Last Updated: February 2026
Quick Verdict
Choose Viraly if you want a free plan to start, content recycling with AI caption variations, TikTok Photo Mode (up to 35 images), and first comment automation on four platforms—all without the $59/month entry price.
Choose PromoRepublic if you manage a multi-location brand or franchise and need 100,000+ post templates, review management, or listing syndication across 130+ directories.
In this Viraly versus PromoRepublic comparison, we examine whether multi-location marketing features justify the higher entry price—or if a feature-rich scheduling tool at a fraction of the cost delivers more value for most teams.
At a Glance
| Starting Price | $59/mo (10 profiles, 1 user, ~7 platforms) | $19/mo (5 profiles, 200 posts, 10 platforms) |
| Social Profiles | 3-50+ (scales by plan) | 10+ (scales by plan) |
| Team Members | 5-15 (then $2/member) | 1 on Small Business, more on higher |
| TikTok | Yes (including Photo Mode) | Disputed/Not supported |
| YouTube | Yes (Videos & Shorts) | Disputed/Not supported |
| Content Recycling | Yes (with AI variations) | Limited |
| First Comment | 4 platforms (IG, FB, LI, YT) | Not confirmed |
| Post Templates | Content templates (10 categories) | 100,000+ templates |
| Review Management | No | Yes (AI responses) |
| Listing Management | No | 130+ directories |
| Link in Bio | Yes (1-50 pages) | No |
| Best For | Creators, SMBs, agencies | Multi-location brands, franchises |
Verdict: Trade-offs. Viraly wins on price, platform support (TikTok, YouTube), and content recycling. PromoRepublic wins for multi-location brands needing review management and listing syndication.
Pricing Comparison
Viraly offers a free plan and lower entry pricing. PromoRepublic targets multi-location enterprises with higher starting costs.
| Plan Level | Viraly | PromoRepublic |
|---|---|---|
| Free | $0 (3 profiles, 10 posts/mo) | No free plan |
| Entry Paid | $19/mo (Influencer) | $59/mo (Small Business) |
| Mid-Tier | $49/mo (Business) | $99/mo (Agency) |
| Top Tier | $99/mo (Agency) | Custom (Multi-Location) |
| Enterprise | Custom | Custom |
| Annual Discount | 17% | ~17% |
| Free Trial | Free plan available | 14 days |
Cost Comparison at Scale
| Scenario | Viraly | PromoRepublic | Annual Savings |
|---|---|---|---|
| Solopreneur (5 profiles) | $19/mo | $59/mo | $480/year with Viraly |
| Small Team (10 profiles) | $49/mo | $59/mo | $120/year with Viraly |
| Agency (25 profiles) | $99/mo | $99+/mo (Agency) | Similar, depends on features |
| Multi-Location (50+ profiles) | $99 + $2/profile over 50 | Custom pricing | Varies by configuration |
Verdict: Viraly wins. Free plan availability and lower entry pricing make Viraly significantly more accessible. PromoRepublic’s $59/month entry price is steep for small businesses.
Platform Support
| Platform | Viraly | PromoRepublic |
|---|---|---|
| Yes (full direct publishing) | Partial (mobile app required) | |
| Facebook Pages | Yes | Yes |
| Facebook Groups | No | Yes |
| Facebook Reels | Yes | Yes |
| TikTok | Yes (including Photo Mode) | Disputed/Not supported |
| YouTube | Yes (Videos & Shorts) | Disputed/Not supported |
| Yes (including Documents) | Yes | |
| Yes | Yes | |
| X (Twitter) | Yes (Influencer+) | Yes |
| Google Business Profile | Yes | Yes |
| Threads | Yes (with thread chains) | No |
| Bluesky | Yes | No |
| Mastodon | Yes (any instance) | No |
Verdict: Viraly wins. Viraly supports 10 platforms including TikTok, YouTube, Threads, Bluesky, and Mastodon. PromoRepublic focuses on 6-7 core platforms and has disputed support for TikTok/YouTube. PromoRepublic’s advantage is Facebook Groups support.
Feature Comparison
Scheduling & Publishing
| Feature | Viraly | PromoRepublic |
|---|---|---|
| Visual Calendar | Yes (day/week/month) | Yes |
| Drag-and-Drop | Yes | Yes |
| Content Queues | Yes (customizable time slots) | Smart Posting |
| Bulk Scheduling | Yes | No CSV import |
| Draft Posts | Yes | Yes |
| Multi-Platform Posting | Yes | Yes |
| Optimal Time Suggestions | Yes (queue-based) | Yes (Smart Posting) |
Verdict: Viraly wins. Both offer solid scheduling, but Viraly supports bulk scheduling while PromoRepublic lacks CSV import.
Post Limits by Plan
| Plan | Viraly Posts/Month | PromoRepublic Posts/Month |
|---|---|---|
| Free/Entry | 10 (Free) / 200 (Influencer) | No free plan; unspecified limits |
| Mid-Tier | 500 (Business) | Unlimited implied |
| Agency/Top | Unlimited | Unlimited implied |
Content Types Supported
| Content Type | Viraly | PromoRepublic |
|---|---|---|
| Instagram Feed Posts | Yes | Yes |
| Instagram Reels | Yes (direct) | Partial (mobile required) |
| Instagram Stories | Yes (direct) | No |
| Instagram Carousels | Yes (up to 10) | Limited |
| Facebook Reels | Yes | Yes |
| TikTok Videos | Yes (up to 10 min) | Disputed |
| TikTok Photo Mode | Yes (up to 35 images) | No |
| YouTube Videos | Yes | Disputed |
| YouTube Shorts | Yes (up to 3 min) | Disputed |
| LinkedIn Documents | Yes (PDF, PPTX, DOCX) | Not confirmed |
| LinkedIn Carousels | Yes (up to 20 images) | Not confirmed |
| X/Twitter Threads | Yes (up to 25 tweets) | Not confirmed |
| Threads Chains | Yes | No (platform not supported) |
Verdict: Viraly wins. Viraly supports more content types including TikTok Photo Mode, LinkedIn documents, YouTube Shorts, and thread building. PromoRepublic has Instagram posting issues and lacks several content formats.
Evergreen Content Recycling
| Feature | Viraly | PromoRepublic |
|---|---|---|
| Content Recycling | Yes (automatic) | Limited |
| Recycle Intervals | 7-365 days + custom | Not specified |
| AI Caption Variations | Yes (3-10 per post) | No |
| End Date Control | Yes | Not specified |
| Tone Options | Yes (Neutral, Professional, Casual, Friendly) | No |
Verdict: Viraly wins. Viraly’s content recycler with AI caption variations keeps evergreen content fresh. PromoRepublic offers only limited recycling without AI variation support.
Link in Bio
| Feature | Viraly Free | Viraly Influencer | Viraly Business | Viraly Agency | PromoRepublic |
|---|---|---|---|---|---|
| Bio Pages | 1 | 5 | 15 | 50 | No |
| Custom Links | 5 | 25 | 50 | 100 | No |
| Custom Domain | No | No | Yes | Yes | No |
| Email Collection | No | Unlimited | Unlimited | Unlimited | No |
| Products Display | No | 10 | 30 | 75 | No |
| 70+ Themes | Yes | Yes | Yes | Yes | No |
Verdict: Viraly wins. Viraly includes a full Link in Bio builder. PromoRepublic doesn’t offer this feature.
AI & Content Tools
| Feature | Viraly | PromoRepublic |
|---|---|---|
| AI Caption Generator | Yes (unlimited, GPT-4) | Yes (AI Composer, GPT-4) |
| AI Usage Limits | Unlimited (all plans) | Limited (credits vary by plan) |
| AI Languages | Multiple | English only |
| Post Templates | 10 categories | 100,000+ templates |
| Graphics Editor | Yes (Pintura) | Yes (drag-and-drop) |
| Canva Integration | No | Yes (deep integration) |
| Hashtag Suggestions | Yes (AI-powered) | Yes |
| Media Library | Unlimited (all plans) | Yes |
| AI Idea Generator | Yes | Yes |
Verdict: Trade-offs. Viraly offers unlimited AI on all plans with multi-language support. PromoRepublic has far more post templates (100,000+) and Canva integration, but limits AI to English only.
Idea Board / Content Library Limits
| Feature | Viraly Free | Viraly Influencer | Viraly Business | Viraly Agency | PromoRepublic |
|---|---|---|---|---|---|
| Idea Boards | 5 | 10 | 25 | 50 | Asset Library |
| Ideas per Social Set | 50 | 200 | 500 | 1,000 | Not specified |
| RSS Feeds | 3 | 10 | 25 | 50 | Not mentioned |
| Content Templates | 10 categories | 10 categories | 10 categories | 10 categories | 100,000+ |
| Media Library | Unlimited | Unlimited | Unlimited | Unlimited | Yes |
Analytics
| Feature | Viraly | PromoRepublic |
|---|---|---|
| Platform Analytics | 10 platforms | 5-6 platforms |
| Data Points | Comprehensive per platform | 300+ data points |
| Multi-Location Comparison | Via social sets | Yes (location performance) |
| Export Options | CSV (Influencer+) | Yes |
| White-Label Reports | No | Yes (Enterprise) |
Analytics History by Plan
| Plan Level | Viraly | PromoRepublic |
|---|---|---|
| Free/Entry | 2 weeks (Free) / 6 months (Influencer) | Not specified |
| Mid-Tier | 12 months (Business) | 12 months (Facebook) |
| Top Tier | 2 years (Agency) | Not specified |
| Enterprise | Unlimited | Advanced |
Verdict: Trade-offs. Viraly covers more platforms for analytics. PromoRepublic offers more data points and multi-location performance comparisons that are valuable for franchise operations.
Team Collaboration
| Feature | Viraly | PromoRepublic |
|---|---|---|
| Team Members (Entry) | None (Free/Influencer) | 1 only (Small Business) |
| Team Members (Mid) | 5 (Business) | Multiple (Agency) |
| Team Members (Top) | 15 (Agency), then $2/member | Unlimited (Multi-Location) |
| Social Sets (Brand Grouping) | Unlimited (all plans) | Workspaces |
| Permission Controls | Yes (granular) | Yes (role-based) |
| Approval Workflows | Yes (Business+) | Yes |
| Client Workspaces | Via social sets | Yes (separate workspaces) |
| White Label | No | Yes (add-on) |
Verdict: Trade-offs. PromoRepublic’s Small Business plan limits you to 1 user, which is restrictive. Viraly’s social sets provide flexible organization. PromoRepublic offers white-label options valuable for agencies.
Comment Management & Engagement
| Feature | Viraly | PromoRepublic |
|---|---|---|
| First Comment Automation | Yes (IG, FB, LI, YT) | Not confirmed |
| Social Inbox | No | Limited engagement features |
| Review Management | No | Yes (AI responses) |
| Review Generation | No | Yes (Multi-Location plan) |
Verdict: Trade-offs. Viraly offers first comment automation on 4 platforms. PromoRepublic offers review management with AI responses—essential for multi-location businesses. Neither offers a full social inbox.
Integrations
| Integration Type | Viraly | PromoRepublic |
|---|---|---|
| Email Marketing/CRM | 8 platforms (Mailchimp, HubSpot, Klaviyo, AWeber, MailerLite, Brevo, Kit, Beehiiv) | Not mentioned |
| Tracking Pixels | 4 (GA4, Meta, TikTok, GTM) | GA4 only mentioned |
| Design Tools | Unsplash (built-in) | Canva (deep integration) |
| Analytics | Built-in | GA4, Looker |
| Cloud Storage | No | Google Drive |
| Listing Directories | No | 130+ directories |
Verdict: Trade-offs. Viraly has more email marketing integrations (8 platforms). PromoRepublic has Canva integration and listing directory syndication for local SEO.
Compliance & Security
| Feature | Viraly | PromoRepublic |
|---|---|---|
| Data Encryption | 256-bit AES at rest | Standard security |
| GDPR Compliant | Yes | Yes (EU-based) |
| CCPA Compliant | Yes | Yes |
| SSO | No | Yes (Enterprise add-on) |
| Cloud Infrastructure | AWS | Not specified |
Verdict: Tie. Both meet standard security requirements. PromoRepublic offers SSO for enterprise customers.
Where Viraly Wins
- Free plan available — Start with 3 profiles and 10 posts/month at no cost. PromoRepublic requires $59/month minimum.
- TikTok and YouTube support — Full support for TikTok (including Photo Mode with up to 35 images) and YouTube (Videos and Shorts). PromoRepublic’s support is disputed or unavailable.
- Content recycling with AI variations — Automatically republish evergreen content with 3-10 AI-generated caption variations. PromoRepublic has only limited recycling without AI variations.
- First comment on 4 platforms — Schedule first comments on Instagram, Facebook, LinkedIn, and YouTube. PromoRepublic’s first comment support is unconfirmed.
- LinkedIn document posts — Upload and schedule PDF, PPTX, and DOCX files directly. Not confirmed for PromoRepublic.
- More platform coverage — 10 platforms including Threads, Bluesky, and Mastodon. PromoRepublic focuses on 6-7 core platforms.
- Link in Bio builder — Built-in bio page tool with 70+ themes, email collection, and e-commerce support. PromoRepublic doesn’t offer this.
- Unlimited AI on all plans — No credit limits for AI caption generation. PromoRepublic limits AI usage and supports English only.
- Lower entry price — $19/month (Influencer) vs. $59/month (Small Business) saves $480/year.
Where PromoRepublic Wins
- Multi-location marketing — Built specifically for franchises and brands with hundreds or thousands of locations. Centralized brand control with local activation.
- 100,000+ post templates — Massive template library across 20+ industries. Far exceeds Viraly’s template offering.
- Review management — Unified review inbox with AI-powered responses, automated review generation, and review spike alerts.
- Listing management — Syndicate business information to 130+ directories (Google, Yelp, Apple Maps, TripAdvisor, etc.).
- Local SEO features — Track search rankings, GBP metrics, and visibility across directories.
- White-label solution — Full branding customization for agencies (logo, domain, reports).
- Canva integration — Deep integration for design workflow.
- Facebook Groups — Direct posting to Facebook Groups (API limitation blocks most competitors).
- Enterprise SSO — SAML/SCIM available for large organizations.
Who Should Choose Viraly
Content Creators & Influencers
Viraly’s free plan lets you test the platform before committing. TikTok Photo Mode supports up to 35 images per post, and content recycling with AI variations keeps your feed fresh without constant manual work.
Small Businesses
At $19/month vs. $59/month, Viraly saves $480/year while offering more platform support. PromoRepublic’s Small Business plan limits you to just 1 user—a significant restriction for teams.
Agencies Managing Multiple Clients
Unlimited social sets on all plans let you organize clients with granular permissions. First comment automation on 4 platforms and content recycling save hours of work. The Agency plan ($99/month) includes 50 profiles and 15 team members.
TikTok and YouTube Focused Teams
PromoRepublic’s TikTok and YouTube support is disputed or unavailable. Viraly offers full support for both platforms, including TikTok Photo Mode, YouTube Shorts, and first comment automation on YouTube.
Who Should Choose PromoRepublic
Multi-Location Brands & Franchises
PromoRepublic was built specifically for this use case. Centralized brand control, franchisee activation tools, location-based reporting, and listing syndication across 130+ directories make it the purpose-built choice for franchise networks.
Businesses Needing Review Management
The unified review inbox with AI-powered responses, review generation campaigns, and reputation monitoring isn’t available in Viraly. For businesses where online reviews drive significant revenue, this is essential.
Teams Needing Massive Template Libraries
With 100,000+ post templates across 20+ industries, PromoRepublic offers significantly more pre-built content than Viraly. Combined with Canva integration, it’s ideal for teams that need fast design-to-publish workflows.
Agencies Needing White-Label
PromoRepublic’s white-label solution includes custom branding, domains, and reports. Agencies wanting to resell the platform under their own brand should consider this option.
FAQ
How do Viraly and PromoRepublic pricing compare?
Viraly offers a free plan and starts at $19/month (Influencer). PromoRepublic has no free plan and starts at $59/month (Small Business). At the entry level, Viraly saves $480/year. Both offer ~17% annual discounts.
Is there a free PromoRepublic alternative?
Yes, Viraly offers a free plan with 3 social profiles and 10 posts per month. Unlike PromoRepublic’s 14-day trial, Viraly’s free plan has no time limit—you can use it indefinitely.
What is PromoRepublic?
PromoRepublic is a social media marketing platform focused on multi-location brands and franchises. It offers scheduling, 100,000+ post templates, review management, and listing syndication across 130+ directories. Founded in 2013, it serves 21,000+ customers and 25,000+ locations.
Does PromoRepublic support TikTok and YouTube?
This is disputed. Multiple third-party sources confirm PromoRepublic does NOT support TikTok and YouTube, while some integration listings suggest it does. Viraly fully supports both platforms, including TikTok Photo Mode (up to 35 images) and YouTube Shorts.
Does PromoRepublic auto-post to Instagram?
PromoRepublic has reported Instagram posting issues. Some content types require the mobile app notification workflow rather than direct publishing. User reviews mention frequent reconnection requirements and posting failures. Viraly offers full direct publishing to Instagram.
Which tool is better for small businesses?
Viraly is better for most small businesses. The free plan lets you start without commitment, and the $19/month Influencer plan is $40/month cheaper than PromoRepublic’s entry tier. PromoRepublic’s Small Business plan also limits you to just 1 user.
Which tool supports more social platforms?
Viraly supports 10 platforms: Instagram, Facebook, TikTok, YouTube, LinkedIn, Pinterest, X/Twitter, Threads, Bluesky, and Mastodon. PromoRepublic supports 6-7 core platforms (Facebook, Instagram, LinkedIn, Pinterest, X, Google Business Profile) with disputed TikTok/YouTube support.
Which is better for agencies?
It depends on your clients. For multi-location brands and franchises, PromoRepublic’s specialized features (review management, listing syndication, white-label) are valuable. For general agency work with diverse clients, Viraly’s broader platform support, content recycling, and lower pricing often deliver more value.
Is there a free social media scheduling tool?
Yes. Viraly offers a free plan with 3 social profiles, 10 posts/month, and unlimited AI queries. PromoRepublic only offers a 14-day free trial with no ongoing free option.
Do hashtags in the first comment work on Instagram?
Yes, hashtags in the first comment still work for Instagram discovery. Viraly supports first comment automation on Instagram, Facebook, LinkedIn, and YouTube. PromoRepublic’s first comment support is not confirmed.
Can I recycle evergreen content with either tool?
Viraly offers robust content recycling with customizable intervals (7-365 days) and AI-generated caption variations (3-10 per post). PromoRepublic has limited recycling capabilities without AI variation support.
How do I post LinkedIn documents?
Viraly supports LinkedIn document posts (PDF, PPTX, DOCX up to 100MB) and image carousels (up to 20 images). Upload documents directly through the post composer. PromoRepublic’s LinkedIn document support is not confirmed.
Which has better content templates?
PromoRepublic significantly wins with 100,000+ templates across 20+ industries, plus Canva integration. Viraly offers content templates in 10 categories and an AI idea generator, but cannot match PromoRepublic’s template volume.
What are PromoRepublic’s limitations?
User reviews cite: Instagram posting issues (reconnection required frequently), video upload errors, disputed TikTok/YouTube support, AI limited to English only, no mobile AI access, Small Business plan limited to 1 user, support not available during US business hours, and a steep learning curve.
Which tool is better for TikTok and YouTube?
Viraly is the clear choice. It offers full TikTok support including Photo Mode (up to 35 images) and full YouTube support including Shorts (up to 3 minutes). PromoRepublic’s support for both platforms is disputed, with multiple sources confirming it’s not available.
How do analytics compare between the tools?
Viraly covers analytics for 10 platforms. PromoRepublic offers 300+ data points with multi-location comparison features and white-label reports (Enterprise). For franchise networks needing location-based performance tracking, PromoRepublic’s analytics are more specialized.
Final Verdict
Viraly and PromoRepublic serve different markets. PromoRepublic is purpose-built for multi-location brands, franchises, and enterprises needing review management, listing syndication, and brand governance across hundreds of locations. Viraly is built for creators, small businesses, and agencies wanting feature-rich scheduling at accessible prices.
For most teams not managing multi-location franchises, Viraly delivers more value: a free plan to start, broader platform support (especially TikTok and YouTube), content recycling with AI variations, first comment on 4 platforms, and a Link in Bio builder—all at lower prices.
PromoRepublic’s $59/month entry price is steep when Viraly offers comparable core scheduling at $19/month. The 1-user limit on PromoRepublic’s Small Business plan further restricts its appeal for growing teams.
| Use Case | Recommendation |
|---|---|
| Budget-conscious teams | Viraly — free plan available, $40/mo cheaper at entry tier |
| TikTok & YouTube focus | Viraly — full support vs. disputed availability |
| Content recycling | Viraly — AI caption variations keep evergreen content fresh |
| Creators & influencers | Viraly — 10 platforms, Link in Bio, unlimited AI |
| Agencies (general clients) | Viraly — unlimited social sets, lower per-client costs |
| Multi-location brands | PromoRepublic — purpose-built for franchises |
| Review management | PromoRepublic — unified inbox, AI responses |
| Listing syndication | PromoRepublic — 130+ directories |
| Template-heavy workflows | PromoRepublic — 100,000+ templates |
| White-label agencies | PromoRepublic — full branding customization |