Viraly vs Statusbrew: Publishing vs Engagement Tools Compared (2026)

ViralyBy Viraly
Updated January 31, 2026
Viraly vs Statusbrew: Publishing vs Engagement Tools Compared (2026)

Last Updated: February 2026


Quick Verdict

Choose Viraly if you want a publishing-first platform with flat-rate pricing, content recycling with AI variations, and broader platform support including Mastodon. Viraly costs $99/month for unlimited posts and 15 team members—regardless of how many people use it.

Choose Statusbrew if your priority is engagement management with a unified social inbox, advanced rule-based automation for comment moderation, and ad comment management. Statusbrew excels at social customer service but charges per-user ($89/month for just one user).

In this Viraly versus Statusbrew comparison, we examine a fundamental trade-off: do you need a powerful publishing and scheduling tool, or is engagement management your primary concern? Both handle scheduling, but their strengths lie in opposite directions.

At a Glance

FeatureViralyStatusbrew
Starting Price$19/mo (5 profiles, 200 posts, 10 platforms)$89/mo (1 user, 5 profiles)
Pricing ModelFlat-rate (no per-user fees)Per-user tiers
Team Cost (5 users)$49/month (Business)~$179-299/month
Social Profiles (Top Plan)50 (expandable)15 (expandable)
Content RecyclingYes + AI variationsNo
Unified Social InboxNoYes (advanced)
Social ListeningNoYes (Premium add-on)
Ad Comment ManagementNoYes
YouTube PublishingYes (videos + Shorts)No (comments only)
Mastodon SupportYesNo
First Comment4 platforms3 platforms
Free TrialFree plan (forever)14-day trial

Verdict: Trade-offs. Viraly wins on pricing and publishing features; Statusbrew wins on engagement and inbox management.

Pricing Comparison

Viraly uses flat-rate pricing where teams pay one price regardless of how many people use it. Statusbrew uses per-user tiers that increase with team size.

Plan Comparison

PlanViralyStatusbrew
Free / Entry$0 (3 profiles, 10 posts/mo)$89/mo (1 user, 5 profiles)
Solo/Influencer$19/mo (5 profiles, 200 posts)$89/mo (1 user, 5 profiles)
Small Team$49/mo (15 profiles, 5 users)$179/mo (3 users, 10 profiles)
Agency/Premium$99/mo (50 profiles, 15 users)$299/mo (6 users, 15 profiles)
EnterpriseCustomCustom

Team Cost Comparison

Team SizeViraly MonthlyStatusbrew MonthlyAnnual Savings with Viraly
1 user$19 (Influencer)$89 (Lite)$840/year
3 users$49 (Business)$179 (Standard)$1,560/year
6 users$99 (Agency)$299 (Premium)$2,400/year
10 users$99 (Agency)Custom (Enterprise)Significant

Verdict: Viraly wins. Viraly’s flat-rate pricing saves thousands per year compared to Statusbrew’s per-user model.

Platform Support

PlatformViralyStatusbrew
InstagramYesYes
Facebook PagesYesYes
X (Twitter)Yes (Influencer+)Yes
LinkedInYesYes
TikTokYesYes
YouTube PublishingYes (videos + Shorts)No (comments only)
PinterestYesYes
ThreadsYesYes
BlueskyYesYes
MastodonYes (any instance)No
Google Business ProfileNoYes
WhatsAppNoYes (messaging)

Verdict: Trade-offs. Viraly has YouTube video publishing and Mastodon; Statusbrew has Google Business Profile and WhatsApp messaging integration.

Feature Comparison

Scheduling & Publishing

FeatureViralyStatusbrew
Visual CalendarYesYes
Drag-and-Drop SchedulingYesYes
Bulk Upload (CSV)YesYes (up to 400 posts)
Queue/Time SlotsYesYes (Best Time Queue)
Draft PostsYesYes
Post TemplatesYesYes
Multi-Platform PostingAll platformsLimited (TikTok, X, YouTube: 1 profile)
Unlimited PostsYes (Agency+)Yes (all plans)

Verdict: Viraly wins. Both have solid scheduling, but Viraly allows multi-platform posting to all profiles without restrictions.

Content Types

Content TypeViralyStatusbrew
Instagram ReelsYesYes
Instagram StoriesYesYes
Facebook ReelsYesNo (direct publish)
TikTok VideosYesYes
TikTok Photo Mode (35 images)YesNo
YouTube VideosYesNo
YouTube ShortsYesNo
LinkedIn DocumentsYesYes (PDF carousel)
X/Twitter ThreadsYes (up to 25 tweets)No
Threads Thread ChainsYesNo

Verdict: Viraly wins. Viraly supports more content types including YouTube publishing, TikTok Photo Mode, and native thread building.

Evergreen Content Recycling

FeatureViralyStatusbrew
Content RecyclingYesNo
AI Caption VariationsYes (3-10 variations)No
Custom Intervals7-365 days + customNo
End Date ControlYesNo

Verdict: Viraly wins. Statusbrew doesn’t offer content recycling. Viraly’s evergreen feature automatically republishes posts with AI-generated caption variations.

Platform-Specific Publishing Features

FeatureViralyStatusbrew
Instagram Collaborator TaggingYes (Influencer+)Yes
Instagram Location TaggingYes (Influencer+)No
Instagram Account TaggingYes (Influencer+)No
Facebook Location TaggingYes (Influencer+)No
Facebook Custom BackgroundsYes (Influencer+)No
First Comment (Instagram)YesYes
First Comment (Facebook)YesNo
First Comment (LinkedIn)YesYes
First Comment (YouTube)YesYes

Verdict: Viraly wins. Viraly offers more platform-specific features including location tagging, account tagging, and first comments on 4 platforms vs Statusbrew’s 3.

Link in Bio

FeatureViralyStatusbrew
Link in Bio ToolYesYes (BrewLink)
Custom DomainYes (Business+)No
E-commerce ProductsYes (up to 75)No
Email CollectionYes (8 integrations)No
RSS FeedsYesNo
70+ ThemesYesLimited
Tracking PixelsGA4, Meta, TikTok, GTMGA4 only

Verdict: Viraly wins. Viraly’s Link in Bio is more feature-rich with custom domains, e-commerce, email capture, and multiple tracking pixels.

AI & Content Tools

FeatureViralyStatusbrew
AI Caption GeneratorYes (GPT-4, unlimited)Yes (Brew AI)
AI on Free PlanYes (unlimited)No free plan
Content from URLNoYes
Brand VoiceTone optionsYes (mandatory)
Multi-LanguageEnglish focus15 languages
Hashtag SuggestionsYes (AI-powered)Yes
Media LibraryUnlimitedYes
Built-in Image EditorYes (Pintura)Basic
Idea Board (Kanban)YesPlanner Board

Verdict: Trade-offs. Viraly offers unlimited AI on all plans and a rich image editor. Statusbrew has stronger multi-language support and brand voice features.

Idea Board / Content Library Limits

FeatureViraly FreeViraly InfluencerViraly BusinessViraly AgencyStatusbrew
Idea Boards5102550Planner Board
Ideas per Social Set502005001,000N/A
Content TemplatesYes (10 categories)YesYesYesYes
AI Idea GeneratorYesYesYesYesYes (Brew AI)
Media LibraryUnlimitedUnlimitedUnlimitedUnlimitedYes
Media CollectionsYesYesYesYesYes

Verdict: Viraly wins. Viraly offers a Kanban-style Idea Board with AI idea generation, content templates, and unlimited media library on all plans. Statusbrew has a Planner Board but lacks the dedicated idea organization and unlimited media storage.

Analytics

FeatureViralyStatusbrew
Platform Coverage10 platforms15+ platforms
Metrics TrackedStandard engagement250+ metrics
Custom ReportsNoYes (20+ templates)
Competitor BenchmarkingNoYes (Premium+)
White-Label ReportsNoYes
Export (CSV)YesYes (PDF, CSV)
Historical Data (Top Plan)2 years18 months + backfill

Verdict: Statusbrew wins. Statusbrew offers significantly more analytics depth with 250+ metrics, custom reports, competitor benchmarking, and white-label options.

Engagement & Inbox

FeatureViralyStatusbrew
Unified Social InboxNoYes (all channels)
Comment ManagementNoYes
DM ManagementNoYes (including TikTok)
Ad Comment ManagementNoYes (FB, IG, TikTok, LI)
Rule-Based AutomationNoYes (25+ filters)
AI Reply SuggestionsNoYes
Sentiment AnalysisNoYes (AI + intensity scoring)
Collision DetectionNoYes

Verdict: Statusbrew wins. This is Statusbrew’s core strength—a comprehensive engagement platform with unified inbox, rule automation, ad comment moderation, and AI-powered sentiment analysis.

Social Listening

FeatureViralyStatusbrew
Social ListeningNoYes (Premium add-on)
Keyword TrackingNoYes
Brand Mention MonitoringNoYes (untagged)
Web MonitoringNoYes (blogs & news)
Competitor TrackingNoYes

Verdict: Statusbrew wins. Viraly focuses on publishing and doesn’t offer social listening. Statusbrew provides full listening capabilities as a Premium add-on.

Team Collaboration

FeatureViralyStatusbrew
Team Members (Top Paid)15 included ($99/mo)6 included ($299/mo)
Per-User FeesNoYes (plan-based)
Social Sets (Brand Grouping)Unlimited (all plans)Workspaces
Role-Based PermissionsYesYes (granular)
Approval WorkflowsYes (Business+)Yes (Premium+)
Multi-Level ApprovalSingle levelUnlimited steps
External ApproversNoYes (via email)

Verdict: Trade-offs. Viraly includes more team members at lower cost with flat-rate pricing. Statusbrew offers more sophisticated multi-level approval workflows with external approvers.

Integrations

Integration TypeViralyStatusbrew
Email Marketing8 platformsNone
CRM (Salesforce, HubSpot)NoYes (Enterprise)
SlackNoYes
Microsoft TeamsNoYes
Cloud StorageNoDropbox (Drive deprecated)
Tracking Pixels4 (GA4, Meta, TikTok, GTM)Limited
Stock PhotosUnsplash (1,000+)No
API AccessNoYes (Enterprise)

Verdict: Trade-offs. Viraly has email marketing and tracking pixel integrations. Statusbrew has CRM, Slack, and API access for enterprise workflows.

Security & Compliance

FeatureViralyStatusbrew
Data Encryption256-bit AES at restEncryption at rest + TLS 1.2
SOC 2 Type IINoYes
GDPR CompliantYesYes
CCPA CompliantYesUS-EU Privacy Shield
SSO/SAMLNoYes (Enterprise)
MFANoYes (Google Authenticator)
Cloud HostingAWSAWS (us-east-1)

Verdict: Statusbrew wins. Statusbrew has SOC 2 Type II certification, SAML SSO, and MFA—important for enterprise compliance requirements.

Where Viraly Wins

  • Flat-rate pricing — No per-user fees. A 6-person team pays $99/month on Viraly vs $299+/month on Statusbrew.
  • Free plan available — Viraly offers a forever-free plan (3 profiles, 10 posts/month). Statusbrew only offers a 14-day trial.
  • Content recycling with AI variations — Automatically republish evergreen content with fresh captions. Statusbrew doesn’t offer content recycling.
  • YouTube video publishing — Schedule videos and Shorts directly. Statusbrew only manages YouTube comments.
  • More platform-specific features — Instagram/Facebook location tagging, account tagging, TikTok Photo Mode, X/Twitter threads up to 25 tweets.
  • Mastodon support — Full scheduling and analytics for any Mastodon instance. Not available on Statusbrew.
  • Feature-rich Link in Bio — Custom domains, e-commerce products, email capture with 8 integrations, 70+ themes.
  • First comment on 4 platforms — Instagram, Facebook, LinkedIn, and YouTube. Statusbrew only supports 3 (no Facebook).

Where Statusbrew Wins

  • Unified social inbox — Manage all comments, DMs, and mentions from one dashboard. Viraly focuses on publishing, not engagement.
  • Ad comment management — Moderate comments on Facebook, Instagram, TikTok, and LinkedIn ads. Viraly doesn’t support this.
  • Rule-based automation — 25+ filtering combinations to auto-hide spam, route messages, and moderate toxic content.
  • Social listening — Monitor brand mentions, track keywords, and analyze sentiment across platforms and web. Viraly doesn’t offer listening.
  • Advanced analytics — 250+ metrics, custom report builder, competitor benchmarking, white-label reports.
  • Enterprise security — SOC 2 Type II certification, SAML SSO, MFA, and audit logs.
  • Multi-level approvals — Unlimited approval steps with external approvers via email.
  • AI sentiment analysis — Intensity-based scoring for comment moderation and crisis detection.

Who Should Choose Viraly

Budget-Conscious Teams

If Statusbrew’s per-user pricing would cost your team $179-299+/month, Viraly’s flat-rate model delivers more value. A 5-person team saves over $1,500/year switching to Viraly.

Content-First Marketers

If your focus is creating and scheduling content—not managing comments and DMs—Viraly offers more publishing features at a fraction of the cost. Content recycling with AI variations keeps evergreen posts fresh without manual effort.

YouTube Publishers

Statusbrew only manages YouTube comments. If you need to schedule YouTube videos and Shorts, Viraly is the clear choice.

Mastodon/Fediverse Users

Viraly supports any Mastodon instance with full scheduling and analytics. Statusbrew doesn’t support Mastodon at all.

Link in Bio Power Users

Viraly’s Link in Bio includes custom domains, e-commerce products, email capture with 8 CRM integrations, and 70+ themes. Statusbrew’s BrewLink is more basic.

Who Should Choose Statusbrew

Social Customer Service Teams

If your team spends significant time responding to comments and DMs, Statusbrew’s unified inbox with collision detection and AI-suggested replies will save hours daily.

Brands Running Social Ads

Statusbrew’s ad comment management lets you moderate comments across Facebook, Instagram, TikTok, and LinkedIn ads—automatically hiding spam and toxic content.

Enterprise Compliance Requirements

If you need SOC 2 Type II certification, SAML SSO, MFA, and audit logs, Statusbrew’s enterprise security meets these requirements.

Brand Monitoring Needs

Statusbrew’s social listening tracks brand mentions, competitor keywords, and sentiment across platforms and web sources. Viraly doesn’t offer listening capabilities.

Complex Approval Workflows

If you need multi-level approvals with external stakeholders, Statusbrew’s unlimited approval steps with email-based external approvers is more sophisticated than Viraly’s single-level workflow.

FAQ

How do Viraly and Statusbrew pricing compare?

Viraly uses flat-rate pricing: $49/month for 5 team members and 15 profiles, $99/month for 15 team members and 50 profiles. Statusbrew uses per-user tiers: $89/month for 1 user and 5 profiles, $179/month for 3 users, $299/month for 6 users. For a 5-person team, Viraly costs $49/month vs Statusbrew’s ~$179-299/month—saving over $1,500/year.

Which is better for agencies: Viraly or Statusbrew?

It depends on your focus. Viraly is better for agencies prioritizing content scheduling at scale—$99/month covers 50 profiles and 15 team members with unlimited posts. Statusbrew is better for agencies needing client engagement management—$49/client includes full features and separate workspaces. If you manage both content and engagement, Statusbrew may justify its higher cost.

Which tool has better unified inbox features?

Statusbrew wins decisively. It offers a comprehensive unified inbox with comments, DMs, ad comments, collision detection, AI-suggested replies, and rule-based automation. Viraly focuses on publishing and doesn’t include a social inbox for engagement management.

How do the platforms supported compare?

Both support Instagram, Facebook, TikTok, LinkedIn, Pinterest, Threads, and Bluesky. Viraly adds YouTube video publishing and Mastodon. Statusbrew adds Google Business Profile and WhatsApp messaging but only manages YouTube comments (no video publishing).

Which tool offers better analytics?

Statusbrew offers more advanced analytics with 250+ metrics, custom report builder, competitor benchmarking, white-label reports, and team activity tracking. Viraly provides solid platform analytics but lacks custom reports and competitor analysis.

Which has better AI content generation features?

Both offer AI caption generation. Viraly includes unlimited AI (GPT-4) on all plans including free. Statusbrew’s Brew AI requires Premium ($299/mo) and offers brand voice integration, 15 languages, and content generation from URLs. Statusbrew’s AI is more sophisticated but more expensive.

Which tool is better for small businesses?

Viraly is more accessible for small businesses. It offers a free plan to get started and paid plans from $19/month. Statusbrew starts at $89/month for just one user. If you need engagement management (unified inbox, comment moderation), Statusbrew may be worth the investment.

How do approval workflows compare?

Both offer approval workflows on higher plans. Statusbrew has more advanced features: unlimited approval levels, multi-user steps, external approvers via email, hourly reminders, and auto-reject on expiry. Viraly offers single-level approval workflows on Business+ plans.

Does Statusbrew have a free plan?

No. Statusbrew offers a 14-day free trial but no permanent free plan. The lowest tier is $89/month for one user. Viraly offers a forever-free plan with 3 profiles and 10 posts/month.

Why is Statusbrew $89/month for just one user?

Statusbrew’s pricing reflects its engagement-first focus. The $89/month Lite plan includes unlimited posts, unified inbox, best time queue, and bulk scheduling—features that support social customer service. It’s positioned for SMBs needing engagement management, not solo creators who just need scheduling.

Can Statusbrew recycle evergreen content?

No. Statusbrew doesn’t offer content recycling or evergreen post automation. Viraly’s Content Recycler automatically republishes posts on customizable intervals (7-365 days) with AI-generated caption variations to keep content fresh.

Does Statusbrew support YouTube video publishing?

No. Statusbrew only offers YouTube comment management—you can respond to comments but not schedule videos or Shorts. Viraly supports full YouTube video and Shorts publishing with first comment automation.

Does Statusbrew support Mastodon?

No. Mastodon is not supported on Statusbrew. Viraly offers full Mastodon support with scheduling and analytics for any instance.

Is Statusbrew safe and secure?

Yes. Statusbrew is SOC 2 Type II certified, GDPR compliant, and offers SAML SSO, MFA, and encryption at rest. It’s hosted on AWS with enterprise-grade security infrastructure—suitable for organizations with strict compliance requirements.

Can I schedule first comments with either tool?

Yes, both support first comments. Viraly supports first comments on 4 platforms: Instagram, Facebook, LinkedIn, and YouTube. Statusbrew supports 3 platforms: Instagram, LinkedIn, and YouTube—no Facebook first comment.

Can I schedule Threads posts with either tool?

Yes, both support Threads scheduling. Viraly additionally supports Threads thread chains (multi-post threads), while Statusbrew offers Threads engagement via the inbox.

Can I invite Instagram collaborators with either tool?

Yes, both support Instagram collaborator tagging. You can invite accounts to collaborate on posts and Reels so content appears on both profiles.

Do hashtags in first comment work with either tool?

Yes. Both tools support scheduling first comments where you can add hashtags to keep your caption clean. Instagram’s algorithm treats hashtags in first comments the same as in captions for discoverability.

Final Verdict

Viraly and Statusbrew serve different primary use cases. Viraly is a publishing-first platform with flat-rate pricing, content recycling, and broader platform support—ideal for teams that need to create, schedule, and automate content efficiently. Statusbrew is an engagement-first platform with a powerful unified inbox, rule automation, and social listening—ideal for teams that spend significant time managing comments, DMs, and brand mentions.

Use CaseRecommendation
Budget-conscious teamsViraly — flat-rate pricing saves thousands
Content scheduling focusViraly — more publishing features, content recycling
YouTube publishingViraly — full video + Shorts support
Free plan neededViraly — forever-free tier available
Engagement managementStatusbrew — unified inbox, rule automation
Ad comment moderationStatusbrew — cross-platform ad comment management
Social listeningStatusbrew — keyword tracking, brand monitoring
Enterprise complianceStatusbrew — SOC 2, SSO, MFA, audit logs
Complex approval workflowsStatusbrew — multi-level with external approvers

For most small to mid-size teams focused on publishing content, Viraly delivers more scheduling features at a fraction of Statusbrew’s cost. For teams prioritizing social customer service, engagement management, or enterprise compliance, Statusbrew’s specialized inbox and listening tools justify the higher price.