Last Updated: February 2026
Quick Verdict
Viraly is the better choice if: You want X/Twitter included without per-account add-ons, flat-rate pricing that doesn’t increase per brand, and team features on mid-tier plans. Viraly’s Business plan ($49/month) includes 15 profiles, 5 team members, social sets for brand organization, and content recycling with AI variations—no hidden fees.
Metricool is the better choice if: You need ads management (Meta, Google, TikTok) or competitor analysis for up to 100 profiles. Metricool’s free plan offers more posts (20 vs 10) but fewer profiles (1 vs 3), and the platform excels at tracking ad performance across multiple channels.
In this Viraly versus Metricool breakdown, we compare flat-rate pricing against per-brand fees, examine Twitter/X costs, and identify where each tool excels for growing teams and agencies.
At a Glance: Viraly vs Metricool
| Feature | Viraly | Metricool |
|---|---|---|
| Free Plan | 3 profiles, 10 posts/month | 1 brand, 20 posts/month |
| Starting Paid Price | $19/month (5 profiles) | $18/month (5 brands, annual) |
| Pricing Model | Flat rate per plan | Per-brand pricing |
| X/Twitter Access | Included (Influencer+) | $5/account add-on |
| LinkedIn on Free | Yes | No |
| 10 Profiles Cost | $49/month | $31/month + $50 X add-on |
| 50 Profiles Cost | $99/month | $139/month + $250 X add-on |
| Platforms Supported | 10 | 11+ |
| Evergreen/Recycling | Yes (with AI variations) | Yes (Autolists) |
| Link in Bio | Free (included) | Starter+ only |
| Team Members | Up to 15 (Agency) | Advanced+ only |
| Social Sets (Brand Grouping) | Yes (all plans) | No |
| Ads Management | No | Yes (Meta, Google, TikTok) |
| Competitor Analysis | No | Yes (up to 100 profiles) |
| AI Content Generation | Yes (unlimited) | Yes (credit-based) |
| Content Calendar | Yes | Yes |
| Analytics | Yes (all paid plans) | Yes (all plans) |
| Founded | 2023 | 2016 |
Pricing Comparison
Viraly Pricing
| Plan | Monthly | Profiles | Posts/Month | Team Members |
|---|---|---|---|---|
| Free | $0 | 3 | 10 | 1 |
| Influencer | $19 | 5 | 200 | 1 |
| Business | $49 | 15 | 500 | 5 |
| Agency | $99 | 50 | Unlimited | 15 |
17% discount on annual billing (2 months free)
Metricool Pricing
| Plan | Monthly | Annual | Brands | Team Members |
|---|---|---|---|---|
| Free | $0 | $0 | 1 | 0 |
| Starter 5 | $22 | $18 | 5 | 0 |
| Starter 10 | $38 | $31 | 10 | 0 |
| Advanced 15 | $54 | $45 | 15 | Unlimited |
| Advanced 25 | $88 | $72 | 25 | Unlimited |
| Advanced 50 | $172 | $139 | 50 | Unlimited |
Important: Twitter/X costs an additional $5/month per connected account on ALL Metricool plans.
The Math: Real Cost Comparison
For a creator with 5 profiles including 2 X/Twitter accounts:
- Viraly Influencer: $19/month (includes 5 profiles + X/Twitter)
- Metricool Starter 5: $18/month + $10/month X add-on = $28/month (no team features)
- Savings with Viraly: $9/month ($108/year)
For a social media manager with 10 profiles including 3 X/Twitter accounts:
- Viraly Business: $49/month (includes 15 profiles + 5 team members + X/Twitter)
- Metricool Starter 10: $31/month + $15/month X add-on = $46/month (no team features)
- Metricool Advanced 15: $45/month + $15/month X add-on = $60/month (with team features)
For an agency with 25 client profiles including 10 X/Twitter accounts:
- Viraly Agency: $99/month (50 profiles + 15 team members)
- Metricool Advanced 25: $72/month + $50/month X add-on = $122/month
- Savings with Viraly: $23/month ($276/year)
For a large agency with 50 profiles including 20 X/Twitter accounts:
- Viraly Agency: $99/month
- Metricool Advanced 50: $139/month + $100/month X add-on = $239/month
- Savings with Viraly: $140/month ($1,680/year)
Bottom line: Metricool looks cheaper on paper, but Twitter/X add-on fees make Viraly more cost-effective for agencies managing multiple X accounts.
Platform Support
Both tools support the major social networks. Here’s the comparison:
| Platform | Viraly | Metricool |
|---|---|---|
| Facebook Pages | Yes | Yes |
| Facebook Groups | No | No |
| Instagram Business | Yes | Yes |
| Instagram Personal | No | No |
| X (Twitter) | Included (Influencer+) | $5/account add-on |
| LinkedIn Personal | Yes (all plans) | Starter+ only |
| LinkedIn Company | Yes (all plans) | Starter+ only |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Threads | Yes | Yes |
| Bluesky | Yes | Yes |
| Mastodon | Yes | No |
| Google Business | Partial | Yes |
| Twitch | No | Analytics only |
Key Differences:
- X/Twitter: Viraly includes it on Influencer+ plans; Metricool charges $5/account as an add-on
- LinkedIn: Viraly includes it on Free; Metricool requires Starter+ ($18+/month)
- Mastodon: Viraly supports it; Metricool doesn’t
- Twitch: Metricool has analytics (no publishing); Viraly doesn’t support Twitch
Feature Comparison
Scheduling & Publishing
| Feature | Viraly | Metricool |
|---|---|---|
| Visual Calendar | Yes | Yes |
| Drag-and-drop | Yes | Yes |
| Queue Management | Yes | Yes |
| Bulk Scheduling | Yes | Yes (CSV import) |
| Custom Time Slots | Yes | Yes |
| First Comments | Instagram, Facebook, LinkedIn, YouTube | Instagram only |
| Post Categories | Yes | Yes |
| Best Times to Post | Yes | Yes |
| RSS Feed | Yes | Yes |
Verdict: Viraly wins. First comment support on 4 platforms vs Metricool’s Instagram-only.
Evergreen Content Recycling
| Feature | Viraly | Metricool |
|---|---|---|
| Auto-recycle posts | Yes | Yes (Autolists) |
| Custom intervals | Daily, weekly, monthly, custom | Customizable frequency |
| Max recycle limit | Configurable | 200 posts per list |
| Content variations | AI-generated (3-10) | No |
| End date setting | Yes | Yes |
| Circular repeat | Yes | Yes |
Verdict: Viraly wins. Both have content recycling, but Viraly generates AI caption variations to keep recycled content fresh. Metricool republishes the same content unchanged.
Link in Bio
| Feature | Viraly | Metricool |
|---|---|---|
| Included in plan | Yes (free) | Starter+ only |
| Custom domains | Yes | Yes |
| Block types | 9 types | Buttons, images, videos |
| Email collection | Yes | No |
| Product sections | Yes | Limited |
| Analytics | Yes | Yes |
| Custom theming | Full control | 6 themes |
Verdict: Viraly wins. Link in Bio is free on all Viraly plans with more block types and email collection. Metricool’s SmartLinks require Starter+ ($18+/month).
AI Content Generation
| Feature | Viraly | Metricool |
|---|---|---|
| AI Assistant | Yes | Yes |
| Caption generation | Yes | Yes |
| Hashtag suggestions | Yes | Yes |
| Tone adjustment | Yes | Yes |
| Usage limits | Unlimited (all plans) | 5-35 credits/brand/month |
| Multi-language | Yes | Yes |
Verdict: Viraly wins. Viraly offers unlimited AI usage; Metricool limits credits per brand (5 on Free, 20 on Starter, 35 on Advanced).
Analytics
| Feature | Viraly | Metricool |
|---|---|---|
| Post metrics | Yes | Yes |
| Follower growth | Yes | Yes |
| Engagement rates | Yes | Yes |
| Best time to post | Yes | Yes |
| Export data | Yes | Starter+ (PDF/CSV) |
| History (Free) | 2 weeks | 30 days |
| History (Paid) | 2 years | Unlimited |
| Competitor analysis | No | Yes (up to 100) |
| Ads analytics | No | Yes (Meta, Google, TikTok) |
Verdict: Metricool wins. Metricool offers competitor analysis (up to 100 profiles) and ads analytics that Viraly lacks. Metricool’s free plan (1 brand) also has longer analytics history (30 days vs 2 weeks).
Team Collaboration
| Feature | Viraly | Metricool |
|---|---|---|
| Free plan users | 1 | 0 |
| Mid-tier plan users | 5 (Business $49) | 0 (Starter $18-38) |
| Top-tier users | 15 | Unlimited |
| Social Sets (Brand Grouping) | Yes (all plans) | No |
| Permission-Based Access | Yes (per social set) | Yes (Advanced+) |
| Approval workflows | Yes | Yes (Advanced+) |
| Role permissions | Yes | Yes (Advanced+) |
Verdict: Viraly wins. Viraly Business ($49/month) includes 5 team members with social sets for brand organization. Metricool requires Advanced plans ($45+/month) for any team features, and lacks social sets for organizing brands.
Media Management
| Feature | Viraly | Metricool |
|---|---|---|
| Media library | Yes | Starter+ |
| Collections/folders | Yes | Limited |
| Image editing | Yes | Yes |
| Video editing | Yes | Desktop only |
| Platform validation | Yes | Yes |
| TikTok Photo Mode | Up to 35 images | Up to 35 images |
Verdict: Tie. Both handle media well with similar TikTok carousel support.
Integrations
| Category | Viraly | Metricool |
|---|---|---|
| Email Marketing/CRM | 8 platforms (Mailchimp, Klaviyo, HubSpot, etc.) | None |
| Tracking Pixels | GA4, Meta Pixel, TikTok Pixel, GTM | None |
| Design | Canva (via upload) | Canva, Adobe Express (Starter+) |
| Cloud Storage | — | Google Drive (Starter+) |
| Link Shortening | Built-in (vrl.link) | — |
| Automation | Zapier, Make | Zapier, Make (Advanced+) |
| Data/BI | — | Looker Studio (Advanced+) |
Verdict: Trade-offs. Viraly wins on email marketing integrations (8 platforms) and tracking pixels. Metricool wins on design integrations (Canva, Adobe Express) and Looker Studio for advanced reporting.
Ads Management
| Feature | Viraly | Metricool |
|---|---|---|
| Meta Ads (Facebook/Instagram) | No | Yes |
| Google Ads | No | Yes |
| TikTok Ads | No | Yes |
| Campaign creation | No | Yes |
| Real-time tracking | No | Yes |
| Budget management | No | Yes |
Verdict: Metricool wins. Metricool offers comprehensive ads management across Meta, Google, and TikTok. Viraly doesn’t have ads management features.
Security & Compliance
| Feature | Viraly | Metricool |
|---|---|---|
| Data Encryption | 256-bit AES at rest | Yes |
| GDPR Compliant | Yes | Yes |
| CCPA Compliant | Yes | Yes |
| Cloud Hosting | AWS | — |
| SOC 2 | No | No |
Verdict: Tie. Both meet standard security requirements with GDPR/CCPA compliance.
Engagement Features
| Feature | Viraly | Metricool |
|---|---|---|
| Unified inbox | Limited | Yes |
| Reply to comments | Limited | Yes (5 platforms) |
| Reply to DMs | No | Yes (Instagram, Facebook, Twitter) |
| Saved replies | No | Yes |
| Internal notes | No | Yes |
| Google Business reviews | No | Yes |
Verdict: Metricool wins. Metricool has a more comprehensive social inbox with DM support and saved replies.
Where Viraly Wins
1. X/Twitter Included Without Add-Ons
Metricool charges $5/month per X/Twitter account on ALL plans—even Advanced. For an agency with 10 X accounts, that’s $50/month extra. Viraly includes X/Twitter on Influencer+ plans at no additional cost.
| X/Twitter Accounts | Viraly Cost | Metricool Cost | You Save |
|---|---|---|---|
| 5 | $49/mo | $31 + $25 = $56/mo | $84/year |
| 10 | $49/mo | $31 + $50 = $81/mo | $384/year |
| 20 | $99/mo | $139 + $100 = $239/mo | $1,680/year |
2. Social Sets for Brand Organization
Group profiles by client, brand, or region—then assign team members with specific permissions to each set. Metricool has no equivalent. This makes Viraly ideal for agencies managing multiple clients with different team access requirements.
3. AI Caption Variations for Recycled Content
Both tools have content recycling, but Viraly automatically generates 3-10 AI caption variations for each recycled post. Metricool’s Autolists republish the exact same content repeatedly, which can hurt engagement.
4. First Comment on 4 Platforms
Schedule first comments on Instagram, Facebook, LinkedIn, and YouTube. Metricool only supports first comments on Instagram.
5. Link in Bio on Free Plan
Viraly includes Link in Bio pages with e-commerce, donations, and email collection—all free. Metricool’s SmartLinks require Starter+ plans ($18+/month).
6. Team Features on Mid-Tier Plan
Viraly Business ($49/month) includes 5 team members with approval workflows. Metricool Starter plans ($18-38/month) have zero team features—you need Advanced ($45+/month) for any team collaboration.
7. Mastodon Support
Viraly supports Mastodon; Metricool doesn’t. For brands building presence on decentralized social networks, Viraly is the only option.
8. Transparent Scaling Beyond 50 Profiles
Large agencies need predictable pricing. Viraly offers transparent add-ons: $2/month per additional profile beyond 50, and $2/month per team member beyond 15. X/Twitter remains included at no extra cost.
Metricool requires “Custom” pricing beyond 50 brands—plus you’re still paying $5/account for every X/Twitter profile.
| Profiles | X/Twitter Accounts | Viraly Cost | Metricool Cost |
|---|---|---|---|
| 75 | 30 | $149/mo | Custom + $150 X = $300+/mo |
| 100 | 40 | $199/mo | Custom + $200 X = $400+/mo |
| 200 | 80 | $399/mo | Custom + $400 X = $600+/mo |
At 200 profiles, Viraly saves $200+/month ($2,400+/year) with fully transparent pricing.
Where Metricool Wins
1. Ads Management
Metricool offers comprehensive ads management that Viraly lacks:
- Create and manage Meta Ads (Facebook/Instagram)
- Google Ads integration
- TikTok Ads support
- Real-time performance tracking
- Budget management across campaigns
For teams running paid social, this is a significant advantage.
2. Competitor Analysis
Track up to 100 competitor profiles across platforms. See their posting frequency, engagement rates, and top-performing content. Viraly doesn’t offer competitor analysis.
3. More Generous Free Plan
Metricool Free: 1 brand, 20 posts/month, 30-day analytics, 5 competitors.
Viraly Free: 3 profiles, 10 posts/month, 2-week analytics.
Metricool’s free plan has double the posts and longer analytics history.
4. Twitch Analytics
Metricool is one of the few tools with Twitch analytics (no publishing). If you stream, you can track performance alongside your other social channels.
5. Looker Studio Integration
For advanced reporting, Metricool connects to Looker Studio (Google Data Studio) on Advanced plans. Viraly doesn’t have this integration.
6. Lower Entry Price (Without X/Twitter)
If you don’t need X/Twitter, Metricool Starter 5 at $18/month (annual) beats Viraly’s $19/month Influencer plan—though with fewer features and no team members.
Who Should Choose Viraly
Choose Viraly if you:
- Manage X/Twitter accounts and don’t want to pay $5/account add-on fees
- Want team features on a mid-tier plan (Business at $49/month includes 5 team members)
- Need to group client accounts into social sets with specific team permissions
- Want AI caption variations for recycled content instead of republishing the same text
- Need first comments on multiple platforms (Instagram, Facebook, LinkedIn, YouTube)
- Want Link in Bio without paying extra for Starter+ plans
- Use Mastodon for decentralized social presence
Ideal Viraly users:
- Social media agencies managing multiple clients with X/Twitter accounts
- Marketing teams with multiple brands needing organized access controls
- Content creators wanting smart content recycling with AI variations
- Teams wanting predictable pricing without per-account add-ons
Who Should Choose Metricool
Choose Metricool if you:
- Run paid social campaigns and need Meta, Google, or TikTok Ads management
- Want competitor analysis to benchmark against up to 100 profiles
- Only need basic scheduling without X/Twitter integration
- Stream on Twitch and want unified analytics
- Need Looker Studio integration for advanced custom reports
- Prefer more scheduled posts on free (20 posts for 1 brand vs 10 posts for 3 profiles)
Ideal Metricool users:
- Solo creators or small businesses without X/Twitter needs
- Agencies focused on paid social advertising
- Teams wanting competitor benchmarking
- Streamers needing Twitch analytics
FAQ
Is Viraly cheaper than Metricool?
Depends on X/Twitter usage. Without X/Twitter, Metricool’s Starter 5 ($18/month annual) is slightly cheaper than Viraly Influencer ($19/month). But with X/Twitter accounts, Metricool’s $5/account add-on makes Viraly significantly cheaper. For 10 X/Twitter accounts, Viraly saves $384/year.
Does Metricool charge extra for Twitter/X?
Yes. Twitter/X is a $5/month add-on per connected account on ALL Metricool plans, including Advanced. This is due to Twitter’s API pricing changes. Viraly includes X/Twitter on Influencer+ plans at no extra cost.
Which has better content recycling?
Viraly. Both have content recycling, but Viraly generates AI caption variations (3-10 per post) to keep recycled content fresh. Metricool’s Autolists republish the exact same content, which can hurt engagement over time.
Can I use LinkedIn on Metricool’s free plan?
No. LinkedIn requires Metricool Starter ($18+/month) or higher. Viraly includes LinkedIn on all plans, including Free.
Which tool has better analytics?
Metricool for depth, Viraly for value. Metricool offers competitor analysis (up to 100 profiles) and ads analytics. Viraly has solid core analytics with longer history on paid plans, but no competitor tracking.
Which is better for agencies?
Viraly for most agencies. Social sets let you organize clients with granular team permissions. X/Twitter is included without add-ons. Predictable flat-rate pricing. Metricool is better if you specifically need ads management or competitor analysis.
Does Metricool have team features on Starter plans?
No. Team collaboration, approval workflows, and role management require Metricool Advanced plans ($45+/month). Viraly Business ($49/month) includes 5 team members.
Can I switch from Metricool to Viraly?
Yes. Both tools connect to the same social platforms via official APIs. You can connect your accounts to Viraly and start scheduling. There’s no direct migration tool, but setting up is straightforward.
Does Metricool support Mastodon?
No. Metricool doesn’t support Mastodon. Viraly supports Mastodon for decentralized social presence.
Final Verdict
For teams managing X/Twitter accounts, Viraly is the clear winner. Metricool’s $5/account add-on for X/Twitter makes it expensive for agencies—20 X accounts add $100/month to your bill. Viraly’s flat-rate pricing includes X/Twitter on all paid plans without surprises.
Metricool makes sense if you run paid social campaigns and need ads management across Meta, Google, and TikTok, or if you want competitor analysis features. It’s also slightly cheaper if you don’t use X/Twitter at all.
The Bottom Line
| Scenario | Recommendation |
|---|---|
| Managing X/Twitter accounts | Viraly |
| Running paid social ads | Metricool |
| Agency with multiple clients | Viraly |
| Need competitor analysis | Metricool |
| Want team features on mid-tier | Viraly |
| Content recycling with AI variations | Viraly |
| Twitch streaming analytics | Metricool |
| Budget-conscious without X/Twitter | Metricool |