Quick Verdict
Choose Viraly if you need a multi-platform scheduler covering X/Twitter, LinkedIn, TikTok, YouTube, Threads alongside Pinterest and Instagram—all with flat-rate pricing and content recycling built in.
Choose Tailwind if Pinterest is your primary platform and you want specialized features like SmartSchedule, Tailwind Communities, and deep Pinterest analytics from an official Pinterest partner.
Last Updated: January 2026
In this Viraly versus Tailwind comparison, we examine whether Pinterest specialization justifies limiting yourself to just 3 platforms—or if multi-platform coverage with content recycling delivers more value for growing creators and teams.
At a Glance
| Feature | Viraly | Tailwind |
|---|---|---|
| Starting Price | $19/mo (5 profiles, 200 posts, 10 platforms) | $24.99/mo (1 account each, 150 posts, 3 platforms only) |
| Paid Plans From | $19/month | $24.99/month |
| Platforms Supported | 10 | 3 |
| Yes | Yes (specialist) | |
| X (Twitter) | Yes (Influencer+) | No |
| Yes | No | |
| TikTok | Yes | No |
| YouTube | Yes | No |
| Threads | Yes | No |
| Bluesky | Yes | No |
| Mastodon | Yes | No |
| Free Plan Posts | 10/month | 5/month |
| Content Recycling | Yes (built-in) | Via Communities only |
| AI Features | Unlimited (all plans) | Credit-based (5-1,000/mo) |
| Team Members | Up to 15 | Up to 5 |
| First Comment | Instagram, Facebook, LinkedIn, YouTube | Instagram only |
| Mobile Apps | No | Yes (iOS/Android) |
Verdict: Trade-offs. Viraly wins on platform coverage and flexibility. Tailwind wins for Pinterest-focused marketers who want specialized tools.
Pricing Comparison
Plan Overview
| Plan | Viraly | Tailwind |
|---|---|---|
| Free | $0/month | $0/month |
| Entry Paid | $19/month (Influencer) | $24.99/month (Pro) |
| Mid-tier | $49/month (Business) | $49.99/month (Advanced) |
| Top-tier | $99/month (Agency) | $99.99/month (Max) |
| Annual Discount | 17% | 40-50% |
What You Get at Each Tier
| Feature | Viraly Free | Tailwind Free | Viraly $19 | Tailwind $25 |
|---|---|---|---|---|
| Posts/month | 10 | 5 | 200 | 150 |
| Profiles | 3 | 1 (per platform) | 5 | 1 (per platform) |
| Platforms | 10 | 3 | 10 | 3 |
| Team Members | — | 1 | — | 1 |
| AI Usage | Unlimited | 5 credits | Unlimited | 150 credits |
Cost at Scale: 50 Profiles
| Need | Viraly | Tailwind |
|---|---|---|
| 50 profiles | $99/mo (Agency) | Not available (max 9 profiles) |
| Unlimited posts | $99/mo | $99.99/mo (Max plan) |
| 15 team members | Included in Agency | Max 5 users |
Verdict: Viraly wins. More flexibility at scale with up to 50 profiles and 15 team members on the Agency plan. Tailwind maxes out at 9 total profiles (3 each of Pinterest, Instagram, Facebook) and 5 users.
Platform Support
| Platform | Viraly | Tailwind |
|---|---|---|
| Instagram (Business) | Yes | Yes |
| Instagram (Creator) | Yes | Notification only |
| Facebook Pages | Yes | Yes |
| Facebook Groups | No | No |
| Yes | Yes (specialist) | |
| X (Twitter) | Yes (Influencer+) | No |
| Yes | No | |
| TikTok | Yes | No |
| YouTube | Yes | No |
| Threads | Yes | No |
| Bluesky | Yes | No |
| Mastodon | Yes | No |
| Google Business Profile | No | No |
Verdict: Viraly wins. Tailwind only supports 3 platforms while Viraly covers 10. If you need Twitter, LinkedIn, TikTok, YouTube, Threads, Bluesky, or Mastodon, Tailwind isn’t an option.
Feature Comparison
Scheduling & Publishing
| Feature | Viraly | Tailwind |
|---|---|---|
| Visual calendar | Yes | Yes |
| Drag-and-drop scheduling | Yes | Yes |
| Bulk upload | Yes | Yes (paid plans) |
| Queue management | Yes | Yes |
| SmartSchedule (AI-optimized times) | No | Yes |
| Interval Pinning (multi-board) | No | Yes (Pinterest) |
| Cross-posting | Yes | Instagram → Facebook/Pinterest only |
| First comment automation | Instagram, Facebook, LinkedIn, YouTube | Instagram only |
| Draft management | Yes | Yes |
| Approval workflows | Yes (Business+) | No |
| Browser extension | No | Yes |
Verdict: Trade-offs. Viraly has broader first comment support and approval workflows. Tailwind offers SmartSchedule and a browser extension for quick pinning.
Post Limits by Plan
| Plan | Viraly | Tailwind |
|---|---|---|
| Free | 10/month | 5/month |
| Entry Paid | 200/month ($19) | 150/month ($25) |
| Mid-tier | 500/month ($49) | 300/month ($50) |
| Top-tier | Unlimited ($99) | Unlimited ($100) |
Verdict: Viraly wins. More posts at every tier, starting with double the free allowance.
Content Types Supported
| Content Type | Viraly | Tailwind |
|---|---|---|
| Feed posts | Yes | Yes |
| Instagram Reels | Yes | Yes |
| Instagram Stories | Yes | Yes |
| Instagram Carousels | Yes (up to 10) | Yes (up to 10) |
| TikTok Videos | Yes | No |
| TikTok Photo Mode | Yes (up to 35 images) | No |
| YouTube Videos | Yes | No |
| YouTube Shorts | Yes | No |
| LinkedIn Documents | Yes | No |
| LinkedIn Carousels | Yes (up to 20) | No |
| Pinterest Pins | Yes | Yes |
| Pinterest Video Pins | Yes | Yes |
| X/Twitter Threads | Yes (up to 25 tweets) | No |
| Threads thread chains | Yes | No |
| Bluesky posts | Yes | No |
| Mastodon toots | Yes | No |
Verdict: Viraly wins. Tailwind only handles Pinterest, Instagram, and Facebook content—missing TikTok, YouTube, LinkedIn documents, X threads, and emerging platforms entirely.
Evergreen Content Recycling
| Feature | Viraly | Tailwind |
|---|---|---|
| Automatic content recycling | Yes | No (use Communities) |
| Custom recycle intervals | 7-365 days | N/A |
| AI caption variations | Yes | N/A |
| Recycle to specific platforms | Yes | N/A |
Verdict: Viraly wins. Built-in content recycling with AI variations. Tailwind requires using Communities for content re-sharing, which is a different workflow.
Link in Bio
| Feature | Viraly | Tailwind (Smart.bio) |
|---|---|---|
| Bio pages included | 1-50 by plan | 1 |
| Custom links | 5-100 by plan | Yes |
| Auto-updating from posts | Yes | Yes |
| Click tracking | Yes | Yes |
| Custom colors/themes | 70+ themes | Yes |
| Custom domain | Business+ | No |
| E-commerce products | Yes (Influencer+) | No |
| Email collection | Yes (Influencer+) | No |
| RSS feeds | Yes (Influencer+) | No |
| Pricing | Included in plans | Free forever |
Verdict: Trade-offs. Viraly offers more features (custom domains, e-commerce, email collection). Tailwind’s Smart.bio is completely free with unlimited use—good for Pinterest-focused creators who need basics.
AI & Content Tools
| Feature | Viraly | Tailwind |
|---|---|---|
| AI caption generation | Yes (GPT-4) | Yes (Ghostwriter) |
| AI usage limit | Unlimited (all plans) | 5-1,000 credits/month |
| Hashtag suggestions | Yes | Yes |
| Content idea generator | Yes | No |
| Design tool | No | Yes (Tailwind Create) |
| Canva integration | No | Yes (paid plans) |
Verdict: Trade-offs. Viraly has unlimited AI on all plans including free. Tailwind has limited credits but includes Tailwind Create for design generation and Canva integration.
Idea Board / Content Library Limits
| Feature | Viraly Free | Viraly Influencer | Viraly Business | Viraly Agency | Tailwind |
|---|---|---|---|---|---|
| Idea Boards | 5 | 10 | 25 | 50 | No equivalent |
| Ideas per Social Set | 50 | 200 | 500 | 1,000 | N/A |
| Content Templates | Yes (10 categories) | Yes | Yes | Yes | Yes (Tailwind Create) |
| AI Idea Generator | Yes | Yes | Yes | Yes | No |
| Media Library | Unlimited | Unlimited | Unlimited | Unlimited | Yes |
| Media Collections | Yes | Yes | Yes | Yes | No |
Verdict: Viraly wins. Viraly offers a Kanban-style Idea Board with AI idea generation, content templates, and unlimited media library on all plans. Tailwind has design templates via Tailwind Create but lacks the ideation board workflow.
Analytics
| Platform | Viraly | Tailwind |
|---|---|---|
| Yes | Yes (deep) | |
| Yes | Yes | |
| Yes | Yes | |
| X (Twitter) | Yes | No |
| Yes | No | |
| TikTok | Yes | No |
| YouTube | Yes | No |
| Threads | Yes | No |
| Bluesky | Yes | No |
| Mastodon | Yes | No |
| Export reports | Yes (Influencer+) | Yes |
Analytics History by Plan
| Plan | Viraly | Tailwind |
|---|---|---|
| Free | 2 weeks | Limited |
| Entry Paid | 6 months | Full |
| Mid-tier | 12 months | Full |
| Top-tier | 2 years | Full |
Verdict: Viraly wins on breadth. Tailwind only provides analytics for 3 platforms. Viraly covers all 10.
Team Collaboration
| Feature | Viraly | Tailwind |
|---|---|---|
| Free plan users | 1 | 1 |
| Entry paid users | 1 | 1 |
| Mid-tier users | 5 | 2 |
| Top-tier users | 15 | 5 |
| Social sets (brand grouping) | Unlimited (all plans) | N/A |
| Permission-based access | Yes | Limited |
| Approval workflows | Yes (Business+) | No |
| Collaborator role | Yes | Yes (Advanced+) |
| SSO | No | No |
Verdict: Viraly wins. Up to 15 team members with granular permissions and approval workflows. Tailwind maxes out at 5 users with no approval workflows.
Comment Management
| Feature | Viraly | Tailwind |
|---|---|---|
| Unified social inbox | No | No |
| First comment automation | Yes (4 platforms) | Yes (Instagram only) |
| Comment moderation | No | No |
| AI-suggested replies | No | No |
Verdict: Viraly wins. First comment on Instagram, Facebook, LinkedIn, and YouTube vs. Instagram only on Tailwind. Neither has a social inbox.
Integrations
| Category | Viraly | Tailwind |
|---|---|---|
| Email marketing/CRM | 8 platforms | None |
| E-commerce | No | Shopify, WooCommerce |
| Design tools | Unsplash | Canva (paid) |
| Cloud storage | No | No |
| Automation | No | No |
| Tracking pixels | GA4, Meta, TikTok, GTM | No |
| WordPress | No | Yes |
| Browser extension | No | Yes |
Verdict: Trade-offs. Viraly has email marketing integrations and tracking pixels. Tailwind has e-commerce integrations and a browser extension.
Compliance & Security
| Feature | Viraly | Tailwind |
|---|---|---|
| Data encryption | 256-bit AES at rest | Not specified |
| GDPR compliant | Yes | Yes |
| CCPA compliant | Yes | Not specified |
| Cloud hosting | AWS | Not specified |
| Official Pinterest partner | No | Yes (since 2012) |
| Official Instagram partner | No | Yes |
| Official Facebook partner | No | Yes |
Verdict: Trade-offs. Viraly specifies stronger encryption standards. Tailwind has official partnerships with all three platforms it supports.
Where Viraly Wins
1. Platform Coverage (10 vs 3)
Viraly supports 10 platforms including X/Twitter, LinkedIn, TikTok, YouTube, Threads. Tailwind only supports Pinterest, Instagram, and Facebook.
2. Built-in Content Recycling
Automatic evergreen content recycling with customizable intervals and AI-generated caption variations. Tailwind requires using Communities for content re-sharing.
3. First Comment on More Platforms
Automate first comments on Instagram, Facebook, LinkedIn, and YouTube—not just Instagram like Tailwind.
4. Unlimited AI (All Plans)
AI caption generation is unlimited on every plan, including free. Tailwind limits AI usage to 5-1,000 credits per month based on plan.
5. Larger Teams
Support up to 15 team members on the Agency plan with approval workflows. Tailwind maxes out at 5 users with no approval workflows.
6. More Posts in Free Plan
10 posts per month vs. Tailwind’s 5 posts per month.
Where Tailwind Wins
1. Pinterest Specialization
As Pinterest’s oldest partner (since 2012), Tailwind offers specialized features like SmartSchedule, Interval Pinning, Pinterest keyword finder, and deep Pinterest analytics.
2. Tailwind Communities
Join 20,000+ topic communities for content sharing and engagement boosting. This network effect helps Pinterest content reach wider audiences.
3. Tailwind Create
AI-powered design tool that generates personalized templates and auto-formats content for multiple platforms with one click.
4. Browser Extension
Schedule content directly from any webpage with one click—40% of Pins published via Tailwind use the extension.
5. Mobile Apps
Native iOS and Android apps for scheduling on the go. Viraly currently doesn’t offer mobile apps.
6. Free Link in Bio (Smart.bio)
Smart.bio is completely free forever with no plan restrictions—useful for Pinterest creators who just need basics.
Who Should Choose Viraly
Multi-Platform Marketers
You manage content across more than Pinterest and Instagram—including X/Twitter, LinkedIn, TikTok, YouTube, or emerging platforms like Threads.
Teams Needing Approval Workflows
You have content creators who need manager approval before posts go live. Viraly supports approval workflows on Business+ plans; Tailwind doesn’t offer them.
Agencies with Many Clients
You manage 10+ client accounts and need flat-rate pricing that scales. Viraly’s Agency plan covers 50 profiles and 15 team members for $99/month.
Content Recyclers
You want automatic evergreen content republishing with AI-generated caption variations built into the scheduling workflow.
Heavy AI Users
You use AI caption generation frequently and want unlimited usage rather than counting credits.
Who Should Choose Tailwind
Pinterest-First Marketers
Pinterest is your primary platform and you want specialized tools from an official Pinterest partner—SmartSchedule, Communities, Pinterest keyword finder.
Visual Content Creators (Pinterest/Instagram Focus)
You’re a blogger, crafter, or visual creator focused on Pinterest and Instagram who doesn’t need X/Twitter, LinkedIn, or TikTok.
Solo Creators on a Budget
You want a free Link in Bio (Smart.bio) and don’t mind the 5-post monthly limit. Tailwind’s free tier works for very light Pinterest users.
E-commerce Brands
You need Shopify or WooCommerce integration to sync products for Pinterest shopping features.
Browser Extension Users
You frequently pin content from around the web and want one-click scheduling from any webpage.
FAQ
How do Viraly and Tailwind pricing compare?
Both start at $0/month with free plans. Viraly’s paid plans start at $19/month (Influencer) while Tailwind starts at $24.99/month (Pro). The key difference: Viraly’s $99 Agency plan includes 50 profiles and 15 team members, while Tailwind’s $99 Max plan only includes 9 profiles (3 per platform) and 5 users.
Which is better for Pinterest scheduling: Viraly or Tailwind?
Tailwind is better for Pinterest-focused marketers. As Pinterest’s oldest developer partner (since 2012), Tailwind offers specialized features like SmartSchedule (AI-optimized posting times), Interval Pinning (automated multi-board posting), and Communities for engagement boosting. Viraly supports Pinterest but doesn’t have these Pinterest-specific tools.
Which tool supports more social media platforms?
Viraly supports 10 platforms: Instagram, Facebook, Pinterest, X (Twitter), LinkedIn, TikTok, YouTube, Threads.
Tailwind supports only 3 platforms: Pinterest, Instagram, and Facebook.
If you need Twitter, LinkedIn, TikTok, YouTube, or emerging platforms, Viraly is your only option between these two.
Is Viraly or Tailwind better for growing teams?
Viraly is better for teams. The Agency plan ($99/month) supports up to 15 team members with approval workflows and permission-based access to specific social sets. Tailwind’s Max plan ($99/month) only supports 5 users with no approval workflows.
How do the free plans compare?
Viraly Free offers 10 posts/month across 10 platforms with 3 profiles and unlimited AI. Tailwind Free offers 5 posts/month across 3 platforms with 1 account per platform (3 total) and 5 AI credits. Viraly’s free plan is more generous in posts and platforms.
Which has better AI content features?
Both have AI caption generation, but the model differs. Viraly offers unlimited AI usage on all plans (including free) using GPT-4. Tailwind limits AI to 5-1,000 “credits” per month based on plan, but includes Tailwind Create for AI-generated designs and Canva integration.
How do Viraly and Tailwind analytics compare?
Viraly provides analytics across all 10 supported platforms with history retention from 2 weeks (free) to 2 years (Agency). Tailwind only provides analytics for Pinterest, Instagram, and Facebook—but offers deep Pinterest analytics as an official partner. If you need TikTok, YouTube, or LinkedIn analytics, only Viraly covers them.
Is Tailwind for Pinterest free?
Yes, Tailwind has a free forever plan, but it’s limited to 5 posts per month, 1 Pinterest account, and 5 AI credits. The free Smart.bio (Link in Bio) tool has no restrictions and is genuinely free forever. For serious Pinterest marketing, most users need at least the Pro plan ($24.99/month).
Does Tailwind support Twitter/X?
No. Tailwind does not support X (Twitter). If you need to schedule tweets or Twitter threads, Viraly supports X on Influencer plans and above with up to 25-tweet threads.
Does Tailwind support LinkedIn?
No. Tailwind does not support LinkedIn scheduling or analytics. Viraly supports LinkedIn personal profiles and company pages with document posts (PDFs, presentations) and first comment automation.
Does Tailwind support TikTok?
No. Tailwind does not support TikTok. Viraly supports TikTok video scheduling (up to 10 minutes) and TikTok Photo Mode (up to 35 images) with direct publishing—no mobile notifications required.
What is the Tailwind app?
Tailwind is a social media scheduling tool founded in 2012 that specializes in Pinterest marketing. It’s Pinterest’s longest-standing developer partner and also supports Instagram and Facebook. Key features include SmartSchedule (AI-optimized posting times), Tailwind Create (design generation), Ghostwriter (AI copywriting), and Communities (content sharing groups).
Can I schedule TikTok posts with either tool?
Only Viraly supports TikTok scheduling. You can schedule TikTok videos (up to 10 minutes) and Photo Mode carousels (up to 35 images) with direct publishing. Tailwind doesn’t support TikTok at all.
Can I schedule Twitter/X threads?
Only Viraly supports Twitter/X thread scheduling. You can create threads up to 25 tweets using the thread composer. Tailwind doesn’t support Twitter/X.
Can I recycle evergreen content with either tool?
Viraly has built-in content recycling with customizable intervals (7-365 days) and AI-generated caption variations. Posts automatically republish on schedule.
Tailwind doesn’t have automatic recycling but offers Communities where you can re-share content with other Tailwind users for engagement boosting.
Which supports first comment automation on more platforms?
Viraly supports first comment on 4 platforms: Instagram, Facebook, LinkedIn, and YouTube.
Tailwind supports first comment on Instagram only.
Final Verdict
| Use Case | Recommendation |
|---|---|
| Multi-platform scheduling (X, LinkedIn, TikTok, YouTube) | Viraly — Tailwind only supports 3 platforms |
| Pinterest-first marketing | Tailwind — official partner with specialized tools |
| Teams with approval needs | Viraly — approval workflows on Business+ |
| Content recycling | Viraly — built-in evergreen automation |
| E-commerce/Shopify integration | Tailwind — product sync built-in |
| Heavy AI usage | Viraly — unlimited AI on all plans |
| Mobile scheduling | Tailwind — has iOS/Android apps |
| Budget-conscious Pinterest users | Tailwind — free Smart.bio, specialized free tier |
| Agencies managing many clients | Viraly — 50 profiles, 15 team members |
Bottom line: If Pinterest is your primary platform and you want specialized features from an official Pinterest partner, choose Tailwind. If you need multi-platform coverage (especially X/Twitter, LinkedIn, TikTok, or YouTube), content recycling, larger teams, or approval workflows, Viraly is the better fit.