Facebook Image Sizes in 2025: The Complete Guide to Perfect Post Dimensions

If you’ve ever uploaded an image to Facebook and noticed it getting cut off, text disappearing, or the whole picture going blurry, you’re not alone. Using the right Facebook image sizes is a tiny detail that greatly affects how professional your feed appears.

In 2025, people will scroll quickly and judge visuals in a flash. So, using the right image size for Facebook posts will make your content stand out. It also prevents awkward cropping or pixelation. This guide covers every key format, including profile, cover, feed posts, events, and Stories. You’ll get practical tips to make your visuals stand out. 

1. Why Facebook Image Sizes Still Matter in 2025

Facebook has been around for years, yet it keeps changing how it shows images. This varies between mobile, desktop, and ad placements. The wrong Facebook post image size can cut off your visual message or lower its quality. Here’s why it matters:

• A crisp correctly-sized image keeps your branding sharp: If your image is blurry or stretched, it gives a sloppy impression.
• Users mostly browse on mobile: An image sized for desktop only may look fine there but awful on a phone. Using the right image size for Facebook posts helps you connect with mobile viewers better.
• Feed real estate is limited: If your vertical image uses more space, it can catch attention better than a tiny cropped horizontal one.
• Time saved: If you know the sizing in advance, you don’t have to redo designs or guess what will display correctly.

In short: correct facebook image sizes = stronger visuals + less friction. Let’s dive into how to do that for each type of image.

2. Facebook Image Size Cheat Sheet

Profile Picture

• Upload: Square ≥ 320–400 px (PNG for logos). Keep centered, circle crop.

Cover Photos

• Profile/Page cover: 851 × 315 px (text in the center, overlaps on lower left). Displays around 820 × 312 (desktop) and 640 × 360 (mobile). Keep file size low.
• Group cover: 1640 × 856 px (center your focal point).

Feed Posts (image size on Facebook posts)

• Square: 1080 × 1080 px
• Portrait (4:5): 1080 × 1350 px
• Landscape (≈1.91:1): 1080 × 566 px

Event Header

• 1920 × 1005 px (centered text; avoid edges).

Stories

• 1080 × 1920 px (9:16) with safe margins.

Link Preview (og:image on your site)

• 1200 × 630 px (min 600 × 315).

Ads (common)

• Feed image: 1080 × 1080 px (1:1) or 1440 × 1800 px (4:5)
• Right column: typically 1:1; follow Meta specs per placement.

Use Case	Size (px)	Aspect Ratio
Profile Picture	~400 × 400 px square (upload higher for clarity)	1:1
Cover Photo (Profile/Page)	851 × 315 px (safe)	~2.7:1
Feed Post – Square	1080 × 1080 px	1:1
Feed Post – Portrait	1080 × 1350 px	4:5
Feed Post – Landscape	1080 × 566 px (or 1200×630)	~1.91:1
Event Cover	1920 × 1005 px	~1.91:1
Story / Vertical Video	1080 × 1920 px	9:16
Link Preview / OG Image	1200 × 630 px	~1.91:1

3. Aspect Ratio vs. Pixels

Before we discuss sizes, let’s clarify two common terms. This way, you won’t be confused when someone mentions “use a 4:5 ratio” or “upload 1200 × 630 pixels.”

Aspect Ratio

• This is the shape of the image: width : height.
• Example: 1:1 means a square; 4:5 means width is smaller than height (portrait); 1.91:1 means a wide rectangle.
• When discussing image size for Facebook posts, it’s important to know the right ratio. This way, your image won’t be awkwardly cropped or padded.

Pixels

• Pixels are the actual resolution: “1200 × 630 px” means 1200 pixels wide, 630 tall.
• Larger pixel dimensions can make images sharper, especially on retina or high-res screens. But if they’re too big, Facebook will compress them a lot.
• Many guides suggest something like “1080 px wide” as a base for feed images, then you adjust height based on the ratio. For instance: 1080 × 1350 for a 4:5 portrait.

Quick rule of thumb for feed:

• If you’re posting a photo to your timeline: use width ~1080 px.
• Choose height based on square/portrait/landscape.
• Keep key elements (text, logo, face) centered so cropping isn’t harmful.

With those basics out of the way, let’s move into each format you’ll use.

4. Facebook Profile Picture Size

Your profile picture is often the first visual someone sees. It appears next to your posts, in comments, search results, and on your page header. Getting the facebook image sizes right here helps build trust.

What to upload:

• Facebook shows personal profiles at about 176×176 px on desktops and 196×196 px on smartphones. So, upload a higher-resolution square file to stay ready for the future.
• Many recent sources recommend a minimum of ~320×320 px or greater for clarity.
• The image shows as a circle in many spots. So, make sure your face and logo are centred, with padding around the edges.

Tips & guidelines:

• Use PNG if you have text, thin lines, or a logo-PNG holds up better under compression.
• Keep important text and small elements away from the outer edges. They might get cut off from the circle.
• Make sure the image is clear when reduced. If it looks blurry at small sizes (e.g., 128×128 px), it won’t look good in comments or mobile feed.
• For brand/Business Pages the rules are very similar.
• If you ever ask: “What’s the ideal profile image size for Facebook?” just pick a clean 400×400 px square (PNG for logos) and you’ll be safe.

Getting your profile picture right means your “face of the brand” is sharp everywhere. On to the big banner.

5. Facebook Cover Photo Sizes (Profile, Page & Group)

Cover photos (also called header or banner images) stretch across the top of your profile, page, group or event. Getting Facebook image sizes right is crucial. They look different on desktop and mobile. Also, make sure to place key elements in safe zones.

Recommended sizes (2025):

• For personal profiles & standard Pages: 851 × 315 px is widely cited.
• On desktop: this displays around 820 × 312 px, on mobile around 640 × 360 px.
• For Groups: Around 1640 × 856 px (≈1.91:1) is now often used.
• Keep file size under ~100 KB for faster load and less compression artifacts.

Safe-zone tips:

• Your profile picture overlaps the bottom-left of your cover on some devices, don’t place important text/logo behind that.
• On mobile, sides of the banner may get cropped, so keep text, faces, logos near the center. A “safe central band” is best.
• If you place a CTA, product shot, or slogan-make sure it still looks good on both desktop and mobile by previewing.

File format:

• Use JPG for photographic covers.
• Use PNG if cover features text, logos, or flat-color graphics.
• Keep resolution high but file size reasonable.

Common mistakes to avoid:

• Designing for desktop only, then discovering on mobile the right side is missing.
• Using an image with text or logo near the edges, and it gets chopped on some devices.
• Re-using the same image for other formats (feed posts or Stories) and ending up with distorted visuals.

In short: match the recommended cover image size for Facebook, keep it centered, and your header will always look polished.

6. The Ideal Image Size on Facebook Posts (Feed)

Here’s where the bulk of your work lies: the images you upload in your timeline, to your page, in posts your audience engages with. Using the right Facebook post image size makes sure your visuals look sharp. There will be no weird cropping or pixelation.

Recommended sizes (2025 usage):

• Square (1:1): 1080 × 1080 px.
• Portrait / Vertical (4:5): 1080 × 1350 px. Taller posts take up more vertical space in the feed, often driving more attention.
• Landscape (≈1.91:1): 1080 × 566 px (or 1200 × 630 px for link image). Many guides cite 1200×630 px for link shares.

Feed layout & multi-image posts:

• When you upload several images in one post, Facebook arranges them by the orientation of the first image. So, keeping a consistent aspect ratio helps create a cleaner look.
• If you mix orientations, the layout may look less tidy, with smaller thumbnails.
• Text within images: keep it legible at small sizes (mobile preview). Avoid very small fine print.

Practical workflow:

• Start with canvas of 1080 px width.
• Choose height: equal width (square), or 1350 px (tall), or ~566 px (wide) depending on your content.
• Export as PNG or high-quality JPG.
• Preview on mobile (use device or simulator) before posting.

Why these sizes matter:

• They balance sharpness and file size. Uploading large images, like those 3000 px wide, can cause heavy compression.
• They reflect how Facebook currently displays and crops feed images, so you avoid surprise trimming.
• Vertical formats (4:5) often give more screen space on mobile feeds, which can boost visibility.

When someone asks, “What’s the best image size for Facebook posts?”, you can recommend either 1080×1350 px (vertical) or 1080×1080 px (square). Choose based on your style, and you’ll be all set. Now let’s talk events.

7. Facebook Event Image Size (Avoid Cropping)

The event header on Facebook is key for webinars, live streams, and product launches. However, it often gets ignored and isn’t sized well. Knowing the correct facebook image size for events makes the difference.

Recommended size:

• Many modern guides list 1920 × 1005 px for event covers.
• Minimum size: Facebook will accept smaller, but quality and display may suffer.
• Maintain an aspect ratio around 1.91:1.

Key design tips:

• Center your title/date time somewhere safe; sides may get cropped on mobile.
• Use a soft overlay behind text so it stands out on various backgrounds.
• Preview how it appears on desktop vs mobile before publishing the event.

Why it matters:

• Event banners appear in feeds, invite notifications, and are often the first thing attendees see.
• A poorly sized image might be blurry or have important text outside the visible area.
• By using the recommended size you ensure your event visuals look polished and trustworthy.

In short: when you’re planning an event, design the image at 1920×1005 px, center your messaging, and you’ll avoid cropping surprises.

8. Stories & Video

Stories (24-hour vertical)

• Recommended: 1080 × 1920 px (9:16)
• Leave breathing room at the very top and bottom so UI icons and captions don’t cover important text.

Videos in the feed

• Accepted aspect ratios: 16:9, 1:1, 4:5, even 9:16 (for placements that support it).
• Handy size targets:
  • Landscape: 1280 × 720 px
  • Square: 1080 × 1080 px
  • Vertical (4:5): 1080 × 1350 px
• Add captions (many watch on mute). Keep cuts tight and legible on mobile.

Ads (if you boost later)

Meta’s current guidance favors 1:1 and 4:5 for image ads in Feed. Good working sizes: 1080 × 1080 px (1:1) or 1440 × 1800 px (4:5) to retain crispness. For Right Column, 1:1 is used, specs differ by placement.

9. Save Time with Viraly: Easily Crop and Schedule Facebook Posts

Here’s a small but powerful tip, you don’t need to memorize all those Facebook image sizes anymore.

Viraly is a content post scheduler built for creators and marketers. It has a calendar where you can view and schedule all of your posts from across 10+ different platforms.

Its built-in editor lets you quickly crop and adjust your photos or videos to the perfect image size on Facebook posts, and do the same for other platforms too.

So when you upload one photo, Viraly can:

• Choose the exact frame or aspect ratio: whether it’s 1:1, 4:5, or 16:9, your post will always match the correct facebook post image size.
• Crop and preview your content: directly inside the tool to see how it will appear in the Facebook feed, Stories, or event banners.
• Schedule your posts automatically: pick the best time to publish, keep everything organized, and stay consistent.

No more resizing in Canva or re-exporting in Photoshop. Just upload once, select your format, and you’re ready to schedule. It’s a simple workflow that saves hours while keeping your content looking clean and professional.

Step 1

Upload an image to the Viraly post composer for Facebook. If the file doesn’t match the correct facebook image size, Viraly will alert you and let you open the image editor instantly.

Step 2

Inside the Viraly editor, click the Crop shape button and select a preset – all optimized for Facebook image sizes (feed, cover, event, or Story). Once cropped, click Done to save your changes.

Step 3

Viraly automatically applies the right facebook post image size, and your content is ready to post or schedule!

10. Pro Tips to Keep Your Facebook Feed Looking Sharp

Here are some extra best practices for your visuals once you have the sizing down:

1. Design for mobile first. Since most users scroll on phones, vertical formats (4:5 or 9:16) often perform better.
2. Use PNG for graphics/text heavy images. If your image has text, overlay, or logo, PNG gives sharper edges after compression.
3. Keep text large enough to read on small devices. If your caption text in image is tiny, it may become unreadable when Facebook compresses.
4. Avoid putting important elements at the extreme edges. Covers, Groups, and event images may crop differently on mobile vs desktop; always preview.
5. Stay consistent with aspect ratios for carousels/multi-image posts. Inconsistent sizes lead to uneven layouts.
6. Use og:image for link posts. If you share blog posts or pages, set your website’s Open Graph image to 1200 × 630 px so Facebook picks up a crisp preview.
7. Check ad placements if you boost content. Image specs for ads may differ. For example, feed image ads could use 1:1 or 4:5 and require at least 1080px width.
8. Export at high-quality but reasonable file size. Very large files may compress badly and lose detail; aim for balance.

Follow these tips, and your Facebook feed, covers, Stories, and events will look professional instead of messy.

11. Wrap-Up: Focus on Creativity

You don’t need to memorize every number. Stick to a few reliable defaults for facebook image sizes and you’ll look polished anywhere your audience sees you:

• Feed: 1080 × 1350 (4:5) or 1080 × 1080 (1:1)
• Cover (Profile/Page): 851 × 315, center your text
• Event: 1920 × 1005, centered and uncluttered
• Stories: 1080 × 1920 (9:16)
• Link previews (og:image): 1200 × 630

Viraly helps you save time by converting images to the right canvas for each placement, like Facebook feed, Stories, and Events. You can also schedule them, so you can focus on the creative work that really matters.

FAQ

Q1: What’s the best facebook post image size for the feed? A: Use 1080 × 1350 px (4:5) for maximum vertical space, or 1080 × 1080 px (1:1) for a clean all-rounder. Landscape 1080 × 566 px works when you want a wide look.

Q2: What image size on Facebook posts will look sharp on high-res screens? A: 1080-wide images are a practical standard. For link previews, set 1200 × 630 px in your website’s Open Graph tags so Facebook pulls a crisp thumbnail.

Q3: What’s the current Facebook cover photo size? A: The well-supported classic is 851 × 315 px. It displays around 820 × 312 on desktop and 640 × 360 on mobile, so always keep text and logos centered. Viraly’s built-in crop and safe-zone tools help you design the perfect cover photo, no more guessing or re-uploading to test different facebook image sizes.

Q4: What’s the recommended Facebook event image size? A: 1920 × 1005 px to avoid weird trims across devices. Keep the title/date centered.

Q5: What size should I use for Facebook Stories? A: 1080 × 1920 px (9:16) and leave safe margins at the top/bottom where UI elements live.

Q6: Do ads need different sizes? A: Often, yes. Meta commonly recommends 1:1 and 4:5 for Feed; 1080 × 1080 or 1440 × 1800 are great working sizes that stay crisp.

Q7: I’m posting a link-why is the thumbnail weird? A: Facebook reads your page’s Open Graph data. Set og:image to 1200 × 630 px and you’ll control the thumbnail shape and clarity.

Q8: What file type should I export? A: JPG for photos, PNG when you have text, logos, or UI shapes (for crisp edges). Keep cover files small; Facebook notes faster loads with the classic 851 × 315 JPG under ~100 KB.