you schedule YouTube videos and Shorts with either tool?
Viraly: Yes—full YouTube video and Shorts scheduling with title, description, and tag optimization. Iconosquare: No—YouTube is analytics-only. You cannot schedule or publish videos through Iconosquare.
Which has better competitor tracking and benchmarking?
Iconosquare wins for competitor intelligence. You can track up to 10 competitor accounts, benchmark against industry averages, and analyze their content performance. Viraly does not offer competitor tracking.
How do the free plans compare?
Viraly Free: 3 profiles, 10 posts/month total, 2 weeks analytics history. Iconosquare Free: 2 profiles, 10 posts/month per profile (20 total), basic analytics only. Viraly includes more profiles; Iconosquare allows more total posts.
Which tool has better white-label reporting for agencies?
Iconosquare wins. White-label reports with custom branding are available on Excel and Custom plans, with automated scheduling. Viraly does not offer white-label reporting.
Is there a free version of Iconosquare?
Yes. Iconosquare Free includes 2 profiles, 10 posts per month per profile, and basic analytics. It’s limited—no competitor tracking, no content approvals, no DM management. A 14-day free trial of the full Excel plan is also available.
How much does Iconosquare cost?
Iconosquare pricing (2026): Free €0, Launch €33/month, Scale €69/month, Excel €116/month. Additional users cost €16/month each. Annual billing saves approximately 18%. For 30+ profiles, you need a Custom plan quote.
Is Iconosquare worth it?
For Instagram-centric brands needing deep analytics and competitor benchmarking, yes—Iconosquare’s insights justify the premium. For teams needing multi-platform scheduling, YouTube publishing, or flat-rate pricing, Viraly delivers more value per dollar.
Does Iconosquare support X/Twitter scheduling?
Limited. X/Twitter scheduling is in beta and only available on Excel (€116/mo) and Custom plans. X analytics were discontinued in October 2024. If X/Twitter is important to your strategy, Viraly offers full scheduling and analytics on Influencer+ ($19/mo).
Can I schedule YouTube Shorts with a third-party tool?
Yes—Viraly supports YouTube Shorts scheduling with thumbnails, titles, and descriptions. Iconosquare does not schedule YouTube content at all (analytics only). This is one of the biggest gaps in Iconosquare’s platform coverage.
Can I recycle evergreen content with either tool?
Viraly: Yes—automatic content recycling with intervals from 7 to 365 days, plus AI-generated caption variations. Iconosquare: No—there is no recurring post or content recycling feature. You must manually reschedule evergreen content.
Which has better Instagram hashtag analytics?
Iconosquare offers dedicated hashtag tracking (up to 10 hashtags per profile) with performance metrics and trend analysis. Viraly includes hashtag groups for organization and suggestions, but not dedicated hashtag performance analytics.
How do I track competitors on social media with either tool?
Iconosquare (Scale+) allows you to track up to 10 competitor accounts on Instagram with benchmarking against their performance and industry averages. Viraly does not offer competitor tracking—you’d need a separate tool for competitive analysis.
Which has better social media inbox management?
Iconosquare offers a unified inbox for comments, mentions, and Instagram DMs (Scale+). Viraly does not have inbox or engagement management—it focuses on publishing and scheduling. If managing engagement from one dashboard is important, Iconosquare is the better choice.
Final Verdict
| Use Case | Recommendation |
|---|---|
| Multi-platform publishing (10 networks) | Viraly — YouTube, Bluesky, Mastodon included |
| Instagram-focused analytics | Iconosquare — 100+ metrics, unmatched depth |
| YouTube video/Shorts scheduling | Viraly — Iconosquare has no YouTube publishing |
| Competitor benchmarking | Iconosquare — track 10 competitors |
| Teams (5+ users) | Viraly — $2/user vs €16/user |
| White-label agency reports | Iconosquare — branded automated reports |
| Content recycling/evergreen | Viraly — Iconosquare has no recycling |
| Unified comment/DM inbox | Iconosquare — Viraly has no inbox |
| Bluesky/Mastodon scheduling | Viraly — Iconosquare doesn’t support these |
| Budget-conscious teams | Viraly — lower pricing at every tier |