LinkedIn Image Sizes 2025: A Comprehensive Guide
By Elena Ristovska • Last updated: October 31, 2025
Getting your LinkedIn image size right is key. It’s not just a design detail, it helps you make a strong first impression in a professional space. Blurry banners or poorly cropped images can quickly lessen your post’s impact, even if your content is great.
Using the right image size for your LinkedIn post is key. Whether you’re sharing a career update, a team photo, or a branded announcement, clear visuals will look professional on any device, from mobile to desktop.
This article covers all the LinkedIn image sizes you need for 2025. We’ll look at everything, including feed posts, link previews, profile photos, and ads. Let’s dive in!
1. Quick Reference: LinkedIn Image Sizes 2025
Before we dive into tips and examples, here’s a quick table showing the best LinkedIn image sizes for every post type, profile element, and ad format.
| Use Case | Recommended Size (px) | Aspect Ratio |
| Profile Picture | 400 × 400 px (upload higher for clarity) | 1:1 |
| Cover Photo (Profile) | 1584 × 396 px | ~4:1 |
| Company Cover (Page Banner) | 1128 × 191 px | ~6:1 |
| Feed Post – Square | 1200 × 1200 px | 1:1 |
| Feed Post – Portrait (Best for Mobile) | 1200 × 1350 px | 4:5 |
| Feed Post – Landscape | 1200 × 627 px | ~1.91:1 |
| Carousel Image (Each Slide) | 1080 × 1080 px | 1:1 |
| Video / Story (Vertical) | 1080 × 1920 px | 9:16 |
| Event Cover | 1920 × 1005 px | ~1.91:1 |
| Link Preview / OG Image | 1200 × 627 px | ~1.91:1 |
| Ad Image (Single Image Ad) | 1200 × 627 px | ~1.91:1 |
Pro Tip: Always upload high-quality images (at least 1080 px wide) to prevent LinkedIn compression from blurring your visuals.
2. LinkedIn Post Image Size (Feed Posts)
When you scroll through LinkedIn, what catches your attention first? Usually a bold, well-framed image. That’s why getting your LinkedIn post image size right is essential if you want your content to stand out.
Recommended LinkedIn Post Image Sizes
- Portrait (best for mobile): 1200 × 1350 px (4:5 aspect ratio) – Takes up more vertical space in the feed, increasing engagement.
- Square: 1200 × 1200 px (1:1 ratio) – Great for consistent branding across platforms.
- Landscape: 1200 × 627 px (1.91:1 ratio) – Works well for wide graphics or team photos.
Minimum width: Always keep images at least 1080 px wide for clarity.
Best Practices for LinkedIn Image Posts
- Avoid text-heavy designs. LinkedIn compresses images slightly, so too much text can look pixelated.
- Keep safe margins. Leave around 60–80 px of padding on all sides, this prevents important text or faces from being cut off in previews.
- Consistent brand colors. If you post regularly, keep your visual tone aligned so your feed looks cohesive.
- File type: Use .PNG for graphics and .JPG for photos. PNG keeps text crisp, while JPG loads faster.
3. LinkedIn Link Preview Image Size
When you share a link (for example, a blog or your company website), LinkedIn automatically pulls a thumbnail using your page’s Open Graph tags.
- Ideal size: 1200 × 627 px
- Aspect ratio: 1.91:1
- Keep key visuals and text in the center to avoid cropping.
If you post links regularly, ensure your site has these dimensions set in your metadata, it keeps your LinkedIn image sizes consistent and polished across all posts.
4. LinkedIn Profile & Company Page Images
Your profile and company page visuals represent your professional identity. The right LinkedIn image sizes are key for trust and brand recognition. They often show up before anyone reads your bio.
When setting up your personal account or managing a company page, ensure your visuals meet LinkedIn’s updated image guidelines for 2025.
LinkedIn Profile Picture
Your profile picture is the face of your professional presence. It’s seen everywhere, from comments to connection requests, so it needs to look clean and high-quality.
- Recommended size: 400 × 400 px
- Minimum size: 200 × 200 px
- File type: PNG or JPG
- Tips:
- Use natural lighting and a simple background.
- Leave some space around your face so it isn’t cropped too tightly.
- Avoid logos or busy backgrounds that distract from your expression.
Pro Tip: Keep your photo consistent across platforms. The same image on LinkedIn, Instagram, and other social media platforms makes your personal brand recognizable.
LinkedIn Background (Cover) Photo
Your background or banner image is behind your profile photo. It’s a great way to show your brand or mission.
- Recommended size: 1584 × 396 px
- Safe zone: Keep main text and logos centered within 1350 × 220 px to avoid mobile cropping.
- File type: PNG or JPG
Ideas for What to Use:
- A branded pattern or color background
- A team photo
- A tagline or value statement (use minimal text)
- Your company’s headquarters or workspace
Check your LinkedIn image size on both desktop and mobile before publishing. The platform crops images a bit differently due to its wide and shallow aspect ratio.
LinkedIn Company Logo
Your logo shows up on your company page, search results, job posts, and employee profiles.
- Recommended size: 300 × 300 px
- File type: PNG (transparent background preferred)
- Tips:
- Use your full logo only if it remains legible at small sizes.
- Otherwise, create a simplified or icon version specifically for LinkedIn.
- Avoid white-on-transparent logos (they can disappear in light mode).
Company Cover Image (Hero Banner)
This is the large banner at the top of your company’s LinkedIn page. It’s similar to a Facebook cover photo but slightly wider.
- Recommended size: 1128 × 191 px
- Keep important visuals and text aligned to the center.
- Check how it appears in light and dark mode. LinkedIn’s color overlay can slightly darken bright backgrounds.
5. LinkedIn Carousel & Ad Image Sizes
Carousels and ads are where design precision really pays off. A well-optimized LinkedIn image post size makes sure your message looks great and balanced for everyone who sees it.
LinkedIn Carousel Posts
Carousels are one of the most engaging formats on LinkedIn. You can upload either multiple images or a single PDF that people swipe through like slides.
- Recommended size per image/slide: 1080 × 1080 px (1:1 aspect ratio)
- Max file size: 10 MB per image or 100 MB for PDFs
- Max slides: 20 pages
- Best file type: JPG or PNG
Design Tips:
- Keep text large and readable – LinkedIn’s compression can blur small fonts.
- Use consistent margins, fonts, and colors throughout.
- Start with a hook slide (“Did you know…?” or “3 ways to…”) to increase swipe rate.
- End with a call to action like “Follow for more” or “Read the full post below.”
Pro Insight: Vertical carousels (4:5 ratio, 1080 × 1350 px) often perform better on mobile.
LinkedIn Ad Image Sizes
If you’re running paid campaigns, LinkedIn requires specific dimensions depending on the ad format. Using the right LinkedIn image sizes helps your designs get approved quickly and look professional.
Single Image Ads
- Recommended size: 1200 × 627 px
- Aspect ratio: 1.91:1
- File type: JPG or PNG
- Max file size: 5 MB
Carousel Ads
- Each card: 1080 × 1080 px
- Up to 10 cards per ad
- Use a mix of visuals and short text for higher click-throughs.
Video Ads (for reference)
- Recommended resolution: 1080 × 1080 px or 1920 × 1080 px
- Aspect ratio: 1:1 or 16:9
Tips for Better Ad Performance:
- Keep images simple – too much text can reduce clarity after compression.
- Include subtle branding instead of covering the image with logos.
- Check all ad creatives in Viraly to ensure your LinkedIn image post fits well in every placement.
7. Save Time with Viraly: Easily Crop and Schedule LinkedIn Posts
Here’s a small but powerful tip: you don’t need to memorize every LinkedIn image size anymore.
Viraly is a content scheduler for creators, brands, and marketing teams. It helps ensure posts look perfect on all platforms. Its built-in editor lets you crop, adjust, and preview your visuals. You can easily make them the perfect size for LinkedIn posts, all in one place.
So when you upload one photo, it lets you:
- Choose the right frame or aspect ratio: Use 1:1 for clean feed posts, 4:5 for vertical space, or 1.91:1 for link previews. Your post will always fit the correct image size for LinkedIn.
- Crop and preview your content. You can see how your visuals will look in the LinkedIn feed, both on desktop and mobile, before you publish.
- Schedule your posts automatically. Choose the best times to post. This helps you stay consistent and keeps your content calendar organised.
No more resizing in Canva or re-exporting in Photoshop. Just upload once, select your format, and you’re ready to schedule. It makes it easy to keep all your LinkedIn image sizes consistent. This saves you hours each week.
Step 1
Upload an image to the Viraly post composer for LinkedIn. If the file isn’t the right size for a LinkedIn post, Viraly will alert you. You can then use the built-in image editor to fix it in seconds.
Step 2
In the Viraly editor, click the Crop Shape button. Then, choose a preset. All presets are optimised for LinkedIn image sizes, including feed posts, company banners, profile covers, and ad creatives. Once cropped, click Done to save your changes.
Step 3
Viraly automatically sets the right image size for your LinkedIn posts. This way, your content always looks sharp and well-framed. From there, you can post immediately or schedule it for later.
8. Focus on Clarity, Not Just Dimensions
Getting your LinkedIn image size right is more than just pixels. It’s about clear messaging, consistent visuals, and a professional brand feel.
Using the right image size for your LinkedIn posts helps your content shine on any screen. This applies to your profile, company banner, or daily updates. But you don’t need to memorize all those numbers or crop manually each time.
That’s exactly where Viraly comes in. You can upload an image and quickly adjust it to any LinkedIn size. This includes profile covers and ad creatives. You won’t lose quality or waste time resizing. It’s a smoother, smarter way to create professional posts that actually stand out on LinkedIn.
9. Wrapping Up: Master Every LinkedIn Image Size with Confidence
Now that you know the LinkedIn image sizes for 2025, you can create visuals that look clean, sharp, and professional. Every image, from your profile photo to your company banner, helps shape your identity on LinkedIn.
But remember, success isn’t just about using the right dimensions. It’s about consistency, clarity, and storytelling. When your posts are well-framed and visually balanced, people stop scrolling and pay attention.
And with Viraly, that process becomes effortless. Focus on creating inspiring posts instead of worrying about cropping or resizing. Viraly will make sure every pixel looks perfect.
So, whether you’re updating your profile, running an ad, or sharing a big announcement, keep this guide close. Get your sizes right once, and let your visuals (and Viraly) do the rest.
FAQs
1. What is the best image size for a LinkedIn post?
The recommended LinkedIn post image size is 1200 × 1350 px (4:5 aspect ratio) for feed posts. It’s tall enough to grab attention on mobile, yet still displays perfectly on desktop. If you prefer square visuals, 1200 × 1200 px also works great.
2. What size should my LinkedIn profile picture be?
Your profile photo should be 400 × 400 px – clear, centered, and well-lit. Avoid busy backgrounds or text overlays that can blur when resized.
3. What’s the correct image size for a LinkedIn banner or background photo?
For personal profiles, the banner image should be 1584 × 396 px. For company pages, use 1128 × 191 px and keep key details centered so nothing gets cut off on mobile.
4. Why does LinkedIn crop or blur my images?
LinkedIn compresses and sometimes crops images to fit different screen sizes. Always start with a high-resolution file (minimum 1080 px wide), and use the right aspect ratio for the post type.