Sprinklr powers social media for 50%+ of Fortune 100 companies with 33 products across four suites. It’s built for massive global brands with dedicated implementation teams. But while self-serve starts at $199/seat/month, that tier includes no technical support – most real deployments require $35,000-50,000+ annual contracts.
If you need multi-platform publishing and analytics without enterprise complexity or pricing, this guide covers 12 Sprinklr alternatives ranging from free tools to affordable mid-tier platforms.
Why People Search for Sprinklr Alternatives
- Pricing complexity – Self-serve is $199-299/seat with no support. Enterprise contracts start at $35K-50K+/year, with median spend around $93,500.
- Steep learning curve – 33 products and extensive configuration require multiple training sessions. Most teams just need to schedule posts.
- Reliability concerns – G2 reviews cite bugs, slow loading, and downtime as recurring issues.
- All-or-nothing model – Sprinklr’s unified suite requires full commitment rather than integrating with existing tools.
TL;DR – Best Sprinklr Alternatives
- Viraly is an alternative to Sprinklr that’s best for flat-rate pricing + content recycling. Get 10 platforms, AI caption variations, and first comment on 4 platforms starting at $19/month with no per-user fees.
- Metricool – Best generous free plan + ads management. Schedule 20 posts/month across 9 platforms free, with built-in Meta, Google, and TikTok ads management on paid plans.
- SocialBee – Best for content organization + evergreen recycling. Category-based scheduling keeps your content mix balanced, with AI tools and approval workflows starting at $29/month.
What to Look for in a Sprinklr Alternative
When evaluating alternatives to Sprinklr, focus on the features that actually matter for your workflow:
- Transparent, affordable pricing – Look for flat-rate or per-profile pricing that scales predictably. Avoid per-seat models that multiply costs as your team grows.
- Multi-platform publishing – At minimum: Instagram, Facebook, TikTok, LinkedIn, X/Twitter. Bonus: YouTube, Pinterest, Threads, Google Business Profile.
- Reasonable learning curve – You should be scheduling posts within minutes, not weeks of training.
- Analytics that matter – Engagement metrics, growth tracking, and best posting times. Deep enterprise analytics are overkill for most teams.
- Content recycling – Evergreen content should republish automatically. This is a major time-saver that Sprinklr does not emphasize.
- Social inbox (if needed) – Not every business needs unified engagement. If you do, verify the alternative supports your key platforms.
- Team collaboration – Approval workflows, role-based access, and shared calendars become important as teams grow.
12 Sprinklr Alternatives
1. Viraly
Viraly delivers multi-platform publishing with flat-rate pricing and content recycling that enterprise tools lack.
Why switch from Sprinklr:
- Transparent pricing – Flat $19-99/month with no per-user fees vs Sprinklr’s $199/seat minimum
- Minutes to learn – Start scheduling immediately vs weeks of Sprinklr training
- Use only what you need – Free plan available, pay only for publishing features you use
Pricing: Free (3 profiles, 10 posts) | $19-99/month flat-rate | No per-user fees
Platforms: Instagram, Facebook, TikTok, LinkedIn, X/Twitter, YouTube, Pinterest, Threads, Mastodon, Bluesky (10 total)
Standout features:
- Content recycling with AI-generated caption variations (3-10 per post)
- First comment scheduling on Instagram, Facebook, LinkedIn, YouTube
- TikTok Photo Mode (35 images), LinkedIn documents, Instagram Trial Reels
- Instagram location tagging, collaborators, and account tagging.
- Multi-chain threads on X/Twitter, Threads, Bluesky, and Mastodon.
Limitations:
- No social inbox (publishing-focused)
- Team members require Business plan ($49/month) or higher
2. Hootsuite
Hootsuite is the veteran social media platform that enterprise teams often consider as a step down from Sprinklr.
Why switch from Sprinklr:
- Lower entry point – $99/month vs Sprinklr’s $199/seat with similar core publishing
- Familiar interface – Industry standard UX that most social managers already know
- Modular add-ons – Add social listening (Talkwalker) only if needed vs Sprinklr’s bundled pricing
Pricing: $99-249/month | Enterprise $16K+/year | No free plan (30-day trial)
Platforms: Instagram, Facebook, TikTok, LinkedIn, X/Twitter, YouTube, Pinterest, Threads (8 total)
Standout features:
- Unified social inbox for comments and messages across platforms
- Advanced team permissions and approval workflows
- Custom report builder with automated delivery
Limitations:
- No content recycling, no first comment support
- OwlyWriter AI costs $89/month extra
3. Sprout Social
Sprout Social positions itself as the premium alternative with enterprise features and social listening.
Why switch from Sprinklr:
- Simpler onboarding – Polished UI vs Sprinklr’s 33-product complexity
- Strong mid-market support – Better documentation and customer service for non-enterprise
- Social-focused – Purpose-built for social vs Sprinklr’s CXM sprawl
Pricing: $199-399/seat/month | No free plan | Per-seat like Sprinklr
Platforms: Instagram, Facebook, TikTok, LinkedIn, X/Twitter, YouTube, Pinterest, Threads, WhatsApp (9 total)
Standout features:
- Social listening with sentiment analysis and competitive intelligence
- AI-powered response suggestions in unified inbox
- Presentation-ready analytics reports
Limitations:
- Per-seat pricing rivals Sprinklr costs at scale
- Social listening requires Advanced plan ($399/seat)
4. Buffer
Buffer represents the opposite of Sprinklr – simple scheduling that does the basics well without feature overload.
Why switch from Sprinklr:
- Zero learning curve – Publish within minutes vs weeks of Sprinklr training
- Predictable costs – $6/channel vs Sprinklr’s complex per-seat bundling
- No feature bloat – Pay only for scheduling, not 33 products you will never use
Pricing: Free (3 channels, 30 posts) | $6/channel/month | Scales linearly
Platforms: Instagram, Facebook, TikTok, LinkedIn, X/Twitter, YouTube, Pinterest, Threads, Bluesky, Mastodon (10 total)
Standout features:
- Clean, minimal interface for distraction-free scheduling
- AI Assistant for post ideas and repurposing
- Engagement features for Instagram, Facebook, LinkedIn
Limitations:
- No content recycling, no first comment
- Per-channel pricing adds up ($60/month for 10 channels)
5. Agorapulse
Agorapulse is an alternative to Sprinklr that focuses on social inbox and team collaboration for mid-market teams that need engagement features.
Why switch from Sprinklr:
- Free tier available – Try before buying vs Sprinklr’s trial-only model
- Engagement-first – Purpose-built inbox vs Sprinklr’s contact center complexity
- Faster setup – Days instead of weeks for full deployment
Pricing: Free (3 profiles, 10 posts) | $79-149/user/month | X/Twitter add-on $79/month
Platforms: Instagram, Facebook, TikTok, LinkedIn, X/Twitter, YouTube, Pinterest, Google Business Profile (8 total)
Standout features:
- Unified inbox with team assignment, labeling, and templates
- AI-powered Inbox Assistant for reply suggestions
- Content library for reusable assets
Limitations:
- X/Twitter requires $79/month Premium add-on
- No native content recycling
6. Sendible
Sendible targets agencies with white-label capabilities and client management at accessible pricing.
Why switch from Sprinklr:
- White-label ready – Brand reports as your own vs Sprinklr branding
- Agency pricing – $25-240/month vs Sprinklr’s enterprise-only model
- Per-client workspaces – Simple client separation without enterprise complexity
Pricing: $25-638/month | 14-day trial | No free plan
Platforms: Instagram, Facebook, TikTok, LinkedIn, X/Twitter, YouTube, Pinterest, Threads, Google Business Profile (9 total)
Standout features:
- White-label reports, dashboards, and client portals
- Client approval workflows and permission controls
- Built-in content discovery and RSS integration
Limitations:
- No free plan, pricing scales steeply with profiles
- Interface can feel dated compared to newer tools
7. SocialBee
SocialBee uses category-based scheduling that keeps your content mix balanced automatically.
Why switch from Sprinklr:
- Content recycling built-in – Evergreen posts republish automatically, a feature Sprinklr lacks
- Flat-rate pricing – $29-99/month vs Sprinklr’s per-seat model
- Organized workflow – Category system vs Sprinklr’s overwhelming feature set
Pricing: $29-99/month | 14-day trial | No free plan
Platforms: Instagram, Facebook, TikTok, LinkedIn, X/Twitter, Pinterest, YouTube, Threads, Bluesky, Google Business Profile (10 total)
Standout features:
- Category-based scheduling with custom posting ratios
- Evergreen content recycling on autopilot
- AI Copilot with DALL-E 3 image generation
Limitations:
- No free plan, category system has learning curve
- No unified social inbox (comments only)
8. Later
Later is the Instagram-first visual planning tool for brands focused on visual content.
Why switch from Sprinklr:
- Visual-first workflow – Grid preview and media library vs Sprinklr’s text-centric interface
- Instagram-optimized – Purpose-built features vs Sprinklr’s one-size-fits-all
- Creator tools – Link in Bio and influencer platform built-in
Pricing: $25-110/month | 14-day trial | No free plan
Platforms: Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube, Threads, Snapchat (8 total, no X/Twitter)
Standout features:
- Visual grid preview to see your Instagram feed before publishing
- Linkin.bio for clickable Instagram landing pages
- Later Influence for creator partnerships
Limitations:
- No X/Twitter support (discontinued)
- No content recycling, Starter plan limited to 30 posts/month
9. Metricool
Metricool offers one of the higher post limits on free plans (20 posts/month for 1 brand) plus built-in ads management that competitors lack.
Why switch from Sprinklr:
- Generous free tier – 20 posts/month free vs Sprinklr’s trial-only model
- Ads + organic together – Manage Meta, Google, TikTok ads alongside scheduling
- No enterprise minimums – Start at $17/month vs Sprinklr’s $35K+ contracts
Pricing: Free (1 brand, 20 posts) | $17-131/month | X/Twitter $5/account add-on
Platforms: Instagram, Facebook, TikTok, LinkedIn, Pinterest, YouTube, Threads, Bluesky, Twitch, Google Business Profile (10 total, X/Twitter extra)
Standout features:
- Built-in Meta Ads, Google Ads, and TikTok Ads management
- Competitor analysis for up to 100 profiles
- Autolists for basic content recycling
Limitations:
- X/Twitter costs $5/account extra
- Free plan limited to 30-day analytics
10. Publer
Publer supports 14+ platforms at some of the lowest per-account pricing in the market.
Why switch from Sprinklr:
- Rock-bottom pricing – $4-10/account vs Sprinklr’s $199/seat minimum
- Broadest platform coverage – Telegram, WordPress, Mastodon where Sprinklr focuses enterprise
- Free tier to start – 3 accounts free vs Sprinklr’s trial-only approach
Pricing: Free (3 accounts, 10 posts) | $4-10/account/month | X/Twitter requires paid plan
Platforms: Instagram, Facebook, TikTok, LinkedIn, X/Twitter, YouTube, Pinterest, Threads, Mastodon, Bluesky, Telegram, WordPress, Google Business Profile (14+ total)
Standout features:
- AI Assist with GPT-4 captions and DALL-E 3 images
- LinkedIn document scheduling (up to 100-page PDFs)
- Spintax support for automatic content variations
Limitations:
- Analytics require Business plan
- No unified social inbox
11. RecurPost
RecurPost built its entire platform around evergreen content recycling for automated republishing.
Why switch from Sprinklr:
- Recycling-first design – Core feature that Sprinklr lacks entirely
- Simple flat-rate – $9-79/month vs Sprinklr’s complex enterprise pricing
- Set and forget – Evergreen libraries run on autopilot vs manual scheduling
Pricing: $9-79/month | 14-day trial | No free plan | $4/extra profile
Platforms: Instagram, Facebook, TikTok, LinkedIn, X/Twitter, YouTube, Pinterest, Google Business Profile, Threads, Bluesky (10 total)
Standout features:
- Evergreen libraries that cycle automatically on schedule
- Seasonal libraries for reusable holiday content
- Instagram DM automation with keyword triggers
Limitations:
- No free plan, interface feels dated
- Social accounts can disconnect without notification
12. SocialPilot
SocialPilot targets agencies with bulk scheduling up to 500 posts and white-label options.
Why switch from Sprinklr:
- Bulk scheduling power – 500 posts at once for high-volume needs without enterprise contracts
- Agency-ready pricing – $50-200/month vs Sprinklr’s $35K+ minimums
- White-label built-in – Brand as your own on Premium+ vs Sprinklr branding
Pricing: $50-200/month | 14-day trial (no card) | No free plan | $4/extra account
Platforms: Instagram, Facebook, TikTok, LinkedIn, X/Twitter, YouTube, Pinterest, Google Business Profile, Threads, Bluesky, Tumblr (11 total)
Standout features:
- Bulk upload up to 500 posts at once
- AI Pilot for captions and hashtag suggestions
- White-label reports and dashboards for agencies
Limitations:
- TikTok requires mobile reminders (no direct publishing)
- Bulk upload limited to text/links (no images/videos)
Quick Sprinklr Alternatives Comparison
Here is how the 12 alternatives to Sprinklr compare across key features:
Pricing at Scale
| Tool | 5 Profiles | 15 Profiles | 50 Profiles | Free Plan |
|---|---|---|---|---|
| Sprinklr | $199-299/seat, unlimited, 1 user | $199-299/seat, unlimited, 1 user | Enterprise: $35K+ annual min | No (30-day trial) |
| Viraly | $19/mo, 200 posts, 1 user | $49/mo, 500 posts, 5 users | $99/mo, unlimited, 15 users (+$2/profile) | 3 profiles, 10 posts, 1 user |
| Hootsuite | $99/mo, unlimited, 1 user | $249/mo, unlimited, 3 users | Enterprise (custom) | No |
| Sprout Social | $199/seat, unlimited, 1 user | $299/seat, unlimited, 1 user | $299/seat, unlimited, 1 user | No |
| Buffer | $30/mo, unlimited, 1 user | $90/mo, unlimited, 1 user | $300/mo, unlimited, 1 user | 3 channels, 30 posts, 1 user |
| Agorapulse | $79/user, unlimited, 1 user | $99/user, unlimited, 1 user | $149/user, unlimited, 1 user | 3 profiles, 10 posts, 1 user |
| Sendible | $29/mo, unlimited, 1 user | $89/mo, unlimited, 1 user | $240/mo, unlimited, 1 user | No |
| SocialBee | $29/mo, 1K posts, 1 user | $49/mo, 5K posts, 1 user | $99/mo, 5K posts, 3 users | No |
| Later | $50/mo, 180 posts, 2 users | $110/mo, unlimited, 4 users | Custom | No |
| Metricool | $17/mo, unlimited, 1 user | $41/mo, unlimited, unlimited | $131/mo, unlimited, unlimited | 1 brand, 20 posts, 1 user |
| Publer | $20/mo, unlimited, 1 user | $60/mo, unlimited, 1 user | $200/mo, unlimited, 1 user | 3 accounts, 10 posts, 1 user |
| RecurPost | $25/mo, 500 posts, 1 user | $25 + extras, 500 posts, 1 user | $79/mo, 2K posts, 3 users | No |
| SocialPilot | $50/mo, 500 AI, 1 user | $100/mo, 1K AI, 3 users | $200/mo, 5K AI, 6 users | No |
Frequently Asked Questions
What is the best free Sprinklr alternative?
Metricool offers the most free posts among alternatives to Sprinklr: 20 posts per month for 1 brand across 9 platforms. Viraly’s free plan covers 3 profiles with 10 posts per month, 30 days of analytics, and 5 competitor profiles. Viraly and Buffer also offer free plans with 3 profiles, though with fewer monthly posts. Agorapulse has a free tier with 3 profiles and basic features. Sprinklr offers a 30-day free trial but no permanent free plan.
Why is Sprinklr so expensive?
Sprinklr is built for Fortune 500 companies with complex, multi-department customer experience operations. The platform includes 33 products across four suites (Social, Service, Insights, Marketing), AI trained on 100M+ data points, 30+ channel support, and enterprise-grade security. You are paying for capabilities most businesses never use. If you just need social media scheduling and basic analytics, you are overpaying significantly with Sprinklr.
Does Sprinklr have a free plan?
No permanent free plan. Sprinklr offers a 30-day free trial for their self-serve Advanced plans (no credit card required), but no forever-free tier. The self-serve plan starts at $199 per seat per month for Social only, or $299 for the combined Social + Service bundle. However, these self-serve plans include no technical support – when issues arise, you are on your own unless you upgrade to an enterprise contract.
How much does Sprinklr cost per month?
Sprinklr’s self-serve pricing starts at $199 per seat per month for Social only, or $299 per seat for the combined Social + Service bundle (billed annually). Enterprise contracts require custom quotes, with industry sources reporting typical minimums of $35,000-50,000+ per year and median annual spend around $93,500. There is no monthly billing option – only annual contracts.
Which Sprinklr alternative has the best social listening?
Sprout Social offers the closest alternative to Sprinklr’s social listening capabilities among mid-market tools. Their Advanced plan ($399/seat/month) includes brand monitoring, sentiment analysis, and competitive intelligence. Hootsuite also offers social listening add-ons for enterprise plans. Neither matches Sprinklr’s scale (400K+ media sources, 1B+ websites), but for most businesses the coverage is sufficient at a fraction of the price.
What Sprinklr alternative is best for agencies?
Sendible is purpose-built for agencies with white-label reports, custom-branded dashboards, and client management features starting at reasonable pricing. SocialPilot offers similar agency features with bulk scheduling up to 500 posts and white-label options on Premium+ plans. SocialBee provides workspaces for client separation with approval workflows. For agencies that need enterprise-level features, Sprout Social and Hootsuite offer team and client management – though at significantly higher per-seat pricing.
Is there a Sprinklr alternative with content recycling?
RecurPost specializes in content recycling with evergreen libraries that automatically republish on schedule. SocialBee offers category-based recycling with customizable posting ratios. Viraly provides content recycling with AI-generated caption variations (3-10 per post). Metricool includes Autolists for basic recycling. Notably, Sprinklr, Hootsuite, Sprout Social, and Buffer do not offer native content recycling – a gap that mid-market tools fill effectively.
Which Sprinklr alternative supports the most platforms?
Publer supports 14+ platforms including niche options like Telegram, Mastodon, Bluesky, and WordPress that most competitors lack. SocialPilot supports 11 platforms including Tumblr. Viraly and Buffer each support 10 platforms. While Sprinklr claims 30+ channels, many are customer service channels (voice, email, SMS) rather than social publishing. For pure social media publishing, Publer offers the broadest coverage at the lowest price.
Can I migrate from Sprinklr to another tool?
Yes, though Sprinklr’s “rip-and-replace” enterprise model makes migration more complex than with simpler tools. Most alternatives do not offer direct Sprinklr import, so you will need to export content manually and reconnect social accounts. Start by exporting your content calendar, saved posts, and analytics reports from Sprinklr. Then connect your social accounts to the new platform and rebuild your posting schedule. Budget 2-4 weeks for a complete migration from an enterprise platform.
What is the best Sprinklr alternative for small business?
For small businesses, Metricool offers 20 posts/month for 1 brand, while Viraly offers 10 posts/month for 3 profiles and ads management. Publer provides the lowest paid pricing at $4-5/account. Buffer delivers the simplest experience for teams that just want to schedule and forget. Viraly balances features and affordability with content recycling and flat-rate pricing. The key is avoiding per-seat tools like Sprout Social and Sprinklr that were designed for enterprise budgets.
Which Sprinklr alternative is best for social media managers?
Professional social media managers often prefer tools with robust scheduling, analytics, and team features. SocialPilot offers bulk scheduling (500 posts) and white-label reporting that agencies need. Agorapulse provides a strong social inbox for engagement management. Hootsuite and Sprout Social offer enterprise-adjacent features for managers at larger organizations. The right choice depends on whether your workflow emphasizes publishing (SocialPilot, Viraly), engagement (Agorapulse, Sprout Social), or analytics (Sprout Social, Hootsuite).
What is the best Sprinklr alternative for nonprofits?
Nonprofits should look for tools with free plans or nonprofit discounts. Metricool’s free plan (1 brand, 20 posts/month) works for small nonprofits. RecurPost offers 20% nonprofit discounts with documentation. Buffer and Agorapulse have free tiers for getting started. Later offers 50% off annual Growth plans for nonprofits. Check each tool’s website for current nonprofit pricing – many offer significant discounts that are not advertised prominently.
Which Sprinklr alternative has the best analytics?
Sprout Social offers the deepest analytics among mid-market alternatives, with custom dashboards, presentation-ready reports, and cross-channel attribution. Hootsuite provides comprehensive reporting with competitive benchmarking on higher tiers. For most businesses, Viraly’s in-depth analytics (returning all platform API data) and Metricool’s competitor tracking provide sufficient insights at a fraction of the cost. True Sprinklr-level analytics with AI predictions and 450M+ daily data points does not exist at lower price points.
Conclusion
Sprinklr remains the right choice for Fortune 500 companies managing complex, multi-department customer experience operations across 30+ channels. But for the 99% of businesses that just need reliable social media scheduling, analytics, and maybe team collaboration – there is no reason to pay enterprise prices.
Here is how to choose:
- Free options: Metricool (1 brand, 20 posts/month, ads management) or Viraly (3 profiles, 10 posts/month)
- Best for content recycling: RecurPost (specialist) or Viraly (balanced features + recycling)
- Best for Instagram-focused brands: Later – visual grid preview and Link in Bio
- Best for agencies: Sendible (white-label) or SocialPilot (bulk scheduling)
- Best for engagement management: Agorapulse or Sprout Social – robust social inbox
- Best platform coverage: Publer – 14+ platforms including Telegram, Mastodon, WordPress
- Best simple scheduling: Buffer – minimal learning curve, clean interface
There is no single best Sprinklr alternative – the right choice depends on whether you prioritize pricing, features, platform coverage, or simplicity. The good news: all 12 options in this guide cost a fraction of Sprinklr while handling the social media management tasks most businesses actually need.