Schedule professional content to LinkedIn profiles and company pages including text posts, images, videos, multi-image galleries, and documents. This guide covers the complete workflow and all LinkedIn-specific features.
Creating a LinkedIn Post
Follow these steps to create and schedule a LinkedIn post in Viraly:
Step 1: Open the Post Composer
Open the post composer using any of these methods:
- Click Create Post in the sidebar
- Click the + button in the calendar header
- Click on any date in the calendar view
Step 2: Select LinkedIn
Click the LinkedIn icon at the top of the composer. If you have both personal profiles and company pages connected, each appears as a separate icon. Selected profiles appear in full color with a blue border, while unselected ones are grayscale.
Step 3: Write Your Commentary
Enter your post content in the text area. LinkedIn calls this the “commentary” field. You have up to 3,000 characters to share your thoughts, insights, or updates. The character counter shows how much space you have left.
Step 4: Add Media (Optional)
Enhance your post with:
- Images: Single photo or up to 20 in a gallery
- Video: Native video content
- Document: PDF, PowerPoint, or Word file
Drag and drop files, click to select, or choose from your Media Library.
Step 5: Configure Additional Settings
Optionally add a first comment (Influencer+ plan) or configure other settings based on your content type.
Step 6: Schedule Your Post
Click Schedule Post to set a date and time, or use the dropdown menu for other publishing options.
Post Types
Text Posts
Text-only posts with optional links. URLs in your post automatically generate preview cards with title, description, and image.
Photo Posts
Single image with commentary.
- File Size: Max 8MB
- Formats: JPEG, PNG
Multi-Image Posts
Gallery-style posts with multiple images that viewers can browse.
- Image Count: 2-20 images
- File Size: Max 8MB per image
- Formats: JPEG, PNG
Upload 2 or more images and Viraly automatically creates a multi-image post.
Video Posts
Native video content that plays directly in the LinkedIn feed.
- Duration: 3 seconds to 30 minutes
- File Size: 75KB to 500MB
- Formats: MP4, MOV
Document Posts
Share presentations, documents, and slide decks directly on LinkedIn. See Document Posts section below for details.
Caption Features
| Feature | Limit |
|---|---|
| Commentary Length | 3,000 characters |
| First Comment | 1,248 characters (Influencer+ plan) |
| Document Title | 100 characters |
Caption Tools
- Emoji Picker: Insert emojis at cursor position
- Hashtag Lists: Insert saved hashtag groups (3-5 hashtags recommended)
- AI Generator: Generate, shorten, expand, or rephrase content with customizable tone and keywords
- Mentions: Tag people and companies with @
First Comment
Add a first comment that posts automatically after your content goes live. LinkedIn allows 1,248 characters for first comments—longer than most other platforms.
- Requires Influencer plan or higher
- Personal profiles need
w_member_social_feedscope - Company pages need
w_organization_social_feedscope
Media Requirements
Click the Media Requirements button in the composer to view detailed specifications for each post type.
Images
| Requirement | Specification |
|---|---|
| File Size | Max 8MB per image |
| Formats | JPEG, PNG |
| Max Resolution | Width x Height ≤ 36,152,320 pixels |
| Multi-Image Limit | 2-20 images |
Recommended Crop Sizes
| Aspect Ratio | Dimensions | Best For |
|---|---|---|
| 1:1 (Square) | 1080 x 1080px | Feed posts |
| 4:5 (Portrait) | 1080 x 1350px | Feed posts |
| 1.91:1 (Landscape) | 1200 x 628px | Article images, link previews |
| 16:9 (Landscape) | 1920 x 1080px | Video thumbnails |
| 1:2.4 (Portrait) | 1080 x 2592px | Document covers |
Use the image editor to crop your images for LinkedIn.
Videos
| Requirement | Specification |
|---|---|
| Duration | 3 seconds – 30 minutes |
| File Size | 75KB – 500MB |
| Formats | MP4, MOV |
Recommended Video Dimensions
| Aspect Ratio | Dimensions | Best For |
|---|---|---|
| 16:9 (Landscape) | 1920 x 1080px | Professional video content |
| 1:1 (Square) | 1080 x 1080px | Feed videos |
| 4:5 (Portrait) | 1080 x 1350px | Mobile-first videos |
Use the video editor to optimize your videos for LinkedIn.
Document Posts
Share slideshows, presentations, and documents directly on LinkedIn. Document posts are highly engaging—viewers can flip through pages directly in their feed.
| Requirement | Specification |
|---|---|
| File Size | Max 100MB |
| Formats | PDF, PPTX (PowerPoint), DOCX (Word) |
| Documents per Post | 1 |
| Page Limit | Up to 300 pages |
| Title | Required, max 100 characters |
Tip: PDF carousels are highly engaging on LinkedIn. Export your slides as PDF for best results.
Creating a Document Post
- Upload a PDF, PowerPoint, or Word document
- Enter a document title (required, max 100 characters)
- Write your commentary
- Schedule or publish
Additional Features
Categories
Organize your posts with color-coded categories for easy filtering and management in Viraly.
- Click + Category to assign a category
- Select from existing categories or create new ones
- Choose custom colors for each category
Recycle Posts
Automatically repost evergreen content on a recurring schedule.
- Toggle Recycle to enable
- Set the recycle interval (e.g., 60 days)
- Choose an end date for recycling
- Enable Content Variations to rotate different captions
Shorten URLs
Toggle Shorten URLs to automatically shorten links in your post. This provides click tracking and analytics.
Scheduling Options
After creating your post, choose how to publish it:
| Option | Description |
|---|---|
| Schedule Post | Set a specific date and time for publishing |
| Publish Now | Post immediately |
| Save as Draft | Save without scheduling |
| Add to Queue | Add to your posting queue |
| Request Approval | Send to team members for review |