Last Updated: January 2026
Quick Verdict
Choose Viraly if you want Instagram/Facebook collaborator invites, location tagging, first comments on 4 platforms, content recycling with AI caption variations, and a true free plan—all at lower cost than RecurPost.
Choose RecurPost if you prioritize Instagram DM automation (comment-to-DM triggers) and need Google Business Profile support for local SEO—and you’re comfortable with no free plan.
In this Viraly versus RecurPost comparison, we examine two content recycling powerhouses. RecurPost pioneered evergreen scheduling; Viraly matches that with AI caption variations, plus Instagram/Facebook collaborator invites, location tagging, and first comments on 4 platforms.
At a Glance
| Feature | Viraly | RecurPost |
|---|---|---|
| Platforms Supported | 10 | 10 |
| Free Plan | Yes (3 profiles, 10 posts/month) | No (14-day trial only) |
| Starting Price | $19/mo (5 profiles, 200 posts, 10 platforms) | $9/mo (2 profiles, 1 user) |
| Content Recycling | Yes | Yes (signature feature) |
| Link in Bio | Yes (built-in) | No |
| First Comment | Instagram, Facebook, LinkedIn, YouTube | Instagram, Facebook, LinkedIn |
| Mastodon | Yes | No |
| Google Business Profile | No | Yes |
| Instagram DM Automation | No | Yes |
| AI Caption Generator | Unlimited (all plans) | Yes (limits vary by plan) |
| Team Members | Up to 15 (Agency) | Up to 3 (Agency) |
| Drag-and-Drop Calendar | Yes | Yes |
Verdict: Trade-offs. Viraly offers a free plan, Link in Bio, and Mastodon support. RecurPost offers Instagram DM automation and Google Business Profile.
Pricing Comparison
Monthly Pricing
| Tier | Viraly | RecurPost | Difference |
|---|---|---|---|
| Free/Entry | $0 (3 profiles) | $9 (2 profiles) | Viraly +$9 saved |
| Creator/Starter | $19 (5 profiles) | $25 (5 profiles) | Viraly +$6 saved |
| Business/Agency | $49 (15 profiles) | $79 (20 profiles) | RecurPost +5 profiles |
| Agency | $99 (50 profiles) | $79 (20 profiles) | Viraly +30 profiles |
Annual Pricing (Monthly Equivalent)
| Tier | Viraly | RecurPost | Savings |
|---|---|---|---|
| Entry | $0 | $7.50 | Viraly +$90/year |
| Creator/Starter | $15.80 | $20.83 | Viraly +$60/year |
| Business/Agency | $40.80 | $65.83 | Viraly +$300/year |
| Agency | $82.50 | $65.83 | RecurPost +$200/year |
Cost at Scale
| Profiles | Viraly | RecurPost | Winner |
|---|---|---|---|
| 2 | $0 (Free) | $9/mo | Viraly |
| 5 | $19/mo | $25/mo | Viraly |
| 10 | $49/mo | $45/mo* | RecurPost |
| 15 | $49/mo | $59/mo* | Viraly |
| 20 | $99/mo | $79/mo | RecurPost |
| 30 | $99/mo | $119/mo* | Viraly |
| 50 | $99/mo | $199/mo* | Viraly |
*RecurPost: Personal/Agency plan + $4/extra profile add-ons
Verdict: Viraly wins. True free plan and better value at most scales. RecurPost is cheaper only at exactly 10-20 profiles.
Platform Support
| Platform | Viraly | RecurPost |
|---|---|---|
| Yes | Yes | |
| Facebook Pages | Yes | Yes |
| Facebook Groups | No | Notification-based |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Yes | Yes | |
| X (Twitter) | Influencer+ | Yes |
| Threads | Yes | Yes |
| Bluesky | Yes (full analytics) | Yes (no analytics) |
| Mastodon | Yes | No |
| Google Business Profile | No | Yes |
Verdict: Tie with trade-offs. Both support 10 platforms. Viraly has Mastodon; RecurPost has Google Business Profile.
Feature Comparison
Scheduling & Publishing
| Feature | Viraly | RecurPost |
|---|---|---|
| Visual calendar | Yes | Yes |
| Drag-and-drop scheduling | Yes | Yes |
| Time slots | Yes | Yes |
| Bulk CSV upload | Yes | Yes (250 posts/file) |
| Draft posts | Yes | Yes |
| Best times to post | AI-powered | AI-powered |
| Content queues | Yes | Yes |
| Publishing reliability | 99.9% uptime | 99% claimed |
Verdict: Tie. Both offer comprehensive scheduling features.
Post Limits by Plan
| Plan | Viraly | RecurPost |
|---|---|---|
| Free/Starter | 10/month | 10/day per profile (Starter) |
| Influencer/Personal | 200/month | 20/day per profile |
| Business/Agency | 500/month | 80/day per profile |
| Agency/Enterprise | Unlimited | Custom |
Verdict: Trade-offs. RecurPost uses daily-per-profile limits (more generous for single profiles); Viraly uses monthly totals (simpler to understand).
Content Types Supported
| Content Type | Viraly | RecurPost |
|---|---|---|
| Single images | Yes | Yes |
| Carousels (multi-image) | Yes | Yes |
| Videos | Yes | Yes |
| Instagram Reels | Yes | Yes |
| Facebook Reels | Yes | Yes |
| YouTube Shorts | Yes | Yes |
| TikTok videos | Yes | Yes |
| TikTok Photo Mode | Yes (up to 35 images) | Yes (carousels) |
| Instagram Stories | Yes | Yes (Business only) |
| Facebook Stories | Yes | Notification-based |
| LinkedIn documents | Yes | Not mentioned |
| X/Twitter threads | Yes (up to 25) | Yes (up to 25) |
| Threads chains | Yes | Yes |
Verdict: Tie. Both support modern content formats including threads.
Evergreen Content Recycling
| Feature | Viraly | RecurPost |
|---|---|---|
| Content recycling | Yes | Yes (signature feature) |
| Evergreen libraries | Yes (via recycler) | Yes (core feature) |
| Custom recycle intervals | 7-365 days | Custom time frames |
| AI caption variations | Yes | Not specified |
| Seasonal content libraries | Via scheduling | Yes |
| Pause/resume libraries | Via post controls | Yes |
| RSS content import | For Idea Board | Yes (auto-import) |
Verdict: Tie. RecurPost pioneered this; Viraly matches with AI variations.
Link in Bio
| Feature | Viraly | RecurPost |
|---|---|---|
| Built-in Link in Bio | Yes | No |
| Bio pages | 1-50+ by plan | — |
| Custom links | 5-100+ by plan | — |
| Social links | 20+ platforms | — |
| Products/e-commerce | Yes (Influencer+) | — |
| Email collection | Yes (Influencer+) | — |
| Custom domain | Business+ | — |
| Page analytics | Influencer+ | — |
| 70+ themes | Yes | — |
Verdict: Viraly wins. Built-in Link in Bio vs. none.
AI & Content Tools
| Feature | Viraly | RecurPost |
|---|---|---|
| AI caption generator | Unlimited (all plans) | Yes (varies by plan) |
| AI hashtag suggestions | Yes | Yes |
| AI idea generator | Yes | Yes |
| AI image generator | No | Yes |
| Media library | Unlimited | Yes |
| Built-in photo editor | Yes (Pintura) | Yes (basic) |
| Built-in video editor | Yes (trim, crop) | Not specified |
| Unsplash integration | Yes (1,000+ free photos) | Not mentioned |
| Canva integration | No | Yes |
Verdict: Trade-offs. Viraly has unlimited AI; RecurPost has AI image generation and Canva.
Idea Board / Content Library
| Feature | Viraly | RecurPost |
|---|---|---|
| Kanban-style board | Yes | Not specified |
| Idea boards | 5-50+ by plan | Libraries |
| Ideas per set | 50-1,000+ by plan | Via stored posts |
| RSS feeds | 3-50+ by plan | 1-20 by plan |
| Content templates | Yes (10 categories) | Not specified |
| AI idea generator | Yes | Yes |
Verdict: Viraly wins. Dedicated Kanban-style Idea Board vs. library-based organization.
Analytics
| Platform | Viraly | RecurPost |
|---|---|---|
| Full | Full | |
| Full | Full | |
| TikTok | Full | Full |
| YouTube | Full | Full |
| Full | Full | |
| Full | Full | |
| Threads | Full | Full |
| Bluesky | Full | No (API limitation) |
| Mastodon | Full | N/A |
| Google Business | N/A | Yes |
| X (Twitter) | Influencer+ | Full |
Verdict: Tie. Both offer comprehensive analytics except where platform APIs limit them.
Analytics History by Plan
| Plan | Viraly | RecurPost |
|---|---|---|
| Free/Starter | 2 weeks | Not specified |
| Influencer/Personal | 6 months | Not specified |
| Business/Agency | 12 months | Not specified |
| Agency/Enterprise | 2 years/Unlimited | Not specified |
Verdict: Viraly wins. Clear retention periods documented.
Team Collaboration
| Feature | Viraly | RecurPost |
|---|---|---|
| Team members (max) | 15 (Agency) | 3 (Agency) |
| Social sets | Unlimited (all plans) | Workspaces |
| Role-based permissions | Yes | Yes |
| Approval workflows | Business+ | Yes |
| Content commenting | Via workflows | Real-time |
| Add-on team members | $2/member (Agency+) | Available |
Verdict: Viraly wins. 15 team members vs. 3 on comparable plans.
First Comment & Engagement
| Feature | Viraly | RecurPost |
|---|---|---|
| Instagram first comment | Yes (Influencer+) | Yes |
| Facebook first comment | Yes (Influencer+) | Yes |
| LinkedIn first comment | Yes (Influencer+) | Yes |
| YouTube first comment | Yes (Influencer+) | No |
| Social inbox | No | Yes (7 platforms) |
| Instagram DM automation | No | Yes (unique feature) |
| AI response suggestions | No | Yes |
Verdict: Trade-offs. Viraly has YouTube first comment; RecurPost has social inbox and Instagram DM automation.
Integrations
| Integration | Viraly | RecurPost |
|---|---|---|
| Email marketing/CRM | 8 platforms | Not native |
| Tracking pixels | GA4, Meta, TikTok, GTM | Not specified |
| Canva | No | Yes |
| Zapier | No | Yes |
| Bit.ly | No (built-in vrl.link) | Yes |
| RSS feeds | Yes | Yes |
| Google Calendar | No | Yes |
Verdict: Trade-offs. Viraly has more email/CRM integrations; RecurPost has Canva and Zapier.
Security & Compliance
| Feature | Viraly | RecurPost |
|---|---|---|
| Encryption | 256-bit AES at rest | Not specified |
| GDPR compliance | Yes | Not specified |
| CCPA compliance | Yes | Not specified |
| Cloud hosting | AWS | Not specified |
| Uptime | 99.9% | 99% claimed |
Verdict: Viraly wins. Documented security standards.
Where Viraly Wins
- Instagram & Facebook collaborator invites — Invite collaborators on posts/Reels vs. not supported
- Location tagging — Tag venues on Instagram & Facebook posts vs. not documented
- Content recycling with AI variations — 3-10 caption variations per post vs. same caption each time
- First comment on 4 platforms — Instagram, Facebook, LinkedIn, YouTube vs. 3 platforms
- True free plan — 3 profiles, 10 posts/month forever vs. 14-day trial only
- Built-in Link in Bio — Complete landing pages vs. no Link in Bio feature
- More team members — 15 on Agency vs. 3 on comparable plan
- Unlimited AI — All plans including free vs. varies by plan
- Thread building (X & Threads) — Native threads on both platforms
- Mastodon & Bluesky — Full support with analytics vs. limited/none
Where RecurPost Wins
- Instagram DM automation — Comment-triggered DMs, unique feature
- Google Business Profile — Local SEO scheduling vs. not supported
- Social inbox — Unified engagement dashboard vs. no inbox
- Lower entry price — $9/month vs. $19/month (Starter vs. Influencer)
- Canva integration — Direct design integration vs. not available
- Zapier integration — Thousands of app connections vs. not available
- AI image generator — Platform-optimized images vs. not available
- More profiles on mid-tier — 20 profiles at $79 vs. 15 at $49
Who Should Choose Viraly
Budget-Conscious Beginners
You want to start for free and grow. Viraly’s free plan includes 3 profiles and 10 posts/month—enough to test content strategies without a credit card.
Creators Needing Link in Bio
You want one platform for scheduling AND bio pages. Viraly includes full Link in Bio with themes, analytics, and email collection—no separate tool needed.
Influencer & Brand Partnerships
You regularly collaborate with other accounts on Instagram and Facebook. Viraly’s native collaborator invite feature streamlines partnerships—RecurPost doesn’t support this.
Teams With 5+ Members
You have a marketing team and need collaboration. Viraly includes 15 team members on Agency ($99) vs. RecurPost’s 3 members on their Agency plan ($79).
YouTube Creators
You want first comment automation on YouTube videos. Viraly supports this; RecurPost doesn’t.
Who Should Choose RecurPost
Local Businesses
You need Google Business Profile scheduling for local SEO. RecurPost supports this; Viraly doesn’t.
Instagram Engagement Focused
You want automated DM responses triggered by comments. RecurPost’s Instagram DM automation converts comments to conversations.
Solopreneurs on Tight Budget
You need scheduling for 2 profiles and can skip the free trial. RecurPost starts at $9/month vs. $19/month.
Canva Power Users
You create graphics in Canva and want direct integration. RecurPost connects to Canva; Viraly doesn’t.
Zapier Automation Builders
You connect tools through Zapier workflows. RecurPost integrates with Zapier for custom automations.
FAQ
Is there a free plan for RecurPost?
No. RecurPost removed their free plan. They now offer a 14-day free trial (no credit card required) and a 30-day money-back guarantee. Viraly offers a true free plan with 3 profiles and 10 posts/month forever.
How do Viraly and RecurPost pricing compare?
Viraly starts at $0 (free) or $19/month (Influencer). RecurPost starts at $9/month (Starter). At 5 profiles, Viraly costs $19 vs. RecurPost’s $25. At 50 profiles, Viraly costs $99 vs. RecurPost’s ~$199 with add-ons.
Which has better content recycling?
Both are strong. RecurPost pioneered evergreen content libraries and automatic republishing. Viraly matches this with content recycling plus AI-powered caption variations. For pure recycling, they’re comparable; Viraly adds AI variation.
Can I schedule posts on Bluesky with either tool?
Yes, both support Bluesky scheduling. Key difference: Viraly provides Bluesky analytics; RecurPost cannot (Bluesky’s API doesn’t provide analytics data to RecurPost’s integration).
Which supports more social media platforms?
Both support 10 platforms. Viraly: Instagram, Facebook, TikTok, YouTube, LinkedIn, Pinterest, Threads, Bluesky, Mastodon, X (Influencer+). RecurPost: Instagram, Facebook, TikTok, YouTube, LinkedIn, Pinterest, Threads, Bluesky, X, Google Business Profile.
Does RecurPost have Instagram DM automation?
Yes. RecurPost’s Instagram DM automation sends automated direct messages when users comment on posts with trigger keywords. This is a unique feature Viraly doesn’t offer.
Does Viraly have a social inbox?
No. Viraly focuses on publishing and analytics, not engagement management. RecurPost has a social inbox for Facebook, Instagram, LinkedIn, Pinterest, TikTok, Threads, and Google Business reviews.
Which supports Mastodon?
Only Viraly. Mastodon (and the broader Fediverse) is fully supported with scheduling and analytics. RecurPost doesn’t support Mastodon.
Can both schedule first comments on LinkedIn?
Yes. Both Viraly and RecurPost support first comment automation on LinkedIn posts. Viraly also supports first comments on YouTube; RecurPost doesn’t.
Which is better for agencies managing multiple clients?
Depends on your needs. Viraly offers 50 profiles and 15 team members on Agency ($99). RecurPost offers 20 profiles and 3 team members on Agency ($79). For client-heavy agencies, Viraly provides more profiles and team seats per dollar.
Does RecurPost have a Link in Bio feature?
No. RecurPost doesn’t include a built-in Link in Bio tool. Viraly includes full Link in Bio functionality with themes, analytics, email collection, and custom domains on Business+ plans.
What is the best social media scheduler?
It depends on your priorities. Viraly is best for those wanting a free plan, Link in Bio, Mastodon support, and team collaboration. RecurPost is best for Google Business Profile, Instagram DM automation, and Canva/Zapier integrations.
How many team members can I add?
Viraly: 5 on Business ($49), 15 on Agency ($99), with $2/member add-ons beyond that. RecurPost: 1 on Personal, 3 on Agency ($79), with add-on pricing available.
Which has better AI features?
Trade-offs. Viraly offers unlimited AI caption generation on all plans including free. RecurPost offers AI caption generation plus an AI image generator for creating platform-optimized graphics.
Can I use a custom domain for Link in Bio?
Only with Viraly. Link in Bio with custom domain support is available on Business+ plans. RecurPost doesn’t have a Link in Bio feature.
Does RecurPost support X/Twitter threads?
Yes. RecurPost supports X/Twitter threads with up to 25 tweets per thread, including recurring library scheduling. Viraly also supports up to 25 tweets per thread.
Why did RecurPost remove the free plan?
RecurPost shifted to a trial-based model to focus on paying customers. Users report this happened alongside pricing increases. For a true free plan, Viraly offers 3 profiles and 10 posts/month indefinitely.
Final Verdict
| Use Case | Recommendation |
|---|---|
| Instagram/Facebook collaborators | Viraly — collaborator invites vs. none |
| Location & account tagging | Viraly — Instagram & Facebook vs. not documented |
| Content recycling with AI | Viraly — AI caption variations vs. same caption |
| First comments (4 platforms) | Viraly — IG, FB, LinkedIn, YouTube vs. 3 |
| Need a free plan | Viraly — true free tier vs. trial only |
| Link in Bio pages | Viraly — built-in vs. none |
| Google Business Profile | RecurPost — full support vs. none |
| Instagram DM automation | RecurPost — unique feature |
| Teams (5+ members) | Viraly — 15 members vs. 3 |
| YouTube first comment | Viraly — supported vs. not |
| Canva integration | RecurPost — native vs. none |
| Zapier workflows | RecurPost — integrated vs. not |
| Solopreneur (2 profiles) | RecurPost — $9/mo vs. free |
| Budget at scale (30+ profiles) | Viraly — $99 for 50 vs. $119+ |
| Content recycling focus | Tie — both are strong |
| Email marketing integration | Viraly — 8 platforms vs. none |
Bottom line: Both tools excel at content recycling. Viraly wins for teams wanting Instagram/Facebook collaborator invites, location tagging, AI caption variations, first comments on 4 platforms, and a true free plan. RecurPost wins for local businesses (Google Business), Instagram DM automation, and Canva integration.