Last Updated: February 2026
Quick Verdict
Choose Viraly if you want flat-rate pricing, content recycling with AI caption variations, first comment automation on 4 platforms (Instagram, Facebook, LinkedIn, YouTube), and a full-featured mobile experience.
Choose Pallyy if you prioritize Instagram visual grid planning, need a social inbox for comment/DM management, and prefer per-Social-Set pricing for single-brand scheduling.
In this Viraly versus Pallyy comparison, we break down pricing models, platform support, team features, and content tools to help you choose the right social media scheduler for your workflow.
At a Glance
| Feature | Viraly | Pallyy |
|---|---|---|
| Starting Price | $19/mo (5 profiles, 200 posts, 10 platforms) | $25/mo (1 Social Set, per-set pricing adds up) |
| Paid Plans From | $19/mo | $15/mo |
| Pricing Model | Flat-rate per plan | Per-Social-Set |
| Platforms Supported | 10 | 10 |
| Free Plan Posts | 10/month | 15/month |
| Content Recycling | Yes (with AI variations) | No |
| Social Inbox | No (publishing-focused) | Yes (Pro+) |
| AI Captions | Unlimited (all plans) | 5 free, unlimited on paid |
| First Comment | Instagram, Facebook, LinkedIn, YouTube | Instagram only |
| Mobile App | Full functionality | Notification-only |
| Team Members | 5-15 (Business-Agency) | 1-10 (Pro-Scale) |
| Instagram Grid Planner | No | Yes |
Verdict: Trade-offs. Viraly offers more value for multi-platform publishers with flat-rate pricing and content recycling. Pallyy excels for Instagram-focused creators who need visual grid planning and social inbox features.
Pricing Comparison
Viraly uses flat-rate pricing per plan. Pallyy uses per-Social-Set pricing where each “Social Set” represents one brand’s connected accounts across platforms.
| Plan Tier | Viraly | Pallyy |
|---|---|---|
| Free | $0 (3 profiles, 10 posts/mo) | $0 (1 Social Set, 15 posts/mo) |
| Entry Paid | $19/mo (5 profiles, 200 posts) | $15/mo Starter (1 Social Set, 20 posts) |
| Mid-tier | $49/mo (15 profiles, 500 posts) | $25/mo Pro (1 Social Set, unlimited) |
| Agency | $99/mo (50 profiles, unlimited) | $99/mo (10 Social Sets, unlimited) |
| Scale | $99 + $2/profile beyond 50 | $199/mo (30 Social Sets, unlimited) |
Cost at Scale: Managing Multiple Brands
| Social Sets / Brands | Viraly Cost | Pallyy Cost | Difference |
|---|---|---|---|
| 1 brand (5 profiles) | $19/mo | $25/mo | -$6/mo |
| 5 brands (25 profiles) | $49/mo | $65/mo (Pro + 4 sets) | -$16/mo |
| 10 brands (50 profiles) | $99/mo | $99/mo (Agency) | $0 |
| 15 brands (75 profiles) | $149/mo* | $149/mo (Agency + 5 sets) | $0 |
| 30 brands (150 profiles) | $299/mo* | $199/mo (Scale) | +$100/mo |
*Viraly Agency plan + $2/profile beyond 50 profiles
Verdict: Depends on scale. For 1-15 brands, pricing is comparable. Pallyy’s Scale plan ($199/mo for 30 Social Sets) becomes cost-effective for larger agencies, while Viraly’s flat-rate model is simpler and includes more features per dollar at smaller scales.
Platform Support
| Platform | Viraly | Pallyy |
|---|---|---|
| Instagram Business/Creator | Yes | Yes |
| Facebook Pages | Yes | Yes |
| X (Twitter) | Yes (Influencer+) | Yes |
| LinkedIn Personal | Yes | Yes |
| LinkedIn Company | Yes | Yes |
| TikTok | Yes | Yes (Business only) |
| YouTube Videos | Yes (full videos + Shorts) | Shorts only |
| Yes | Yes | |
| Threads | Yes | Yes |
| Bluesky | Yes | Yes |
| Mastodon | Yes (any instance) | No |
| Google Business Profile | No | Yes |
Verdict: Trade-offs. Viraly supports full YouTube videos and Mastodon. Pallyy supports Google Business Profile. Both cover the major platforms (Instagram, Facebook, TikTok, LinkedIn, Pinterest, X, Threads, Bluesky).
Feature Comparison
Scheduling & Publishing
| Feature | Viraly | Pallyy |
|---|---|---|
| Calendar View | Yes (day/week/month) | Yes |
| Drag-and-Drop Scheduling | Yes | Yes |
| Queue/Time Slots | Yes | Yes (Pro+) |
| Draft Posts | Yes | Yes |
| Bulk Upload | Yes | Not mentioned |
| Instagram Grid Planner | No | Yes |
| Best Time to Post | No | Yes (Instagram) |
| Post Preview | Yes | Yes |
| Cross-Posting | Yes | Yes |
Verdict: Trade-offs. Pallyy’s visual Instagram grid planner and best-time-to-post features appeal to Instagram-first creators. Viraly offers bulk upload for efficiency.
Post Limits by Plan
| Plan | Viraly | Pallyy |
|---|---|---|
| Free | 10/month | 15/month |
| Entry ($15-19) | 200/month | 20/month |
| Mid ($25-49) | 500/month | Unlimited |
| Agency ($99) | Unlimited | Unlimited |
Verdict: Depends on plan. Pallyy’s Starter plan is restrictive (20 posts/month), while Viraly’s Influencer plan offers 200 posts. At Pro/Business tier and above, both offer unlimited posts.
Content Types Supported
| Content Type | Viraly | Pallyy |
|---|---|---|
| Instagram Reels | Yes (up to 15 min) | Yes (up to 1 min) |
| Instagram Stories | Yes | Yes (up to 1 min) |
| Instagram Carousels | Up to 10 images | Up to 10 images |
| Facebook Reels | Yes | Yes |
| TikTok Videos | Up to 10 min | Up to 10 min |
| TikTok Photo Mode | Up to 35 images | Up to 35 images |
| YouTube Full Videos | Yes | No (Shorts only) |
| YouTube Shorts | Up to 3 min | Up to 60 sec |
| LinkedIn Documents | Yes (PDF, PPTX, DOCX) | No |
| LinkedIn Carousels | Up to 20 images | Up to 9 images |
| X (Twitter) Threads | Up to 25 tweets | Free tool only (not in scheduler) |
| Threads Chains | Yes (multi-thread) | Yes |
Verdict: Viraly wins. Viraly supports longer Instagram Reels (15 min vs 1 min), full YouTube videos, LinkedIn documents (PDF/PPTX), larger LinkedIn carousels (20 vs 9 images), and native X threads in the scheduler.
Evergreen Content Recycling
| Feature | Viraly | Pallyy |
|---|---|---|
| Auto-Recycle Posts | Yes | No |
| AI Caption Variations | Yes (3-10 per post) | No |
| Recycle Intervals | 7-365 days + custom | No |
| End Date Control | Yes | No |
Verdict: Viraly wins. Pallyy doesn’t offer content recycling. Viraly’s evergreen recycler with AI-generated caption variations keeps content fresh while reducing manual effort.
Link in Bio
| Feature | Viraly Free | Viraly Influencer | Viraly Business | Viraly Agency | Pallyy (All Plans) |
|---|---|---|---|---|---|
| Bio Pages | 1 | 5 | 15 | 50 | 1 per Social Set |
| Custom Links | 5 | 25 | 50 | 100 | Yes |
| Custom Domain | No | No | Yes | Yes | Not mentioned |
| Themes | 70+ | 70+ | 70+ | 70+ | Yes (one-click) |
| Email Collection | No | Unlimited | Unlimited | Unlimited | Not mentioned |
| Products/E-commerce | No | 10 | 30 | 75 | Not mentioned |
| Auto-Add Posts | No | 3 profiles | 5 profiles | 10 profiles | Yes |
| Analytics | No | Yes | Yes | Yes | Not detailed |
Verdict: Viraly wins. Viraly’s Link in Bio includes more customization options, email collection forms, e-commerce product displays, and detailed analytics on paid plans.
AI & Content Tools
| Feature | Viraly | Pallyy |
|---|---|---|
| AI Caption Generator | Unlimited (all plans) | 5 free, unlimited paid |
| AI Hashtag Suggestions | Yes | Limited |
| AI Content Variations | Yes (for recycling) | No |
| AI Idea Generator | Yes | No |
| Media Library | Unlimited (all plans) | Yes (with folders) |
| Image Editor | Yes (crop, filters, stickers) | Yes (crop, resize) |
| Video Editor | Yes (trim, crop, cover photos) | Not mentioned |
| Hashtag Groups | Yes | Via templates |
| Content Templates | Yes (10 categories) | Not mentioned |
Verdict: Viraly wins. Viraly includes unlimited AI on all plans (including free), AI-powered content variations for recycling, an idea generator, and more comprehensive content tools.
Idea Board / Content Library Limits
| Feature | Viraly Free | Viraly Influencer | Viraly Business | Viraly Agency | Pallyy |
|---|---|---|---|---|---|
| Idea Boards | 5 | 10 | 25 | 50 | Ideas feature (Pro+) |
| Ideas per Social Set | 50 | 200 | 500 | 1,000 | Not specified |
| RSS Feeds | 3 | 10 | 25 | 50 | Not mentioned |
| Content Templates | Yes (10 categories) | Yes | Yes | Yes | Not mentioned |
| AI Idea Generator | Yes | Yes | Yes | Yes | No |
| Media Library | Unlimited | Unlimited | Unlimited | Unlimited | Yes (350 MB limit) |
Analytics
| Feature | Viraly | Pallyy |
|---|---|---|
| Instagram Analytics | Full (9 sections) | Full (primary focus) |
| Facebook Analytics | Full (30+ metrics) | Full |
| LinkedIn Analytics | Full (6 sections) | Full |
| TikTok Analytics | Full | Limited |
| X (Twitter) Analytics | Full | Limited |
| YouTube Analytics | Full (7 sections) | No |
| Pinterest Analytics | Full (14 metrics) | No |
| Threads Analytics | Yes (4 sections) | No |
| Bluesky Analytics | Yes | No |
| Mastodon Analytics | Yes | N/A |
| Competitor Tracking | No | Yes (up to 10 accounts) |
| Custom Reports | No | Yes (Pro+) |
| Export Data | Yes (Influencer+) | PDF export |
Verdict: Trade-offs. Viraly provides deeper analytics across more platforms (YouTube, Pinterest, Threads, Bluesky, Mastodon). Pallyy offers competitor tracking and custom reports, which Viraly lacks.
Analytics History by Plan
| Plan | Viraly | Pallyy |
|---|---|---|
| Free | 2 weeks | Basic |
| Entry Paid | 6 months | Basic |
| Mid-tier | 12 months | Advanced |
| Agency | 2 years | Advanced |
| Enterprise | Unlimited | N/A |
Team Collaboration
| Feature | Viraly | Pallyy |
|---|---|---|
| Team Members (Entry) | — | 1 |
| Team Members (Mid) | 5 (Business) | 1 (Pro) |
| Team Members (Agency) | 15 | 3 |
| Team Members (Scale) | 15 + $2/member | 10 |
| Approval Workflows | Yes (Business+) | Yes (Pro+) |
| Role Permissions | Yes (granular) | 2 roles (Owner, Member) |
| Social Sets (Brand Grouping) | Unlimited (all plans) | Limited by plan |
| Shared Calendar | Yes | Yes (Pro+) |
Verdict: Viraly wins. Viraly supports more team members (15 vs 3-10), offers granular role permissions, and includes unlimited social sets on all plans for organizing brands.
Comment Management & Social Inbox
| Feature | Viraly | Pallyy |
|---|---|---|
| Unified Social Inbox | No (publishing-focused) | Yes (Pro+) |
| Comment Management | No | Yes |
| DM Management | No | Yes (IG, FB) |
| Review Management | No | Yes (FB, Google) |
| First Comment Automation | IG, FB, LinkedIn, YouTube | Instagram only |
Verdict: Trade-offs. Pallyy includes a social inbox for managing comments, DMs, and reviews. Viraly focuses purely on publishing but offers first comment automation on 4 platforms versus Pallyy’s 1.
Integrations
| Integration | Viraly | Pallyy |
|---|---|---|
| Email Marketing/CRM | 8 platforms (Mailchimp, HubSpot, Klaviyo, AWeber, MailerLite, Brevo, Kit, Beehiiv) | No |
| Tracking Pixels | 4 (GA4, Meta, TikTok, GTM) | Not mentioned |
| Unsplash (Stock Photos) | Yes (built-in) | Yes (free tools) |
| Canva | No | No |
| WordPress Plugin | Yes | No |
| RSS Feeds | Yes | Not mentioned |
| Zapier | No | No |
| Slack | No | No |
Verdict: Viraly wins. Viraly offers 8 email marketing integrations, 4 tracking pixels, a WordPress plugin, and RSS feed support. Pallyy has minimal third-party integrations.
Compliance & Security
| Feature | Viraly | Pallyy |
|---|---|---|
| Data Encryption | 256-bit AES at rest | Standard |
| GDPR Compliant | Yes | Yes (Australian company) |
| CCPA Compliant | Yes | Not specified |
| Cloud Hosting | AWS | Not specified |
| SOC 2 | No | No |
Verdict: Tie. Both meet standard security requirements. Viraly explicitly states CCPA compliance and AWS hosting; Pallyy’s security documentation is less detailed.
Where Viraly Wins
- Flat-rate pricing — Predictable costs without per-Social-Set calculations
- Content recycling with AI variations — Automatically republish evergreen content with fresh captions
- First comment on 4 platforms — Instagram, Facebook, LinkedIn, AND YouTube (Pallyy: Instagram only)
- Full YouTube video support — Upload full videos, not just Shorts
- LinkedIn documents — PDF, PPTX, DOCX uploads (Pallyy: photos and videos only)
- Larger LinkedIn carousels — Up to 20 images vs Pallyy’s 9
- X/Twitter threads in scheduler — Up to 25 connected tweets (Pallyy: free tool only, not in scheduler)
- Unlimited AI on all plans — Including the free plan
- More team members — Up to 15 on Agency plan vs Pallyy’s 3
- Full-featured mobile app — Complete scheduling and management
- 8 email integrations — Mailchimp, HubSpot, Klaviyo, and more
- Mastodon support — For decentralized social network users
Where Pallyy Wins
- Instagram visual grid planner — Preview how your feed will look before posting
- Social inbox — Manage comments, DMs, and reviews from one place (Pro+)
- Best time to post — Automatically suggests optimal posting times for Instagram
- Competitor tracking — Monitor up to 10 competitor accounts
- Custom reports — Build branded PDF reports (Pro+)
- Google Business Profile support — Schedule posts to GBP listings
- Lower entry price — $15/mo Starter plan (Viraly: $19/mo Influencer)
- Scale plan value — $199/mo for 30 Social Sets is cost-effective for large agencies
Who Should Choose Viraly
Agencies Managing Multiple Brands
Viraly’s unlimited social sets on all plans, granular team permissions, and content recycling features streamline multi-brand management without per-Social-Set pricing complications.
YouTube Creators
Viraly supports full YouTube video uploads plus Shorts. Pallyy only supports Shorts (up to 60 seconds). If you create long-form YouTube content, Viraly is the better choice.
LinkedIn-Focused B2B Marketers
Viraly supports LinkedIn document posts (PDF, PPTX, DOCX) and carousels up to 20 images. Document posts drive 3x higher engagement than text posts. Pallyy doesn’t support LinkedIn documents and limits carousels to 9 images.
Teams Needing Robust Mobile Access
Viraly offers a full-featured mobile app for scheduling and management on the go. Pallyy’s mobile app is notification-only—you receive alerts but must use the mobile web browser for actual scheduling.
Evergreen Content Publishers
If you have tips, how-to content, or promotional material that can be republished periodically, Viraly’s content recycler with AI-generated caption variations keeps content fresh without manual effort. Pallyy doesn’t offer recycling.
Who Should Choose Pallyy
Instagram-First Creators
Pallyy’s visual grid planner helps you preview your Instagram feed aesthetic before publishing. Combined with best-time-to-post suggestions and hashtag performance tracking, it’s built for Instagram optimization.
Teams Needing Engagement Management
Pallyy includes a unified social inbox for managing comments, DMs, and reviews across Instagram, Facebook, LinkedIn, TikTok, and Google Business Profile. Viraly focuses on publishing and doesn’t include engagement tools.
Local Businesses with Google Business Profiles
If you need to schedule posts to Google Business Profile alongside other platforms, Pallyy supports GBP while Viraly does not.
Budget-Conscious Solo Creators
Pallyy’s $25/mo Pro plan includes unlimited posts for one Social Set—suitable for creators focused on a single brand. The Instagram grid planner adds value for visual-first content strategies.
FAQ
How do Viraly and Pallyy pricing compare?
Viraly uses flat-rate pricing ($19-99/mo) where each plan includes a set number of profiles. Pallyy uses per-Social-Set pricing where each “Social Set” (one brand’s accounts) costs extra. For 1-5 brands, costs are comparable. For 30+ brands, Pallyy’s Scale plan ($199/mo) becomes cost-effective. Viraly’s simplicity makes budgeting predictable.
Which tool is better for agencies managing multiple clients?
Viraly offers advantages for agencies: unlimited social sets on all plans, up to 15 team members with granular permissions, content recycling, and more integrations. Pallyy’s Agency plan includes only 3 team members and 10 Social Sets. However, Pallyy’s Scale plan ($199/mo for 30 Social Sets) is cost-effective for large agencies prioritizing Instagram.
Which tool is better for teams?
Viraly supports more team members (5 on Business, 15 on Agency) with granular role permissions. Pallyy’s Pro plan is single-user only; adding team members requires the Agency plan ($99/mo for 3 users) or Scale plan ($199/mo for 10 users). Pallyy also only has 2 roles (Owner, Member) versus Viraly’s configurable permissions.
How does platform support compare between Viraly and Pallyy?
Both support 10 platforms. Viraly includes Mastodon and full YouTube videos. Pallyy includes Google Business Profile but only supports YouTube Shorts. Both cover Instagram, Facebook, TikTok, LinkedIn, Pinterest, X/Twitter, Threads, and Bluesky.
Which has better analytics across platforms?
Viraly provides full analytics for all 10 platforms including YouTube (7 sections), Pinterest (14 metrics), Threads, Bluesky, and Mastodon. Pallyy’s analytics are Instagram-focused; YouTube, Pinterest, Threads, and Bluesky have no analytics. However, Pallyy offers competitor tracking and custom reports that Viraly lacks.
Which supports LinkedIn document posts?
Viraly supports LinkedIn document posts (PDF, PPTX, DOCX up to 100MB) which drive 3x higher engagement than text posts. Pallyy does not support LinkedIn documents—only photos and videos. Viraly also supports larger LinkedIn carousels (20 images vs Pallyy’s 9).
How do free plans compare?
Viraly’s free plan includes 3 profiles, 10 posts/month, unlimited AI queries, and basic analytics (2-week history). Pallyy’s free plan includes 1 Social Set, 15 posts/month, and 5 AI caption generations. Viraly offers more profiles and unlimited AI; Pallyy offers slightly more posts.
Which has content recycling features?
Only Viraly offers content recycling. You can automatically republish evergreen posts on intervals from 7 to 365 days with AI-generated caption variations (3-10 per post) to keep content fresh. Pallyy doesn’t have any content recycling or republishing features.
Which has a more functional mobile app?
Viraly’s mobile app offers full scheduling and management capabilities. Pallyy’s mobile app is notification-only—when a post is due, you receive a notification with media and caption copied, but you must use the mobile web browser for actual scheduling. This is a significant limitation for on-the-go management.
Is Pallyy free?
Yes, Pallyy offers a free plan with 1 Social Set, 15 posts/month, basic analytics, and 5 AI captions. Paid plans start at $15/month (Starter) for 20 posts or $25/month (Pro) for unlimited posts. The social inbox and queue features require Pro ($25/mo) or higher.
Does Pallyy have a unified social inbox?
Yes, Pallyy includes a social inbox on Pro plans ($25/mo) and above. It supports comments and DMs from Instagram, Facebook, LinkedIn, TikTok, and Google Business Profile. Viraly doesn’t have a social inbox—it focuses on publishing rather than engagement management.
Can Pallyy recycle evergreen content?
No, Pallyy doesn’t offer content recycling or automatic republishing. You must manually recreate or reschedule posts. Viraly includes an evergreen content recycler with customizable intervals and AI-generated caption variations.
Does Pallyy support X (Twitter) threads?
Pallyy offers a free Twitter Thread Maker tool on their website, but thread scheduling is not integrated into the main scheduler. Viraly supports native X/Twitter threads (up to 25 tweets) directly in the scheduling interface with auto-numbering and reply chain management.
Does Pallyy support YouTube long-form videos?
No, Pallyy only supports YouTube Shorts (up to 60 seconds). Viraly supports both full YouTube videos and Shorts (up to 3 minutes), making it better for creators who produce long-form content.
Can I schedule YouTube Shorts with either tool?
Yes, both Viraly and Pallyy support YouTube Shorts scheduling. Viraly supports Shorts up to 3 minutes; Pallyy supports Shorts up to 60 seconds. Viraly also includes YouTube analytics while Pallyy does not offer YouTube analytics.
Can I automate first comments on Instagram with either tool?
Both tools support first comment automation on Instagram. However, Viraly extends first comment support to Facebook, LinkedIn, AND YouTube (4 platforms total). Pallyy only supports first comments on Instagram.
Do hashtags in the first comment work for Instagram?
Yes, hashtags in the first comment are just as effective as hashtags in the caption for Instagram discoverability. Both Viraly and Pallyy support scheduling first comments. Moving hashtags to the first comment keeps your caption clean while maintaining reach.
Can I schedule posts on LinkedIn with either tool?
Yes, both Viraly and Pallyy support LinkedIn scheduling for personal profiles and company pages. Viraly additionally supports LinkedIn document posts (PDF, PPTX, DOCX), carousels up to 20 images, and first comment automation. Pallyy supports LinkedIn but without documents (9-image carousel max) and no first comment feature.
Final Verdict
Viraly and Pallyy serve different needs. Viraly is a feature-rich publishing platform with flat-rate pricing, content recycling, extensive content type support, and more integrations. Pallyy excels at Instagram visual planning and includes engagement tools (social inbox) that Viraly lacks.
| Use Case | Recommendation |
|---|---|
| Multi-platform publishing | Viraly — more content types, better analytics coverage |
| Agencies (5-15 brands) | Viraly — flat-rate pricing, unlimited social sets, 15 team members |
| Agencies (30+ brands) | Pallyy — Scale plan ($199/mo) cost-effective at volume |
| YouTube creators | Viraly — full videos + Shorts, YouTube analytics |
| LinkedIn B2B marketing | Viraly — document posts, 20-image carousels, first comments |
| Instagram-first creators | Pallyy — visual grid planner, best time to post |
| Engagement management | Pallyy — social inbox for comments, DMs, reviews |
| Evergreen content strategy | Viraly — content recycling with AI caption variations |
| Local businesses (GBP) | Pallyy — Google Business Profile support |
| Budget solo creators | Pallyy — $25/mo Pro with unlimited posts, grid planner |
| Teams needing mobile access | Viraly — full-featured mobile app |
For most multi-platform publishers and teams, Viraly delivers more features per dollar with content recycling, better content type support, and a full mobile experience. For Instagram-focused creators who need visual feed planning and engagement tools, Pallyy’s specialized features justify the per-Social-Set pricing model.