Loomly built a reputation for making approval workflows painless. Marketing teams loved the clean calendar interface and content collaboration features that streamlined their social media processes.
Then came the 2025 pricing restructure.
Loomly eliminated their mid-tier plans entirely. The result? A $267 gap between Starter ($65/month) and Beyond ($332/month). If you need more than 3 users or 12 social accounts but don’t require unlimited everything, you’re stuck paying enterprise prices for features you might not need.
Some users reported price increases approaching 100%. Others found themselves forced into plans far exceeding their actual requirements. The tool that made team collaboration simple suddenly made team growth expensive.
The good news: alternatives to Loomly have multiplied. Among Loomly competitors, you’ll find tools with transparent pricing tiers, better free plans than Loomly’s 5-post limit, and features that scale without forcing you into $332/month commitments. This guide covers 12 options ranging from $5/month to enterprise-grade platforms.
TL;DR – Best Loomly Alternatives
- Viraly – Best for flat-rate pricing with content recycling. $19-99/month covers 5-50 profiles with no per-user fees, plus AI-powered caption variations for evergreen posts.
- Metricool – Best free plan available. 50 posts/month on the free tier with strong analytics across 8 platforms. Paid plans start at just $22/month.
- SocialBee – Best for content categories and evergreen recycling. Pioneered the category-based posting that Loomly later copied, with AI image generation via DALL-E 3.
Why People Search for Loomly Alternatives
Search data and user reviews reveal three main reasons people look for alternatives to Loomly:
The pricing gap problem. Loomly’s Starter plan caps at 3 users and 12 social accounts. Need 5 users or 20 accounts? Jump to Beyond at $332/month. That’s a 410% price increase with no middle option. For growing teams, this creates an all-or-nothing decision point that doesn’t match how businesses actually scale.
Limited free plan restrictions. Loomly’s free tier offers just 5 posts per month with 1 user and 1 social account. Competitors like Metricool offer 50 posts monthly, and Viraly provides 10 posts across 3 profiles. If you’re testing social media scheduling before committing, Loomly’s free plan barely lets you experience the workflow.
Analytics depth. While Loomly handles basic post metrics well, it lacks competitor analytics, social listening, and sentiment analysis. Teams needing deeper competitive insights often outgrow Loomly’s reporting capabilities before they outgrow the feature set.
12 Loomly Alternatives
1. Viraly
Viraly takes the opposite approach to Loomly’s pricing structure. Instead of wide gaps between plans, Viraly offers flat-rate tiers that scale predictably: $19 for individuals, $49 for small teams, $99 for agencies. No per-user fees mean adding team members doesn’t trigger surprise invoices.
| Loomly | Viraly | |
|---|---|---|
| Starting Price | $65/mo | $19/mo |
| Profiles Included | 12 | 5 |
| Team Seats | 3 | 1 (5 on Business) |
| Content Library | ✓ | ✓ |
| Approval Workflow | ✓ | ✓ |
| Social Inbox | ✓ | ✗ |
| Content Recycling | ✓ | ✓ + AI variations |
| First Comment | ✗ | ✓ |
| TikTok Photo Mode | ✗ | ✓ (35 images) |
Where Viraly really shines is content recycling. While Loomly’s recurring posts feature handles basic reposting, Viraly’s evergreen system generates 3-10 AI caption variations per recycled post. Your content stays fresh across months of automated republishing without manual rewrites. The system supports 10 platforms including TikTok Photo Mode (up to 35 images), Threads, Bluesky, and Mastodon.
In a Loomly vs Viraly comparison, Viraly focuses purely on publishing and analytics. There’s no social inbox or engagement management – if you need to respond to comments and DMs from a unified dashboard, you’ll need a different tool. But for teams prioritizing content scheduling and flat-rate budgeting, it solves Loomly’s pricing gap problem completely. See the full Viraly vs Loomly comparison for a detailed feature breakdown.
Key features:
- Content recycling with AI-generated caption variations (3-10 per post)
- First comment automation on Instagram, Facebook, LinkedIn, and YouTube
- TikTok Photo Mode support (up to 35 images per carousel)
- LinkedIn document posts (PDF, PPTX, DOCX direct upload)
- Thread chains on Threads, Mastodon, Bluesky, and X
- Instagram features: collaborator tagging, location tagging, Trial Reels
Limitations:
- No social inbox or engagement management (publishing-focused only)
- Free plan caps at 10 posts/month across 3 profiles
- Team collaboration requires Business plan ($49/month)
Pricing: Free (3 profiles, 10 posts) | $19/month (5 profiles, 200 posts) | $49/month (15 profiles, 500 posts, 5 users) | $99/month (50 profiles, unlimited posts, 15 users)
2. Metricool
Metricool offers the best free plan among Loomly alternatives. While Loomly’s free tier limits you to 5 posts per month, Metricool allows 20 posts monthly plus 30-day analytics history, competitor tracking for 5 profiles, and Autolists for content recycling. You can genuinely evaluate your social media workflow without paying a cent.
| Loomly | Metricool | |
|---|---|---|
| Starting Price | $65/mo | $22/mo |
| Profiles Included | 12 | 5 brands |
| Team Seats | 3 | 1 |
| Content Library | ✓ | ✓ |
| Approval Workflow | ✓ | ✓ |
| Social Inbox | ✓ | ✗ |
| Content Recycling | ✓ | ✓ (Autolists) |
| Free Plan | 5 posts/mo | 20 posts/mo |
| Ads Management | ✗ | ✓ (Meta, Google, TikTok) |
Loomly vs Metricool on free tiers isn’t even close – Metricool wins decisively. The platform extends beyond scheduling into ads management for Meta, Google, and TikTok. If you’re running paid campaigns alongside organic content, having analytics for both in one dashboard saves context switching. Competitor analysis tracks up to 100 profiles on paid plans, letting you benchmark your performance against rivals.
Metricool uses per-brand pricing where each social account type (Facebook page, Instagram account, etc.) counts as a separate brand. This can get expensive for agencies managing multiple client accounts – 20 client brands across 3 platforms each would require the highest tier. X (Twitter) requires an additional $5/month per account add-on, and LinkedIn isn’t available on the free plan.
Key features:
- Most generous free plan: 20 posts/month, 30-day analytics, competitor tracking
- Autolists for content recycling with up to 200 posts per list
- Unified ads management for Meta, Google, and TikTok
- Competitor analysis across up to 100 profiles (paid plans)
- SmartLinks (link-in-bio) with click analytics on paid plans
Limitations:
- X (Twitter) requires $5/month add-on per account on all plans
- LinkedIn not available on free plan
- Per-brand pricing can get expensive for multi-client agencies
- Free plan limited to 30-day analytics history
Pricing: Free (1 brand, 20 posts/month) | Starter 5 $22/month (5 brands, unlimited posts) | Advanced 15 $54/month (15 brands, team features) | X (Twitter) add-on $5/account/month
3. SocialBee
SocialBee pioneered the content categories approach that Loomly later adopted. Instead of dumping all posts into one queue, you organize content into themed folders – promotional posts, educational content, quotes, behind-the-scenes – each with its own posting schedule. This structure prevents feed fatigue and ensures variety without manual intervention.
| Loomly | SocialBee | |
|---|---|---|
| Starting Price | $65/mo | $29/mo |
| Profiles Included | 12 | 5 |
| Team Seats | 3 | 1 |
| Content Library | ✓ | ✓ |
| Approval Workflow | ✓ | ✓ |
| Social Inbox | ✓ | ✓ |
| Content Recycling | ✓ | ✓ + variations |
| Content Categories | Basic | ✓ (pioneered) |
| AI Image Generation | ✗ | ✓ (DALL-E 3) |
Loomly vs SocialBee for content recycling favors SocialBee. The evergreen recycling goes deeper than Loomly’s recurring posts. Posts cycle through queues indefinitely with support for multiple variations per post – different captions, images, or angles cycling through automatically. Combined with the AI Copilot powered by DALL-E 3 for image generation, you can create months of varied content from a single strategy session.
SocialBee’s pricing fills Loomly’s middle-tier gap. Bootstrap ($29/month) covers 5 profiles, Accelerate ($49/month) handles 10, and Pro ($99/month) manages 25 profiles with 3 users and 5 workspaces. The downside: no free plan exists, only a 14-day trial. And while SocialBee includes a unified inbox for comments and DMs, engagement features don’t cover Pinterest, TikTok, Bluesky, or Google Business.
Key features:
- Content categories with individual posting schedules per category
- Evergreen recycling with post variations (multiple captions/images per post)
- AI Copilot with DALL-E 3 image generation from prompts
- First comment scheduling on Instagram and Facebook
- Competitor benchmarking for Facebook, Instagram, and X
Limitations:
- No free plan – 14-day trial only
- Bootstrap/Accelerate plans limited to 1 user per workspace
- Branded PDF reports require Pro plan ($99/month)
- Engagement inbox doesn’t cover Pinterest, TikTok, Google Business, or Bluesky
Pricing: Bootstrap $29/month (5 profiles, 1 user) | Accelerate $49/month (10 profiles, 1 user) | Pro $99/month (25 profiles, 3 users, 5 workspaces)
4. Hootsuite
Hootsuite remains the industry standard for enterprise social media management, particularly since their 2024 Talkwalker acquisition. If Loomly’s analytics feel shallow compared to what you need, Hootsuite offers competitor benchmarking against 5-20 brands, trend forecasting, and sentiment analysis across 150 million websites.
| Loomly | Hootsuite | |
|---|---|---|
| Starting Price | $65/mo | $99/mo |
| Profiles Included | 12 | 10 |
| Team Seats | 3 | 1 |
| Content Library | ✓ | ✓ |
| Approval Workflow | ✓ | ✓ |
| Social Inbox | ✓ | ✓ |
| Content Recycling | ✓ | ✗ |
| Social Listening | ✗ | ✓ (Talkwalker) |
| Competitor Benchmarking | ✗ | ✓ (5-20 brands) |
The platform handles team workflows differently than Loomly. Where Loomly excels at approval simplicity, Hootsuite adds complexity with custom permission sets, sequential multi-approver workflows, and activity logging. For large teams juggling many stakeholders, this granularity matters. For smaller teams, it may feel like overkill.
When comparing Loomly vs Hootsuite, pricing starts higher at Hootsuite – $99/month annually for a single user – but scales more predictably. You won’t face a $267 pricing gap, though per-user fees add up quickly at team scale. The eliminated free plan means you can’t test before committing beyond the 30-day trial.
Key features:
- Social listening powered by Talkwalker with Blue Silk AI and 13-month history (Enterprise)
- Competitor benchmarking against 5-20 brands depending on plan
- Unified inbox covering Facebook, Instagram, LinkedIn, X, and WhatsApp
- OwlyWriter AI for caption generation and content ideas
- Employee advocacy via Amplify (Enterprise only)
Limitations:
- No free plan – 30-day trial only
- No first comment automation on any platform
- No content recycling or evergreen posting features
- Per-user pricing can exceed $1,800/year per additional user on Enterprise
Pricing: Standard $99/month annual ($149 monthly, 1 user, 10 accounts) | Advanced $249/month (3+ users, 20 accounts) | Enterprise from $16,000/year
5. RecurPost
RecurPost built its entire product around the content recycling problem. While Loomly added recurring posts as a 2025 feature, RecurPost offers dedicated evergreen libraries where you store, categorize, and automatically republish content on custom schedules. Posts cycle through queues indefinitely, reaching audiences across time zones without constant manual scheduling.
| Loomly | RecurPost | |
|---|---|---|
| Starting Price | $65/mo | $9/mo |
| Profiles Included | 12 | 2 |
| Team Seats | 3 | 1 |
| Content Library | ✓ | ✓ |
| Approval Workflow | ✓ | ✓ |
| Social Inbox | ✓ | ✓ |
| Content Recycling | ✓ | ✓ (core feature) |
| First Comment | ✗ | ✓ |
| Instagram DM Automation | ✗ | ✓ |
Loomly vs RecurPost comes down to core philosophy: Loomly treats recycling as an added feature while RecurPost built the entire platform around it. The pricing addresses Loomly’s gap problem with four tiers: $9 for 2 profiles, $25 for 5, $79 for 20, and custom enterprise. Growing from personal use to agency scale doesn’t require jumping over a $267 cliff. Add-on pricing at $4 per extra profile provides flexibility when you need 7 or 12 profiles instead of exactly 5 or 20.
RecurPost shows its bootstrapped roots in the interface – it’s functional but dated compared to Loomly’s polish. Some users report disconnection issues and Instagram posting glitches. If reliability and design aesthetics rank high on your priorities, test thoroughly during the 14-day trial.
Key features:
- Evergreen content libraries with automatic recycling and custom time frames
- First comment automation on Instagram, Facebook, and LinkedIn
- Instagram DM automation that converts comments to direct messages
- AI content assistant powered by ChatGPT
- Social inbox covering 7 platforms including Google Business reviews
Limitations:
- No free plan – 14-day trial only
- Interface feels dated compared to modern schedulers
- Reported disconnection issues and Instagram posting glitches
- Analytics less robust than dedicated reporting tools
Pricing: Starter $9/month (2 profiles) | Personal $25/month (5 profiles) | Agency $79/month (20 profiles) | Extra profiles $4 each
6. Sendible
Sendible targets agencies that need to manage client accounts under their own branding. While Loomly offers custom branding on higher tiers, Sendible’s white-label option lets you create a fully branded client dashboard with custom domains and personalized email notifications. For agencies wanting their scheduling tool to look like their own product, this matters.
| Loomly | Sendible | |
|---|---|---|
| Starting Price | $65/mo | $29/mo |
| Profiles Included | 12 | 6 |
| Team Seats | 3 | 1 |
| Content Library | ✓ | ✓ |
| Approval Workflow | ✓ | ✓ |
| Social Inbox | ✓ | ✓ (limited DMs) |
| Content Recycling | ✓ | ✓ (Smart Queues) |
| White-Label Dashboard | ✗ | ✓ |
| Client Connect | ✗ | ✓ |
Loomly vs Sendible is a common debate among agencies. Sendible’s pricing structure offers better middle ground than Loomly. Between Creator ($29/month for 6 profiles) and the Traction tier ($89/month for 24 profiles), you get meaningful team collaboration without jumping to enterprise pricing. Smart Queues provide evergreen content recycling similar to Loomly’s recurring posts, and the Client Connect feature lets clients securely onboard their own social accounts without sharing credentials.
Sendible’s weakness shows in engagement management. The Priority Inbox doesn’t support Instagram DMs, and Facebook DM replies have a 48-hour window. If unified inbox access across all platforms matters to your workflow, Loomly’s Interactions Manager actually handles this better.
Key features:
- White-label dashboards with custom domains starting at $268/month
- Smart Queues for evergreen content recycling
- Client Connect for secure profile onboarding without credential sharing
- Drag-and-drop report builder with automated scheduling (Scale+ plans)
- Campaign management with color-coded organization
Limitations:
- No Instagram DM support in Priority Inbox
- Facebook DM replies limited to 48-hour window
- Custom reports and content library locked behind Scale ($199+) plans
- Interface feels dated compared to newer competitors
Pricing: Creator $29/month (1 user, 6 profiles) | Traction $89/month (4 users, 24 profiles) | Scale $199/month (7 users, 49 profiles) | Advanced $299/month+ (20 users, 100 profiles)
7. CoSchedule
CoSchedule approaches social media as part of broader marketing operations. If you’re a content marketer juggling blog posts, email campaigns, and social media together, CoSchedule’s unified calendar shows everything in one view. The WordPress integration is particularly strong – schedule posts directly from your WordPress dashboard without switching tools.
| Loomly | CoSchedule | |
|---|---|---|
| Starting Price | $65/mo | $19/user/mo |
| Profiles Included | 12 | 3 |
| Team Seats | 3 | 1 |
| Content Library | ✓ | ✓ |
| Approval Workflow | ✓ | ✓ |
| Social Inbox | ✓ | ✗ |
| Content Recycling | ✓ | ✓ (ReQueue) |
| Marketing Calendar | ✗ | ✓ (unified) |
| WordPress Integration | Basic | Deep |
Loomly vs CoSchedule reflects different product philosophies. Unlike Loomly’s single-product approach, CoSchedule offers tiered products: Free Calendar for individuals, Social Calendar for scheduling, Agency Calendar for client management, and Content Calendar/Marketing Suite for enterprise project management. This modularity means you only pay for what you need, though it can feel fragmented if you want everything integrated.
The free tier limits you to 15 scheduled messages and one social profile – even more restrictive than Loomly’s 5-post free plan. And if you need X (Twitter), prepare for add-on fees of $8-25/month per profile on top of your plan cost. For teams primarily focused on social scheduling rather than broader marketing coordination, simpler tools may be a better fit.
Key features:
- Unified marketing calendar combining social, blog, email, and project deadlines
- ReQueue automation for intelligent content recycling
- Mia AI assistant with 1,600+ content templates
- Deep WordPress integration for blog-to-social workflows
- First comment support on Facebook, Instagram, and LinkedIn
Limitations:
- Twitter/X requires paid add-on ($8-25/month per profile)
- Free plan caps at 15 scheduled messages (more restrictive than Loomly)
- Per-user pricing adds up quickly for teams
- YouTube limited to Shorts only (no long-form video)
Pricing: Free (1 profile, 15 messages) | Social Calendar $19/user/month annual (3 profiles) | Agency Calendar $59/user/month annual (5 profiles) | Content Calendar/Marketing Suite custom pricing
8. Buffer
Buffer pioneered simple social scheduling and still delivers one of the cleanest interfaces in the industry. If Loomly’s feature depth feels overwhelming, Buffer strips back to essentials: compose, schedule, analyze. The learning curve is measured in minutes, not hours.
| Loomly | Buffer | |
|---|---|---|
| Starting Price | $65/mo | $6/channel/mo |
| Profiles Included | 12 | 3 (free) |
| Team Seats | 3 | Unlimited (Team) |
| Content Library | ✓ | ✗ |
| Approval Workflow | ✓ | ✓ (Team plan) |
| Social Inbox | ✓ | ✓ |
| Content Recycling | ✓ | ✗ |
| Simplest Interface | ✗ | ✓ |
| Start Page (Link in Bio) | ✗ | ✓ |
Loomly vs Buffer pricing works differently. Buffer’s per-channel pricing differs from Loomly’s per-plan approach. At $6/channel for Essentials or $12/channel for Team, you pay for exactly what you use. Managing 5 channels costs $30-60/month; 10 channels runs $60-120/month. This works well for small businesses but gets expensive faster than flat-rate tools when scaling.
The trade-off for simplicity is feature depth. Buffer lacks content recycling entirely – posts go out once and never repeat. Analytics took a hit when Meta reduced API access, so Facebook metrics show engagement but not reach, clicks, or impressions. For teams needing evergreen content or detailed Facebook reporting, Loomly’s recurring posts and analytics may actually be stronger.
Key features:
- Industry-leading simple interface with minimal learning curve
- AI Assistant powered by GPT-4 on all plans including free
- Start Page (link in bio) with custom domains and content blocks
- First comment automation on Facebook, Instagram, and LinkedIn (paid plans)
- Engagement dashboard for responding to comments across platforms
Limitations:
- No content recycling or evergreen posting features
- Facebook analytics limited to engagement only (no reach, clicks, impressions)
- Per-channel pricing gets expensive with many accounts
- Free plan limits: 3 channels, 10 posts/channel, lifetime 8 connection limit
Pricing: Free (3 channels, 10 posts/channel) | Essentials $6/channel/month | Team $12/channel/month (unlimited users, approval workflows)
9. Later
Later built its reputation as the visual Instagram planner. The grid preview feature lets you see exactly how posts will appear in your Instagram feed before publishing – essential for brands where visual cohesion matters. Drag-and-drop rearranging in the preview makes aesthetic planning intuitive.
| Loomly | Later | |
|---|---|---|
| Starting Price | $65/mo | $25/mo |
| Profiles Included | 12 | 8 (1 Social Set) |
| Team Seats | 3 | 1 |
| Content Library | ✓ | ✓ |
| Approval Workflow | ✓ | ✓ |
| Social Inbox | ✓ | ✓ (Growth+) |
| Content Recycling | ✓ | ✗ |
| X (Twitter) Support | ✓ | ✗ |
| Visual Grid Preview | ✗ | ✓ |
| Linkin.bio | ✗ | ✓ |
Loomly vs Later for Instagram-focused brands often favors Later. The Linkin.bio feature transforms Instagram and TikTok feeds into clickable landing pages. Each post links to products, articles, or any destination you choose. For influencers and e-commerce brands, this bridges the gap between social engagement and conversions without requiring a separate link-in-bio tool.
Later’s biggest gap: no X (Twitter) support at all – they discontinued it entirely. And there’s no free plan anymore, just a 14-day trial. Pricing starts at $25/month for just 30 posts per profile, scaling to $110/month for unlimited posts. The Social Sets model bundles 8 platforms together, which works well for multi-platform creators but means you pay for platforms you might not use.
Key features:
- Visual Instagram grid preview with drag-and-drop rearranging
- Linkin.bio for Instagram and TikTok with click analytics
- 8 platforms per Social Set including Snapchat
- Instagram first comment scheduling on all plans
- UGC collection via tags and mentions (Growth+ plans)
Limitations:
- No X (Twitter) support – discontinued entirely
- No free plan – 14-day trial only
- Starter plan limited to 30 posts/profile/month
- Social inbox requires Growth plan ($50/month+)
- Pinterest analytics limited to 3 months on all plans
Pricing: Starter $25/month (1 Social Set/8 profiles, 30 posts/profile) | Growth $50/month (2 Social Sets, 180 posts/profile, inbox) | Scale $110/month (6 Social Sets, unlimited posts)
10. Agorapulse
Agorapulse competes with Loomly on engagement management. The unified inbox aggregates comments, mentions, and DMs across Facebook, Instagram, LinkedIn, X, YouTube, and Google Business into one dashboard. Team assignment, collision detection (so two people don’t reply to the same comment), and saved replies streamline high-volume community management.
| Loomly | Agorapulse | |
|---|---|---|
| Starting Price | $65/mo | $79/user/mo |
| Profiles Included | 12 | 10 |
| Team Seats | 3 | 1 |
| Content Library | ✓ | ✓ |
| Approval Workflow | ✓ | ✓ |
| Social Inbox | ✓ | ✓ (advanced) |
| Content Recycling | ✓ | ✓ (Advanced+) |
| ROI Tracking | ✗ | ✓ |
| Collision Detection | ✗ | ✓ |
Loomly vs Agorapulse for agencies comes down to priorities. Where Loomly focuses on publishing simplicity, Agorapulse adds ROI tracking. Connect Google Analytics and attribute revenue to specific social posts – useful for proving social media value to stakeholders. The Advanced plan includes competitor benchmarking and white-label reports for agencies.
The pricing model creates challenges. Agorapulse charges per-user, starting at $79/user/month (annual). A 5-person team runs $395/month before any add-ons. X (Twitter) requires an additional $29-69 per profile per month. There’s a free plan (3 profiles, 10 posts total, 7-day data retention), but it’s severely limited compared to Loomly’s free tier.
Key features:
- Unified inbox with team assignment and collision detection
- ROI tracking via Google Analytics integration
- Queue recycling for evergreen content (Advanced+ plans)
- First comment scheduling on Facebook, Instagram, and LinkedIn
- Social listening add-on covering Facebook, Instagram, X, Reddit, and web mentions
Limitations:
- X (Twitter) requires paid add-on ($29-69/profile/month)
- Per-user pricing gets expensive: 5 users = $395/month minimum
- Free plan limited to 10 scheduled posts total and 7-day data retention
- No Facebook carousels, no TikTok duets/stitches, no YouTube community posts
Pricing: Free (3 profiles, 10 posts) | Standard $79/user/month annual (10 profiles) | Professional $119/user/month | Advanced $149/user/month (ROI, competitor reports)
11. Publer
Publer offers the most affordable per-account pricing among serious alternatives to Loomly. At $4/account/month (annual) for Professional or $8/account for Business, managing 10 social accounts costs $40-80/month – compared to Loomly’s $65/month Starter that caps at 12 accounts with less flexibility.
| Loomly | Publer | |
|---|---|---|
| Starting Price | $65/mo | $4/account/mo |
| Profiles Included | 12 | 3 (free) |
| Team Seats | 3 | 1 |
| Content Library | ✓ | ✓ |
| Approval Workflow | ✓ | ✓ |
| Social Inbox | ✓ | ✗ |
| Content Recycling | ✓ | ✓ (Spintax) |
| Platforms Supported | 10+ | 14+ |
| Direct Instagram | Via Facebook | ✓ (no FB required) |
Loomly vs Publer on platform support favors Publer with 14+ networks including Telegram, Mastodon, Bluesky, and WordPress – more than most competitors. A standout feature: direct Instagram connection without requiring Facebook Business Manager. For creators who want to keep Instagram separate from Facebook, this removes a significant friction point.
Publer’s weakness shows in analytics depth and engagement features. There’s no social inbox or unified engagement management. Analytics are described as “basic” by users and require the Business plan. X (Twitter) requires a paid plan due to API costs, and the free tier excludes it entirely. For teams needing deep reporting or comment management, simpler tools may be limiting.
Key features:
- 14+ platforms including Telegram, WordPress, Mastodon, and Bluesky
- Direct Instagram connection without Facebook Business Manager
- LinkedIn PDF carousel support (up to 100 pages)
- AI Assist powered by GPT-4 and DALL-E 3
- Spintax support for content variation in recycled posts
- Bulk CSV upload up to 500 posts
Limitations:
- No social inbox or engagement management
- X (Twitter) requires paid plan
- Analytics described as basic – Business plan required
- TikTok limited to 50MB files with no auto-publish for some features
Pricing: Free (3 accounts, no X/Twitter, 10 posts/account) | Professional $4/account/month annual | Business $8/account/month (analytics, API)
12. SocialPilot
SocialPilot targets agencies needing to manage multiple client accounts at scale without enterprise pricing. The bulk scheduling feature handles up to 500 posts at once via CSV import – useful for content teams planning months ahead or managing seasonal campaigns across many brands.
| Loomly | SocialPilot | |
|---|---|---|
| Starting Price | $65/mo | $50/mo |
| Profiles Included | 12 | 7 |
| Team Seats | 3 | 1 |
| Content Library | ✓ | ✓ |
| Approval Workflow | ✓ | ✓ |
| Social Inbox | ✓ | ✓ |
| Content Recycling | ✓ | Limited |
| Bulk Upload | Limited | ✓ (500 posts) |
| White-Label | ✗ | ✓ (Ultimate) |
Loomly vs SocialPilot for bulk operations favors SocialPilot. The pricing structure provides better middle-ground options than Loomly. Essentials ($50/month) covers 7 accounts for one user, Standard ($100/month) handles 15 accounts with 3 users, and Premium ($200/month) manages 25 accounts with 6 users and white-label reports. Adding accounts costs just $4 each, so scaling incrementally doesn’t force you into massive plan jumps.
SocialPilot’s AI Pilot generates captions, suggests hashtags, and optimizes content for each platform. The social inbox covers Facebook, Instagram, LinkedIn, and Google Business – though it skips X and TikTok. For agencies specifically, the Ultimate plan adds white-label dashboards and client portals, letting you present the tool under your own branding.
Key features:
- Bulk scheduling up to 500 posts via CSV import
- AI Pilot for caption generation and platform optimization
- First comment scheduling on Instagram and Facebook
- White-label reports (Premium) and dashboards (Ultimate)
- Social inbox covering Facebook, Instagram, LinkedIn, Google Business
Limitations:
- No free plan – 14-day trial only
- TikTok posting via mobile reminders only (no direct auto-publish)
- No competitor analysis feature
- X and TikTok not included in social inbox
- Bulk CSV upload limited to text and links (no images/videos)
Pricing: Essentials $50/month (7 accounts, 1 user) | Standard $100/month (15 accounts, 3 users, inbox) | Premium $200/month (25 accounts, 6 users, white-label reports)
Loomly Alternatives Comparison Table
This table compares monthly costs at three scaling points: 5 profiles (solo/small business), 15 profiles (growing team), and 50 profiles (agency). All prices reflect the most affordable plan that includes the profile count.
| Tool | 5 Profiles | 15 Profiles | 50 Profiles | Free Plan | Content Recycling | Social Inbox |
|---|---|---|---|---|---|---|
| Viraly | $19/mo | $49/mo | $99/mo | Yes (10 posts) | Yes + AI variations | No |
| Metricool | $22/mo | $54/mo | Custom | Yes (20 posts) | Yes (Autolists) | No |
| SocialBee | $29/mo | $99/mo | $179/mo | No | Yes + variations | Yes |
| Hootsuite | $99/mo | $249/mo | Custom | No | No | Yes |
| RecurPost | $25/mo | $79/mo | Custom | No | Yes | Yes |
| Sendible | $29/mo | $89/mo | $199/mo | No | Yes (Smart Queues) | Yes |
| CoSchedule | $19/user/mo | $59/user/mo | Custom | Yes (15 posts) | Yes (ReQueue) | No |
| Buffer | $30/mo | $90/mo | $300/mo | Yes (10/channel) | No | Yes |
| Later | $50/mo | $110/mo | Custom | No | No | Yes (Growth+) |
| Agorapulse | $79/user/mo | $79/user/mo | Custom | Yes (10 posts) | Yes (Advanced+) | Yes |
| Publer | $20/mo | $60/mo | $180/mo | Yes (10/account) | Yes (Spintax) | No |
| SocialPilot | $50/mo | $50/mo | $200/mo | No | Limited | Yes |
| Loomly | $65/mo | $332/mo | $332/mo | Yes (5 posts) | Yes (2025) | Yes |
Table reflects annual pricing where available. Per-user tools (Hootsuite, CoSchedule, Agorapulse) show single-user cost. Green indicates competitive advantage, yellow indicates moderate, red indicates limitation or higher cost.
Frequently Asked Questions
What is Loomly best used for?
Loomly excels at team collaboration and approval workflows. The platform makes it easy for marketing teams to create content, route it through stakeholders for review, and publish once approved. The clean calendar interface and content suggestions (post ideas, hashtag recommendations, best times to post) help teams maintain consistent publishing without extensive social media expertise. Loomly works best for teams that need structured approval processes but don’t require deep analytics or advanced recycling features.
Why is Loomly so expensive now?
Loomly restructured their pricing in 2025, eliminating mid-tier plans. Previously, users could choose from multiple pricing levels between starter and enterprise. Now there’s a $267 gap between Starter ($65/month for 3 users, 12 accounts) and Beyond ($332/month for unlimited). Users who needed modest growth – 5 users or 20 accounts – suddenly faced enterprise pricing. Some existing customers reported price increases approaching 100% upon renewal. The company hasn’t publicly explained the reasoning, but consolidating to fewer plans is a common SaaS strategy to push users toward higher-revenue tiers.
Which Loomly alternative has the best free plan?
Metricool offers the most generous free plan among Loomly alternatives. You get 20 posts per month (versus Loomly’s 5), 30 days of analytics history, competitor tracking for 5 profiles, and content recycling via Autolists. The free tier works for individuals or small businesses testing social media scheduling before committing to paid plans. Buffer and Viraly also offer functional free tiers with 10 posts per channel/month, while Publer provides 10 scheduled posts per account.
What is the best alternative to Loomly for agencies?
Sendible stands out for agencies needing white-label client dashboards. You can create branded portals with custom domains where clients log in to review and approve content – the tool looks like your own product. SocialPilot offers similar white-label reports and dashboards at lower price points, though the branding features require their Ultimate plan. For agencies prioritizing content recycling, SocialBee’s workspace model lets you manage multiple clients with separate content categories and posting schedules per brand.
Which alternative works best for content recycling?
Viraly and SocialBee lead in content recycling features. Viraly generates 3-10 AI caption variations per recycled post, keeping content fresh across months of automated republishing. SocialBee pioneered category-based recycling where posts cycle through themed folders (promotional, educational, behind-the-scenes) with support for multiple manual variations per post. RecurPost built its entire product around evergreen libraries. Loomly added recurring posts in 2025, but these alternatives offer more sophisticated variation and scheduling controls.
Is there a Loomly alternative with social listening?
Hootsuite offers the most comprehensive social listening through their Talkwalker acquisition (2024). You get trend forecasting, sentiment analysis, and monitoring across 150 million websites – though this level requires Enterprise pricing. Agorapulse includes social listening as an add-on covering Facebook, Instagram, X, Reddit, and web mentions. For basic competitor tracking, Metricool monitors up to 100 competitor profiles on paid plans. Most mid-range schedulers including Loomly, Viraly, Buffer, and SocialBee don’t include social listening.
What’s the cheapest alternative to Loomly that still works well?
Publer offers the lowest per-account pricing at $4/account/month (annual) for Professional or $8/account for Business with analytics. Managing 10 accounts costs $40-80/month compared to Loomly’s $65 Starter that caps at 12 accounts. For flat-rate pricing, Viraly’s $19/month Influencer plan covers 5 profiles with 200 posts monthly. Metricool’s $22/month Starter covers 5 brands with unlimited posts. All three include features Loomly charges more for.
Which Loomly alternative supports the most platforms?
Publer leads with 14+ platforms including Telegram, WordPress, Mastodon, and Bluesky alongside standard networks. Loomly supports 10+ platforms including Snapchat and Bluesky. Viraly covers 10 platforms with specialized support for TikTok Photo Mode (up to 35 images), Threads, Bluesky, and Mastodon. Later’s “Social Sets” bundle 8 platforms including Snapchat but notably exclude X (Twitter) entirely – they discontinued support. Most alternatives cover the major platforms; differences appear in emerging networks and niche features.
Can I migrate my content from Loomly to another tool?
Most alternatives don’t offer direct Loomly import features. You’ll typically need to export scheduled posts from Loomly (if they allow CSV export), then import via CSV to tools like SocialPilot, Publer, or SocialBee. Published content history generally doesn’t transfer – you’ll start fresh with analytics. Some tools like SocialBee offer migration assistance as a service. The easier approach: run both tools briefly during transition, letting scheduled posts in Loomly publish while building new content in your replacement tool.
What Loomly alternative do freelance social media managers use?
Freelancers often choose tools with workspace separation and client-friendly pricing. SocialBee’s workspace model keeps client content organized with separate categories and schedules. Publer’s per-account pricing means you only pay for active clients. Sendible’s Client Connect lets clients securely onboard their own accounts without sharing passwords. Buffer’s simplicity appeals to freelancers managing multiple small accounts who don’t need complex features. The choice often depends on whether you’re billing clients per account (Publer, Buffer) or per workspace (SocialBee, Sendible).
Which alternative has the best Instagram features?
Later built its reputation on Instagram with the visual grid preview and Linkin.bio tool. You see exactly how posts will appear in your feed before publishing, with drag-and-drop rearranging for aesthetic planning. Viraly offers Instagram-specific features like collaborator tagging, location tagging, Trial Reels, and first comment automation. Publer stands out with direct Instagram connection that doesn’t require Facebook Business Manager – useful for creators keeping accounts separate. All major alternatives support Instagram carousels, Reels, and Stories, though API limitations affect everyone equally.
What’s a good Loomly alternative for e-commerce brands?
Later integrates with Shopify for product tagging in Instagram posts and Linkin.bio pages, tracking sales from social content. Hootsuite’s enterprise tier includes commerce integrations and ROI tracking. For budget-conscious e-commerce, Metricool combines social scheduling with ads management for Meta, Google, and TikTok in one dashboard. Viraly’s content recycling helps e-commerce brands maintain consistent posting of product content without constant manual scheduling. Focus on tools that support your primary sales platforms and offer some form of link tracking or UTM parameters.
Which Loomly alternative works best for small teams?
Viraly’s flat-rate pricing eliminates per-user fees – the $49/month Business plan includes 5 users while Loomly charges $65 for 3 users. SocialPilot’s Standard plan ($100/month) includes 3 users and 15 accounts with approval workflows. Buffer’s Team plan ($12/channel/month) includes unlimited users with approval workflows. Avoid per-user pricing models (Hootsuite, Agorapulse) if your team will grow – costs compound quickly. The key factors: number of users included, approval workflow availability, and whether adding users requires plan upgrades or just nominal fees.
Do any Loomly alternatives offer AI caption writing?
Most modern schedulers now include AI writing features. Buffer includes GPT-4-powered AI Assistant on all plans including free. Hootsuite offers OwlyWriter AI for captions and content ideas. SocialBee’s AI Copilot generates captions and images (DALL-E 3) plus full social media strategies from your website URL. Viraly uses AI for caption variations in recycled posts. Metricool, Publer, and SocialPilot all include AI caption generation. The differences lie in depth: some just suggest captions while others (SocialBee, Publer) generate images and full content strategies.
Is Loomly still worth using in 2026?
Loomly remains a solid choice if your team fits within the Starter plan (3 users, 12 accounts) and you value approval workflow simplicity over advanced features. The interface stays clean and intuitive, the content suggestions help less experienced team members, and the Interactions Manager handles basic engagement. However, if you need more than 3 users, want robust content recycling, require more than 12 accounts, or find the $332 Beyond plan excessive, alternatives now offer comparable or better features at lower price points. The 2025 pricing restructure pushed many users to explore options they previously ignored.
Which Loomly alternative has the best customer support?
Agorapulse consistently receives praise for responsive support in reviews, with live chat and email options across all plans. SocialBee offers live chat and has built a reputation for quick responses. Buffer provides email support with generally positive feedback. Hootsuite restricts priority support to higher tiers. Later receives mixed reviews about support response times. Publer and SocialPilot both offer live chat with generally positive mentions in user reviews. For enterprise-level support with dedicated account managers, Hootsuite and SocialPilot’s Ultimate plan include this option.
Choosing the Best Loomly Alternative
The best Loomly alternatives in 2026 depend on what drove you away in the first place. If Loomly’s pricing gap forced your hand, flat-rate tools like Viraly, SocialBee, and Metricool offer predictable scaling. If you need deeper analytics and social listening, Hootsuite and Agorapulse fill that gap. For agencies requiring white-label dashboards, Sendible and SocialPilot deliver client-facing branding.
Among all Loomly competitors, no single tool wins every category. Viraly offers the best value for content recycling with AI variations. Metricool provides the strongest free tier. Hootsuite leads in enterprise features. Later dominates Instagram visual planning. The right choice matches your specific workflow, team size, and budget constraints.
Start with a free trial or free plan where available. Most tools let you test core features before committing. The social media scheduling market has matured enough that switching costs are low – if your first choice doesn’t fit, another alternative likely will.