Last Updated: February 2026
Quick Verdict
Choose Viraly if you want flat-rate pricing that stays predictable as you grow, unlimited AI on every plan (including free), content recycling with AI-generated caption variations, and first comment automation on four platforms including YouTube.
Choose Vista Social if you need a unified inbox for comment and DM management, social listening, review management, or DM automation. Vista Social packs engagement tools that Viraly doesn’t offer—at a price that scales with your profile count.
In this Viraly versus Vista Social comparison, we break down pricing models, platform support, and feature sets to help you decide which social media scheduler fits your needs—whether you prioritize publishing efficiency or engagement management.
At a Glance
| Feature | Viraly | Vista Social |
|---|---|---|
| Pricing Model | Flat-rate (plan-based) | Per-profile ($4-6/profile) |
| Starting Price | $19/mo (5 profiles, 200 posts, 10 platforms) | $39/mo (8 profiles, $4-6/profile pricing) |
| Paid Plans From | $19/mo (5 profiles) | $39/mo (8 profiles) |
| Platforms Supported | 10 | 14+ (incl. Snapchat, Reddit, Tumblr) |
| AI Features | Unlimited on all plans | 500-Unlimited credits by plan |
| Content Recycling | Yes + AI caption variations (3-10) | Yes (basic) |
| Unified Inbox | No | Yes |
| Social Listening | No | Yes (Professional+) |
| DM Automation | No | Yes (IG, TikTok) |
| Review Management | No | Yes (Google, Facebook, app stores) |
| Mastodon Support | Yes | No |
| Free Trial | Freemium (no trial needed) | 14 days |
Verdict: Trade-offs. Viraly wins on pricing predictability and AI access; Vista Social wins on engagement management features.
Pricing Comparison
Viraly uses flat-rate pricing where you pay for a plan tier, not per profile. Vista Social charges per profile, with costs scaling as you add accounts.
Viraly Pricing
| Plan | Monthly | Annual (per mo) | Profiles | Posts/Month | Team Members |
|---|---|---|---|---|---|
| Free | $0 | $0 | 3 | 10 | — |
| Influencer | $19 | $15.80 | 5 | 200 | — |
| Business | $49 | $40.80 | 15 | 500 | 5 |
| Agency | $99 | $82.50 | 50 | Unlimited | 15 |
| Enterprise | Custom | Custom | Unlimited | Unlimited | Unlimited |
Vista Social Pricing
| Plan | Monthly | Annual (per mo) | Profiles | Users | AI Credits |
|---|---|---|---|---|---|
| Free | $0 | $0 | 3 | 1 | 0 |
| Standard | $39 | ~$31 | 8 | 1 | 0 |
| Professional | $79 | ~$63 | 15 | 5 | 500 |
| Advanced | $149 | ~$119 | 30 | 10 | 1,000 |
| Scale | $379 | ~$303 | 70 | 10 | Unlimited |
| Enterprise | $379+ | Custom | 80+ | 25+ | Unlimited |
Cost Comparison at Scale
| Profiles | Viraly Monthly | Vista Social Monthly | Annual Difference |
|---|---|---|---|
| 5 | $19 | $39* | $240/yr saved with Viraly |
| 15 | $49 | $79 | $360/yr saved with Viraly |
| 30 | $99 | $149 | $600/yr saved with Viraly |
| 50 | $99 | $379 | $3,360/yr saved with Viraly |
| 70 | $139** | $379 | $2,880/yr saved with Viraly |
*Vista Social’s Standard plan includes 8 profiles minimum. **Viraly Agency + $2/profile for profiles beyond 50.
Verdict: Viraly wins. Flat-rate pricing saves $240-$3,360+ per year compared to Vista Social’s per-profile model. The gap widens significantly at 50+ profiles.
Platform Support
| Platform | Viraly | Vista Social |
|---|---|---|
| Yes | Yes | |
| Facebook Pages | Yes | Yes |
| X (Twitter) | Yes (Influencer+) | Yes |
| Yes | Yes | |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Threads | Yes | Yes |
| Bluesky | Yes | Yes |
| Google Business Profile | No | Yes |
| Mastodon | Yes | No |
| Snapchat | No | Yes |
| No | Yes | |
| Tumblr | No | Yes |
Verdict: Vista Social wins. Vista Social supports 14+ platforms including Google Business Profile, Snapchat, Reddit, and Tumblr. Viraly uniquely offers Mastodon support, but covers fewer platforms overall.
Feature Comparison
Scheduling & Publishing
| Feature | Viraly | Vista Social |
|---|---|---|
| Visual Calendar | Yes | Yes |
| Drag-and-Drop Rescheduling | Yes | Yes |
| Bulk Scheduling / CSV Import | Yes | Yes (Professional+) |
| Content Queues | Yes | Yes |
| Best Time to Post | No | Yes (AI-powered) |
| Approval Workflows | Yes (Business+) | Yes (Professional+) |
| Post Preview | Yes | Yes |
| Instagram Grid Planner | No | Yes |
| Daily Post Limit | None (except X: 10/day) | 25 posts/profile/day |
Verdict: Trade-offs. Vista Social offers best time to post and Instagram grid planning. Viraly has no daily post limits (except X/Twitter’s API-imposed 10/day).
Content Types Supported
| Content Type | Viraly | Vista Social |
|---|---|---|
| Instagram Reels | Yes | Yes |
| Instagram Stories | Yes | Yes |
| Instagram Carousels | Up to 10 | Up to 10 |
| Facebook Reels | Yes | Yes |
| TikTok Videos | Yes | Yes |
| TikTok Photo Mode | Up to 35 images | Up to 35 images |
| YouTube Shorts | Yes | Yes |
| LinkedIn Documents | Yes (PDF, PPTX, DOCX) | Yes |
| LinkedIn Carousels | Up to 20 images | Up to 9 images |
| X/Twitter Threads | Up to 25 tweets | Yes |
| Threads Thread Chains | Yes (Add Reply) | Yes |
| Trending Audio (Reels/TikTok) | No | Yes |
Verdict: Trade-offs. Viraly supports more LinkedIn carousel images (20 vs 9) and X/Twitter threads up to 25 tweets. Vista Social offers trending audio discovery for Reels and TikToks.
Evergreen Content Recycling
| Feature | Viraly | Vista Social |
|---|---|---|
| Content Recycling | Yes | Yes |
| Custom Recycle Intervals | 7-365 days + custom dates | Yes |
| AI Caption Variations | Yes (3, 5, 7, or 10 variations) | No |
| Variation Tone Options | Neutral, Professional, Casual, Friendly | No |
| End Date Configuration | Yes | Yes |
Verdict: Viraly wins. Viraly’s content recycler generates AI caption variations automatically, keeping evergreen content fresh. Vista Social recycles content but without automatic caption variation.
Link in Bio
| Feature | Viraly Free | Viraly Influencer | Viraly Business | Viraly Agency | Vista Social |
|---|---|---|---|---|---|
| Bio Pages | 1 | 5 | 15 | 50 | Yes (Professional+) |
| Custom Links | 5 | 25 | 50 | 100 | Yes |
| Custom Domain | No | No | Yes | Yes | Yes |
| Email Collection | No | Unlimited | Unlimited | Unlimited | Yes |
| Products (E-commerce) | No | 10 | 30 | 75 | Via Typeform |
| 70+ Themes | Yes | Yes | Yes | Yes | Yes |
| Tracking Pixels | No | GA4, Meta, TikTok, GTM | GA4, Meta, TikTok, GTM | GA4, Meta, TikTok, GTM | Yes |
| RSS Feed Integration | No | 2 feeds | 5 feeds | 10 feeds | No |
Verdict: Viraly wins. Viraly offers more detailed Link in Bio configuration with tiered limits, e-commerce product showcases, and RSS feed integration. Vista Social’s Vista Page is capable but requires Professional+ plans.
AI & Content Tools
| Feature | Viraly | Vista Social |
|---|---|---|
| AI Caption Generation | Yes (GPT-4) | Yes (ChatGPT) |
| AI Credits | Unlimited on ALL plans | 0-500-1,000-Unlimited by plan |
| AI Hashtag Suggestions | Yes | Yes |
| AI Idea Generator | Yes | Yes |
| AI Reply Suggestions | No | Yes (inbox) |
| AI Review Responses | No | Yes |
| Brand Voice Customization | Yes (tone options) | Yes |
| Media Library | Unlimited | Yes |
| Photo Editor | Yes | Yes (via Canva) |
| Video Editor | Yes (trim, crop) | Yes |
Verdict: Viraly wins. Unlimited AI on every plan—including free—is a significant advantage. Vista Social limits AI credits (0-1,000) on lower plans, which can run out quickly when creating content at scale.
Idea Board / Content Library Limits
| Feature | Viraly Free | Viraly Influencer | Viraly Business | Viraly Agency | Vista Social |
|---|---|---|---|---|---|
| Idea Boards | 5 | 10 | 25 | 50 | Yes (Ideas feature) |
| Ideas per Social Set | 50 | 200 | 500 | 1,000 | Yes |
| RSS Feeds | 3 | 10 | 25 | 50 | Yes (Professional+) |
| Content Templates | Yes (10 categories) | Yes | Yes | Yes | Yes |
| AI Idea Generator | Yes | Yes | Yes | Yes | Yes |
| Media Library | Unlimited | Unlimited | Unlimited | Unlimited | Yes |
Analytics
| Feature | Viraly | Vista Social |
|---|---|---|
| Post Performance | Yes | Yes |
| Engagement Metrics | Yes | Yes |
| Competitor Analysis | No | Yes (3-10/profile by plan) |
| Industry Benchmarking | No | Yes |
| Sentiment Analysis | No | Yes |
| Custom Reports | No | Yes |
| White-Label Reports | No | Yes (Professional+) |
| Scheduled Reports | No | Yes |
| Export Options | CSV (Influencer+) | PDF, PPT |
Analytics History by Plan
| Plan | Viraly | Vista Social |
|---|---|---|
| Free | 2 weeks | Basic |
| Entry Paid | 6 months | Standard |
| Mid-Tier | 12 months | Full |
| Top Tier | 2 years | Full |
| Enterprise | Unlimited | Full |
Verdict: Vista Social wins. Vista Social offers competitor analysis, industry benchmarking, sentiment analysis, and white-label reporting. Viraly provides solid post analytics but lacks advanced reporting features.
Team Collaboration
| Feature | Viraly | Vista Social |
|---|---|---|
| Team Members (Entry) | 5 (Business @ $49) | 1 (Standard @ $39) |
| Team Members (Mid) | 15 (Agency @ $99) | 5 (Professional @ $79) |
| Team Members (Top) | Unlimited (Enterprise) | 10-25+ (Advanced/Scale) |
| Social Sets (Brand Grouping) | Unlimited on ALL plans | Yes (via profile groups) |
| Permission-Based Access | Yes | Yes |
| Approval Workflows | Yes (Business+) | Yes (Professional+) |
| Task Management | No | Yes |
| SSO (SAML 2.0) | No | Yes (Scale+ or add-on) |
| Employee Advocacy | No | Yes |
Verdict: Trade-offs. Viraly includes more team members at lower price points ($49 for 5 members vs Vista Social’s $79). Vista Social offers task management, SSO, and employee advocacy features.
Engagement Management
| Feature | Viraly | Vista Social |
|---|---|---|
| Unified Inbox | No | Yes |
| Comment Management | No | Yes |
| DM Management | No | Yes |
| DM Automation | No | Yes (IG, TikTok) |
| Social Listening | No | Yes (Professional+) |
| Review Management | No | Yes (Google, FB, app stores) |
| First Comment Automation | IG, FB, LinkedIn, YouTube | IG, FB, X, LinkedIn |
Verdict: Vista Social wins. Vista Social is a full engagement platform with unified inbox, DM automation, social listening, and review management. Viraly focuses on publishing—if you need engagement tools, Vista Social delivers.
Integrations
| Integration Type | Viraly | Vista Social |
|---|---|---|
| Email Marketing/CRM | 8 platforms (Mailchimp, HubSpot, Klaviyo, AWeber, MailerLite, Brevo, Kit, Beehiiv) | Limited |
| Tracking Pixels | 4 (GA4, Meta, TikTok, GTM) | Yes |
| Canva | No | Yes |
| Unsplash | Yes (built-in) | Yes |
| Cloud Storage | No | Google Drive, Dropbox, OneDrive |
| Zapier/Make | No | Yes (Advanced+) |
| WordPress Plugin | Yes | No |
| Calendly | No | Yes (Vista Page) |
| API Access | No | Yes (add-on) |
Verdict: Trade-offs. Viraly leads on email marketing integrations (8 platforms) and has a WordPress plugin. Vista Social offers Canva, cloud storage, Zapier/Make, and API access.
Compliance & Security
| Feature | Viraly | Vista Social |
|---|---|---|
| Data Encryption | 256-bit AES at rest | Yes |
| GDPR Compliant | Yes | Yes |
| CCPA Compliant | Yes | Yes |
| Cloud Hosting | AWS | Yes |
| SSO (SAML 2.0) | No | Yes (Scale+ or add-on) |
Verdict: Tie. Both meet standard security requirements. Vista Social offers SSO for enterprise teams; Viraly does not.
Where Viraly Wins
- Flat-rate pricing saves $240-$3,360+ per year — No per-profile fees mean predictable costs as you grow. Vista Social’s per-profile model adds up quickly at scale.
- Unlimited AI on every plan — Including free. Vista Social caps AI credits (0-1,000 on lower plans), which restricts heavy content creators.
- Content recycling with AI caption variations — Generate 3-10 unique caption variations automatically. Vista Social recycles but doesn’t vary captions.
- First comment on 4 platforms — Instagram, Facebook, LinkedIn, AND YouTube. Vista Social covers Instagram, Facebook, X, and LinkedIn.
- LinkedIn carousels up to 20 images — Vista Social caps at 9 images per carousel.
- X/Twitter threads up to 25 tweets — With auto-numbering and reply chain management.
- More team members at lower prices — $49/mo includes 5 team members vs Vista Social’s $79/mo for 5 users.
- 8 email marketing integrations — Mailchimp, HubSpot, Klaviyo, AWeber, MailerLite, Brevo, Kit, Beehiiv built-in.
- WordPress plugin — Direct blog-to-social publishing.
- Mastodon support — Full scheduling and analytics for any Mastodon instance (niche but unique).
Where Vista Social Wins
- Unified inbox for engagement — Manage comments, DMs, and mentions from one dashboard. Viraly focuses on publishing only.
- Social listening — Monitor brand mentions and keywords across platforms. Not available in Viraly.
- Review management — Reply to Google, Facebook, and app store reviews. Viraly doesn’t offer this.
- DM automation — Instagram and TikTok DM automation with AI intent detection.
- More platforms (14+) — Includes Google Business Profile, Snapchat, Reddit, and Tumblr.
- Best time to post (AI-powered) — Suggests optimal posting times based on audience engagement.
- Instagram grid planner — Visual feed planning for aesthetic consistency.
- Trending audio discovery — Find trending sounds for Reels and TikToks.
- Competitor analysis — Track 3-10 competitors per profile depending on plan.
- White-label reports — Branded PDF/PPT reports for clients (Professional+).
- Employee advocacy — Pre-approved content sharing program for team amplification.
- Post boosting — Boost posts to Facebook, Instagram, LinkedIn, TikTok, and X directly from the platform.
- Canva integration — Design graphics directly within the platform.
- Zapier/Make integration — Automate workflows with 5,000+ apps.
Who Should Choose Viraly
Agencies Managing Multiple Clients
Viraly’s flat-rate Agency plan ($99/mo for 50 profiles) is dramatically cheaper than Vista Social’s Scale plan ($379/mo for 70 profiles). If you’re managing 30-50 client accounts, Viraly saves you $2,800-$3,400 per year.
Content Creators Using AI Heavily
Unlimited AI queries on all plans means no credit limits. Vista Social’s 500-1,000 AI credits can run out quickly when generating captions, hashtags, and content ideas at volume.
Evergreen Content Strategists
If you recycle content frequently, Viraly’s AI caption variations keep posts fresh without manual rewriting. Set it once, and Viraly automatically varies captions across 3-10 versions.
LinkedIn Power Users
LinkedIn carousels up to 20 images (vs Vista Social’s 9) and document uploads (PDF, PPTX, DOCX) give Viraly an edge for B2B content creators.
Who Should Choose Vista Social
Teams Needing Engagement Management
If your workflow includes responding to comments, managing DMs, or monitoring brand mentions, Vista Social’s unified inbox is essential. Viraly focuses on publishing—you’ll need a separate tool for engagement.
Agencies Requiring White-Label Reporting
Vista Social’s branded PDF/PPT reports with custom logos help agencies present professionally to clients. Viraly offers CSV exports but no white-label formatting.
Brands Tracking Competitors
Vista Social’s competitor analysis (3-10 profiles tracked) and industry benchmarking provide competitive intelligence that Viraly doesn’t offer.
Local Businesses
Google Business Profile posting and review management make Vista Social stronger for local businesses managing their online reputation.
Reels/TikTok Creators Wanting Trending Audio
Vista Social was first to market with trending audio discovery for Reels and TikToks—a significant time-saver for short-form video creators.
FAQ
How do Viraly and Vista Social pricing compare?
Viraly uses flat-rate pricing ($19-$99/mo for 5-50 profiles), while Vista Social charges per profile ($39-$379/mo for 8-70 profiles). At 50 profiles, Viraly costs $99/mo vs Vista Social’s $379/mo—saving $3,360/year.
Is Vista Social free?
Yes. Vista Social offers a free plan with 3 profiles, 1 user, and 15 posts per profile per month. However, it has no AI credits and lacks features like social listening, review management, and bulk scheduling. Viraly’s free plan includes 3 profiles, 10 posts/month total, and unlimited AI.
What is Vista Social?
Vista Social is a social media management platform founded in 2022, known for its modern interface and comprehensive feature set including unified inbox, social listening, review management, and DM automation. It supports 14+ platforms and uses per-profile pricing.
Which is better for agencies: Viraly or Vista Social?
It depends on your priority. Viraly is better for cost-conscious agencies needing pure scheduling—$99/mo for 50 profiles vs Vista Social’s $379/mo for 70. Vista Social is better if you need unified inbox, white-label reports, or social listening for clients.
Does Vista Social have a unified inbox?
Yes. Vista Social includes a unified inbox for managing comments, DMs, and mentions across platforms. This is a major differentiator—Viraly focuses on publishing and doesn’t offer inbox or engagement features.
Can I schedule Instagram first comments with both tools?
Yes. Both Viraly and Vista Social support first comment automation for Instagram. Viraly extends this to Facebook, LinkedIn, and YouTube. Vista Social covers Instagram, Facebook, X, and LinkedIn.
Do hashtags in first comment work for Instagram?
Yes. Moving hashtags to the first comment keeps captions clean while maintaining discoverability. Both Viraly and Vista Social support scheduling first comments with hashtags automatically.
Which tool supports Mastodon?
Viraly supports Mastodon with full scheduling and analytics for any instance. Vista Social does not currently support Mastodon.
Does Vista Social include social listening?
Yes, on Professional+ plans ($79+/mo). Vista Social’s listening feature monitors keywords, mentions, and sentiment. Viraly does not offer social listening.
Can Vista Social manage reviews?
Yes. Vista Social supports review management for Google Business Profile, Facebook, Apple App Store, and Google Play Store. You can reply directly and use AI-generated responses. Viraly doesn’t offer review management.
Which has better content recycling?
Viraly. Both tools offer evergreen content recycling, but Viraly automatically generates 3-10 AI caption variations to keep recycled content fresh. Vista Social recycles but uses the same caption each time.
How do AI features compare between Viraly and Vista Social?
Viraly offers unlimited AI queries on all plans—including free. Vista Social limits AI credits by plan: 0 on Free/Standard, 500 on Professional, 1,000 on Advanced, unlimited on Scale+. For heavy AI users, Viraly provides more value.
Does Vista Social have DM automation?
Yes. Vista Social offers Meta-approved Instagram DM automation and TikTok DM automation with AI intent detection, keyword triggers, and scheduled responses. Viraly doesn’t offer DM automation.
Which tool is better for small businesses?
Both work well, but for different needs. Viraly is more affordable for pure scheduling ($19/mo for 5 profiles). Vista Social is better if you also need to respond to comments/DMs, manage reviews, or monitor mentions ($79/mo for 15 profiles with those features).
Can I white-label reports with either tool?
Vista Social offers white-label PDF/PPT reports with custom branding on Professional+ plans. Viraly provides CSV exports but doesn’t offer white-label report formatting.
Which supports more social platforms?
Vista Social supports 14+ platforms including Google Business Profile, Snapchat, Reddit, and Tumblr. Viraly supports 10 platforms but uniquely includes Mastodon.
Why choose flat-rate pricing over per-profile pricing?
Flat-rate pricing is predictable—you know your cost regardless of how many profiles you add (up to plan limits). Per-profile pricing scales with every account added, which can become expensive for agencies or multi-brand teams.
Does Vista Social have a free trial?
Yes, 14 days with full feature access and no credit card required. Viraly uses a freemium model—the free plan is permanent, not a trial.
Final Verdict
Viraly and Vista Social serve different primary needs. Viraly excels at publishing efficiency with flat-rate pricing, unlimited AI, and content recycling with caption variations. Vista Social excels at engagement management with unified inbox, social listening, DM automation, and review management.
For teams focused purely on scheduling content across multiple brands, Viraly delivers more value per dollar. For teams needing to monitor, respond, and engage—not just publish—Vista Social’s all-in-one approach justifies the higher per-profile cost.
| Use Case | Recommendation |
|---|---|
| Budget-conscious scheduling (many profiles) | Viraly — flat-rate saves thousands/year |
| Heavy AI content generation | Viraly — unlimited AI on all plans |
| Evergreen content with variations | Viraly — AI caption variations (3-10) |
| LinkedIn power users | Viraly — 20-image carousels, documents |
| Engagement management (inbox, DMs) | Vista Social — unified inbox, DM automation |
| Social listening & brand monitoring | Vista Social — built-in listening |
| Local business (reviews, GBP) | Vista Social — review management, GBP posting |
| Agency client reporting | Vista Social — white-label reports |
| Competitor analysis | Vista Social — tracks 3-10 competitors |
| Short-form video creators | Vista Social — trending audio discovery |
| Mastodon/fediverse users | Viraly — full Mastodon support |
For most teams focused on scheduling and publishing, Viraly delivers excellent value with its flat-rate model and unlimited AI. If engagement management is core to your workflow, Vista Social’s feature depth justifies its per-profile pricing.