11 Metricool Alternatives Worth Considering in 2026

Metricool has earned its reputation as an affordable, all-in-one social media scheduler with surprisingly robust analytics and a generous free plan. The Spanish-born platform serves over a million daily users who love its clean interface, ads management for Meta and Google, and competitor analysis tools. But there’s a catch that sends many users searching for alternatives to Metricool.

Twitter/X isn’t included in any Metricool plan. It’s a paid add-on at $5 per account per month. If you manage 10 Twitter accounts for clients, that’s an extra $50/month on top of your subscription. LinkedIn is also excluded from the free plan, and team features only unlock at Advanced pricing ($41+/month). For agencies and teams who need full platform coverage without surprise fees, these limitations push the total cost higher than expected.

This guide covers the best alternatives to Metricool that include Twitter/X in their base pricing, offer better team features at lower price points, or provide specialized capabilities Metricool lacks. Whether you want content recycling, a social inbox, or simply flat-rate pricing that covers all platforms, there’s a Metricool alternative here for you.

Why People Look for Metricool Alternatives

Metricool does many things well – the interface is intuitive, analytics are comprehensive, and the ads management feature is genuinely useful. But specific limitations drive users to explore alternatives to Metricool:

• Twitter/X requires a paid add-on – Unlike most competitors that include Twitter/X in their base plans, Metricool charges $5/month per Twitter account. Look for tools that include Twitter in standard pricing.
• LinkedIn excluded from free plan – B2B marketers and consultants who rely on LinkedIn can’t use Metricool’s free tier for their most important platform. Some alternatives include LinkedIn on free plans.
• Team features locked to Advanced plan – Team management, approval workflows, and custom roles require the Advanced plan at $41/month or higher. Compare where team features start across different tools.
• Brand-based pricing complexity – Each social account counts as one “brand.” Managing 5 clients with 4 accounts each means 20 brands, pushing you into higher tiers. Flat-rate pricing models are more predictable.
• Limited content recycling – Metricool has Autolists for recycling, but tools like Viraly, RecurPost, and SocialBee offer more sophisticated evergreen automation with AI variations.
• No social listening – Unlike Hootsuite or Agorapulse, Metricool doesn’t monitor brand mentions or track sentiment across the web. If engagement management is critical, prioritize tools with unified inboxes.

The search volume for “metricool vs” comparisons tells the story: users actively compare Metricool to RecurPost (340 searches/month combined), Buffer (200/month), Hootsuite (160/month), and Later (110/month). People want to know what they’re missing.

11 Metricool Alternatives

1. Viraly

Viraly takes the opposite approach to Metricool’s add-on model: flat-rate pricing that includes all 10 supported platforms without per-account or per-user fees. If you’re tired of calculating what your Metricool subscription will actually cost with Twitter add-ons and extra brands, Viraly’s predictable pricing is refreshing.

The content recycling feature directly addresses a gap many Metricool users notice. While Metricool has Autolists, Viraly’s recycler generates 3-10 AI caption variations for each recycled post, so your evergreen content stays fresh rather than looking like obvious reposts. This works across all platforms including TikTok Photo Mode (up to 35 images) and LinkedIn document posts.

• Pricing: Free ($0, 3 profiles, 10 posts/mo) | Influencer ($19/mo, 5 profiles) | Business ($49/mo, 15 profiles, 5 team members) | Agency ($99/mo, 50 profiles, unlimited posts)
• Platforms: Instagram, Facebook, TikTok, YouTube, LinkedIn, Pinterest, Threads, Bluesky, Mastodon, X/Twitter (paid plans)
• Standout features: Content recycling with AI variations, first comment on 4 platforms, TikTok Photo Mode, LinkedIn document posts
• Limitations: No social inbox (publishing-focused), free plan limited to 10 posts/month, X/Twitter requires paid plan

Metricool vs Viraly: Key Differences

• Pricing: Metricool charges per brand + $5/account Twitter add-on; Viraly uses flat-rate tiers including all platforms
• Content recycling: Viraly’s AI generates 3-10 caption variations; Metricool’s Autolists recycle without variation
• Metricool wins: Ads management (Meta/Google/TikTok), competitor analysis, deeper analytics
• Viraly wins: Predictable pricing, advanced content recycling, TikTok Photo Mode, LinkedIn documents

Bottom line: Viraly solves Metricool’s pricing complexity with simple tiers that include everything. The AI-powered content recycling is more sophisticated than Metricool’s Autolists, and team features start at $49/month instead of $41/month – but include 5 users versus Metricool’s per-user pricing that would cost more for the same team size.

2. RecurPost

RecurPost pioneered the content recycling concept that many tools now imitate. Where Metricool’s Autolists feel like an afterthought, RecurPost built its entire platform around the idea that evergreen content should automatically republish without manual intervention.

The Instagram DM automation is unique – users can comment a keyword on your post and automatically receive a DM with links, offers, or lead magnets. Combined with first comment scheduling on multiple platforms and affordable pricing starting at $9/month, RecurPost attracts budget-conscious marketers who want automation without Metricool’s add-on fees.

• Pricing: Starter ($9/mo, 2 profiles) | Personal ($25/mo, 5 profiles) | Agency ($79/mo, 20 profiles)
• Platforms: Facebook, Instagram, Twitter/X, LinkedIn, Pinterest, TikTok, YouTube, Google Business Profile, Threads, Bluesky (10 total)
• Standout features: Evergreen content libraries, automatic republishing, Instagram DM automation, first comment
• Limitations: Dated interface, occasional disconnection issues, analytics less robust than Metricool, limited team features (1-3 users)

Metricool vs RecurPost: Key Differences

• Twitter/X: RecurPost includes it in all plans; Metricool charges $5/account extra
• Content recycling: RecurPost’s core strength with evergreen libraries; Metricool’s Autolists are more basic
• Metricool wins: Better analytics, polished interface, ads management, competitor tracking
• RecurPost wins: Lower pricing, Instagram DM automation, Twitter included, stronger recycling

Bottom line: RecurPost costs less than Metricool for the same profile count and includes Twitter/X in every plan. The content recycling is more powerful, but Metricool’s analytics and interface are more polished. Choose RecurPost for pure evergreen automation at the lowest price.

3. Buffer

Buffer is the anti-complexity tool and a solid alternative to Metricool for users who prioritize simplicity. While Metricool packs in ads management, competitor analysis, and SmartLinks, Buffer focuses on doing scheduling and engagement really well. The interface is cleaner, the learning curve is shorter, and the AI assistant works across all plans – including free.

Buffer’s “Community” feature for comment management across Facebook, Instagram, X, LinkedIn, Threads, and Bluesky fills a gap that Metricool’s basic inbox doesn’t quite match. The sentiment labels, AI-generated replies, and conversation filtering make engagement manageable even at scale.

• Pricing: Free ($0, 3 channels, 10 posts/channel) | Essentials ($6/channel/mo) | Team ($12/channel/mo, unlimited users)
• Platforms: Facebook, Instagram, X/Twitter, LinkedIn, TikTok, YouTube, Pinterest, Google Business, Threads, Bluesky, Mastodon, Start Page
• Standout features: Clean calendar interface, AI assistant (all plans), Community engagement tool, Start Page (link in bio)
• Limitations: No content recycling, per-channel pricing gets expensive at scale, limited analytics compared to Metricool, no ads management

Metricool vs Buffer: Key Differences

• Pricing model: Metricool charges per brand; Buffer charges per channel ($6-12 each)
• Engagement: Buffer’s Community feature with AI replies is stronger than Metricool’s basic inbox
• Metricool wins: Ads management, competitor analysis, SmartLinks, deeper analytics
• Buffer wins: Cleaner interface, AI assistant on free plan, better engagement tools, Twitter included

Bottom line: Buffer trades Metricool’s depth for simplicity and usability. The per-channel pricing can exceed Metricool’s cost at scale, but includes Twitter/X without add-ons. If you value a clean interface over feature density, Buffer is the better fit.

4. Hootsuite

Hootsuite is the enterprise answer to Metricool’s limitations. If you’ve outgrown Metricool’s team features or need social listening that actually monitors brand mentions across the web, Hootsuite delivers – at a price. The 2024 Talkwalker acquisition brought serious listening capabilities that Metricool simply doesn’t offer.

Hootsuite’s unified inbox handles DMs, comments, and mentions across all platforms in one view. The OwlyWriter AI generates content, and approval workflows support up to three sequential approvers per account. For teams managing social at scale, this depth matters.

• Pricing: Standard ($99/mo, 1 user, 10 accounts) | Advanced ($249/mo, 3+ users) | Enterprise ($16,000+/year)
• Platforms: Facebook, Instagram, X/Twitter, LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky (monitoring only), WhatsApp (inbox), Google Business
• Standout features: Social listening (Talkwalker), unified inbox with DMs, employee advocacy (Amplify), OwlyWriter AI
• Limitations: No free plan, expensive per-user pricing, no content recycling, dated interface

Metricool vs Hootsuite: Key Differences

• Price point: Metricool starts at $0; Hootsuite starts at $99/mo (no free plan)
• Social listening: Hootsuite has Talkwalker integration; Metricool has no listening capability
• Metricool wins: Affordability, ads management for small budgets, simpler learning curve
• Hootsuite wins: Social listening, DM management, employee advocacy, enterprise team features

Bottom line: Hootsuite costs 3-5x more than Metricool but includes social listening, proper DM management, and enterprise-grade team features. The value equation only makes sense if you need those capabilities. For scheduling-focused users, Metricool or simpler alternatives are more cost-effective.

5. Later

Later started as an Instagram-first visual planner and still excels at grid preview and aesthetic planning. The visual calendar shows exactly how your Instagram feed will look, which Metricool’s standard calendar view doesn’t match. For creators where Instagram aesthetics drive brand identity, Later’s grid preview is worth the premium.

Later’s Link in Bio (Linkin.bio) is more mature than Metricool’s SmartLinks, with automatic post linking and e-commerce integration through Shopify. The influencer marketing platform (Later Influence, formerly Mavrck) adds creator discovery and campaign management that Metricool lacks entirely.

• Pricing: Starter ($25/mo, 1 Social Set/8 profiles, 30 posts/profile/mo) | Growth ($50/mo, 2 Sets, 180 posts) | Scale ($110/mo, 6 Sets, unlimited posts)
• Platforms: Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube, Threads, Snapchat (no Twitter/X, no Bluesky)
• Standout features: Visual grid preview, Linkin.bio with Shopify, Instagram first comment, influencer marketing platform
• Limitations: No Twitter/X support (discontinued), no free plan, expensive for post count, social inbox only on Growth+

Metricool vs Later: Key Differences

• Twitter/X: Metricool supports it (as add-on); Later dropped Twitter entirely
• Instagram focus: Later has visual grid preview and Shopify integration; Metricool has standard calendar
• Metricool wins: Twitter/X support, Bluesky, ads management, better platform coverage, free plan
• Later wins: Instagram grid preview, Linkin.bio, influencer marketing platform, UGC tools

Bottom line: Later is a poor choice if you need Twitter/X – they dropped it entirely. But for Instagram-centric brands, Later’s visual planning and Linkin.bio integration justify the higher price. Metricool covers more platforms; Later goes deeper on Instagram.

6. Agorapulse

Agorapulse builds its reputation on the social inbox. While Metricool’s inbox handles basic engagement, Agorapulse treats every comment, DM, and mention as a customer service ticket with assignment, labels, saved replies, and sentiment tracking. For brands where social engagement is customer support, this depth matters.

The ROI tracking connects Google Analytics data to social posts, showing which content drives actual conversions – something Metricool’s analytics don’t attempt. The trade-off is Agorapulse’s per-user pricing that can quickly exceed Metricool’s costs for teams.

• Pricing: Free (3 profiles, 10 posts, 100 inbox items) | Standard ($79/user/mo) | Professional ($119/user/mo) | Advanced ($149/user/mo)
• Platforms: Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business, Threads, Bluesky, X/Twitter (paid add-on $29-69/profile)
• Standout features: Unified inbox with assignment and labels, ROI tracking, saved replies, content approval workflows
• Limitations: X/Twitter requires separate add-on ($29-69/profile), per-user pricing expensive at scale, many features locked to Advanced+

Metricool vs Agorapulse: Key Differences

• Twitter/X pricing: Metricool charges $5/account; Agorapulse charges $29-69/profile (more expensive)
• Inbox: Agorapulse has assignments, labels, saved replies; Metricool’s inbox is basic
• Metricool wins: Lower Twitter add-on cost, ads management, more affordable overall
• Agorapulse wins: Superior inbox, ROI tracking, team collaboration features

Bottom line: Agorapulse’s inbox and ROI tracking are genuinely better than Metricool’s. But like Metricool, Twitter/X costs extra – and Agorapulse’s add-on ($29-69/profile) is more expensive than Metricool’s ($5/profile). For engagement-heavy brands willing to pay premium per-user rates, Agorapulse delivers. For cost-conscious schedulers, it’s overkill.

7. SocialBee

SocialBee invented the content category system that Metricool and others have imitated. Instead of just scheduling posts, you organize content into categories (educational, promotional, behind-the-scenes) and set how often each category publishes. The system ensures your content mix stays balanced automatically.

The AI Copilot goes beyond caption generation – it analyzes your website, extracts your brand voice, suggests platforms, creates content categories, and generates ready-to-edit posts with images via DALL-E 3 integration. For users who struggle with “what should I post,” SocialBee’s AI-driven approach is more hands-off than Metricool’s.

• Pricing: Bootstrap ($29/mo, 5 profiles, 1 user) | Accelerate ($49/mo, 10 profiles) | Pro ($99/mo, 25 profiles, 5 workspaces, 3 users)
• Platforms: Facebook, Instagram, X/Twitter, LinkedIn, TikTok, YouTube, Pinterest, Google Business, Threads, Bluesky (10 total)
• Standout features: Content categories, evergreen recycling with variations, AI Copilot with DALL-E 3, Canva integration
• Limitations: No free plan, Bootstrap limited to 10 categories, interface can feel complex, YouTube analytics only 30 days

Metricool vs SocialBee: Key Differences

• Twitter/X: SocialBee includes it in all plans; Metricool charges $5/account extra
• Content organization: SocialBee has category-based scheduling; Metricool uses standard calendar
• Metricool wins: Free plan available, ads management, simpler interface
• SocialBee wins: Content categories, AI Copilot with image generation, Twitter included

Bottom line: SocialBee’s content categories and AI Copilot offer more structure than Metricool’s straightforward scheduling. Twitter/X is included in all plans. For users who want AI to help plan their content strategy (not just write captions), SocialBee’s approach is more comprehensive.

8. Publer

Publer is the budget champion with an affordable free tier. At $4-5/account/month for paid plans, it undercuts both Metricool and most alternatives. The free plan includes 3 accounts (no Twitter) and 10 scheduled posts per account – similar to Metricool’s free tier but with different trade-offs.

Publer supports platforms that others skip: WordPress direct publishing, Telegram channels, and Mastodon. The LinkedIn PDF carousel feature (up to 100 pages) and spintax support for content variation are unique touches that justify the tool for specific use cases.

• Pricing: Free (3 accounts, no Twitter) | Professional ($5/account/mo) | Business ($10/account/mo, analytics)
• Platforms: Facebook, Instagram, X/Twitter, LinkedIn, TikTok, YouTube, Pinterest, Google Business, Threads, Bluesky, Mastodon, Telegram, WordPress (14 total)
• Standout features: LinkedIn PDF carousels, WordPress publishing, Telegram support, spintax variations
• Limitations: Twitter requires paid plan, analytics only on Business tier, basic compared to Metricool’s depth, TikTok limited (no auto-publish)

Metricool vs Publer: Key Differences

• Platform count: Publer supports 14 platforms (including WordPress, Telegram); Metricool supports fewer
• Pricing model: Publer charges $5-10/account; Metricool charges per brand + Twitter add-on
• Metricool wins: Better analytics, ads management, competitor tracking, more polished interface
• Publer wins: Lower price per account, WordPress/Telegram support, LinkedIn PDF carousels

Bottom line: Publer offers the most platforms at the lowest price. If you need WordPress publishing, Telegram, or Mastodon alongside standard platforms, Publer is the only option. Analytics are weaker than Metricool’s, but the price difference ($4-10/account vs Metricool’s brand-based pricing) adds up quickly.

9. Sendible

Sendible targets agencies with white-label capabilities that Metricool doesn’t offer. The Priority Inbox handles engagement across platforms, approval workflows support external client review, and branded reports can be customized with your agency’s logo and colors.

The Smart Queues feature provides content recycling similar to Metricool’s Autolists. The Client Connect feature lets clients authorize their social accounts securely without sharing passwords – a workflow agencies appreciate when onboarding new accounts.

• Pricing: Creator ($29/mo, 1 user, 6 profiles) | Traction ($89/mo, 4 users, 24 profiles) | Scale ($199/mo, 7 users, 49 profiles) | White label add-on ($268/mo)
• Platforms: Facebook, Instagram, X/Twitter, LinkedIn, TikTok, YouTube, Google Business, Threads, Bluesky
• Standout features: White-label dashboard and reports (add-on), Priority Inbox, Client Connect (secure onboarding), Smart Queues
• Limitations: Big price jump from Creator to Traction, white label is expensive add-on, Instagram DMs not supported

Metricool vs Sendible: Key Differences

• White-label: Sendible offers full white-label dashboard; Metricool has no white-label option
• Twitter/X: Sendible includes it in all plans; Metricool charges $5/account extra
• Metricool wins: More affordable, ads management, competitor analysis, free plan available
• Sendible wins: White-label reports, Client Connect onboarding, agency-focused features

Bottom line: Sendible is purpose-built for agencies looking beyond Metricool. If you need to present social media management under your own brand with custom reports, Sendible’s white-label features justify the higher price. For non-agencies, the premium over Metricool is hard to justify.

10. SocialPilot

SocialPilot focuses on bulk scheduling at scale. Where Metricool’s bulk import handles standard volumes, SocialPilot lets you schedule up to 500 posts at once via CSV – useful for content-heavy agencies or brands with extensive content libraries.

The social inbox covers Facebook, Instagram, LinkedIn, and Google Business reviews. The AI Pilot feature generates content, suggests hashtags, and optimizes posts for each platform. Pricing is competitive, though the per-account add-on model ($4/account) can add up.

• Pricing: Essentials ($50/mo, 7 accounts, 1 user) | Standard ($100/mo, 15 accounts, 3 users) | Premium ($200/mo, 25 accounts, 6 users)
• Platforms: Facebook, Instagram, X/Twitter, LinkedIn, TikTok, YouTube, Pinterest, Google Business, Threads, Bluesky, Tumblr
• Standout features: Bulk scheduling (500 posts), AI Pilot content generation, social inbox, white-label reports (Premium+)
• Limitations: TikTok requires mobile reminder (no direct publishing), bulk upload is text + links only (no media), Instagram insights weak

Metricool vs SocialPilot: Key Differences

• Bulk scheduling: SocialPilot handles 500 posts at once; Metricool’s bulk import is more limited
• Twitter/X: SocialPilot includes it in all plans; Metricool charges $5/account extra
• Metricool wins: Free plan available, ads management, better analytics, competitor tracking
• SocialPilot wins: Bulk scheduling, white-label reports, Twitter included, team features at lower tiers

Bottom line: SocialPilot’s bulk scheduling capability exceeds Metricool’s. The social inbox is solid, and white-label reports are available at lower tiers than Sendible. Twitter/X is included in all plans. For high-volume scheduling needs, SocialPilot offers good value.

11. Loomly

Loomly differentiates on team collaboration. The approval workflow system supports multi-tier review processes with batch approval for entire months. The calendar is clean and intuitive, with drag-and-drop that just works. For teams where content approval is a bottleneck, Loomly streamlines the process.

The Post Ideas feature suggests content based on trending topics, RSS feeds, and social holidays – addressing the “what should I post” problem that many schedulers ignore. Loomly also supports Snapchat, which most alternatives skip entirely.

• Pricing: Free (5 posts/mo, 1 account) | Starter ($65/mo, 3 users, 12 accounts) | Beyond ($332/mo, unlimited users, 60 accounts)
• Platforms: Facebook, Instagram, X/Twitter, LinkedIn, TikTok, YouTube, Pinterest, Google Business, Threads, Snapchat, Bluesky
• Standout features: Multi-tier approval workflows, Post Ideas, Loomly Studio (built-in editor), X/Twitter polls and threads
• Limitations: Steep jump from Starter to Beyond ($65 to $332), no content recycling, limited analytics, free plan only 5 posts/month

Metricool vs Loomly: Key Differences

• Team workflows: Loomly has multi-tier approval and batch approval; Metricool’s team features are more basic
• Twitter/X: Loomly includes it in all plans; Metricool charges $5/account extra
• Metricool wins: More affordable at scale, ads management, better analytics, content recycling (Autolists)
• Loomly wins: Approval workflows, Post Ideas feature, Snapchat support, cleaner calendar UI

Bottom line: Loomly excels at team collaboration and approval workflows. The 2025 pricing restructure eliminated mid-tier options, making the jump from Starter ($65) to Beyond ($332) painful. For teams that fit within Starter’s limits (3 users, 12 accounts), it’s good value. Otherwise, the cost escalation is steep.

Quick Comparison: Metricool Alternatives at a Glance

Here’s what each Metricool alternative actually costs at different scales, with post limits and team member counts included:

Tool	5 Profiles	15 Profiles	50 Profiles	Free Plan
Metricool	$17/mo, unlimited, 1 user (+$5/Twitter)	$41/mo, unlimited, unlimited (+$5/Twitter)	$131/mo, unlimited, unlimited (+$5/Twitter)	1 brand, 20 posts, no LinkedIn/Twitter
Viraly	$19/mo, 200 posts, 1 user	$49/mo, 500 posts, 5 users	$99/mo, unlimited, 15 users	3 profiles, 10 posts, 1 user
RecurPost	$25/mo, 100/day, 1 user	$79/mo + add-ons, 80/day/profile, 3 users	Enterprise (custom)	No
Buffer	$30/mo, 5000 total, 1 user	$80/mo, 5000 total, 1 user	$175/mo, 5000 total, 1 user	3 channels, 30 posts, 1 user
Hootsuite	$99/mo, unlimited, 1 user	$249/mo, unlimited, 3 users	$16,000+/yr, unlimited, 5+ users	No
Later	$25/mo, 30/profile, 1 user	$50/mo, 180/profile, 2 users	$110/mo (6 sets), unlimited, 4 users	No (14-day trial)
Agorapulse	$79/user, unlimited, per user	$79/user, unlimited, per user	Custom, unlimited, custom	3 profiles, 10 posts, 1 user
SocialBee	$29/mo, unlimited, 1 user	$49/mo (10 profiles), unlimited, 1 user	$179/mo (50 profiles), unlimited, 3 users	No (14-day trial)
Publer	$25/mo, daily limits, 1 user	$60/mo, daily limits, 1 user	$180/mo, daily limits, 1 user	3 accounts, 10/account, 1 user
Sendible	$29/mo (6 profiles), 100/day, 1 user	$89/mo (24 profiles), 200/day, 4 users	$299/mo (100 profiles), 400/day, 20 users	No (14-day trial)
SocialPilot	$50/mo (7 accounts), unlimited, 1 user	$100/mo, unlimited, 3 users	$200/mo (25), custom for 50+, 6 users	No (14-day trial)
Loomly	$65/mo (12 accounts), unlimited, 3 users	$65/mo (12 accounts), unlimited, 3 users	$332/mo (60 accounts), unlimited, unlimited	1 account, 5 posts, 1 user

Frequently Asked Questions About Metricool Alternatives

Is Metricool free?

Metricool offers a free plan with 1 brand, 20 posts per month, and 30-day analytics history. However, the free plan excludes LinkedIn and Twitter/X. To use Twitter/X on any plan, you need to pay an additional $5/month per account as an add-on.

Why does Metricool charge extra for Twitter/X?

Twitter’s API pricing changed significantly under new ownership, making access expensive for third-party tools. Some platforms (like Metricool and Agorapulse) pass this cost to users as add-ons. Others (like Buffer, SocialBee, and Viraly on paid plans) absorb the cost into their base pricing.

What is the best free Metricool alternative?

Buffer offers the most generous free plan with 3 channels, 30 posts total, and an AI assistant. Publer’s free plan includes 3 accounts with 10 posts per account. Viraly’s free plan offers 3 profiles with 10 posts/month. Agorapulse has a limited free tier with 3 profiles and 10 scheduled posts.

Does Metricool have content recycling?

Yes, Metricool has Autolists which allow you to recycle content automatically. However, tools like Viraly, RecurPost, and SocialBee offer more sophisticated recycling with AI-generated caption variations, category-based scheduling, and more granular control over how often content repeats.

Which Metricool alternative has the best analytics?

Metricool’s analytics are actually quite strong, especially for the price. Among alternatives, Hootsuite offers the deepest analytics with social listening and ROI tracking (at enterprise prices). Agorapulse includes ROI tracking on Advanced plans. For most users, Metricool’s analytics are sufficient – the reason to switch is usually pricing or feature gaps, not analytics depth.

Which alternative is best for agencies?

Sendible is purpose-built for agencies with white-label dashboards, client management, and branded reports. SocialPilot offers white-label reports at lower price points. Viraly’s Agency plan ($99/mo) includes 50 profiles and 15 team members at a flat rate, which is more predictable than per-user pricing models.

Does Metricool support Threads and Bluesky?

Yes, Metricool supports both Threads and Bluesky for publishing. Threads is included on all plans. Bluesky scheduling is available.

Which tools have a social inbox like Metricool?

Metricool has basic inbox functionality. For more robust engagement management, Agorapulse offers the most comprehensive inbox with assignments, labels, saved replies, and sentiment tracking. Hootsuite’s inbox includes DM management across platforms. Buffer’s Community feature handles comments with AI-suggested replies. SocialBee, SocialPilot, Sendible, and Loomly all have engagement features as well.

Can I manage ads with Metricool alternatives?

Metricool is unusual in offering Meta Ads, Google Ads, and TikTok Ads management. Most alternatives don’t include ads management. Hootsuite has ad management on enterprise plans. For most alternatives, you’ll need to manage ads in the native platform interfaces.

What tools do social media managers use instead of Metricool?

Social media managers often use Buffer for its simplicity, Hootsuite for enterprise features, or SocialBee for content categorization. Agencies frequently choose Sendible for white-label capabilities or SocialPilot for bulk scheduling. Freelancers and small teams gravitate toward RecurPost or Publer for affordability. The choice depends on specific needs: engagement management (Agorapulse), visual planning (Later for Instagram), or content recycling (Viraly, RecurPost, SocialBee).

Is Metricool good for small businesses?

Metricool is excellent for small businesses that don’t need Twitter/X and can work within the free or Starter plan limits. The analytics, ads management, and competitor tracking provide good value. The main reasons small businesses look for alternatives are Twitter/X add-on costs, team feature limitations, and the brand-based pricing model that scales unpredictably.

Which Metricool alternative works best for freelancers?

Freelancers managing multiple client accounts should consider Publer for the lowest per-account cost, RecurPost for content recycling automation, or Viraly for flat-rate pricing that doesn’t penalize managing multiple brands. Buffer’s simplicity also appeals to freelancers who want to minimize tool complexity.

Does Metricool have a mobile app?

Yes, Metricool has iOS and Android apps with scheduling, analytics viewing, and basic inbox access. Most alternatives also have mobile apps. Buffer, Later, and Loomly have particularly well-reviewed mobile experiences. Some features on all platforms are desktop-only, so verify mobile capabilities for your specific workflow.

Conclusion: Choosing the Right Metricool Alternative

Metricool remains a solid choice for users who don’t need Twitter/X and appreciate its analytics and ads management. But if Twitter add-on fees, team feature limitations, or brand-based pricing complexity are deal-breakers, here’s how to choose:

• For flat-rate pricing with content recycling: Viraly includes all platforms in predictable tiers with AI-powered content recycling that keeps evergreen posts fresh.
• For pure affordability: RecurPost ($9/mo) and Publer ($5/account) offer the lowest costs with Twitter included.
• For simplicity with engagement: Buffer’s clean interface and Community feature handle both scheduling and comment management without complexity.
• For enterprise-grade listening: Hootsuite’s Talkwalker integration provides social listening that Metricool doesn’t attempt – at enterprise prices.
• For Instagram specialists: Later’s visual grid planner and Linkin.bio integration go deeper on Instagram than any alternative – but note they dropped Twitter entirely.
• For agency white-labeling: Sendible offers branded dashboards and client management that justify its premium for agencies.

There’s no single best alternative to Metricool – the right choice depends on which limitations matter most to you. If Twitter/X coverage without add-on fees is the priority, most alternatives solve that. If you need better content recycling, team features, or specialized capabilities, match the tool to your specific workflow gaps.