Last Updated: February 2026
Quick Verdict
Choose Viraly if you want flat-rate pricing with unlimited AI, content recycling with AI caption variations, first comment on 4 platforms, and support for X (Twitter), Threads, Mastodon, and Bluesky. Viraly delivers more features per dollar with no per-seat fees or 60-day cancellation requirements.
Choose Post Planner if content curation and viral content discovery are your primary needs. Post Planner’s 5-star rated content finder, Buckets system, and built-in content library help you discover and schedule shareable content quickly.
In this Viraly versus Post Planner comparison, we examine where content curation meets full-featured scheduling—and whether Post Planner’s discovery tools justify its restrictive lower-tier limits and 60-day cancellation policy.
At a Glance
| Starting Price | $12/mo (3 profiles, limited queue, 10 platforms) | $19/mo (5 profiles, 200 posts, 10 platforms) |
| Platforms Supported | 10 platforms | 10 platforms |
| Content Recycling | Yes + AI variations (3-10 per post) | Yes (basic) |
| Content Curation | No built-in discovery | Yes (5-star viral content finder) |
| AI Features | Unlimited on all plans | Credit-based (100-51,000/day) |
| First Comment | 4 platforms (IG, FB, LI, YT) | 3 platforms (IG, FB, LI) |
| Team Members | Up to 15 included ($99 plan) | Up to 5 ($79 plan) |
| Analytics | All plans | Growth+ only ($37+/mo) |
| Cancellation | Anytime | 60-day notice required |
Pricing Comparison
Viraly uses flat-rate pricing with generous profile limits. Post Planner offers lower entry prices but restricts analytics and key features to higher tiers.
Monthly Pricing
| Scale | Viraly | Post Planner | Difference |
|---|---|---|---|
| 1 profile, basic | $0 (Free) | $0 (Free) | Tie |
| 3 profiles | $0 (Free) | $12 (Starter) | Viraly saves $144/yr |
| 5 profiles | $19 (Influencer) | $12 (Starter) | Post Planner $84/yr cheaper |
| 12 profiles + analytics | $49 (Business) | $49 (Growth) | Tie |
| 25 profiles + team | $99 (Agency) | $79 (Business) | Post Planner $240/yr cheaper |
| 50 profiles | $99 (Agency) | Enterprise (Custom) | Viraly likely cheaper |
Annual Pricing (Best Value)
| Plan Type | Viraly (annual) | Post Planner (annual) |
|---|---|---|
| Entry Paid | $15.80/mo (Influencer) | $7/mo (Starter) |
| Mid-tier | $40.80/mo (Business) | $37/mo (Growth) |
| Top-tier | $82.50/mo (Agency) | $57/mo (Business) |
| Annual Discount | 17% off | Up to 42% off |
Verdict: Trade-offs. Post Planner has lower base prices, but Viraly includes analytics on all plans. If you need analytics (and most serious users do), Viraly’s $49 Business plan matches Post Planner’s $49 Growth while including more team members. Post Planner’s 60-day cancellation requirement and potential auto-renewal issues are significant downsides.
Platform Support
| Platform | Viraly | Post Planner |
|---|---|---|
| Yes | Yes | |
| Facebook Pages | Yes | Yes |
| X (Twitter) | Yes (Influencer+) | Yes |
| Yes (Personal & Company) | Yes (Personal & Company) | |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes (Videos/Shorts only) |
| Yes | Yes | |
| Threads | Yes | Yes |
| Bluesky | Yes (+ Analytics) | Yes |
| Mastodon | Yes (any instance) | No |
| Google Business Profile | No | Yes |
| Facebook Groups | No | No (discontinued April 2024) |
Verdict: Tie with trade-offs. Both support 10 platforms. Viraly has Mastodon; Post Planner has Google Business Profile. Choose based on which platforms matter to your workflow.
Feature Comparison
Scheduling & Publishing
| Feature | Viraly | Post Planner |
|---|---|---|
| Visual Calendar | Yes (day/week/month) | Yes |
| Drag-and-drop | Yes | Yes |
| Bulk Scheduling | Yes | Yes |
| Smart Queue/Time Slots | Yes | Yes (Smart Queue) |
| Post Preview | Yes | Yes (platform-specific) |
| Queue Pause/Resume | Yes | Yes |
| Grid Preview (Instagram) | Yes | Yes |
Verdict: Tie. Both offer solid scheduling fundamentals with calendar views, queues, and bulk scheduling.
Post Limits by Plan
| Limit | Viraly Free | Viraly Influencer | Viraly Business | Viraly Agency | Post Planner |
|---|---|---|---|---|---|
| Posts per Month | 10 | 200 | 500 | Unlimited | 3-51 posts/day/account |
| Queue Size | Unlimited | Unlimited | Unlimited | Unlimited | 15-20,000 total |
| Social Profiles | 3 | 5 | 15 | 50 | 1-100 |
Content Types Supported
| Content Type | Viraly | Post Planner |
|---|---|---|
| Instagram Carousels | Yes (up to 10) | Yes (up to 10) |
| Instagram Reels | Yes | Yes |
| Instagram Stories | Yes | Yes |
| Facebook Reels | Yes | Yes |
| TikTok Videos | Yes | Yes |
| TikTok Photo Mode | Yes (up to 35 images) | No |
| YouTube Shorts | Yes | Yes |
| LinkedIn Documents | Yes (PDF, PPTX, DOCX) | No |
| LinkedIn Carousels | Yes (up to 20 images) | No |
| X (Twitter) Threads | Yes (up to 25 tweets) | No |
| Threads (Meta) Chains | Yes | No |
| GBP Post Types | No | Yes (What’s New, Offers, Events) |
Verdict: Viraly wins. Viraly supports more content types including TikTok Photo Mode (35 images), LinkedIn documents/carousels, and native thread building across X, Threads, Mastodon, and Bluesky.
Evergreen Content Recycling
| Feature | Viraly | Post Planner |
|---|---|---|
| Auto-Recycle | Yes | Yes |
| Custom Intervals | 7-365 days + custom dates | Varies by bucket |
| AI Caption Variations | Yes (3-10 per post) | No |
| Tone Selection | Yes (Neutral, Professional, Casual, Friendly) | No |
| Re-add Top Performers | Manual | One-click |
| Seasonal Buckets | No | Yes |
Verdict: Viraly wins. Both recycle content, but Viraly’s AI caption variations (3-10 variations per post) keep evergreen content fresh and avoid repetitive posting. Post Planner’s Buckets system is useful for organization but lacks AI-powered variation.
Content Curation
| Feature | Viraly | Post Planner |
|---|---|---|
| Viral Content Finder | No | Yes (5-star ratings) |
| Content Discovery | No built-in | Yes (industry-specific) |
| Buckets System | No | Yes (topic-based containers) |
| RSS Feeds | Yes (3-50 feeds) | Yes |
| Stock Photos | Yes (Unsplash, 1,000+) | Yes (Unsplash, Pixabay, Pexels) |
Verdict: Post Planner wins. Content curation is Post Planner’s signature feature. Their viral content finder with 5-star engagement ratings and Buckets system for topic organization is unique. If discovering shareable content is your priority, Post Planner has an edge.
Link in Bio
| Feature | Viraly Free | Viraly Influencer | Viraly Business | Viraly Agency | Post Planner |
|---|---|---|---|---|---|
| Bio Pages | 1 | 5 | 15 | 50 | No |
| Custom Links | 5 | 25 | 50 | 100 | No |
| Custom Domain | No | No | Yes | Yes | No |
| Email Collection | No | Unlimited | Unlimited | Unlimited | No |
| Products (E-commerce) | No | 10 | 30 | 75 | No |
| Tracking Pixels | No | Yes (GA4, Meta, TikTok, GTM) | Yes | Yes | No |
Verdict: Viraly wins. Post Planner has no Link in Bio feature. Viraly offers full bio page creation with themes, custom domains, email collection, e-commerce products, and tracking pixels.
AI & Content Tools
| Feature | Viraly | Post Planner |
|---|---|---|
| AI Caption Generator | Unlimited (all plans) | Credit-based (100-51,000/day) |
| AI Hashtag Suggestions | Yes | Yes |
| AI Idea Generator | Yes | No |
| Content Templates | Yes (10 categories) | No |
| Hashtag Groups | Yes | Yes |
| Image Editor | Yes (crop, filters, stickers) | Yes (Studio Editor) |
| Video Editor | Yes (trim, crop, covers) | No (coming soon) |
| Canva Integration | No | Yes |
Verdict: Viraly wins. Viraly’s unlimited AI queries on all plans (including free) beats Post Planner’s credit-based system. Viraly also includes video editing and AI idea generation, while Post Planner has Canva integration but no video editor.
Idea Board / Content Library Limits
| Feature | Viraly Free | Viraly Influencer | Viraly Business | Viraly Agency | Post Planner |
|---|---|---|---|---|---|
| Idea Boards | 5 | 10 | 25 | 50 | Buckets (varies) |
| Ideas per Social Set | 50 | 200 | 500 | 1,000 | Via Queue Size |
| Content Templates | Yes (10 categories) | Yes (10 categories) | Yes (10 categories) | Yes (10 categories) | No |
| AI Idea Generator | Yes | Yes | Yes | Yes | No (AI Post Creator only) |
| Media Library | Unlimited | Unlimited | Unlimited | Unlimited | Personal Media Library |
| Media Collections | Yes | Yes | Yes | Yes | Basic |
Analytics
| Feature | Viraly | Post Planner |
|---|---|---|
| Analytics Availability | All plans | Growth+ only ($37+/mo) |
| Platform Coverage | 10 platforms | Varies |
| Post Performance | Yes | Yes |
| Engagement Metrics | Yes | Yes (likes, comments, shares, clicks) |
| Cohort Analysis | No | Yes |
| Export Data | Yes (CSV, Influencer+) | Not mentioned |
| Competitor Analysis | No | No |
| Social Listening | No | No |
Analytics History by Plan
| Plan | Viraly | Post Planner |
|---|---|---|
| Free/Starter | 2 weeks | No analytics |
| Influencer/Starter | 6 months | No analytics |
| Business/Growth | 12 months | Yes |
| Agency/Business | 2 years | Yes |
Verdict: Viraly wins. Viraly includes analytics on all plans, including free. Post Planner locks analytics behind Growth+ plans ($37+/month annual), which is a significant limitation for users who want to track performance on a budget.
Team Collaboration
| Feature | Viraly | Post Planner |
|---|---|---|
| Team Members | Up to 15 (Agency plan) | Up to 5 (Business plan) |
| Team Pricing | $2/additional member beyond 15 | Included in plan limit |
| Social Sets (Brand Grouping) | Unlimited (all plans) | No |
| Granular Permissions | Yes (per social set) | Limited |
| Approval Workflows | Yes (Business+) | No |
| Role-Based Access | Yes (Owner, Member) | Limited |
Verdict: Viraly wins. Viraly supports more team members (15 vs 5 on comparable plans), offers unlimited social sets for brand/client organization, and includes approval workflows. Post Planner has basic team features but lacks the depth needed for agencies.
Comment Management
| Feature | Viraly | Post Planner |
|---|---|---|
| Social Inbox | No | No |
| Comment Reply Management | No | No |
| First Comment Automation | Yes (4 platforms: IG, FB, LI, YT) | Yes (3 platforms: IG, FB, LI) |
| DM Management | No | No |
Verdict: Viraly wins (first comment). Neither tool offers social inbox or engagement management. Both focus on publishing. Viraly supports first comment on 4 platforms (including YouTube), while Post Planner supports 3.
Integrations
| Integration | Viraly | Post Planner |
|---|---|---|
| Email/CRM Platforms | 8 (Mailchimp, Klaviyo, HubSpot, AWeber, MailerLite, Brevo, Kit, Beehiiv) | No |
| Tracking Pixels | 4 (GA4, Meta, TikTok, GTM) | No |
| Canva | No | Yes |
| Stock Photos | Unsplash | Unsplash, Pixabay, Pexels, Giphy |
| RSS Feeds | Yes | Yes |
| WordPress Plugin | Yes | No |
| Local SEO | No | Yes (business listing sync) |
Verdict: Trade-offs. Viraly offers 8 email/CRM integrations and 4 tracking pixels for Link in Bio. Post Planner has Canva integration and Local SEO features. Choose based on your marketing stack.
Security & Compliance
| Feature | Viraly | Post Planner |
|---|---|---|
| Data Encryption | 256-bit AES at rest | Standard |
| GDPR Compliant | Yes | Yes |
| Cloud Infrastructure | AWS | Not specified |
| SOC 2 / ISO | No | No |
Verdict: Tie. Both meet standard security requirements. Neither offers enterprise compliance certifications like SOC 2.
Where Viraly Wins
- Unlimited AI on all plans — Post Planner uses a credit system (100-51,000/day). Viraly offers unlimited AI queries including on the free plan.
- Analytics on all plans — Post Planner locks analytics behind Growth+ ($37+/month). Viraly includes analytics starting from the free plan.
- AI caption variations for recycling — Viraly generates 3-10 AI variations per evergreen post to keep content fresh. Post Planner’s recycling is basic.
- First comment on 4 platforms — Viraly supports Instagram, Facebook, LinkedIn, and YouTube. Post Planner supports 3 (no YouTube).
- TikTok Photo Mode (35 images) — Viraly supports TikTok’s carousel-style photo posts. Post Planner doesn’t.
- Native thread building — Create X threads (25 tweets), Threads chains, Mastodon threads, and Bluesky threads. Post Planner lacks thread support.
- LinkedIn documents & carousels — Upload PDFs, PPTX, DOCX, or create image carousels (up to 20). Post Planner doesn’t support these high-engagement formats.
- Link in Bio — Full bio page builder with custom domains, email collection, e-commerce, and tracking pixels. Post Planner has none.
- 8 email/CRM integrations — Sync Link in Bio subscribers to Mailchimp, HubSpot, Klaviyo, etc. Post Planner has no email integrations.
- Flexible team management — Up to 15 team members with unlimited social sets and granular permissions. Post Planner maxes at 5 team members.
- No cancellation restrictions — Cancel anytime with Viraly. Post Planner requires 60-day advance notice.
Where Post Planner Wins
- Content curation & viral content finder — Post Planner’s signature feature. Discover trending content with 5-star engagement ratings across your industry. No equivalent in Viraly.
- Buckets system — Topic-based content containers for organized scheduling. Track engagement by bucket to identify top-performing categories.
- Lower entry price — $7/month (annual) for Starter plan. Viraly’s paid plans start at $15.80/month annual.
- Google Business Profile support — Post to GBP with What’s New, Offers, and Event post types. Viraly doesn’t support GBP.
- Canva integration — Access Canva templates and designs directly within Post Planner.
- Local SEO features — Business listing optimization across Google, Facebook, Apple, and Yelp. Review management and 5-star review collection.
- More stock photo libraries — Unsplash, Pixabay, Pexels, and Giphy built-in. Viraly has Unsplash only.
Who Should Choose Viraly
Agencies Managing Multiple Clients
Viraly’s unlimited social sets let you organize profiles by client with granular permissions. Team members see only the clients they’re assigned to. With 15 team members included on the Agency plan (vs Post Planner’s 5), you can scale your team without per-seat fees.
Content Creators Using Evergreen Strategies
If you recycle content regularly, Viraly’s AI caption variations prevent repetitive posts. Each evergreen piece can have 3-10 unique variations that cycle automatically—keeping your feed fresh without manual rewriting.
Businesses Needing Analytics on a Budget
Viraly includes analytics on all plans, even free. Post Planner requires Growth+ ($37+/month) for analytics. If tracking performance matters (and it should), Viraly offers better value at every tier.
Marketers Using High-Engagement Content Formats
TikTok Photo Mode, LinkedIn documents, X threads, Threads chains—Viraly supports content types that drive engagement. If you’re creating carousels, documents, or thread-based content, these features matter.
Anyone Who Values Flexibility
Post Planner’s 60-day cancellation notice is unusual in the SaaS world. Viraly lets you cancel anytime, downgrade at the end of your billing cycle, and even offers a 14-day money-back guarantee.
Who Should Choose Post Planner
Content-Focused Marketers Who Need Ideas
If you struggle with “what to post,” Post Planner’s content curation is unmatched. The viral content finder surfaces trending posts with engagement ratings, and the Buckets system keeps content organized by topic.
Local Businesses with Google Business Profile
Post Planner supports GBP posting with What’s New, Offers, and Events—plus Local SEO features for business listing optimization. If local search visibility is critical, Post Planner has tools Viraly lacks.
Budget-Conscious Solopreneurs
At $7/month (annual Starter), Post Planner is among the most affordable schedulers. If you don’t need analytics and can work within queue limits, it’s a low-cost entry point.
Canva Power Users
Post Planner’s direct Canva integration lets you access templates and designs without leaving the app. If Canva is central to your workflow, this integration saves time.
FAQ
How do Viraly and Post Planner pricing compare?
Post Planner has lower starting prices ($7-12/month) but locks analytics behind Growth+ plans ($37+/month). Viraly includes analytics on all plans, including free. At the $49/month tier, both offer similar value, but Viraly includes more team members and doesn’t require a 60-day cancellation notice.
Is Post Planner free?
Yes, Post Planner has a free plan with 1 social account, 15 queued posts, 3 posts per day, and 100 AI credits. However, it has no analytics. Viraly’s free plan offers 3 profiles, 10 posts/month, and includes analytics with 2-week history.
How much does Post Planner cost?
Post Planner plans: Free ($0), Starter ($12/mo or $7/mo annual), Growth ($49/mo or $37/mo annual), Business ($79/mo or $57/mo annual), Enterprise (custom). Note: Analytics only available on Growth and above.
Can I cancel Post Planner anytime?
No. Post Planner requires a 60-day cancellation notice to avoid auto-renewal. This is an unusual policy in the SaaS industry. Viraly allows cancellation anytime with no advance notice required.
Why does Post Planner require 60-day cancellation notice?
Post Planner’s cancellation policy has been a common complaint in user reviews. Without 60-day notice, accounts auto-renew. Some users report difficulty obtaining refunds. Viraly has no such requirement.
Which tool is better for content curation?
Post Planner wins for content curation. Its viral content finder with 5-star engagement ratings, Buckets system, and industry-specific discovery tools are signature features. Viraly focuses on scheduling and publishing rather than content discovery.
Can I recycle evergreen content with either tool?
Both support content recycling. Viraly offers AI caption variations (3-10 per post) so recycled content stays fresh with different wording each time. Post Planner has basic evergreen recycling through its Buckets system but no AI variations.
Does Post Planner have analytics on all plans?
No. Post Planner’s analytics are only available on Growth ($49/mo) and Business ($79/mo) plans. Free and Starter plans have no analytics access. Viraly includes analytics on all plans, including the free tier.
Which is better for agencies: Viraly or Post Planner?
Viraly is better for agencies. It offers up to 15 team members (vs Post Planner’s 5), unlimited social sets for client organization, granular permissions, and approval workflows. Post Planner’s team features are limited.
Can I schedule Instagram posts with Post Planner?
Yes. Post Planner supports Instagram Business/Creator accounts with auto-publishing for posts, Stories, Reels, and carousels (up to 10 images). Both Viraly and Post Planner offer full Instagram scheduling.
Which supports X (Twitter) threads?
Viraly supports X threads (up to 25 tweets) with a native thread composer. Post Planner does not support thread creation. Viraly also supports thread building on Threads, Mastodon, and Bluesky.
Which supports TikTok Photo Mode?
Viraly supports TikTok Photo Mode with up to 35 images per post. Post Planner supports TikTok video posting but not Photo Mode carousels.
Do either support first comment automation?
Both support first comment automation. Viraly supports 4 platforms (Instagram, Facebook, LinkedIn, YouTube). Post Planner supports 3 (Instagram, Facebook, LinkedIn—no YouTube).
Which tool has better analytics?
Viraly has more accessible analytics (available on all plans including free). Post Planner’s analytics are locked behind $37+/month plans. Both offer engagement metrics; Post Planner adds cohort analysis on higher tiers.
How do team features compare?
Viraly offers up to 15 team members with unlimited social sets, granular permissions, and approval workflows. Post Planner maxes at 5 team members with limited permissions. Viraly’s team features are more agency-ready.
Which is easier for beginners?
Post Planner’s content curation features can help beginners who don’t know what to post—the viral content finder provides ready-to-share content. Viraly assumes you have content ideas and focuses on scheduling efficiency. Both have intuitive interfaces.
Which supports more social platforms?
Both support 10 platforms. Viraly: Instagram, Facebook, X, LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, Mastodon. Post Planner: Same minus Mastodon, plus Google Business Profile. Choose based on which platforms matter to you.
Does Post Planner have a Link in Bio tool?
No. Post Planner does not offer Link in Bio features. Viraly includes a full bio page builder with custom domains, 70+ themes, email collection, e-commerce products, and tracking pixels (GA4, Meta Pixel, TikTok Pixel, GTM).
Final Verdict
Both Viraly and Post Planner are capable social media schedulers, but they serve different primary needs. Post Planner excels at content discovery and curation—helping users find shareable content. Viraly excels at publishing efficiency with more content types, AI-powered recycling, and team features.
For most users, Viraly delivers more value. Analytics on all plans, unlimited AI, content recycling with variations, first comment on 4 platforms, and flexible cancellation make it the more complete package. Post Planner’s 60-day cancellation requirement and analytics paywall are significant drawbacks.
Choose Post Planner if content curation is your primary need and you’re comfortable with the billing terms.
| Use Case | Recommendation |
|---|---|
| Content curation & discovery | Post Planner — 5-star viral content finder |
| Local business (GBP) | Post Planner — GBP support + Local SEO |
| Budget entry point | Post Planner — $7/mo annual Starter |
| Analytics on a budget | Viraly — free plan includes analytics |
| Agencies/teams | Viraly — 15 team members, social sets, permissions |
| Evergreen content recycling | Viraly — AI caption variations (3-10 per post) |
| TikTok Photo Mode | Viraly — up to 35 images |
| LinkedIn documents | Viraly — PDF, PPTX, DOCX support |
| X/Twitter threads | Viraly — up to 25 tweets per thread |
| Link in Bio | Viraly — Post Planner has none |
| Flexible billing | Viraly — cancel anytime vs 60-day notice |