Last Updated: February 2026
Quick Verdict
Choose Viraly if you want flat-rate pricing with content recycling, Link in Bio, and broader platform support —without paying per-workspace fees.
Choose Planable if client approval workflows are your priority and you need unlimited users on every plan. Planable excels at visual collaboration and multi-level approvals.
Both tools handle scheduling and team collaboration, but their pricing models differ significantly: Viraly charges flat monthly rates while Planable charges per workspace (brand/client).
At a Glance
| Feature | Viraly | Planable |
|---|---|---|
| Starting Price | $19/mo (5 profiles, 200 posts, 10 platforms) | $0 (50 posts lifetime) |
| Paid Plans From | $19/month | $39/workspace/month |
| Pricing Model | Flat-rate | Per-workspace |
| Free Plan Posts | 10/month (resets) | 50 total (lifetime) |
| Social Sets / Workspaces | Unlimited (all plans) | 1 per purchase |
| Content Recycling | Yes | No |
| Link in Bio | Yes | No |
| Users Included | Limited by plan | Unlimited (all plans) |
| Approval Workflows | Yes (Business+) | Yes (all plans) |
| Platforms Supported | 10 | 9 |
| Google Business Profile | No | Yes |
| Bluesky/Mastodon | Yes | No |
Verdict: Trade-offs. Viraly wins on pricing model, content recycling, and platform breadth. Planable wins on unlimited users and approval workflow sophistication.
Pricing Comparison
In this Viraly versus Planable comparison, pricing is the most significant difference. Viraly uses flat-rate monthly pricing while Planable charges per workspace (each client or brand = one workspace).
The Models Explained
| Model | Viraly | Planable |
|---|---|---|
| Pricing Unit | Monthly flat fee | Per workspace |
| Social Sets / Workspaces | Unlimited (all plans) | 1 per purchase |
| Add More Clients | Create social sets (free) | Buy more workspaces |
| Team Members | Limited by plan (5-15) | Unlimited all plans |
| Predictable Costs | Yes | Scales with clients |
Plan Comparison
| Plan | Viraly | Planable Equivalent |
|---|---|---|
| Free | $0 (3 profiles, 10 posts/month) | $0 (4 pages, 50 posts lifetime) |
| Entry Paid | $19/mo (5 profiles, 200 posts) | $39/workspace (4 pages, 60 posts) |
| Mid-Tier | $49/mo (15 profiles, 500 posts) | $59/workspace (10 pages, 150 posts) |
| Agency | $99/mo (50 profiles, unlimited) | $200+/mo (Enterprise) |
The Math: Real Cost Comparison
Managing 5 Client Brands:
| Tool | Monthly Cost | What You Get |
|---|---|---|
| Viraly Business | $49 | 15 profiles, 500 posts, 5 team members |
| Planable Pro | $295 | 5 workspaces × 10 pages each, 750 total posts |
Annual savings with Viraly: $2,952
Managing 10 Client Brands:
| Tool | Monthly Cost | What You Get |
|---|---|---|
| Viraly Agency | $99 | 50 profiles, unlimited posts, 15 team members |
| Planable Pro | $590 | 10 workspaces × 10 pages each |
| Planable Pro + Analytics | $680 | Adds analytics at $9/workspace |
Annual savings with Viraly: $5,892 (or $6,972 with analytics)
Managing 25 Client Brands:
| Tool | Monthly Cost | Calculation |
|---|---|---|
| Viraly Agency | $99 | Flat rate (50 profiles included) |
| Planable Pro | $1,475 | 25 × $59/workspace |
Annual savings with Viraly: $16,512
Transparent Scaling Beyond 50 Profiles
Viraly’s Agency plan scales transparently with add-on pricing: $2/profile beyond 50, $2/team member beyond 15.
| Scale | Viraly Cost | Planable Pro Cost | Annual Savings |
|---|---|---|---|
| 50 profiles | $99 | ~$2,950* | $34,212 |
| 75 profiles | $149 | ~$4,425* | $51,312 |
| 100 profiles | $199 | ~$5,900* | $68,412 |
*Planable costs assume ~1 workspace per profile average; actual costs vary by client structure.
Verdict: Viraly wins. Unless you have dozens of team members (making unlimited users valuable), Viraly’s flat-rate model costs significantly less for agencies managing multiple clients.
Platform Support
| Platform | Viraly | Planable |
|---|---|---|
| Yes | Yes | |
| Facebook Pages | Yes | Yes |
| X (Twitter) | Yes (Influencer+) | Yes (Paid only) |
| Yes | Yes | |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Threads | Yes | Yes |
| Bluesky | Yes | No |
| Mastodon | Yes | No |
| Google Business Profile | No | Yes |
Verdict: Trade-offs. Viraly supports 10 platforms including decentralized networks (Bluesky, Mastodon). Planable supports 9 including Google Business Profile. Choose based on which platforms matter to your clients.
Feature Comparison
Scheduling & Publishing
| Feature | Viraly | Planable |
|---|---|---|
| Visual Calendar | Yes | Yes |
| Drag-and-Drop | Yes | Yes |
| Feed Preview | Yes | Yes |
| Grid View (Instagram) | Yes | Yes |
| Queue/Time Slots | Yes | Limited |
| Bulk CSV Import | Yes | Yes (400 rows max) |
| First Comment | Instagram, Facebook, LinkedIn, YouTube | Instagram, Facebook, LinkedIn |
| Cross-Platform Posting | Yes | Yes |
Verdict: Tie. Both offer solid scheduling fundamentals. Viraly adds first comment for YouTube; Planable has more calendar view options.
Content Types
| Content Type | Viraly | Planable |
|---|---|---|
| Single Images | Yes | Yes |
| Carousels | Yes (up to 10) | Yes (up to 10) |
| Videos | Yes | Yes |
| Reels | Yes | Yes |
| Stories | Yes | Yes |
| TikTok Photo Mode | Yes (up to 35 images) | No |
| X/Twitter Threads | Yes (up to 25 tweets) | No |
| LinkedIn Documents | Yes | Yes (PDF) |
Verdict: Viraly wins. Viraly supports TikTok Photo Mode (35 images) and native Twitter threads—both missing from Planable.
Evergreen Content Recycling
| Feature | Viraly | Planable |
|---|---|---|
| Auto-Recycle Posts | Yes | No |
| Recycle Intervals | 7 days to 1 year | N/A |
| Caption Variations | AI-generated | N/A |
| Evergreen Library | Yes | N/A |
Verdict: Viraly wins. Planable has no content recycling feature. If you have evergreen content (tips, FAQs, testimonials), Viraly automates republishing with caption variations.
Link in Bio
| Feature | Viraly | Planable |
|---|---|---|
| Bio Pages | 1-50 (by plan) | Not available |
| Custom Links | 5-100 (by plan) | Not available |
| Custom Domain | Yes (Business+) | Not available |
| E-commerce Products | Yes (Influencer+) | Not available |
| Analytics | Yes | Not available |
Verdict: Viraly wins. Planable doesn’t offer Link in Bio. If you need bio link pages for clients, Viraly includes them—saving you from paying for a separate tool like Linktree.
AI & Content Tools
| Feature | Viraly | Planable |
|---|---|---|
| AI Caption Generator | Yes (GPT-4) | Yes |
| AI Hashtag Suggestions | Yes | Yes |
| AI Content Ideas | Yes | Yes |
| AI Reply Suggestions | No | Yes (Engagement add-on) |
| Unlimited AI | Yes (all plans) | Not specified |
| Media Library | Unlimited | Yes (unlimited storage) |
| Photo Editor | Yes (crop, filters, stickers) | Basic |
| Hashtag Groups | Yes | Yes |
| Canva Integration | No | Yes (direct import/export) |
Verdict: Tie. Both have capable AI tools. Viraly offers unlimited AI on all plans and a richer photo editor; Planable has direct Canva integration.
Idea Board / Content Library Limits
| Feature | Viraly Free | Viraly Influencer | Viraly Business | Viraly Agency | Planable |
|---|---|---|---|---|---|
| Idea Boards | 5 | 10 | 25 | 50 | N/A |
| Ideas per Social Set | 50 | 200 | 500 | 1,000 | N/A |
| Content Templates | Yes (10 categories) | Yes | Yes | Yes | No |
| AI Idea Generator | Yes | Yes | Yes | Yes | Yes |
| Media Library | Unlimited | Unlimited | Unlimited | Unlimited | Yes (unlimited) |
| Media Collections | Yes | Yes | Yes | Yes | No |
Verdict: Viraly wins. Viraly offers a Kanban-style Idea Board with AI idea generation, content templates, and unlimited media library on all plans.
Analytics
| Feature | Viraly | Planable |
|---|---|---|
| Included in Price | Yes | $9/workspace add-on |
| Platforms Covered | All 10 | 6 (no X, Pinterest, Threads) |
| Data Retention | 2 weeks – 2 years | Not specified |
| Export to CSV | Yes (Influencer+) | Yes (PDF, links) |
| Link Click Tracking | Yes (built-in) | No |
Verdict: Viraly wins. Viraly includes analytics in all plans; Planable charges $9/workspace/month extra. For 10 workspaces, that’s $90/month just for analytics.
Team Collaboration
| Feature | Viraly | Planable |
|---|---|---|
| Team Members | 5-15 (by plan) | Unlimited (all plans) |
| Approval Workflows | Yes (Business+) | Yes (all plans) |
| Multi-Level Approvals | Yes | Yes (all plans) |
| Role Permissions | Yes | Yes |
| Social Sets (Brand Grouping) | Yes | Via workspaces |
| Internal Notes | Yes | Yes |
| Guest View Links | No | Yes (no login required) |
| Client Membership | No | Yes (Pro+) |
Verdict: Planable wins. Planable’s unlimited users and approval workflows on all plans make it the better choice for large teams with complex approval chains. Guest links let stakeholders preview without accounts.
Comment Management / Engagement
| Feature | Viraly | Planable |
|---|---|---|
| Unified Inbox | No | Yes ($5/workspace add-on) |
| Reply to Comments | No | Yes |
| AI Reply Suggestions | No | Yes |
| Sentiment Analysis | No | Yes |
Verdict: Planable wins. Planable offers engagement features (as an add-on). Viraly focuses on publishing and analytics without inbox management.
Integrations
| Integration | Viraly | Planable |
|---|---|---|
| Email Marketing | 8 platforms (Mailchimp, HubSpot, Klaviyo, etc.) | No |
| Tracking Pixels | GA4, Meta, TikTok, GTM | Not specified |
| Canva | No | Yes (direct) |
| Zapier | No | Yes (beta) |
| Unsplash | Yes (built-in) | No |
| WordPress | Yes | No |
Verdict: Trade-offs. Viraly has more native integrations (email marketing, pixels, WordPress); Planable connects to Canva and Zapier.
Compliance & Security
| Feature | Viraly | Planable |
|---|---|---|
| Data Encryption | 256-bit AES | Yes |
| GDPR Compliant | Yes | Yes |
| SSO | No | Yes (Enterprise) |
| AWS Hosted | Yes | Not specified |
Verdict: Tie. Both meet standard security requirements. Planable offers SSO on Enterprise; Viraly runs on AWS infrastructure.
Universal Content (Planable Unique Feature)
Planable offers a unique “Universal Content” feature for non-social content:
| Content Type | Viraly | Planable |
|---|---|---|
| Blog Articles | No | Yes |
| Email Newsletters | No | Yes |
| Press Releases | No | Yes |
| Ad Copy | No | Yes |
Verdict: Planable wins. If you manage non-social content alongside social posts, Planable’s Universal Content feature lets you plan everything in one calendar.
Where Viraly Wins
- Flat-rate pricing — $99/month for 50 profiles and unlimited posts vs. $2,950+/month for equivalent Planable coverage
- Unlimited social sets on ALL plans — Organize clients into social sets at no extra cost; Planable charges per workspace
- Content recycling — Automatically republish evergreen content with AI caption variations; Planable has no recycling
- Link in Bio — Built-in bio link pages included; Planable requires a separate tool
- Broader platform support — included; Planable doesn’t support decentralized platforms
- Analytics included — All plans include analytics; Planable charges $9/workspace/month extra
- YouTube first comment — First comment automation for YouTube; Planable only supports Instagram, Facebook, LinkedIn
- TikTok Photo Mode — Post up to 35 images as TikTok carousels; Planable doesn’t support this
- X/Twitter threads — Native thread building up to 25 tweets; Planable doesn’t support threads
- Email marketing integrations — Connect to Mailchimp, HubSpot, Klaviyo, and 5 more platforms
- Transparent scaling — $2/profile beyond 50, $2/team member beyond 15 on Agency plan
Where Planable Wins
- Unlimited users on all plans — No per-seat limits; ideal for large teams
- Best-in-class approval workflows — Multi-level approvals available on all plans including free
- Guest view links — Share previews with stakeholders without requiring login
- Client membership — Dedicated client access with visibility controls (Pro+)
- Universal Content — Plan blogs, newsletters, and non-social content in one place
- Canva integration — Direct import/export with Canva designs
- Google Business Profile — Schedule posts to GBP; Viraly doesn’t support this
- Engagement inbox — Comment management with AI replies (add-on)
Who Should Choose Viraly
Agencies Managing Multiple Clients
You manage 10+ client accounts and don’t want to pay per-workspace fees. Viraly offers unlimited social sets on all plans—even Free—so you can organize clients without extra costs. At 10 clients, you’d pay $99/month instead of $590+/month on Planable.
Content Creators Needing Evergreen Recycling
You have tips, quotes, or FAQs that perform well every time. Viraly’s content recycler automatically republishes with AI-generated caption variations—a feature Planable doesn’t offer.
Users on Decentralized Platforms
Your audience includes Bluesky or Mastodon communities. Viraly supports both; Planable doesn’t.
Businesses Needing Link in Bio
You want bio link pages for Instagram and TikTok without paying for Linktree. Viraly includes Link in Bio on all plans.
Budget-Conscious Teams
You want comprehensive features without add-on fees. Viraly includes analytics, content recycling, and Link in Bio in the base price.
Who Should Choose Planable
Large Teams with Unlimited Users
You have 10+ team members and don’t want per-seat pricing. Planable includes unlimited users on all plans—even free.
Agencies Needing Complex Approval Workflows
You have multi-level approval chains (writer → manager → client → legal). Planable’s approval workflows are industry-leading.
Content Teams Managing Non-Social Content
You plan blog posts, newsletters, and social content together. Planable’s Universal Content feature handles all content types in one calendar.
Brands Needing Client Collaboration
You want clients to approve content directly in the platform with clear visibility controls. Planable’s client membership and guest links excel here.
Businesses Needing Google Business Profile
You schedule posts to Google Business Profile. Planable supports it; Viraly doesn’t.
FAQ
How do Viraly and Planable pricing models compare?
Viraly uses flat monthly rates ($19-$99/month) regardless of how many clients you manage. Planable charges per workspace ($39-$59/workspace/month), so costs scale with each client. An agency with 10 clients would pay ~$99/month on Viraly vs. ~$590/month on Planable Pro.
Is Planable free?
Planable has a free plan, but it’s limited to 50 total posts—lifetime, not monthly. Posts don’t reset, and even drafts count against the limit. Viraly’s free plan offers 10 posts per month that reset monthly.
How much does Planable cost for agencies?
For agencies, Planable costs scale quickly: 5 workspaces at Pro ($59 each) = $295/month; 10 workspaces = $590/month. Add analytics ($9/workspace) and engagement ($5/workspace) add-ons, and 10 workspaces costs $730/month. Viraly’s Agency plan is flat $99/month for up to 50 profiles.
Which tool has better approval workflows?
Planable has superior approval workflows. Multi-level approvals (sequential approvers) are available on all plans, even free. Guest links let stakeholders preview without accounts. Viraly offers approval workflows on Business+ plans but with less sophistication.
Can I recycle evergreen content with either tool?
Only Viraly offers content recycling. You can set posts to automatically republish on intervals from 7 days to 1 year, with AI-generated caption variations to keep content fresh. Planable has no content recycling feature.
Which tool supports more social platforms?
Viraly supports 10 platforms (Instagram, Facebook, X/Twitter, LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, Mastodon). Planable supports 9 (adds Google Business Profile but lacks ).
Does Planable include analytics?
Planable’s analytics is an add-on costing $9/workspace/month. For 10 workspaces, that’s $90/month just for analytics. Viraly includes analytics on all plans at no extra cost.
Which tool is better for small teams?
For small teams (1-5 people), Viraly typically offers better value with flat-rate pricing and included features (analytics, Link in Bio, content recycling). Planable’s per-workspace model becomes expensive quickly, but its unlimited users benefit larger teams.
Does either tool support X/Twitter threads?
Viraly supports native X/Twitter threads up to 25 tweets with auto-numbering. Planable doesn’t support Twitter thread creation.
Can I schedule TikTok carousels with either tool?
Viraly supports TikTok Photo Mode with up to 35 images per carousel. Planable supports TikTok video publishing but not photo carousels.
Does Viraly have a unified inbox for comments?
No. Viraly focuses on publishing and analytics without engagement management. Planable offers comment management as a $5/workspace/month add-on with AI reply suggestions.
Which tool has better Canva integration?
Planable has direct Canva integration for importing and exporting designs. Viraly doesn’t have native Canva integration but includes a built-in photo editor with crop, filters, and stickers.
Is there a free trial for either tool?
Viraly offers a freemium model with 3 profiles and 10 posts/month indefinitely. Planable offers 50 lifetime posts free—no time limit, but posts never reset. Neither requires a credit card to start.
Which tool supports Google Business Profile?
Planable supports Google Business Profile scheduling and analytics. Viraly does not currently support Google Business Profile.
Can I schedule Instagram Stories with both tools?
Yes, both Viraly and Planable support direct Instagram Story scheduling. API limitations prevent adding stickers, music, or location tags via either tool.
Which is better for agencies: Viraly or Planable?
It depends on your priorities. Choose Viraly for lower costs at scale (flat-rate vs. per-workspace) and included features. Choose Planable for unlimited users and sophisticated approval workflows. For cost-conscious agencies managing 10+ clients, Viraly saves thousands annually.
Final Verdict
Viraly and Planable serve different needs despite both being social media schedulers.
Choose Viraly if you want flat-rate pricing, content recycling, Link in Bio, and broader platform support. Agencies save significantly—$99/month on Viraly vs. potentially $500-2,000+/month on Planable for equivalent coverage.
Choose Planable if unlimited team members and sophisticated approval workflows are priorities. Planable’s client collaboration features—guest links, multi-level approvals, Universal Content—are best-in-class.
The Bottom Line
| Use Case | Recommendation |
|---|---|
| Agencies (cost-conscious) | Viraly — flat-rate saves thousands |
| Large teams (10+ users) | Planable — unlimited users all plans |
| Content recycling needed | Viraly — Planable has none |
| Complex approval chains | Planable — industry-leading workflows |
| Link in Bio needed | Viraly — included; Planable doesn’t offer |
| Bluesky/Mastodon users | Viraly — Planable doesn’t support |
| Google Business Profile | Planable — Viraly doesn’t support |
| Non-social content planning | Planable — Universal Content feature |
| Budget-conscious small business | Viraly — more features included |
| Client collaboration focus | Planable — guest links, client membership |
For most agencies and small businesses prioritizing value, Viraly delivers more features at a lower cost. For teams with complex approval needs and many collaborators, Planable’s unlimited users and workflow tools justify the per-workspace pricing.