Last Updated: February 2026
Quick Verdict
Choose Viraly if you want a free plan to start, content recycling with AI caption variations, first comment on four platforms (not just Instagram), TikTok Photo Mode (up to 35 images), and LinkedIn document posts—all at a fraction of Sked’s cost.
Choose Sked Social if you need a unified social inbox for engagement management, Stories automation with link stickers, or advanced approval workflows for client collaboration.
In this Viraly versus Sked Social comparison, we examine whether Instagram-first features and a social inbox justify the premium pricing—or if broader platform support and content recycling deliver more value for growing teams.
At a Glance
| Starting Price | $59/mo (3 profiles, unlimited posts, 10 platforms) | $19/mo (5 profiles, 200 posts, 10 platforms) |
| Price for 50 Profiles | $99/month | $400+/month |
| Social Platforms | 10 (all auto-publish) | 10 (8 auto-publish) |
| Content Recycling | Yes + AI variations | No |
| First Comment | 4 platforms | Instagram only |
| Social Inbox | No | Yes |
| Instagram Stories | Yes | Yes (with stickers) |
| AI Tools | Unlimited | Unlimited |
| Team Members | 5-15 (then $2/member) | Unlimited |
| Bluesky/Mastodon | Yes | No |
| Facebook Reels | Yes | No |
Verdict: Viraly wins on value. You get a free plan, content recycling, wider platform support, and first comment on four platforms—all at significantly lower cost.
Pricing Comparison
Sked Social’s pricing starts at $59/month for just 3 accounts, with per-account add-ons ($8-12 each) pushing costs higher as you scale. Viraly offers flat-rate pricing with a free tier and dramatically lower costs at every level.
Monthly Plan Comparison
| Profiles | Viraly Plan | Viraly Cost | Sked Social Plan | Sked Cost | Savings |
|---|---|---|---|---|---|
| 3 | Free | $0 | Launch | $59 | $59/mo |
| 5 | Influencer | $19 | Launch + 2 | $75 | $56/mo |
| 6 | Influencer | $19 | Grow | $149 | $130/mo |
| 15 | Business | $49 | Grow + 9 | $239 | $190/mo |
| 20 | Business | $49 | Accelerate | $399 | $350/mo |
| 50 | Agency | $99 | Accelerate + 30 | $759 | $660/mo |
*Sked calculations: Launch ($59) + $8/account beyond 3; Grow ($149) + $10/account beyond 6; Accelerate ($399) + $12/account beyond 20.
What’s Included at Each Tier
| Feature | Viraly Free | Viraly $49 | Viraly $99 | Sked $59 | Sked $149 | Sked $399 |
|---|---|---|---|---|---|---|
| Profiles | 3 | 15 | 50 | 3 | 6 | 20 |
| Posts/Month | 10 | 500 | Unlimited | Unlimited | Unlimited | Unlimited |
| Team Members | — | 5 | 15 | Unlimited | Unlimited | Unlimited |
| AI Tools | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited | Unlimited |
| Social Inbox | — | — | — | Yes | Yes | Yes |
| Content Recycling | Yes | Yes | Yes | — | — | — |
| Analytics History | 2 weeks | 12 months | 2 years | Unlimited | Unlimited | Unlimited |
| Approval Workflows | — | Yes | Yes | Basic | Advanced | Advanced |
Verdict: Viraly wins. You get 15 profiles with team collaboration for $49/month—Sked charges $149 for just 6 accounts. For 50 profiles, Viraly costs $99 versus Sked’s $759+.
Platform Support
Both tools support 10 social platforms, but with key differences in coverage and publishing capabilities.
| Platform | Viraly | Sked Social |
|---|---|---|
| Yes | Yes | |
| Facebook Pages | Yes | Yes |
| TikTok | Yes | Yes |
| Yes | Yes | |
| YouTube | Yes | Yes |
| Yes | Yes | |
| X (Twitter) | Yes (Influencer+) | Yes |
| Threads | Auto-publish + Analytics | Notification only |
| Google Business | No | Yes |
| Snapchat | No | Notification only |
| Bluesky | Yes | No |
| Mastodon | Yes | No |
Verdict: Trade-offs. Viraly supports Bluesky, Mastodon, and full Threads auto-publishing. Sked supports Google Business Profile but only offers notification reminders for Threads and Snapchat.
Feature Comparison
Scheduling & Publishing
| Feature | Viraly | Sked Social |
|---|---|---|
| Visual Calendar | Yes | Yes |
| Drag-and-Drop | Yes | Yes |
| Bulk Upload | Yes | Yes |
| Content Queue | Yes | Yes |
| Best Time to Post | Yes | Yes (AI) |
| Unlimited Posts | Agency plan | All plans |
| Instagram Grid Planner | No | Yes |
| Client Calendar Links | No | Yes (no-login) |
Verdict: Trade-offs. Sked’s Instagram grid planner and no-login client calendar links are useful for visual-first teams. Viraly focuses on multi-platform efficiency over Instagram-specific tools.
Content Types Supported
| Content Type | Viraly | Sked Social |
|---|---|---|
| Instagram Feed Posts | Yes | Yes |
| Instagram Reels | Yes | Yes |
| Instagram Stories | Yes | Yes + Link Stickers |
| Instagram Carousels | Yes (10) | Yes (10) |
| Facebook Reels | Yes | No |
| TikTok Photo Mode | Yes (35 images) | Limited carousel |
| LinkedIn Documents | Yes (PDF/PPTX/DOCX) | No |
| LinkedIn Carousels | Yes (20 images) | Yes |
| X/Twitter Threads | Yes (25 tweets) | No |
| YouTube Shorts | Yes | Yes |
Verdict: Viraly wins. Facebook Reels, TikTok Photo Mode (35 images), LinkedIn documents, and X threads give Viraly broader content type coverage. Sked has an edge with Instagram Stories link stickers.
Evergreen Content Recycling
| Feature | Viraly | Sked Social |
|---|---|---|
| Content Recycling | Yes | No |
| AI Caption Variations | 3-10 per post | — |
| Custom Recycle Intervals | 7-365 days | — |
| End Date Control | Yes | — |
Verdict: Viraly wins. Sked Social doesn’t offer content recycling. Viraly automatically republishes evergreen content with AI-generated caption variations to keep posts fresh.
Link in Bio
| Feature | Viraly Free | Viraly Influencer | Viraly Business | Viraly Agency | Sked (All Plans) |
|---|---|---|---|---|---|
| Bio Pages | 1 | 5 | 15 | 50 | Included |
| Custom Links | 5 | 25 | 50 | 100 | Unlimited |
| Custom Domain | — | — | Yes | Yes | Enterprise only |
| Hide Branding | — | — | Yes | Yes | Annual only |
| Email Collection | — | Unlimited | Unlimited | Unlimited | No |
| Products/E-commerce | — | 10 | 30 | 75 | Shoppable tags |
| Instagram Gallery Mirror | — | Yes | Yes | Yes | Yes |
| Tracking Pixels | — | 4 pixels | 4 pixels | 4 pixels | GA + Meta |
Verdict: Trade-offs. Viraly offers email collection and TikTok pixel tracking. Sked has unlimited links and shoppable product tagging. Custom domain is more accessible on Viraly (Business+) versus Sked (Enterprise only).
AI & Content Tools
| Feature | Viraly | Sked Social |
|---|---|---|
| AI Caption Generator | Unlimited | Unlimited |
| AI Usage Limits | None | None |
| AI Hashtag Suggestions | Yes | Yes |
| AI Recycle Variations | Yes (3-10) | No |
| AI Idea Generator | Yes | No |
| AI Inbox Replies | No | Yes |
| AI Competitor Analysis | No | Yes (20 competitors) |
| AI Report Summaries | No | Yes |
| Media Library | Unlimited | Generous |
| Image/Video Editor | Yes | Yes |
| Canva Integration | No | Yes |
Verdict: Trade-offs. Both offer unlimited AI caption generation. Viraly has AI recycle variations and idea generation. Sked has AI inbox replies, competitor analysis, and Canva integration.
Analytics
| Feature | Viraly | Sked Social |
|---|---|---|
| Instagram Analytics | Yes | Yes |
| Facebook Analytics | Yes | Yes |
| TikTok Analytics | Yes | Yes |
| LinkedIn Analytics | Yes | Yes |
| YouTube Analytics | Yes | No |
| Pinterest Analytics | Yes | No |
| X/Twitter Analytics | Yes | No |
| Threads Analytics | Yes | No |
| Bluesky Analytics | Yes | No |
| Mastodon Analytics | Yes | No |
| Google Business Analytics | No | Yes |
| Meta Ads Analytics | No | Yes |
| Competitor Monitoring | No | Yes (20) |
| Data Export | CSV | PDF/Custom |
Analytics History by Plan
| Plan Level | Viraly | Sked Social |
|---|---|---|
| Free / Entry | 2 weeks | Unlimited |
| Mid-tier | 6-12 months | Unlimited |
| Top tier | 2 years | Unlimited |
| Enterprise | Unlimited | Unlimited |
Verdict: Trade-offs. Viraly provides analytics for 10 platforms versus Sked’s 5. Sked offers unlimited historical data, competitor monitoring, and Meta Ads reporting—valuable for agencies focused on Instagram.
Team Collaboration
| Feature | Viraly | Sked Social |
|---|---|---|
| Team Members | 5-15 (Business/Agency) | Unlimited (all plans) |
| Per-Seat Pricing | $2/member beyond limit | None |
| Social Sets (Brand Groups) | Unlimited | Yes |
| Permission Controls | Yes | Yes |
| Approval Workflows | Business+ | All plans |
| Branded Approval Portal | No | Yes (no-login) |
| Task Assignments | No | Yes |
| @mentions | No | Yes |
Verdict: Sked Social wins. Unlimited team members on all plans, branded approval portals, and task management make Sked stronger for large teams with complex workflows.
Comment Management & Social Inbox
| Feature | Viraly | Sked Social |
|---|---|---|
| Social Inbox | No | Yes |
| Instagram DMs | No | Yes |
| Comment Management | No | Yes |
| Facebook Inbox | No | Yes |
| Review Management (GBP) | No | Yes |
| AI Reply Suggestions | No | Yes |
| Response Templates | No | Yes |
| First Comment Automation | 4 platforms | Instagram only |
Verdict: Sked Social wins for engagement management. However, Viraly offers first comment automation on Instagram, Facebook, LinkedIn, AND YouTube—Sked only supports Instagram.
Integrations
| Integration | Viraly | Sked Social |
|---|---|---|
| Email Marketing (Mailchimp, HubSpot, etc.) | 8 platforms | No |
| Tracking Pixels | 4 (GA4, Meta, TikTok, GTM) | GA + Meta only |
| Canva | No | Yes |
| Unsplash | Yes | Yes |
| Google Drive | No | Yes |
| Dropbox | No | Yes |
| Zapier | No | Yes (7,000+ apps) |
| REST API | No | Enterprise only |
| WordPress | Yes | No |
Verdict: Trade-offs. Viraly offers 8 email marketing integrations and WordPress support. Sked has Canva, Google Drive, Dropbox, Zapier, and REST API access.
Compliance & Security
| Feature | Viraly | Sked Social |
|---|---|---|
| Data Encryption | 256-bit AES | Yes |
| GDPR Compliant | Yes | Yes |
| Cloud Hosting | AWS | Yes |
Verdict: Tie. Both tools meet standard security requirements for social media management.
Where Viraly Wins
- Content recycling with AI variations — Automatically republish evergreen content with 3-10 AI-generated caption variations. Sked doesn’t offer content recycling at all.
- First comment on 4 platforms — Schedule first comments on Instagram, Facebook, LinkedIn, and YouTube. Sked only supports Instagram.
- TikTok Photo Mode (35 images) — Create image carousels with up to 35 photos. Sked has limited carousel support.
- LinkedIn document posts — Upload PDFs, PowerPoints, and Word documents directly. Sked doesn’t support document posts.
- Facebook Reels scheduling — Full support for Facebook’s short-form video format. Sked explicitly doesn’t support Facebook Reels.
- Bluesky and Mastodon — Full scheduling and analytics for decentralized platforms. Sked doesn’t support either.
- Dramatically lower pricing — $99/month for 50 profiles versus $759+/month on Sked. Free plan lets you test before paying.
- 8 email marketing integrations — Mailchimp, HubSpot, Klaviyo, and 5 more for collecting subscribers via Link in Bio.
Where Sked Social Wins
- Unified social inbox — Manage Instagram DMs, comments, Facebook messages, and Google Business reviews from one place. Viraly focuses on publishing, not engagement.
- Instagram Stories with link stickers — Auto-publish Stories with interactive link stickers—a feature built into Sked’s Instagram-first DNA.
- Unlimited team members — No per-seat limits on any plan. Viraly caps team members at 5-15 depending on plan.
- Branded approval portal — External stakeholders can review content without logging in. Viraly’s approval workflows are internal-only.
- Instagram grid planner — Preview your feed aesthetic before publishing. Viraly doesn’t have a dedicated grid preview.
- Google Business Profile support — Post updates and manage reviews. Viraly doesn’t support GBP.
- Competitor monitoring — Track up to 20 competitors with AI-powered strategy insights. Viraly doesn’t offer competitive analysis.
- Canva and Zapier integrations — Direct design tool access and 7,000+ app connections via Zapier.
Who Should Choose Viraly
Budget-Conscious Teams
You want professional scheduling without the premium price tag. At $99/month for 50 profiles versus $759+ on Sked, the savings are substantial—and Viraly includes content recycling and first comment automation that Sked lacks.
Content Recycling Advocates
You have evergreen content that deserves more mileage. Viraly’s automatic recycling with AI caption variations keeps your best posts circulating without manual rescheduling. Sked doesn’t offer this feature.
Multi-Platform Publishers
You need TikTok Photo Mode, LinkedIn documents, Facebook Reels, X threads, and Bluesky/Mastodon support. Viraly covers more content types across more platforms than Sked’s Instagram-centric approach.
Analytics-Driven Marketers
You want performance data for all 10 platforms you post to—not just Instagram, Facebook, TikTok, and LinkedIn. Viraly provides analytics for every supported platform, including YouTube, Pinterest, Threads, Bluesky, and Mastodon.
Email List Builders
You want to capture email subscribers through your Link in Bio page and sync them to Mailchimp, HubSpot, or Klaviyo. Viraly offers 8 email marketing integrations—Sked doesn’t have email collection.
Who Should Choose Sked Social
Engagement-Focused Teams
You need to manage Instagram DMs, comments, and Facebook messages alongside scheduling. Sked’s unified inbox with AI reply suggestions centralizes engagement in one place.
Instagram-First Brands
Your strategy revolves around Instagram aesthetics—grid planning, Stories with link stickers, and first comment automation. Sked was built for Instagram (originally “Schedugram”) and shows it.
Large Teams with Complex Approvals
You have unlimited stakeholders who need to review content, and you want branded approval portals with no-login access. Sked’s unlimited team members and advanced workflow tools shine here.
Google Business Profile Managers
You manage local businesses that need Google Business updates and review monitoring. Sked supports GBP scheduling and review management—Viraly doesn’t.
Competitive Intelligence Needs
You want to monitor up to 20 competitors with AI-generated strategy insights and benchmarking. Sked’s competitor analysis tools provide context Viraly doesn’t offer.
FAQ
What is Sked Social?
Sked Social (formerly Schedugram) is an Australian social media management platform founded in 2013. It specializes in Instagram scheduling with features like Stories automation, grid planning, and a unified social inbox. The platform supports 10 social networks and targets agencies, franchises, and multi-location businesses.
What happened to Schedugram?
Schedugram rebranded to Sked Social when it expanded beyond Instagram to support Facebook and other platforms. The company is the same—just with a broader product offering. If you have an old Schedugram account, it’s now part of Sked Social.
Is Sked Social free?
No. Sked Social doesn’t offer a free plan—pricing starts at $59/month for 3 accounts. They have a 7-day free trial. Viraly offers a free plan with 3 profiles and 10 posts/month, no trial period needed.
How much is Sked Social?
Sked Social starts at $59/month (Launch) for 3 accounts, $149/month (Grow) for 6 accounts, and $399+/month (Accelerate) for 20 accounts. Additional accounts cost $8-12 each. For 50 accounts, expect to pay $759/month or more.
How do Viraly and Sked Social pricing compare?
Viraly is significantly cheaper at every scale. For 15 profiles: Viraly costs $49/month; Sked costs $239/month. For 50 profiles: Viraly costs $99/month; Sked costs $759+/month. Viraly also has a free plan—Sked doesn’t.
Can you schedule Instagram Stories with both tools?
Yes. Both tools support Instagram Stories scheduling. Sked has an edge with link stickers and multi-chain Stories (images + videos)—features built from their Instagram-first heritage. Viraly supports Stories but with more basic functionality.
Which tool has better Instagram features?
For Instagram specifically, Sked has more specialized features: grid planner, Stories with link stickers, UGC collection, and the social inbox. Viraly offers first comment, collaborator tagging, and location tagging—but lacks the grid preview and engagement tools.
Do both tools support content recycling?
No. Viraly offers automatic content recycling with AI-generated caption variations (3-10 per post) and customizable intervals (7-365 days). Sked Social doesn’t have content recycling—you’d need to manually reschedule evergreen posts.
Which supports more social media platforms?
Both support 10 platforms, but coverage differs. Viraly: Instagram, Facebook, TikTok, YouTube, LinkedIn, Pinterest, Threads (auto-publish), Bluesky, Mastodon, X. Sked: Instagram, Facebook, TikTok, YouTube, LinkedIn, Pinterest, X, Google Business, Threads (notification), Snapchat (notification).
Which has better analytics?
Depends on your needs. Viraly provides analytics for all 10 platforms. Sked provides deeper analytics for 5 platforms (Instagram, Facebook, TikTok, LinkedIn, GBP) plus competitor monitoring and Meta Ads reporting. Sked also offers unlimited historical data on all plans.
Is Sked Social safe?
Yes. Sked Social has been operating since 2013, is trusted by 10,000+ businesses, and uses standard security practices. They’re a G2 High Performer and support enterprise clients. Both Sked and Viraly use encrypted connections and follow GDPR guidelines.
Which has first comment on more platforms?
Viraly supports first comment on Instagram, Facebook, LinkedIn, and YouTube (4 platforms). Sked Social only supports first comment on Instagram. If you use first comments across multiple platforms, Viraly offers broader coverage.
Can I schedule TikTok photo carousels?
Yes with Viraly—TikTok Photo Mode supports up to 35 images per carousel. Sked Social supports TikTok carousels but with more limited functionality. For TikTok photo content, Viraly has the edge.
Can I post LinkedIn documents with either tool?
Only Viraly supports LinkedIn document posts (PDF, PPTX, DOCX). Sked Social doesn’t offer document uploads for LinkedIn—you’d be limited to text, images, and videos.
Which supports Bluesky and Mastodon?
Only Viraly. Sked Social doesn’t support Bluesky or Mastodon. If you’re publishing to decentralized social platforms, Viraly is your option between these two tools.
Which is better for agencies?
It depends on your workflow. Sked Social offers unlimited team members, branded approval portals, and competitor monitoring—great for client collaboration. Viraly costs far less ($99 for 50 profiles vs $759+) with content recycling and broader platform support—better for agencies prioritizing efficiency and value.
Final Verdict
Sked Social excels at Instagram-centric workflows with its visual grid planner, Stories automation, and unified social inbox. For teams that live and breathe Instagram, need Google Business Profile support, or require advanced approval workflows for external clients, Sked delivers specialized tools worth the premium.
However, Sked’s pricing scales steeply—$759+/month for 50 accounts—and it lacks content recycling, Facebook Reels, LinkedIn documents, and decentralized platform support. For most growing teams, Viraly delivers more value: broader platform coverage, automatic content recycling with AI variations, first comment on four platforms, and dramatically lower costs.
| Use Case | Recommendation |
|---|---|
| Instagram-first brands | Sked Social — grid planner, Stories stickers, social inbox |
| Engagement management | Sked Social — unified inbox for DMs, comments, reviews |
| Large teams (unlimited seats) | Sked Social — unlimited team members on all plans |
| Local businesses (GBP) | Sked Social — Google Business Profile support |
| Content recycling | Viraly — automatic recycling with AI variations |
| Multi-platform publishing | Viraly — 10 platforms with full auto-publish |
| TikTok/LinkedIn content | Viraly — Photo Mode (35 images), document posts |
| Budget-conscious agencies | Viraly — $99 for 50 profiles vs $759+ |
| Bluesky/Mastodon support | Viraly — full scheduling and analytics |
| Getting started (free plan) | Viraly — free plan available, no trial needed |
For Instagram-heavy teams needing engagement management and visual planning, Sked Social’s specialized tools justify the higher cost. For everyone else—especially those wanting content recycling, broader platform coverage, and predictable pricing—Viraly delivers more features at a fraction of the price.