Quick Verdict
Choose Viraly if you manage content across multiple platforms and want analytics that cover more than just Instagram. Viraly offers 10 platforms , analytics for all of them, content recycling, and flat-rate team pricing.
Choose Planoly if you’re a creator focused primarily on Instagram and want the best visual grid planner in the market. Planoly’s drag-and-drop grid preview helps you perfect your Instagram aesthetic before posting.
In this Viraly versus Planoly comparison, we examine platform support, analytics depth, and pricing models to help you decide which scheduler fits your content strategy—whether you’re building a cohesive Instagram feed or managing a multi-platform presence.
At a Glance
| Feature | Viraly | Planoly |
|---|---|---|
| Starting Price | $19/mo (5 profiles, 200 posts, 10 platforms) | $16/mo (1 social set, 60 uploads, 9 platforms) |
| Paid Plans | $19-99/month | $16-43/month |
| Platforms | 10 | 9 (but X is manual-only) |
| Free Posts/Month | 10 | 10 uploads (deleted count) |
| Analytics Platforms | All 10 | Instagram + Pinterest only |
| Content Recycling | Yes (with AI variations) | No |
| Visual Grid Planner | No | Yes (Instagram specialty) |
| First Comment | Instagram, Facebook, LinkedIn, YouTube | Instagram only |
| Team Members | 5-15 included | 1-6 (add-ons $5/user) |
| Approval Workflows | Yes (Business+) | No |
| AI Caption Generator | Unlimited (all plans) | Paid plans only |
| Mobile Apps | Web only | iOS and Android |
| Creator Monetization | Link in Bio | Creator Store (separate product) |
Verdict: Trade-offs. Viraly wins on platform count, analytics breadth, and team features. Planoly wins on Instagram visual planning and mobile apps.
Pricing Comparison
Monthly Plans
| Plan | Viraly | Planoly |
|---|---|---|
| Free | $0 | $0 |
| Entry | $19 (Influencer) | $16 (Starter) |
| Mid-Tier | $49 (Business) | $28 (Growth) |
| Pro | $99 (Agency) | $43 (Professional) |
Verdict: Trade-offs. Planoly’s base plans are cheaper, but Viraly includes more platforms and team members at each tier.
What You Get at Each Price Point
| At $49/month | Viraly Business | Planoly Growth |
|---|---|---|
| Social Profiles | 15 | 1 social set (9 channels) |
| Team Members | 5 included | 3 included |
| Posts/Month | 500 | Unlimited |
| Analytics | All 10 platforms | Instagram + Pinterest |
| Content Recycling | Yes | No |
| Approval Workflows | Yes | No |
| First Comment | 4 platforms | Instagram only |
Verdict: Viraly wins. At the same $49 price point (roughly), Viraly offers more team members, analytics for all platforms, and approval workflows that Planoly lacks entirely.
Team Costs at Scale
| Team Size | Viraly Business | Planoly Growth |
|---|---|---|
| 3 users | $49/month | $28/month |
| 5 users | $49/month | $38/month (+$10) |
| 10 users | $99/month (Agency) | $63/month (+$35) |
| 15 users | $99/month (Agency) | $98/month (+$70) |
Verdict: Trade-offs. Planoly is cheaper for small teams (1-3), but Viraly becomes more cost-effective at 5+ users due to flat-rate pricing on higher tiers.
Annual Pricing
| Plan | Viraly Annual | Planoly Annual |
|---|---|---|
| Entry | $15.80/month (17% off) | $14/month (15% off) |
| Mid-Tier | $40.80/month (17% off) | $24/month (15% off) |
| Pro | $82.50/month (17% off) | $36.50/month (15% off) |
Verdict: Planoly wins on sticker price. Planoly’s annual rates are lower, but factor in what’s included at each tier before deciding.
Platform Support
| Platform | Viraly | Planoly |
|---|---|---|
| Yes | Yes | |
| Facebook Pages | Yes | Yes |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Yes | Yes | |
| Threads | Yes | Yes |
| X (Twitter) | Yes (Influencer+) | Manual only (reminders) |
| Bluesky | Yes | No |
| Mastodon | Yes | No |
| Amazon | No | Manual only (reminders) |
Verdict: Viraly wins. Viraly supports 10 platforms with full auto-posting. Planoly supports 8 with auto-posting (X and Amazon are reminder-only), and lacks entirely.
Platform-Specific Limitations
| Limitation | Viraly | Planoly |
|---|---|---|
| X/Twitter auto-post | Yes (10/day API limit) | No (manual reminders) |
| Instagram Stories | Business/Creator accounts | Business accounts only |
| Facebook Groups | No | No |
| TikTok trending audio | No (API limitation) | No (API limitation) |
| YouTube Shorts | Yes | Yes |
Verdict: Viraly wins. Viraly’s X/Twitter auto-posting is a significant advantage for multi-platform creators.
Analytics Comparison
| Platform | Viraly Analytics | Planoly Analytics |
|---|---|---|
| Full | Full | |
| Full | Basic | |
| Full | No | |
| TikTok | Full | No |
| YouTube | Full | No |
| Full | No | |
| X (Twitter) | Full | No |
| Threads | Full | No |
| Bluesky | Full | N/A |
| Mastodon | Full | N/A |
Verdict: Viraly wins. Planoly’s analytics are limited to Instagram (full) and Pinterest (basic). Viraly provides analytics for all 10 supported platforms.
Analytics Data Retention
| Plan Tier | Viraly | Planoly |
|---|---|---|
| Free | 2 weeks | 1 month |
| Entry | 6 months | Full history |
| Mid-Tier | 12 months | Full history |
| Pro | 24 months | Full history |
Verdict: Planoly wins on retention. Planoly offers full history on paid plans, while Viraly caps retention by tier (up to 2 years on Agency).
Feature Comparison
Scheduling & Publishing
| Feature | Viraly | Planoly |
|---|---|---|
| Visual Calendar | Yes | Yes |
| Drag & Drop | Yes | Yes |
| Queue/Time Slots | Yes | Yes |
| Bulk Scheduling | Yes | Yes (paid) |
| Visual Grid Planner | No | Yes |
| “Post Now” | Yes | Yes (limited in Multi-Channel) |
| Draft Posts | Yes | Yes |
| Placeholders | No | Yes |
Verdict: Planoly wins. Planoly’s visual grid planner is a standout feature for Instagram creators who care about feed aesthetics.
Content Types Supported
| Content Type | Viraly | Planoly |
|---|---|---|
| Single Images | Yes | Yes |
| Carousels | Yes (up to 10) | Yes (up to 10) |
| Videos | Yes | Yes (paid plans) |
| Reels | Yes | Yes |
| Stories | Yes | Partial (Business accounts) |
| TikTok Photo Mode | Yes (up to 35 images) | Yes (iOS/web only) |
| X/Twitter Threads | Yes (up to 25) | No |
| LinkedIn Documents | Yes | No |
Verdict: Viraly wins. Viraly supports X threads and LinkedIn documents; Planoly’s TikTok Photo Mode is limited to iOS and web.
Post Limits by Plan
| Plan | Viraly | Planoly |
|---|---|---|
| Free | 10 posts/month | 10 uploads/month* |
| Entry | 200/month | 60 uploads/month |
| Mid-Tier | 500/month | Unlimited |
| Pro | Unlimited | Unlimited |
*Planoly upload counting: Deleted images still count, each platform counts separately, cropping counts as an upload.
Verdict: Trade-offs. Planoly’s upload counting is stricter—deleted content still counts toward your limit. Viraly’s counting is simpler.
Evergreen Content Recycling
| Feature | Viraly | Planoly |
|---|---|---|
| Content Recycling | Yes | No |
| Recycle Intervals | 7-365 days + custom | N/A |
| AI Caption Variations | Yes (3-10 variations) | N/A |
| End Date Control | Yes | N/A |
Verdict: Viraly wins. Planoly has no content recycling feature. Viraly’s evergreen automation with AI-generated caption variations is a significant time-saver.
Link in Bio / Creator Store
| Feature | Viraly Link in Bio | Planoly Creator Store |
|---|---|---|
| Bio Pages | 1-50 (by plan) | Free Linkit or $54/mo Pro |
| Custom Links | 5-100 (by plan) | Unlimited (Pro) |
| Products | 10-75 (by plan) | Unlimited (Pro) |
| Email Collection | Yes (Influencer+) | Yes (Pro) |
| Digital Products | No | Yes |
| Memberships | No | Yes |
| Auto-DMs | No | Yes (Instagram) |
| Custom Domain | Business+ | Yes |
| Payment Processing | External links | Built-in Stripe |
Verdict: Trade-offs. Viraly’s Link in Bio is included with plans. Planoly’s Creator Store ($54/mo) is a full monetization platform for selling digital products and memberships—different use cases.
AI & Content Tools
| Feature | Viraly | Planoly |
|---|---|---|
| AI Caption Generator | Unlimited (all plans) | Paid plans only |
| AI Tone Options | 5 options | 7 personas + custom |
| AI Hashtag Suggestions | Yes | Yes (with captions) |
| AI Image Generation | No | No |
| Hashtag Manager/Groups | Yes | Yes (paid) |
| Media Library | Unlimited | Yes |
| Built-in Photo Editor | Yes | Yes |
| Canva Integration | No | Yes (paid, web only) |
Verdict: Trade-offs. Viraly offers unlimited AI on all plans including free. Planoly has more AI tone personas and Canva integration, but restricts AI to paid plans.
Idea Board / Content Library Limits
| Feature | Viraly Free | Viraly Influencer | Viraly Business | Viraly Agency | Planoly |
|---|---|---|---|---|---|
| Idea Boards | 5 | 10 | 25 | 50 | No equivalent |
| Ideas per Social Set | 50 | 200 | 500 | 1,000 | N/A |
| Content Templates | Yes (10 categories) | Yes | Yes | Yes | No |
| AI Idea Generator | Yes | Yes | Yes | Yes | No |
| Media Library | Unlimited | Unlimited | Unlimited | Unlimited | Yes |
| Media Collections | Yes | Yes | Yes | Yes | No |
Verdict: Viraly wins. Viraly offers a Kanban-style Idea Board with AI idea generation, content templates, and unlimited media library on all plans. Planoly has a media library but lacks the ideation workflow and content templates.
Team Collaboration
| Feature | Viraly | Planoly |
|---|---|---|
| Team Members (Entry) | — | 1 |
| Team Members (Mid) | 5 | 3 |
| Team Members (Pro) | 15 | 6 |
| Extra User Cost | $2/user (Agency) | $5/user |
| Role-Based Permissions | Yes | No |
| Approval Workflows | Yes (Business+) | No |
| Social Sets (Brand Grouping) | Unlimited (all plans) | Per “social set” |
| Comments on Posts | No | Yes |
Verdict: Viraly wins. Viraly offers more team members per plan, cheaper add-ons ($2 vs $5), and approval workflows that Planoly lacks entirely.
First Comment Automation
| Platform | Viraly | Planoly |
|---|---|---|
| Yes (Influencer+) | Yes (paid) | |
| Yes (Influencer+) | No | |
| Yes (Influencer+) | No | |
| YouTube | Yes (Influencer+) | No |
Verdict: Viraly wins. Viraly supports first comment on 4 platforms; Planoly only supports Instagram.
Comment Management
| Feature | Viraly | Planoly |
|---|---|---|
| Comment Inbox | No | Yes (Instagram only) |
| Reply to Comments | No | Yes |
| DM Management | No | No |
| Auto-DMs | No | Yes (Creator Store) |
Verdict: Planoly wins. Planoly includes a comment inbox for Instagram. Viraly focuses on publishing, not engagement management.
Integrations
| Integration | Viraly | Planoly |
|---|---|---|
| Email/CRM | 8 platforms | No (built into Creator Store) |
| Canva | No | Yes (paid, static images only) |
| Unsplash/Stock Photos | Yes | Yes (Pexels, Unsplash, Dupe) |
| Cloud Storage | No | Dropbox, Google Drive |
| Tracking Pixels | GA4, Meta, TikTok, GTM | Via Creator Store |
| Shopify | No | Yes (Creator Store) |
| Stripe Payments | No | Yes (Creator Store) |
Verdict: Trade-offs. Viraly integrates with 8 email/CRM platforms. Planoly’s integrations focus on their Creator Store monetization features.
Compliance & Security
| Feature | Viraly | Planoly |
|---|---|---|
| Data Encryption | 256-bit AES | Not specified |
| GDPR Compliant | Yes | Yes |
| CCPA Compliant | Yes | Not specified |
| SOC 2 | No | No |
| Cloud Hosting | AWS | Not specified |
Verdict: Tie. Both meet standard security requirements for social media tools.
Where Viraly Wins
- More platforms with full auto-posting — 10 platforms vs Planoly’s 8 auto-post platforms; Viraly includes that Planoly lacks
- Analytics for all platforms — Full analytics on all 10 platforms; Planoly only provides analytics for Instagram and Pinterest
- Content recycling with AI variations — Automatic evergreen republishing with AI-generated caption variations; Planoly has no recycling
- First comment on 4 platforms — Instagram, Facebook, LinkedIn, and YouTube; Planoly only supports Instagram
- Better team value — More team members included per plan, cheaper add-ons ($2 vs $5), plus approval workflows
- Unlimited AI on all plans — Including the free tier; Planoly restricts AI to paid plans
- Simpler upload counting — Viraly counts posts; Planoly counts uploads (deleted content still counts, each platform counts separately)
Where Planoly Wins
- Visual grid planner — Planoly’s signature feature lets you preview exactly how your Instagram feed will look before posting
- Mobile apps — Native iOS and Android apps; Viraly is web-only
- Cheaper entry pricing — Starter at $16/month vs Viraly’s $19 Influencer plan
- Comment inbox — Instagram comment management built-in; Viraly doesn’t offer engagement tools
- Creator Store monetization — Full e-commerce platform for selling digital products, memberships, and accepting tips
- Instagram Auto-DMs — Automated DM responses triggered by post comments (Creator Store feature)
- Canva integration — Design directly in Planoly (paid plans, static images, web only)
- More AI tone personas — 7 built-in tones plus custom options vs Viraly’s 5
Who Should Choose Viraly
Content Creators Managing Multiple Platforms
You’re active on Instagram, TikTok, YouTube, and X/Twitter. You need one tool that auto-posts to all of them and shows analytics in one dashboard. Planoly’s analytics only cover Instagram and Pinterest.
Teams Needing Approval Workflows
You have content creators who draft posts and managers who approve them. Viraly’s Business and Agency plans include approval workflows; Planoly has no approval system.
Agencies Managing Client Accounts
You manage 10+ client brands with different team members assigned to each. Viraly’s unlimited social sets with granular permissions let you organize and control access. Planoly’s social set model is more limited.
Anyone Using X/Twitter Seriously
Planoly only sends reminders for X—you have to manually post. Viraly auto-posts to X (with the platform’s 10/day API limit).
Marketers Who Recycle Evergreen Content
You have tips, quotes, and product highlights that perform well repeatedly. Viraly automatically recycles them with AI caption variations. Planoly requires manual reposting.
Who Should Choose Planoly
Instagram-First Creators
Your feed aesthetic matters more than anything. Planoly’s visual grid planner lets you drag, drop, and preview exactly how posts will look on your profile before scheduling.
Creators Monetizing Their Audience
You sell digital products, offer memberships, or want to accept tips. Planoly’s Creator Store ($54/month) is a full monetization platform with Stripe payments, auto-DMs, and fan engagement tools.
Mobile-First Users
You manage social media from your phone. Planoly has polished iOS and Android apps; Viraly is web-only.
Small Teams on a Budget
You’re 1-3 people who primarily post to Instagram and Pinterest. Planoly’s $16-28/month plans may be sufficient if you don’t need cross-platform analytics.
Users Who Want Comment Management
You want to reply to Instagram comments from one dashboard. Planoly includes a comment inbox; Viraly focuses purely on publishing.
FAQ
How do Viraly and Planoly pricing compare?
Planoly’s base prices are lower ($16-43/month vs $19-99/month), but you get different value at each tier. Viraly includes more team members, analytics for all 10 platforms, content recycling, and approval workflows. Planoly’s pricing works for Instagram-focused creators; Viraly’s pricing works better for multi-platform teams.
Which tool supports more social platforms?
Viraly supports 10 platforms with full auto-posting: Instagram, Facebook, TikTok, YouTube, LinkedIn, Pinterest, Threads, X/Twitter. Planoly supports 9 platforms but X and Amazon are reminder-only (manual posting), and it lacks entirely.
Which tool has better analytics?
Viraly provides analytics for all 10 supported platforms. Planoly’s analytics are limited to Instagram (full) and Pinterest (basic)—no analytics for TikTok, Facebook, YouTube, LinkedIn, X, or Threads. If you need cross-platform performance data, Viraly is the clear choice.
Is Viraly or Planoly better for content creators?
It depends on your focus. Instagram-first creators who prioritize feed aesthetics should choose Planoly for its visual grid planner. Creators active across multiple platforms (especially X, Bluesky, or Mastodon) should choose Viraly for broader platform support and analytics.
Which tool is better for scheduling Instagram Reels?
Both fully support Instagram Reels scheduling. Planoly has an edge for visual planning—you can see exactly where the Reel cover will appear in your grid. Viraly supports custom Reel covers but doesn’t offer grid preview.
How do Viraly and Planoly free plans compare?
Both offer free tiers, but with different limitations. Viraly Free: 3 profiles, 10 posts/month, 2 weeks analytics, unlimited AI. Planoly Personal (Free): 1 social set (9 channels), 10 uploads/month (deleted items count), 1 month analytics, no AI. Viraly’s AI access on free is a notable advantage.
Which is better for agencies managing multiple clients?
Viraly. It offers unlimited social sets on all plans (including free), granular permissions, approval workflows, and up to 15 team members on Agency. Planoly’s Professional plan includes only 2 social sets and 6 users with no approval system.
Which tool has better team collaboration features?
Viraly offers role-based permissions, approval workflows (Business+), and more team members per plan (5-15 included). Planoly has basic collaboration (comments, @mentions) but no approval workflows or role permissions. Teams that need content approval should choose Viraly.
Is Planoly free?
Yes, Planoly has a free “Personal” plan with 1 social set (up to 9 channels), 10 uploads/month, 1 month of analytics history, and a 5-post comment inbox. However, video uploads and AI features require a paid plan.
Is Planoly worth it?
For Instagram-focused creators who value visual grid planning, yes. Planoly’s drag-and-drop grid planner is the best in the market. For multi-platform users who need analytics beyond Instagram, probably not—you’d pay for platforms you can’t effectively track.
Why is Planoly not auto-posting my content?
Common causes: Instagram Creator accounts can’t auto-post Stories; X/Twitter posts are reminder-only (manual posting required); TikTok requires a public video to enable auto-posting; scheduling less than 5 minutes in advance fails. Check Planoly’s help center for platform-specific requirements.
Does Planoly have analytics for TikTok and Facebook?
No. Planoly’s analytics are limited to Instagram (full metrics) and Pinterest (basic metrics). There are no analytics for TikTok, Facebook, YouTube, LinkedIn, X, or Threads. If you need performance data across platforms, consider Viraly or a dedicated analytics tool.
What happens to deleted uploads on Planoly?
Deleted images and videos still count toward your monthly upload limit. This is a common frustration—if you upload content, delete it, and re-upload, you’ve used 2 uploads. Each platform also counts separately, so cross-posting one image to 3 platforms uses 3 uploads.
Can I schedule Instagram Stories with either tool?
Yes, both support Instagram Stories scheduling. Planoly requires a Business account (Creator accounts can’t auto-post Stories). Viraly supports both Business and Creator accounts for Stories. Both require Instagram to be linked to a Facebook Page.
Can I schedule TikTok posts with Viraly or Planoly?
Yes, both support TikTok auto-posting. Viraly supports videos up to 10 minutes and TikTok Photo Mode (up to 35 images). Planoly supports TikTok videos and Photo Mode (iOS and web only—not Android). Neither can add trending audio through the API.
Can I recycle evergreen content with either tool?
Only Viraly offers content recycling. You can set posts to automatically republish at intervals (7 days to 1 year) with AI-generated caption variations. Planoly has no recycling feature—you’d need to manually recreate posts.
Which tool supports ?
Only Viraly. Planoly does not support Bluesky or Mastodon at all. If you’re active on these decentralized platforms, Viraly is your only option between these two tools.
Final Verdict
Planoly excels at one thing: making your Instagram feed look perfect before you post. Its visual grid planner is unmatched, and if Instagram aesthetics are your priority, that alone may justify the choice.
Viraly delivers more across the board—more platforms (10 vs 8 auto-post), more analytics (all platforms vs 2), more team features (approval workflows, permissions), and content recycling that Planoly doesn’t offer. For multi-platform creators and teams, Viraly provides significantly more value.
| Use Case | Recommendation |
|---|---|
| Instagram-focused creators | Planoly — visual grid planner is unmatched |
| Multi-platform creators | Viraly — better platform support and analytics |
| Agencies with approval needs | Viraly — has approval workflows; Planoly doesn’t |
| Mobile-first users | Planoly — native iOS/Android apps |
| Creators selling products | Planoly — Creator Store monetization platform |
| Teams (3+ people) | Viraly — more members included, cheaper add-ons |
| X/Twitter publishers | Viraly — auto-posts; Planoly is reminder-only |
| Bluesky/Mastodon users | Viraly — Planoly doesn’t support them |
| Evergreen content automation | Viraly — content recycling with AI variations |
| Budget-conscious individuals | Planoly — cheaper entry pricing ($16 vs $19) |