Last Updated: January 2026
Quick Verdict
Choose Viraly if: You want a free plan to start, unlimited AI on all tiers, X/Twitter thread support, TikTok direct publishing, and content recycling with AI variations—all at predictable flat-rate pricing.
Choose SocialPilot if: You need a unified social inbox for engagement, Google Business Profile scheduling, bulk CSV import (500 posts), Facebook Group publishing, or white-label client dashboards.
At a Glance
| Feature | Viraly | SocialPilot |
|---|---|---|
| Starting Price | $19/mo (5 profiles, 200 posts, 10 platforms) | $30/mo (7 accounts, 1 user, no free plan) |
| Free Plan | Yes (3 profiles, 10 posts/mo) | No (14-day trial only) |
| Profiles (Paid Entry) | 5 ($19/mo) | 10 ($30/mo) |
| Profiles (Top Tier) | 50 ($99/mo) | 50 ($200/mo) |
| Team Members Included | 15 on Agency | Unlimited on Agency+ |
| AI Credits | Unlimited (all plans) | 500-5,000/month (limited) |
| X/Twitter Threads | Yes (up to 25 tweets) | No |
| TikTok Publishing | Direct publish | Mobile reminder only |
| Google Business Profile | No | Yes |
| Social Inbox | No | Yes (Standard+) |
| Content Recycling | Yes (with AI variations) | Limited (content library) |
| White Label Dashboard | No | Yes (Ultimate) |
| Mobile App | No | Yes (iOS & Android) |
| First Comment | 4 platforms | 2 platforms |
Pricing Comparison
In this Viraly versus SocialPilot comparison, we break down how flat-rate pricing stacks up against per-account add-ons—and where each tool delivers the best value for your team size.
Plan Comparison
| Tier | Viraly | Price | SocialPilot | Price |
|---|---|---|---|---|
| Free | Free | $0 | — | No free plan |
| Entry | Influencer | $19/mo | Professional | $30/mo |
| Mid | Business | $49/mo | Small Team | $50/mo |
| Pro | Agency | $99/mo | Agency | $100/mo |
| Top | Enterprise | Custom | Agency+ | $200/mo |
What’s Included at Each Tier
| Feature | Viraly Influencer ($19) | SocialPilot Professional ($30) |
|---|---|---|
| Social profiles | 5 | 10 |
| Team members | — | 1 |
| Posts per month | 200 | No stated limit |
| AI credits | Unlimited | 500 |
| X/Twitter included | Yes | Yes |
| First comment | Yes (4 platforms) | Yes (2 platforms) |
| Content recycling | Yes | Limited |
| Social inbox | No | No |
| Feature | Viraly Agency ($99) | SocialPilot Agency ($100) |
|---|---|---|
| Social profiles | 50 | 30 |
| Team members | 15 | 6 |
| Posts per month | Unlimited | No stated limit |
| AI credits | Unlimited | 1,000 |
| Social inbox | No | Yes |
| White label reports | No | Yes |
| Client approval | Yes | Yes |
Verdict: Trade-offs. Viraly offers more profiles (50 vs 30) and team members (15 vs 6) for $1/month less, plus unlimited AI. SocialPilot includes a social inbox and white-label reports at this tier.
Cost at Scale
| Profiles | Viraly Monthly | SocialPilot Monthly | Annual Savings (Viraly) |
|---|---|---|---|
| 5 | $19 (Influencer) | $30 (Professional) | $139/year |
| 10 | $19 (Influencer) | $30 (Professional) | $132/year |
| 15 | $49 (Business) | $50 (Small Team) | $12/year |
| 20 | $49 (Business) | $50 (Small Team) | $12/year |
| 30 | $99 (Agency) | $100 (Agency) | $12/year |
| 50 | $99 (Agency) | $200 (Agency+) | $1,212/year |
Note: SocialPilot offers 15% off annual billing. Viraly offers 17% off.
Add-On Pricing
| Add-On | Viraly | SocialPilot |
|---|---|---|
| Additional profile | $2/month (Agency+) | $4/month |
| Additional team member | $2/month (Agency+) | $5/month |
| Additional location | — | $10/month |
Verdict: Viraly wins. Viraly’s $2/add-on pricing beats SocialPilot’s $4-5/add-on costs. At 50 profiles, Viraly is $101/month cheaper.
Platform Support
| Platform | Viraly | SocialPilot |
|---|---|---|
| Instagram Business | Yes | Yes |
| Facebook Pages | Yes | Yes |
| Facebook Groups | No | Yes |
| X (Twitter) | Yes (Influencer+) | Yes |
| LinkedIn (Personal) | Yes | Yes |
| LinkedIn (Company) | Yes | Yes |
| TikTok | Direct publish | Mobile reminder |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Threads | Yes | Yes |
| Bluesky | Yes | Yes |
| Mastodon | Yes (full analytics) | No |
| Google Business Profile | No | Yes |
| Tumblr | No | Yes |
Verdict: Trade-offs. Viraly wins on TikTok (direct publishing vs reminders) and Mastodon (full support). SocialPilot wins on Google Business Profile, Facebook Groups, and Tumblr.
Platform-Specific Notes
| Feature | Viraly | SocialPilot |
|---|---|---|
| TikTok direct publish | Yes | No (mobile reminder) |
| TikTok Photo Mode | Up to 35 images | Up to 35 images |
| X/Twitter threads | Up to 25 tweets | No threads |
| Instagram auto-publish | Yes | Yes |
| Instagram Stories | Yes | Mobile reminder |
| Google Business | Not supported | Yes (9 or fewer locations) |
| Facebook Groups | Not supported | Yes |
Verdict: Trade-offs. Viraly excels at automated publishing across platforms. SocialPilot covers Google Business Profile—essential for local businesses.
Feature Comparison
Scheduling & Publishing
| Feature | Viraly | SocialPilot |
|---|---|---|
| Visual calendar | Yes | Yes |
| Week/month views | Yes | Yes |
| Drag-and-drop rescheduling | Yes | Yes |
| Bulk scheduling | Yes | Yes (up to 500 posts) |
| CSV import | No | Yes (text + links only) |
| Queue templates | Yes | Yes |
| Time slots | Yes | Yes |
| Best time to post | Yes | Yes (AI-powered) |
| Draft management | Yes | Yes |
| Post categories/tags | Yes | Yes |
Verdict: SocialPilot wins. CSV import and 500-post bulk scheduling give agencies more efficiency for high-volume clients.
Content Types Supported
| Content Type | Viraly | SocialPilot |
|---|---|---|
| Single images | Yes | Yes |
| Carousels | Yes | Yes |
| Videos | Yes | Yes |
| Instagram Reels | Yes | Yes |
| Facebook Reels | Yes | Yes |
| TikTok videos | Yes (direct) | Mobile reminder |
| YouTube Shorts | Yes | Yes |
| Stories (IG/FB) | Yes | Mobile reminder |
| LinkedIn Documents | Yes (PDF, PPTX, DOCX) | Yes (PDF) |
| X/Twitter threads | Yes (up to 25) | No |
| Threads chains | Yes | No |
| Bluesky threads | Yes | No |
| Mastodon threads | Yes | No |
Verdict: Viraly wins. Native thread support across X, Threads, Bluesky, and Mastodon. Direct TikTok and Stories publishing.
First Comment Support
| Platform | Viraly | SocialPilot |
|---|---|---|
| Yes | Yes | |
| Yes | Yes | |
| Yes | No | |
| YouTube | Yes | No |
Verdict: Viraly wins. First comment on 4 platforms vs 2. LinkedIn and YouTube first comments help boost engagement and add hashtags.
Evergreen Content Recycling
| Feature | Viraly | SocialPilot |
|---|---|---|
| Automatic recycling | Yes | Limited |
| Recycle intervals | 7-365 days | Via content library |
| AI caption variations | Yes (3-10 per post) | No |
| Variation tones | 4 options | — |
| End date scheduling | Yes | — |
Verdict: Viraly wins. Automatic evergreen recycling with AI-generated caption variations. SocialPilot’s content library requires manual reposting.
Link in Bio
| Feature | Viraly | SocialPilot |
|---|---|---|
| Link in Bio pages | Yes (1-50 by plan) | No |
| Custom domains | Yes (Business+) | — |
| Email collection | Yes | — |
| Products/e-commerce | Yes | — |
| Tracking pixels | GA4, Meta, TikTok, GTM | — |
| 70+ themes | Yes | — |
Verdict: Viraly wins. Full Link in Bio builder with custom domains, email collection, and e-commerce. SocialPilot doesn’t offer this feature.
AI & Content Tools
| Feature | Viraly | SocialPilot |
|---|---|---|
| AI caption generation | Yes | Yes |
| AI credits | Unlimited (all plans) | 500-5,000/month |
| Hashtag suggestions | Yes | Yes |
| Content library | Yes | Yes |
| Idea board (Kanban) | Yes | No |
| RSS feeds | Yes | Yes (Feedly) |
| Grammar/spelling | Built-in | Yes |
| Translation | No | Yes (10 languages) |
| Unsplash integration | Yes | Yes |
Verdict: Viraly wins on AI value. Unlimited AI queries vs limited credits. SocialPilot’s translation feature is useful for multilingual teams.
Idea Board / Content Library Limits
| Feature | Viraly Free | Viraly Influencer | Viraly Business | Viraly Agency | SocialPilot |
|---|---|---|---|---|---|
| Idea Boards | 5 | 10 | 25 | 50 | No equivalent |
| Ideas per Social Set | 50 | 200 | 500 | 1,000 | N/A |
| Content Templates | Yes (10 categories) | Yes | Yes | Yes | No |
| AI Idea Generator | Yes | Yes | Yes | Yes | No |
| Media Library | Unlimited | Unlimited | Unlimited | Unlimited | Yes (content library) |
| Media Collections | Yes | Yes | Yes | Yes | No |
Verdict: Viraly wins. Viraly offers a Kanban-style Idea Board with AI idea generation, content templates, and unlimited media library on all plans. SocialPilot’s content library is more limited and lacks the ideation workflow.
Analytics
| Feature | Viraly | SocialPilot |
|---|---|---|
| Instagram analytics | Yes | Yes |
| Facebook analytics | Yes | Yes |
| X/Twitter analytics | Yes | Yes |
| LinkedIn analytics | Yes | Yes |
| YouTube analytics | Yes | Yes |
| TikTok analytics | Yes | Yes |
| Pinterest analytics | Yes | Limited |
| Threads analytics | Yes | Limited |
| Bluesky analytics | Yes | Limited |
| Mastodon analytics | Yes | No |
| Google Business analytics | No | Yes |
| Export to CSV | Yes (Influencer+) | Yes |
| PDF reports | No | Yes |
| White label reports | No | Yes (Premium+) |
| Competitor analysis | No | No |
Verdict: Trade-offs. Viraly covers more emerging platforms (Mastodon, Bluesky, Threads). SocialPilot offers PDF and white-label reports.
Team Collaboration
| Feature | Viraly | SocialPilot |
|---|---|---|
| Team members (entry) | — | 1 |
| Team members (mid) | 5 | 3 |
| Team members (top) | 15 | Unlimited |
| Approval workflows | Yes (Business+) | Yes (Premium+) |
| Client approval | Yes | Yes (Premium+) |
| Social sets (brand grouping) | Unlimited (all plans) | Workspaces |
| Granular permissions | Yes | Yes |
| Activity logs | Yes | Yes |
| Roles | Owner, Member | Owner, Admin, Manager, Content Scheduler |
Verdict: Trade-offs. Viraly includes 15 team members at $99. SocialPilot offers unlimited users at $200 but more role options. Viraly’s unlimited social sets on all plans is valuable for agencies.
Engagement & Social Inbox
| Feature | Viraly | SocialPilot |
|---|---|---|
| Unified inbox | No | Yes (Standard+) |
| Comment management | No | Yes (FB, IG, LI) |
| DM management | No | Yes (FB, IG) |
| Review management | No | Separate product |
| AI reply suggestions | No | Yes |
| Conversation tagging | No | Yes |
Verdict: SocialPilot wins. Unified social inbox with comments, DMs, and AI-powered replies. Viraly focuses on publishing, not engagement.
Integrations
| Integration | Viraly | SocialPilot |
|---|---|---|
| Canva | Yes | Yes |
| Unsplash | Yes | Yes |
| Zapier | No | Yes |
| Slack | No | Yes |
| WordPress | Yes | Yes |
| Shopify | No | Yes |
| Bitly | Built-in shortener | Yes |
| Google Drive | No | Yes |
| Dropbox | No | Yes |
| Email marketing (8 platforms) | Yes | No |
| Tracking pixels (4) | Yes | No |
Verdict: Trade-offs. Viraly has 8 email marketing integrations and tracking pixels. SocialPilot has cloud storage and Zapier automation.
Security & Compliance
| Feature | Viraly | SocialPilot |
|---|---|---|
| GDPR compliant | Yes | Yes |
| CCPA compliant | Yes | Not stated |
| 256-bit AES encryption | Yes | Not stated |
| AWS hosting | Yes | Not stated |
| SSO | No | Enterprise only |
| API access | No | Enterprise only |
Verdict: Tie. Both meet standard compliance requirements. SocialPilot offers SSO and API for enterprise clients.
Where Viraly Wins
- Free plan available — 3 profiles and 10 posts/month to test before committing. SocialPilot offers only a 14-day trial.
- Unlimited AI on all plans — No credit limits. SocialPilot caps AI at 500-5,000 credits/month (Ultimate excepted).
- X/Twitter thread support — Up to 25 connected tweets. SocialPilot publishes single tweets only.
- First comment on 4 platforms — Instagram, Facebook, LinkedIn, AND YouTube. SocialPilot covers only Instagram and Facebook.
- TikTok direct publishing — Videos post automatically. SocialPilot requires mobile app reminders.
- Content recycling with AI variations — Automatic evergreen republishing with 3-10 AI-generated caption variations. SocialPilot’s content library requires manual effort.
- Thread chains everywhere — Native threads on X, Threads, Mastodon, and Bluesky. SocialPilot has no thread builder.
- Link in Bio included — Full bio page builder with custom domains, email collection, and 70+ themes. SocialPilot doesn’t offer this.
- More profiles at top tier — 50 profiles for $99/month vs 30 profiles for $100/month on SocialPilot Agency.
- Lower add-on costs — $2/profile and $2/team member vs $4 and $5 on SocialPilot.
Where SocialPilot Wins
- Unified social inbox — Manage comments, DMs, and mentions from Facebook, Instagram, and LinkedIn in one place. Viraly doesn’t offer engagement tools.
- Google Business Profile support — Schedule posts and track analytics for local business listings. Viraly doesn’t support GBP.
- Bulk CSV import — Upload up to 500 posts via spreadsheet. Viraly doesn’t have CSV import at this scale.
- Facebook Groups posting — Publish directly to Groups. Viraly only supports Facebook Pages.
- White-label dashboard — Full branded client portal on Ultimate plan. Viraly only removes branding.
- White-label PDF reports — Custom-branded analytics reports for clients. Viraly exports CSV only.
- Mobile apps — Native iOS and Android apps for on-the-go scheduling. Viraly is web-only.
- More accounts on entry plan — 10 accounts for $30/month vs 5 for $19/month.
- Tumblr support — Full scheduling. Viraly doesn’t support Tumblr.
- AI translation — Translate captions to 10 languages. Viraly doesn’t offer built-in translation.
- Zapier integration — Connect to 5,000+ apps. Viraly doesn’t integrate with Zapier.
- More role options — Owner, Admin, Manager, Content Scheduler roles. Viraly has Owner and Member.
Who Should Choose Viraly
Content Creators & Influencers
You want a free plan to get started, unlimited AI captions, and the ability to post natively to TikTok without opening the app. Viraly’s content recycling keeps your best posts in rotation with fresh captions.
Agencies Managing 10-50 Clients
50 profiles and 15 team members for $99/month beats SocialPilot’s 30 profiles and 6 team members at $100. Unlimited social sets let you organize clients cleanly, and $2 add-ons scale affordably.
Twitter/X Thread Publishers
Viraly builds threads up to 25 tweets natively. SocialPilot only posts single tweets—no thread support at all.
Multi-Platform Schedulers
If you’re on Mastodon, Bluesky, or Threads, Viraly offers full analytics and thread chains. SocialPilot’s support for these platforms is limited.
Evergreen Content Marketers
Automatic recycling with AI-generated caption variations means your best content keeps working. SocialPilot’s content library requires manual effort.
Who Should Choose SocialPilot
Local Businesses
Google Business Profile support is essential for local SEO. Viraly doesn’t offer GBP scheduling or analytics.
Engagement-Focused Teams
The unified social inbox centralizes comments, DMs, and mentions across Facebook, Instagram, and LinkedIn. Viraly focuses on publishing, not engagement.
High-Volume Agencies
Upload 500 posts via CSV for bulk onboarding. The white-label dashboard gives clients a branded experience you can’t get with Viraly.
Facebook Group Managers
SocialPilot publishes directly to Facebook Groups. Viraly only supports Pages.
Teams Needing Mobile Apps
Native iOS and Android apps let you schedule and approve content on the go. Viraly is web-only.
Multilingual Teams
AI translation to 10 languages helps localize content without third-party tools.
FAQ
How do Viraly and SocialPilot pricing compare?
Viraly starts free ($0) with a 3-profile plan, while SocialPilot starts at $30/month for 10 profiles. At 50 profiles, Viraly costs $99/month vs SocialPilot’s $200/month—a $1,212/year difference. Both offer annual discounts (Viraly 17%, SocialPilot 15%).
Is SocialPilot free?
No. SocialPilot offers a 14-day free trial but no ongoing free plan. Viraly has a permanent free tier with 3 profiles and 10 posts/month.
What is SocialPilot used for?
SocialPilot is a social media management tool for scheduling posts, managing engagement via a unified inbox, bulk uploading content, and generating white-label reports. It’s popular with agencies managing multiple client accounts.
Is SocialPilot legit?
Yes. SocialPilot has been operating since 2014 with 13,500+ customers. It’s rated 4.4-4.5/5 on G2, Capterra, and TrustRadius.
Which tool is better for agencies?
It depends on priorities. Viraly offers more profiles (50 vs 30) and team members (15 vs 6) at a similar price point, plus unlimited AI. SocialPilot offers a unified inbox, white-label dashboards, and bulk CSV import—better for engagement-heavy workflows.
Can I schedule Twitter/X threads with either tool?
Only Viraly supports X/Twitter threads (up to 25 connected tweets). SocialPilot publishes single tweets only—no thread builder.
Can I recycle content with either tool?
Viraly has automatic content recycling with AI-generated caption variations. SocialPilot’s content library allows manual reposting but lacks automatic recycling with variations.
Does SocialPilot support TikTok direct publishing?
No. SocialPilot sends mobile reminders for TikTok videos. Viraly publishes TikTok content directly—no app notification required.
Which tool supports Google Business Profile?
Only SocialPilot. Viraly doesn’t support Google Business Profile scheduling or analytics. If local SEO is critical, SocialPilot is the better choice.
How do AI credits compare?
Viraly offers unlimited AI on all plans—including free. SocialPilot limits AI credits: 500/month on Essentials, 1,000 on Standard, 5,000 on Premium. Only Ultimate has unlimited.
Which has better analytics?
Trade-offs. Viraly covers more platforms (Mastodon, Bluesky with full analytics). SocialPilot offers PDF reports, white-label branding, and Google Business metrics. Neither offers competitor analysis.
Can I manage Facebook Groups with either tool?
Only SocialPilot. Viraly supports Facebook Pages only—Groups aren’t available due to API limitations.
What is the best free social media scheduler?
Viraly’s free plan includes 3 profiles, 10 posts/month, unlimited AI, and unlimited social sets. SocialPilot doesn’t have a free plan. Buffer and Later offer limited free tiers, but Viraly’s AI access is unique at this price point.
How to schedule Twitter threads for free?
Viraly’s free plan includes X/Twitter scheduling (on Influencer+, $19/month). Threads up to 25 tweets are supported. SocialPilot doesn’t support threads at any tier.
Which tool has a social inbox?
SocialPilot (Standard plan and above) includes a unified inbox for Facebook, Instagram, and LinkedIn comments and DMs. Viraly focuses on publishing and doesn’t offer engagement management.
Which is better for small business?
Consider your needs. If you need a free plan, content recycling, and TikTok publishing, choose Viraly. If you need Google Business Profile and engagement management, choose SocialPilot.
Final Verdict
Viraly and SocialPilot serve different workflow priorities. Viraly excels at automated publishing—content recycling, native threads, direct TikTok posting, and unlimited AI. SocialPilot excels at engagement management—unified inbox, white-label dashboards, and Google Business Profile support.
| Use Case | Recommendation |
|---|---|
| Free plan to start | Viraly — SocialPilot has no free tier |
| Agencies (50+ profiles) | Viraly — 50 profiles at $99 vs 50 at $200 |
| X/Twitter threads | Viraly — up to 25-tweet threads |
| TikTok direct publishing | Viraly — no mobile reminders |
| Content recycling | Viraly — AI variations included |
| Engagement management | SocialPilot — unified inbox |
| Google Business Profile | SocialPilot — full GBP support |
| White-label client portal | SocialPilot — Ultimate plan |
| Bulk CSV import | SocialPilot — 500 posts at once |
| Facebook Groups | SocialPilot — Groups supported |
| Mobile app needed | SocialPilot — iOS & Android |
For teams focused on publishing efficiency, content recycling, and emerging platforms (Mastodon, Bluesky, Threads), Viraly delivers more value at lower cost. For teams managing client engagement, local businesses, or needing white-label solutions, SocialPilot’s inbox and reporting tools justify the higher price.
Bottom line: Viraly is the better publishing platform. SocialPilot is the better engagement platform. Choose based on where your team spends more time.