Last Updated: February 2026
Quick Verdict
Viraly is the better choice if: You want flat-rate pricing without per-user fees, X/Twitter thread scheduling, Mastodon support, and first comment automation on multiple platforms (Instagram, Facebook, LinkedIn, YouTube). Viraly offers content recycling with AI caption variations on all plans—features Sendible either lacks or locks behind expensive tiers.
Sendible is the better choice if: You need a unified inbox for comment/mention management, white-label capabilities for agency branding, or Google Business Profile support. Sendible’s Priority Inbox centralizes engagement across platforms—something Viraly doesn’t offer.
In this Viraly versus Sendible comparison, we analyze per-user pricing impacts, white-label capabilities, and which tool delivers better value for agencies focused on publishing versus engagement management.
At a Glance
| Feature | Viraly | Sendible |
|---|---|---|
| Free Plan | Yes (3 profiles, 10 posts/month) | 14-day trial only |
| Starting Paid Price | $19/month (5 profiles) | $29/month (6 profiles) |
| Pricing Model | Flat rate per plan | Per-user |
| Platforms Supported | 10 (includes Mastodon) | 9 (no Mastodon, limited Pinterest) |
| X/Twitter Threads | Yes (up to 25 tweets) | No |
| Content Recycling | Yes (all plans, AI variations) | Smart Queues (no AI variations) |
| First Comment | Instagram, Facebook, LinkedIn, YouTube | Instagram only |
| Unified Social Inbox | No | Yes (Priority Inbox) |
| White Label | No | Yes ($268+/month) |
| Team Members (Mid Plan) | 5 included ($49/mo) | 7 users ($199/mo) |
| AI Caption Generator | Unlimited (all plans) | Yes (all plans) |
| Google Business Profile | No | Yes |
| Founded | 2023 | 2009 |
Pricing Comparison
Free Options
| What You Get | Viraly Free | Sendible |
|---|---|---|
| Price | $0 (ongoing) | 14-day trial, then $29+/month |
| Social Profiles | 3 | 6 (during trial) |
| Posts per Month | 10 | Unlimited (during trial) |
| AI Caption Generator | Unlimited | Yes (during trial) |
| Long-term viability | Limited ongoing use | Requires paid plan |
Verdict: Viraly wins for trying before buying. Viraly’s free plan lets you test indefinitely (with limits), while Sendible requires payment after 14 days.
Paid Plan Comparison
| Plan Tier | Viraly | Sendible | Winner |
|---|---|---|---|
| Entry | $19/mo (5 profiles, 200 posts) | $29/mo (6 profiles, 1 user) | Viraly |
| Mid | $49/mo (15 profiles, 5 users) | $89/mo (24 profiles, 4 users) | Viraly |
| Pro | $99/mo (50 profiles, 15 users) | $199/mo (49 profiles, 7 users) | Viraly |
| Agency/Advanced | $99 + $2/profile add-on | $299/mo (100 profiles, 20 users) | Viraly |
Cost at Scale (Annual Pricing)
| Profiles | Users | Viraly Annual | Sendible Annual | Savings |
|---|---|---|---|---|
| 5 | 1 | $190/year | $300/year | $110/year |
| 15 | 5 | $490/year | $912/year | $422/year |
| 50 | 10 | $990/year | $2,040/year | $1,050/year |
| 100 | 20 | $1,788/year* | $3,060/year | $1,272/year |
*Viraly Agency ($82.50/mo) + 50 additional profiles ($100/mo) + 5 additional team members ($10/mo) = $192.50/mo annual
Verdict: Viraly wins on pricing at every tier. Sendible’s per-user model means costs scale quickly—a 10-person team on Sendible Scale costs $199/month vs Viraly Business at $49/month (both with similar profile counts).
Special Pricing
| Discount | Viraly | Sendible |
|---|---|---|
| Annual discount | 17% (~2 months free) | ~15% |
| Non-profit | 25% recurring | 15-25% |
| Education | Contact | Contact |
Platform Support
| Platform | Viraly | Sendible |
|---|---|---|
| Instagram (Posts, Reels, Stories, Carousels) | Yes | Yes |
| Facebook (Posts, Reels, Stories) | Yes | Yes |
| Facebook Groups | No | Yes (limited) |
| X/Twitter | Yes (Influencer+) | Yes |
| LinkedIn (Personal + Pages) | Yes | Yes |
| TikTok | Yes | Yes |
| YouTube (Videos + Shorts) | Yes | Yes |
| Yes | Limited (not all accounts) | |
| Threads | Yes (with analytics) | Yes (publishing only) |
| Bluesky | Yes (with analytics) | Yes (publishing only) |
| Mastodon | Yes | No |
| Google Business Profile | No | Yes |
Verdict: Trade-offs. Viraly has Mastodon, full Pinterest, and better analytics for newer platforms (Threads, Bluesky). Sendible has Google Business Profile and limited Facebook Groups. Choose based on which platforms matter to your business.
Feature Comparison
Scheduling & Publishing
| Feature | Viraly | Sendible |
|---|---|---|
| Visual calendar | Yes | Yes |
| Drag-and-drop scheduling | Yes | Yes |
| Bulk scheduling | Yes | Yes (CSV import) |
| Content queues | Yes | Yes (Smart Queues) |
| Optimal time suggestions | Yes | Yes |
| Post preview | Yes | Yes |
| Drafts | Yes | Yes |
| RSS auto-publishing | Yes | Yes |
| Campaign management | No | Yes (Scale+) |
Verdict: Tie. Both offer solid scheduling fundamentals. Sendible adds campaign management on higher plans.
Post Limits by Plan
| Plan Tier | Viraly | Sendible |
|---|---|---|
| Free/Entry | 10/month (Free), 200/month (Influencer) | 100/day/user (Creator) |
| Mid | 500/month (Business) | 200/day/user (Traction) |
| Pro | Unlimited (Agency) | 300/day/user (Scale) |
| Top | Unlimited (Enterprise) | 400-500/day/user (Advanced/Enterprise) |
Note: Sendible counts daily limits per user, which is generous for high-volume posting. Viraly has monthly limits but offers unlimited on Agency+.
Platform-Specific Features
| Feature | Viraly | Sendible |
|---|---|---|
| X/Twitter threads | Yes (up to 25 tweets) | No |
| Threads app thread chains | Yes | No |
| Mastodon reply chains | Yes | N/A |
| Bluesky thread chains | Yes | No |
| Instagram first comment | Yes (Influencer+) | Yes |
| Facebook first comment | Yes (Influencer+) | No |
| LinkedIn first comment | Yes (Influencer+) | No |
| YouTube first comment | Yes (Influencer+) | No |
| Instagram location tagging | Yes (Influencer+) | No |
| Instagram collaborators | Yes (Influencer+) | No |
| TikTok Photo Mode (35 images) | Yes | No |
Verdict: Viraly wins. X/Twitter thread scheduling alone is a major differentiator—Sendible doesn’t support it. First comment on multiple platforms (not just Instagram) and thread building for Threads/Mastodon/Bluesky give Viraly significant advantages for creators and marketers.
Content Recycling (Evergreen Posts)
| Feature | Viraly | Sendible |
|---|---|---|
| Evergreen recycling | Yes (all plans) | Yes (Smart Queues) |
| AI caption variations | Yes (3-10 variations) | No |
| Custom recycle intervals | 7-365 days + custom dates | Queue-based |
| Minimum interval | 7 days | Not specified |
Verdict: Viraly wins. Both can recycle content, but Viraly’s AI-generated caption variations keep recycled posts fresh. Sendible’s Smart Queues repost the same content without variation.
Link in Bio
| Feature | Viraly Free | Viraly Influencer | Viraly Business | Viraly Agency | Sendible |
|---|---|---|---|---|---|
| Bio pages | 1 | 5 | 15 | 50 | No |
| Custom links | 5 | 25 | 50 | 100 | No |
| Products (e-commerce) | — | 10 | 30 | 75 | No |
| Custom domain | No | No | Yes | Yes | No |
| Email collection | — | Unlimited | Unlimited | Unlimited | No |
| Tracking pixels | — | Yes | Yes | Yes | No |
Verdict: Viraly wins. Sendible doesn’t offer Link in Bio pages. If you need a centralized landing page for your social profiles, Viraly is the clear choice.
AI & Content Tools
| Feature | Viraly | Sendible |
|---|---|---|
| AI caption generator | Unlimited (all plans) | Yes (all plans) |
| AI content ideas | Yes | Yes |
| Hashtag suggestions | Yes | Yes |
| Content library | Yes (all plans) | Scale+ only ($199+) |
| Idea board (Kanban) | Yes | No |
| Image editor | Yes | Yes |
| Video editor | Yes | Beta |
| Unsplash integration | Yes (built-in) | Pexels, GIPHY, Flickr |
| Canva integration | Via upload | Built-in |
Verdict: Trade-offs. Viraly includes content library and idea board on all plans; Sendible locks content library behind Scale ($199+). Sendible has built-in Canva; Viraly has built-in Unsplash. Both have AI on all plans.
Analytics
| Feature | Viraly | Sendible |
|---|---|---|
| Full analytics dashboard | All 10 platforms | 6 platforms |
| Threads analytics | Yes | No |
| Bluesky analytics | Yes | No |
| Custom branded reports | No | Scale+ only |
| Automated reports | No | Scale+ only |
| Google Analytics integration | Yes (pixels) | Yes |
| UTM tracking | Yes | Yes |
Analytics History by Plan
| Plan Tier | Viraly | Sendible |
|---|---|---|
| Free/Entry | 2 weeks (Free) / 6 months (Influencer) | Not specified |
| Mid | 12 months (Business) | Not specified |
| Pro | 2 years (Agency) | Not specified |
Verdict: Trade-offs. Viraly covers more platforms (including Threads and Bluesky analytics). Sendible offers branded and automated reports on higher plans, better for client reporting.
Team Collaboration
| Feature | Viraly | Sendible |
|---|---|---|
| Team members (entry) | — | 1 (Creator) |
| Team members (mid) | 5 ($49/mo) | 4 ($89/mo) |
| Team members (pro) | 15 ($99/mo) | 7 ($199/mo) |
| Social sets (brand grouping) | Yes (all plans) | Profile organization |
| Permission per social set | Yes (Business+) | Custom groups (Scale+) |
| Approval workflows | Yes (Business+) | Yes (Traction+) |
| Role permissions | Yes | Yes |
| Client dashboards | No | Yes (Traction+) |
| White label | No | Yes ($268+/mo add-on) |
Verdict: Trade-offs. Viraly includes more team members at lower prices with social sets for brand organization. Sendible offers client dashboards and white-label branding for agencies willing to pay extra.
Comment Management & Engagement
| Feature | Viraly | Sendible |
|---|---|---|
| Unified social inbox | No | Yes (Priority Inbox) |
| Comment management | No | Yes (FB, IG, LinkedIn, YouTube, X) |
| DM management | No | Facebook only (48hr limit) |
| Sentiment analysis | No | Yes |
| Team assignment | No | Yes |
Verdict: Sendible wins. Sendible’s Priority Inbox centralizes comments and mentions for team response. Viraly focuses on publishing and analytics, not engagement management. If replying to comments from one dashboard is critical, choose Sendible.
Integrations
| Category | Viraly | Sendible |
|---|---|---|
| Email Marketing/CRM | 8 platforms | — |
| Tracking Pixels | GA4, Meta, TikTok, GTM | Google Analytics |
| Design Tools | Unsplash | Canva, GIPHY, Pexels |
| Cloud Storage | — | Google Drive, Dropbox |
| Automation | Zapier, Make | Zapier (beta), Pabbly |
| Link Shortening | Built-in (vrl.link) with analytics | UTM tracking only |
| Media Library | Yes (all plans) with collections | Scale+ only |
Verdict: Trade-offs. Viraly excels at email marketing integrations (8 platforms vs 0) and built-in link shortening with click analytics. Sendible has built-in Canva and cloud storage integrations.
Security & Compliance
| Feature | Viraly | Sendible |
|---|---|---|
| Data encryption | 256-bit AES at rest | Yes |
| GDPR compliant | Yes | Yes |
| CCPA compliant | Yes | Not specified |
| SSO | No | Enterprise optional |
| Cloud Hosting | AWS | Enterprise cloud |
Verdict: Tie. Both meet standard security requirements with encryption and GDPR compliance. Sendible offers SSO on Enterprise plans—valuable for organizations with strict identity management policies.
Where Viraly Wins
1. Pricing (Flat Rate vs Per-User)
Viraly’s flat-rate model saves significant money as teams grow:
- 5-person team: Viraly Business $49/mo vs Sendible Traction $89/mo (Sendible only includes 4 users)
- 10-person team: Viraly Agency $99/mo vs Sendible Scale $199/mo (Sendible only includes 7 users)
- Annual savings: $1,000+ for mid-size teams
2. X/Twitter Thread Scheduling
Viraly natively supports X/Twitter threads up to 25 tweets with automatic numbering. Sendible has an active feature request for thread support—meaning it’s not available today.
3. First Comment on Multiple Platforms
Viraly schedules first comments on Instagram, Facebook, LinkedIn, AND YouTube. Sendible only supports Instagram first comments. For creators who use first comments to boost engagement, Viraly covers more ground.
4. Thread Building (Threads, Mastodon, Bluesky)
Viraly’s Add Reply feature creates native thread chains on Threads, Mastodon, and Bluesky—platforms where conversations happen in thread format. Sendible doesn’t offer this.
5. Content Recycling with AI Variations
Both tools can recycle evergreen content. Only Viraly generates AI caption variations (3-10 versions per post) to keep recycled content fresh and avoid repetitive feeds.
6. Link in Bio Pages
Viraly includes Link in Bio pages with e-commerce, email collection, and tracking pixels. Sendible doesn’t offer this feature at all.
7. Full Platform Support
Viraly supports Mastodon (Sendible doesn’t) and has full Pinterest support (Sendible’s Pinterest is limited to certain accounts). Viraly also provides full analytics for Threads and Bluesky, while Sendible only offers publishing.
Where Sendible Wins
1. Unified Social Inbox (Priority Inbox)
Sendible’s Priority Inbox centralizes comments, mentions, and Facebook DMs across platforms for team response. Viraly focuses on publishing and analytics—if engagement management is critical, Sendible is the better choice.
2. White Label
Sendible offers full white-label branding starting at $268/month (Advanced+ plans)—custom domain, branded dashboards, personalized emails. Essential for agencies that want to present their own brand to clients. Viraly doesn’t offer white label.
3. Client Dashboards
Sendible provides dedicated client dashboards (Traction+) for agencies managing external clients. Clients can view reports and provide feedback without full account access.
4. Google Business Profile
Sendible supports Google Business Profile for local businesses. Viraly doesn’t support this platform.
5. Facebook Groups
Sendible can post to Facebook Groups (with limitations). Viraly cannot post to Facebook Groups due to API restrictions.
6. Built-in Canva
Sendible has direct Canva integration for design within the platform. Viraly requires uploading Canva designs manually.
7. Market Presence
Founded in 2009, Sendible has 30,000+ customers and a proven track record. Viraly, founded in 2023, is newer but growing.
Who Should Choose Viraly
Freelancers & Solo Creators
- $19/month covers 5 profiles with X/Twitter thread support
- First comments on multiple platforms boost engagement
- Link in Bio pages consolidate your online presence
- No per-user fees to worry about
Small to Medium Businesses
- $49/month includes 5 team members—Sendible’s Traction plan ($89) only includes 4
- Segment profiles by product line or region using social sets
- Keep feeds fresh with AI-powered caption variations on recycled content
- Track performance across all 10 platforms, including Threads and Bluesky analytics Sendible lacks
Growing Agencies
- $99/month covers 50 profiles and 15 team members—no per-user math required
- Add clients without recalculating your software budget each month
- Expand beyond 50 profiles at $2/profile—far cheaper than Sendible’s per-user model
- Control exactly which team members access which client accounts
Teams Needing Threads Support
- Native X/Twitter thread scheduling (Sendible doesn’t support this)
- Thread chains on Threads, Mastodon, and Bluesky
- Perfect for creators and brands who tell stories through threads
Who Should Choose Sendible
Agencies Requiring White Label
- Full custom branding for client-facing dashboards
- Custom domain, logos, and email templates
- Essential for agencies presenting their own brand
Teams Needing Engagement Management
- Priority Inbox centralizes comments and mentions
- Team assignment and sentiment analysis
- Facebook DM management (48-hour window)
- Better for teams who respond to audiences from one dashboard
Local Businesses
- Google Business Profile support
- Review management capabilities
- Good for businesses focused on local presence
Large Enterprises
- SSO integration (Enterprise plan)
- Dedicated customer success manager
- Established vendor with 15+ years in market
FAQ
How do Viraly and Sendible pricing compare?
Viraly uses flat-rate pricing ($19-99/month) while Sendible uses per-user pricing ($29-299+/month). For a 5-person team managing 15 profiles, Viraly Business costs $49/month vs Sendible’s $89/month (Traction plan, which only includes 4 users). At scale, Viraly saves $1,000+ annually.
Is Sendible free?
No. Sendible offers a 14-day free trial but no ongoing free plan. Viraly offers a permanent free plan with 3 profiles and 10 posts/month—limited, but useful for testing or very light use.
What are the best Sendible alternatives?
Popular Sendible alternatives include Viraly (flat-rate pricing, X threads, content recycling), Hootsuite (enterprise features), Buffer (simple scheduling), and Agorapulse (engagement-focused). Viraly stands out for teams wanting per-user cost savings and thread scheduling.
Can I schedule Twitter/X threads with Sendible?
No. Sendible has an active feature request for X/Twitter thread support, meaning it’s not currently available. Viraly supports X/Twitter threads natively with up to 25 tweets per thread, auto-numbering, and character counting.
Does Sendible charge per user?
Yes. Sendible’s pricing is per-user/workspace. The Creator plan ($29/mo) includes 1 user; Traction ($89/mo) includes 4 users; Scale ($199/mo) includes 7 users. Additional users require upgrading plans. Viraly’s Business plan ($49/mo) includes 5 team members with flat-rate pricing.
Which tool supports more social media platforms?
Viraly supports 10 platforms: Instagram, Facebook, TikTok, YouTube, LinkedIn, Pinterest, Threads, Bluesky, Mastodon, and X/Twitter. Sendible supports 9 platforms (no Mastodon, limited Pinterest) but adds Google Business Profile. Choose based on which platforms matter to your audience.
Which tool has better analytics and reporting?
Sendible offers custom branded reports and automated report delivery on Scale+ plans ($199+)—valuable for client reporting. Viraly provides analytics for all 10 platforms (including Threads and Bluesky analytics, which Sendible lacks) on all plans, but doesn’t have branded report exports. Sendible wins for agency reporting; Viraly wins for platform coverage.
How do approval workflows compare between Viraly and Sendible?
Both offer approval workflows: Viraly on Business+ ($49+/month), Sendible on Traction+ ($89+/month). Team members can create posts that require admin approval before publishing. Both support rejection with comments for revision.
Does Sendible support content recycling?
Yes, via Smart Queues. However, Sendible reposts the same content each time. Viraly’s content recycler generates AI caption variations (3-10 versions) to keep recycled posts fresh and avoid repetitive feeds.
Can I schedule first comments beyond Instagram?
With Viraly, yes—first comments work on Instagram, Facebook, LinkedIn, and YouTube. Sendible only supports Instagram first comments. This matters for creators using first comments to organize hashtags or add calls-to-action.
Which tool supports Mastodon?
Viraly supports Mastodon with full scheduling and analytics for any Mastodon instance. Sendible does not support Mastodon at all.
Is Sendible’s white label worth the cost?
Sendible’s white label starts at $268/month (Advanced+ plans required). It includes custom domain, branded dashboards, personalized emails, and custom trial pages. Worth it for agencies presenting their own brand to clients. Viraly doesn’t offer white label, so if this is essential, Sendible is the only option between these two.
Which is better for agencies managing multiple clients?
Depends on priorities. Viraly offers lower costs (flat-rate), more team members per plan, and social sets for organizing client profiles with granular permissions. Sendible offers white-label branding, client dashboards, and Priority Inbox for engagement. Budget-conscious agencies choose Viraly; agencies needing white-label and engagement tools choose Sendible.
Does either tool have a unified social inbox?
Sendible’s Priority Inbox manages comments, mentions, and Facebook DMs from one dashboard. Viraly focuses on publishing and analytics—it doesn’t have a unified inbox. If responding to audience engagement from one place is critical, Sendible is the better fit.
Is Viraly or Sendible better for small businesses?
For most small businesses, Viraly offers better value: lower starting price ($19 vs $29), free plan for testing, flat-rate pricing as you grow, and features like Link in Bio included. Choose Sendible if you specifically need Google Business Profile or Priority Inbox for engagement management.
Final Verdict
| Use Case | Recommendation |
|---|---|
| Budget-conscious teams | Viraly — flat-rate saves $1,000+/year |
| X/Twitter thread scheduling | Viraly — Sendible doesn’t support threads |
| First comments (multi-platform) | Viraly — Instagram, Facebook, LinkedIn, YouTube |
| Content recycling with AI | Viraly — AI caption variations |
| Link in Bio pages | Viraly — Sendible doesn’t offer this |
| Mastodon support | Viraly — Sendible doesn’t support Mastodon |
| Unified social inbox | Sendible — Priority Inbox for engagement |
| White-label branding | Sendible — custom domain, branded dashboards |
| Google Business Profile | Sendible — Viraly doesn’t support GBP |
| Client dashboards | Sendible — dedicated client views |
Bottom line: For teams prioritizing publishing efficiency over engagement management, Viraly provides X/Twitter threads, Link in Bio, and AI caption variations that Sendible lacks—at significantly lower cost. Sendible’s Priority Inbox and white-label capabilities justify its premium for agencies whose primary workflow centers on community management and client branding.