Last Updated: February 2026
Quick Verdict
Viraly is the better choice if: You want feature-rich social scheduling at a fraction of Sprout’s cost. Viraly offers flat-rate pricing ($19-99/month for unlimited team growth), content recycling, Link in Bio, and social sets for organizing brands with granular permissions. A 5-person team saves $16,752/year vs Sprout while gaining features Sprout lacks.
Sprout Social is the better choice if: You specifically need social listening (Talkwalker-level monitoring), Salesforce integration, or SOC 2/ISO 27001 compliance. These enterprise features justify Sprout’s premium for organizations that require them.
In this Viraly versus Sprout Social comparison, we break down whether premium per-seat pricing delivers proportional value—or if you’re paying enterprise prices for features you won’t use.
At a Glance
| Feature | Viraly | Sprout Social |
|---|---|---|
| Free Plan | Yes (3 profiles, 10 posts/month) | No (30-day trial only) |
| Starting Paid Price | $19/month (5 profiles, 200 posts) | $199/month per seat (5 profiles) |
| Pricing Model | Flat rate per plan | Per-seat (each user pays) |
| Platforms Supported | 10 | 13 + WhatsApp |
| Evergreen/Recycling | Yes (all plans) | No |
| Link in Bio | Free (1-50 pages), with analytics | No |
| Social Listening | No | Yes (~$999+/month add-on) |
| Team Members | Business: 5, Agency: 15 (+$2 add-ons) | Per-seat ($199-499 each) |
| Social Sets (Brand Grouping) | Yes (all plans) | Limited |
| Permission-Based Access | Yes (per social set) | Role-based (Professional+) |
| AI Features | Unlimited (all plans) | Professional+ only |
| CRM Integrations | Limited | Salesforce, HubSpot, Zendesk |
| Compliance | Standard | SOC 2, ISO 27001, GDPR |
| Founded | 2023 | 2010 |
Pricing Comparison
This is where the tools differ dramatically. Viraly uses flat-rate pricing (pay per plan, not per user). Sprout Social charges per seat—every team member needs their own paid subscription.
Viraly Plans
| Plan | Monthly | Annual (17% off) | Profiles | Posts/Month | Team Members |
|---|---|---|---|---|---|
| Free | $0 | $0 | 3 | 10 | — |
| Influencer | $19 | $15.80 | 5 | 200 | — |
| Business | $49 | $40.80 | 15 | 500 | 5 |
| Agency | $99 | $82.50 | 50 | Unlimited | 15 |
| Enterprise | Custom | Custom | Unlimited | Unlimited | Unlimited |
Note: Agency add-ons: $2/month per additional profile (beyond 50) or team member (beyond 15).
Sprout Social Plans
| Plan | Monthly/Seat | Annual/Seat | Profiles | Users |
|---|---|---|---|---|
| Standard | $249 | $199 | 5 | 1 per seat |
| Professional | $399 | $299 | Unlimited | 1 per seat |
| Advanced | $499 | $399 | Unlimited | 1 per seat |
| Enterprise | Custom | Custom | Unlimited | Custom |
Important: Each user requires their own seat. A 3-person team on Professional pays $897-1,197/month.
Real Cost Comparison
| Team/Profile Setup | Viraly | Sprout Social | Annual Savings with Viraly |
|---|---|---|---|
| 1 user, 5 profiles | $19/mo ($228/yr) | $199/mo ($2,388/yr) | $2,160/year |
| 1 user, 15 profiles | $49/mo ($588/yr) | $299/mo ($3,588/yr) | $3,000/year |
| 3 users, 15 profiles | $49/mo ($588/yr) | $897/mo ($10,764/yr) | $10,176/year |
| 5 users, 50 profiles | $99/mo ($1,188/yr) | $1,495/mo ($17,940/yr) | $16,752/year |
| 10 users, 50 profiles | $129/mo* ($1,548/yr) | $2,990/mo ($35,880/yr) | $34,332/year |
*Viraly: $99 Agency + 5 additional team members at $2 each = $109/mo. Even adding more users, Viraly is a fraction of Sprout’s cost.
Key insight: A 5-person team saves $16,752/year by choosing Viraly. The price difference is so substantial that Viraly could be 10-30x cheaper depending on team size.
Add-On Costs (Sprout Social)
Sprout’s base plans don’t include everything. Key add-ons:
| Add-On | Price | Notes |
|---|---|---|
| Social Listening | ~$999-1,000+/month | Essential for brand monitoring |
| Premium Analytics | ~$100-400/month | Enhanced reporting |
| Employee Advocacy | ~$150-400/employee/year | For internal sharing programs |
A Professional seat + Listening could cost $1,300+/month per user.
Platform Support
| Platform | Viraly | Sprout Social |
|---|---|---|
| Instagram Business/Creator | Yes (auto-publish) | Yes (auto-publish) |
| Facebook Pages | Yes | Yes |
| Facebook Groups | No | Limited |
| X (Twitter) | Yes (Influencer+, 10/day) | Yes (all plans) |
| LinkedIn Personal | Yes | Yes |
| LinkedIn Company | Yes | Yes |
| TikTok | Yes | Yes |
| YouTube Shorts | Yes | Yes |
| YouTube Long-form | No | Yes |
| Yes | Yes | |
| Threads | Yes | Yes |
| Bluesky | Yes | Yes |
| Mastodon | Yes | No |
| Google Business Profile | No | Yes |
| WhatsApp Business | No | Yes |
Key differences:
- YouTube long-form: Only Sprout supports full video publishing
- WhatsApp Business: Only Sprout supports it
- Google Business Profile: Only Sprout supports it
- Mastodon: Only Viraly supports it
- X (Twitter): Viraly limits to 10 posts/day on Influencer+ plan; Sprout has no daily limit
Feature Comparison
Scheduling & Publishing
| Feature | Viraly | Sprout Social |
|---|---|---|
| Visual Calendar | Day/Week/Month views | Yes |
| Drag-and-drop | Yes | Yes |
| Queue Management | Yes | Yes (Sprout Queue) |
| Bulk Upload (CSV) | Yes | Yes |
| Optimal Send Times | No | Yes (ViralPost, Professional+) |
| First Comments | Yes (Influencer+) | Yes |
| Post Categories/Tags | Yes | Yes (Professional+) |
| Draft Posts | Yes | Yes |
| Approval Workflows | Business+ | Standard+ (custom on Professional+) |
| Schedule in Advance | Unlimited | 180 days |
| Asset Library | Media Library (all plans) | Advanced plan only |
Post Limits by Plan
| Tool | Free | Entry Paid | Mid Tier | Top Tier |
|---|---|---|---|---|
| Viraly | 10/month | 200/month (Influencer) | 500/month (Business) | Unlimited (Agency) |
| Sprout Social | N/A (no free plan) | Unlimited (Standard) | Unlimited (Professional) | Unlimited (Advanced) |
Verdict: Trade-offs. Sprout offers unlimited posts on all paid plans and optimal send times. Viraly offers a free plan and unlimited posts on Agency for $99 vs Sprout’s $199+ per seat.
Content Types Supported
| Content Type | Viraly | Sprout Social |
|---|---|---|
| Instagram Posts | Up to 10 images | Up to 10 images |
| Instagram Reels | 3 sec – 15 min | Up to 60 sec (limited in Sprout) |
| Instagram Stories | Yes (auto-publish) | Yes (effects require mobile) |
| Instagram Carousels | Yes (mixed media) | Yes (mixed media) |
| Facebook Reels | Yes (3-90 sec) | Yes (3-60 sec in Sprout) |
| Facebook Stories | Yes | No (must create on Facebook) |
| LinkedIn Documents | Yes (PDF, PPTX, DOCX) | Yes |
| LinkedIn Carousels | Yes (2-20 images) | Yes (up to 20 images) |
| TikTok Videos | Up to 10 min | Up to 10 min |
| TikTok Photo Mode | Up to 35 images | No (not supported) |
| X/Twitter Threads | Yes (up to 25) | No (not supported) |
| YouTube Shorts | Yes | Yes (up to 3 min) |
| YouTube Long-form | No | Yes (up to 12 hrs verified) |
Verdict: Context-dependent. Viraly supports TikTok Photo Mode (35 images) and X Threads; Sprout supports YouTube long-form. Sprout has stricter Reel limits (60 sec vs 15 min native).
Evergreen Content Recycling
| Feature | Viraly | Sprout Social |
|---|---|---|
| Auto-recycle posts | Yes (all plans) | No |
| Recycle intervals | 7-365 days + custom | N/A |
| Caption variations | 3-10 per post | N/A |
| AI variation generator | Yes | N/A |
| End date setting | Yes | N/A |
Verdict: Viraly wins. Sprout has no content recycling. This is a major differentiator for evergreen content strategies.
Link in Bio
| Feature | Viraly Free | Viraly Influencer | Viraly Business | Viraly Agency | Sprout Social |
|---|---|---|---|---|---|
| Included | Yes | Yes | Yes | Yes | No |
| Bio pages | 1 | 5 | 15 | 50 | — |
| Page analytics | No | Yes | Yes | Yes | — |
| Products | — | 10 | 30 | 75 | — |
| Email collection | No | Yes | Yes | Yes | — |
| Tipping/Donations | — | 5 methods | 10 methods | Unlimited | — |
Verdict: Viraly wins. Sprout Social has no Link in Bio feature. Viraly includes it free on all plans with analytics on paid tiers.
AI & Content Tools
| Feature | Viraly | Sprout Social |
|---|---|---|
| AI Caption Generator | Yes (GPT-4, unlimited) | Yes (Professional+) |
| AI Reply Suggestions | No | Yes (Advanced only) |
| AI Sentiment Analysis | No | Yes (Advanced only) |
| AI Alt Text | No | Yes (all plans) |
| Content templates | 10 categories | Yes |
| Media library | Yes (all plans) | Advanced only |
| Image editor | Yes (Pintura) | Basic |
| Video editor | Yes (trim, crop) | No |
Verdict: Different strengths. Viraly offers unlimited AI on all plans with video editing. Sprout’s AI features are more advanced but locked behind $299-499/seat plans.
Analytics
| Feature | Viraly | Sprout Social |
|---|---|---|
| Full analytics dashboard | All 10 platforms | 9+ platforms |
| Competitor reports | No | Professional+ only |
| Custom report builder | No | Professional+ only |
| Branded PDF exports | No | Team reports (Advanced) |
| Scheduled reports | No | Advanced only |
| Analytics API | No | Advanced only |
Analytics History by Plan
| Tool | Free | Entry Paid | Mid Tier | Top Tier |
|---|---|---|---|---|
| Viraly | 2 weeks | 6 months (Influencer) | 12 months (Business) | 2 years (Agency) |
| Sprout Social | N/A | Not specified | Not specified | Not specified |
Verdict: Sprout wins on depth. Competitor reports, custom report builder, and scheduled delivery are powerful. Viraly wins on accessibility (analytics on all plans including free).
Team Collaboration
| Feature | Viraly Free | Viraly Influencer | Viraly Business | Viraly Agency | Sprout Standard | Sprout Professional | Sprout Advanced |
|---|---|---|---|---|---|---|---|
| Team members | 1 | 1 | 5 | 15 (+$2/member) | 1 per $199 seat | 1 per $299 seat | 1 per $399 seat |
| Social Sets (Brand Grouping) | Yes | Yes | Yes | Yes | Limited | Limited | Limited |
| Permission per social set | No | No | Yes | Yes | No | No | No |
| Approval workflows | No | No | Yes | Yes | Basic | Custom | Advanced |
| Role permissions | No | No | Yes | Yes | Basic | Advanced | Full |
| External approval | No | No | No | No | No | Yes | Yes |
| SSO | No | No | No | No | No | No | Enterprise |
Verdict: Viraly wins for most teams. Viraly Business ($49/month) includes 5 team members with social sets for organizing brands and granular permissions per set. A 5-person team on Sprout Professional costs $1,495/month—30x more—without the same brand organization flexibility. Sprout’s advantage is external stakeholder approval and enterprise SSO.
Comment Management & Engagement
| Feature | Viraly | Sprout Social |
|---|---|---|
| Unified inbox | No | Yes (Smart Inbox) |
| Platforms supported | — | 10 platforms |
| AI-generated replies | No | Yes (Advanced) |
| Sentiment labels | No | Yes (Advanced) |
| Message tagging | No | Yes (Professional+) |
| Collision detection | No | Yes |
| Saved replies | No | Yes |
| DM management | No | Yes |
| Chatbots | No | Yes (Advanced) |
Verdict: Sprout wins. Smart Inbox is best-in-class. Viraly focuses on publishing, not engagement.
Social Listening
| Feature | Viraly | Sprout Social |
|---|---|---|
| Availability | No | Add-on (~$999+/month) |
| Keyword monitoring | — | Yes |
| Competitor tracking | — | Yes |
| Sentiment analysis | — | Yes |
| Crisis alerts | — | Yes |
| Sources | — | 11+ (including Reddit, TikTok, web) |
Verdict: Sprout wins, but very expensive at $999/month. Social Listening is powerful but costs $999+/month on top of seat costs. Not comparable—Viraly doesn’t offer this.
Integrations
| Category | Viraly | Sprout Social |
|---|---|---|
| Email Marketing/CRM | 8 platforms | — |
| Tracking Pixels | GA4, Meta Pixel, TikTok Pixel, GTM | Google Analytics, Tableau |
| Link Shortening | Built-in (vrl.link) with analytics | Bitly integration |
| AI | OpenAI GPT-4 (built-in) | Proprietary AI |
| Stock Photos | Unsplash (built-in) | — |
| CRM (Sales-focused) | HubSpot (via email integration) | Salesforce, HubSpot, Dynamics 365 |
| Help Desk | — | Zendesk, Salesforce Service Cloud |
| Design | Canva (via upload) | Canva, Adobe Express, Bynder |
| Storage | — | Dropbox, Google Drive |
| Automation | Zapier, Make, IFTTT | Slack, Microsoft Teams |
Verdict: Sprout wins for enterprise CRM. Salesforce and Dynamics 365 integrations are critical for large sales teams. Viraly wins on email marketing (8 platforms vs 0), built-in link shortening, tracking pixels (includes TikTok Pixel and GTM), and built-in Unsplash stock photos.
Compliance & Security
| Feature | Viraly | Sprout Social |
|---|---|---|
| Data Encryption | 256-bit AES at rest | Yes |
| Cloud Hosting | AWS | Enterprise cloud |
| GDPR Compliant | Yes | Yes |
| CCPA Compliant | Yes | Yes |
| SOC 2 Type 2 | No | Yes |
| ISO 27001 | No | Yes |
| SSO/SAML | No | Enterprise only |
| Dedicated CSM | Enterprise | Enterprise |
Verdict: Sprout wins for regulated industries. SOC 2 and ISO 27001 certifications matter for healthcare, finance, and government. For standard business use, Viraly’s 256-bit AES encryption, AWS hosting, and GDPR/CCPA compliance provide robust security for most organizations.
Where Viraly Wins
Feature-Rich at 3-30x Lower Cost
Viraly isn’t a stripped-down budget alternative—it’s a full-featured platform with capabilities Sprout lacks:
- Massive cost savings: $99/month for 50 profiles & 15 users vs $1,495+/month for same on Sprout. A 5-person team saves $16,752/year.
- Social sets for brand organization: Group profiles by client, brand, or region with granular permissions per set. Control exactly which team members access which accounts.
- Flat-rate pricing: Adding team members costs $2/month, not $199-499/month. Team growth doesn’t destroy your budget.
- Evergreen content recycling: Automatic republishing with AI caption variations—Sprout has nothing comparable
- Link in Bio: Free with analytics, e-commerce (75 products), donations, email collection—Sprout doesn’t offer this at all
- TikTok Photo Mode: 35-image carousels vs unsupported in Sprout
- X/Twitter Threads: Up to 25 tweets natively vs unsupported in Sprout
- Unlimited AI: All plans include GPT-4 captions; Sprout locks AI behind $299+/seat plans
- Email integrations: 8 platforms (Mailchimp, Klaviyo, HubSpot, etc.) vs none in Sprout
- Video editing: Built-in trim, crop, cover photo selection
Where Sprout Social Wins
- Social Listening: Industry-leading monitoring (50,000 posts/second)
- Smart Inbox: Best-in-class engagement across 10 platforms
- Enterprise integrations: Salesforce, HubSpot, Zendesk, Dynamics 365
- YouTube long-form: Full video publishing support
- WhatsApp Business: Messaging integration
- Google Business Profile: Local business scheduling
- Compliance certifications: SOC 2, ISO 27001 for regulated industries
- Competitor reports: Benchmark against competitors (Professional+)
- Optimal send times: ViralPost algorithm
- Bot Builder: Automated chatbot responses (Advanced)
- Team permissions: Granular role-based access control
- Established platform: 14+ years, 30,000 customers, public company
Who Should Choose Viraly
Small Businesses & Startups
Sprout’s $199/seat minimum is prohibitive for most small businesses. Viraly’s Business plan ($49/month for 15 profiles and 5 team members) covers most SMB needs at 4% of the cost—with social sets and permissions included.
Freelancers & Solopreneurs
If you manage clients solo, Viraly Influencer ($19/month) or Business ($49/month) gives you professional scheduling at 90% less than Sprout’s cheapest option, with content recycling and Link in Bio that Sprout lacks.
Agencies Managing Multiple Clients
Viraly Agency ($99/month for 50 profiles, 15 team members, unlimited posts) replaces what would cost $3,000-15,000/month on Sprout. Use social sets to organize each client’s profiles with granular permissions controlling which team members access which accounts.
Large Teams with Multiple Brands
Marketing teams managing multiple product lines, regions, or business units benefit from social sets—segment profiles by brand and assign team permissions per set. Flat-rate pricing means team growth doesn’t multiply costs like Sprout’s per-seat model.
Evergreen Content Publishers
Tips, quotes, testimonials, product highlights—only Viraly can automatically recycle this content with AI-generated caption variations. Sprout requires manual rescheduling.
Link in Bio Power Users
Multiple bio pages with e-commerce products (up to 75), donations, email collection, and analytics—all included free. Sprout doesn’t offer Link in Bio at all.
Budget-Conscious Teams
Any team that balks at $200+/seat/month for social scheduling. Viraly’s flat-rate model means adding team members costs $2/month, not $199-499/month.
Who Should Choose Sprout Social
Enterprise Organizations
SOC 2, ISO 27001 certifications, SSO, and Salesforce integration matter. Sprout is built for enterprise security and compliance requirements.
Customer Care Teams
Smart Inbox with AI-suggested replies, sentiment analysis, chatbots, and 10-platform engagement is industry-leading. If social is a support channel, Sprout excels.
Brands Needing Social Listening
Monitoring brand mentions, competitor activity, and crisis detection across 11+ sources at 50,000 posts/second. No other tool matches this (though it costs $999+/month extra).
YouTube-Focused Publishers
Sprout supports full YouTube video publishing (up to 12 hours verified). Viraly only supports Shorts.
Large Teams with Complex Workflows
Custom approval workflows, external stakeholder approval, granular permissions across departments—Sprout handles organizational complexity.
Companies Using Salesforce/HubSpot
Deep CRM integration means social conversations link to customer records. Critical for sales and support alignment.
FAQ
How do Viraly and Sprout Social pricing compare?
Viraly uses flat-rate pricing; Sprout Social charges per seat. Viraly costs $19-99/month regardless of team size (Agency includes 15 users). Sprout costs $199-499 per user per month—a 5-person team pays $995-2,495/month on Sprout vs $99/month on Viraly. The savings compound dramatically with team size.
Why is Sprout Social so expensive?
Sprout Social’s per-seat pricing reflects enterprise-grade features: SOC 2/ISO 27001 compliance, Salesforce integration, and industry-leading social listening. For teams that need these, the premium may be justified. For teams primarily scheduling posts, alternatives like Viraly offer core functionality at 90% less cost.
Which tool is better for small businesses?
Viraly. Sprout’s $199/seat minimum is prohibitive for most small businesses. Viraly’s Business plan ($49/month) includes 15 profiles and 5 team members—covering typical SMB needs at 4% of Sprout’s cost. Sprout only makes sense for small businesses requiring Salesforce integration or compliance certifications.
Which tool is better for agencies?
For cost-conscious agencies: Viraly. Agency plan ($99/month) includes 50 profiles, 15 team members, and unlimited posts. Equivalent Sprout setup costs $3,000-15,000/month depending on team size. For enterprise agencies needing compliance: Sprout’s SOC 2 certification and Salesforce integration may justify the premium.
Which tool has a free plan?
Only Viraly. Viraly offers a permanent free plan with 3 profiles and 10 posts/month—no credit card required. Sprout Social has no free tier, only a 30-day trial. After that, the minimum is $199/seat/month.
Can I recycle evergreen content with either tool?
Only with Viraly. Evergreen recycling (automatically republishing content on a schedule with caption variations) is a core Viraly feature on all plans. Sprout Social has no content recycling—every post must be manually rescheduled. This is a major differentiator for quote posts, tips, and promotional content.
Which tool has better analytics?
Sprout wins on depth; Viraly wins on accessibility. Sprout offers competitor reports, custom report builder, and scheduled PDF delivery—but locks these behind $299+/seat plans. Viraly includes analytics on all plans (even free), covering all 10 platforms with up to 2 years of history on Agency.
Which tool supports more social platforms?
Sprout: 13 platforms + WhatsApp. Includes Google Business Profile and WhatsApp that Viraly lacks. Viraly: 10 platforms. Includes Mastodon that Sprout lacks. Both support Instagram, Facebook, X, LinkedIn, TikTok, YouTube Shorts, Pinterest, Threads, and Bluesky.
Which tool has better team collaboration features?
Sprout wins on features; Viraly wins on cost. Sprout offers granular permissions, external stakeholder approval, and SSO (enterprise). But a 5-person team costs $1,495+/month. Viraly Business ($49/month) includes 5 team members with approval workflows—adequate for most teams at 3% of the cost.
Does either tool offer Link in Bio?
Only Viraly. Viraly includes Link in Bio free on all plans with analytics, products (up to 75), donations, and email collection on paid tiers. Sprout Social doesn’t offer Link in Bio—you’d need a separate tool like Linktree ($5-24/month).
Is Sprout Social worth the price?
For enterprises: potentially yes. SOC 2/ISO 27001 compliance, Salesforce integration, Smart Inbox, and social listening are genuinely valuable for regulated industries and large support teams. For most teams: probably not. A 5-person team saves $16,752/year with Viraly while keeping core scheduling, analytics, and collaboration features.
Which tool has better AI features?
Different strengths. Sprout offers AI-suggested replies, sentiment analysis, and alt text generation—but only on Professional+ plans ($299+/seat). Viraly offers unlimited GPT-4 caption generation on all plans including free. Sprout’s AI excels at engagement; Viraly’s AI is more accessible for content creation.
Can either tool schedule Instagram Stories automatically?
Both, with differences. Viraly auto-publishes Stories directly. Sprout auto-publishes basic Stories, but Stories with stickers, music, or effects require their mobile workflow (you get a push notification to complete posting on your phone).
Can either tool schedule X/Twitter threads?
Only Viraly. Viraly supports X/Twitter threads up to 25 posts. Sprout Social does not support thread scheduling as of February 2026.
Which tool is better for social listening?
Sprout—but at significant cost. Sprout’s Social Listening add-on (~$999+/month) monitors 50,000 posts/second across 11+ sources including Reddit, TikTok, and web mentions. Viraly doesn’t offer social listening. If brand monitoring is critical, consider Sprout or standalone tools like Mention ($99-299/month).
I’m a freelancer managing 5 clients—which should I use?
Viraly. Influencer plan ($19/month) covers 5 profiles with 200 posts/month and unlimited AI. Sprout’s minimum is $199/month for the same 5 profiles. You’d save $2,160/year with Viraly while gaining evergreen recycling and Link in Bio that Sprout lacks.
Does Sprout Social integrate with Salesforce?
Yes—this is a key Sprout strength. Deep Salesforce integration links social conversations to CRM records, enabling sales and support teams to see full customer context. Sprout also integrates with HubSpot, Dynamics 365, and Zendesk. Viraly focuses on email marketing integrations (8 platforms) rather than CRM.
Final Verdict
For 90% of social media managers, Viraly is the better choice. It’s not just about cost savings (though a 5-person team saves $16,752/year)—Viraly offers features Sprout lacks entirely: content recycling, Link in Bio, TikTok Photo Mode, X/Twitter threads, and social sets for brand organization with granular permissions. You’re getting MORE functionality at 3-30x less cost.
Sprout Social is worth its premium for:
- Enterprise teams requiring SOC 2/ISO 27001 compliance
- Customer care teams using social as a support channel (Smart Inbox is best-in-class)
- Organizations deeply integrated with Salesforce
- Brands needing real-time social listening at scale ($999+/month add-on)
| Your Situation | Recommendation |
|---|---|
| Solo creator or freelancer | Viraly Influencer ($19/mo) |
| Small business (1-5 people) | Viraly Business ($49/mo) |
| Agency (any size) | Viraly Agency ($99/mo) |
| Evergreen content strategy | Viraly (only option with recycling) |
| Link in Bio needs | Viraly (Sprout doesn’t offer it) |
| Enterprise compliance required | Sprout Social |
| Social listening required | Sprout Social (+ $999/mo add-on) |
| Salesforce/CRM integration | Sprout Social |
| YouTube long-form videos | Sprout Social |
| Social customer care focus | Sprout Social |
Pricing and features verified against official documentation, February 2026.