Understand how visitors interact with your Link in Bio page. Track page views, link clicks, traffic sources, geographic data, and more with Viraly’s built-in analytics dashboard.
Accessing Analytics
To view analytics for your bio page:
- Go to Link In Bio in the main navigation
- Click on the bio page you want to analyze
- Click Edit to open the page editor
- Select the Analytics tab
Date Range Selection
Use the date range selector to filter your analytics data:
- Last 7 days – Recent performance snapshot
- Last 30 days – Monthly overview
- Last 90 days – Quarterly trends
- All time – Complete history
- Custom range – Select specific start and end dates
Overview Metrics
The analytics dashboard displays six key performance metrics at the top:
| Metric | Description |
|---|---|
| Total Page Views | Number of times your bio page was loaded |
| Unique Visitors | Distinct visitors to your page (tracked via browser fingerprinting) |
| Total Clicks | All clicks on links, buttons, and interactive elements |
| Click-Through Rate | Percentage of sessions where visitors clicked at least one link |
| Avg. Session Duration | Average time visitors spend on your page |
| Bounce Rate | Percentage of visitors who left without clicking anything |
Each metric includes a trend indicator showing the percentage change compared to the previous period.
Performance Charts
Below the overview metrics, interactive charts visualize your data over time:
- Views & Clicks Chart – Line chart showing daily views (blue) and clicks (green)
- Engagement Rate Chart – Area chart displaying click-through rate over time
Hover over any data point to see exact values for that date.
Link Performance
See how each link on your bio page performs:
| Column | Description |
|---|---|
| Link Title | Name of the link as shown on your bio page |
| Type | Link category (Social Link, Custom Link, Grid Item, etc.) |
| Clicks | Total number of clicks on this link |
| CTR | Click-through rate for this specific link |
| Last Clicked | When the link was most recently clicked |
| 7-Day Trend | Sparkline showing click activity over the past week |
Click any column header to sort the table. Use the search box to find specific links, or filter by section type.
Section Performance
View aggregated performance by content section:
- Social Links – Your social media profile links
- Custom Links – Links you’ve added manually
- Grid Items – Links displayed in grid layout
- Featured Media – Video or image content blocks
- Profile Section – Interactions with your profile header
Geographic Data
Understand where your visitors come from:
Top Countries
See which countries drive the most traffic to your bio page. Each country shows:
- Country name and flag
- Total page views from that country
- Total link clicks
- Percentage of total traffic
Top Cities
Drill down to city-level data to see your most engaged local audiences. Useful for location-specific content or targeting local events.
Devices & Browsers
See what technology your visitors use:
Device Types
Breakdown of visitors by device:
- Mobile – Smartphones (typically the majority for bio pages)
- Desktop – Computers and laptops
- Tablet – iPad and Android tablets
Browsers
See which browsers your visitors use most (Chrome, Safari, Firefox, Edge, etc.). This helps ensure your bio page displays correctly on the most common browsers.
Operating Systems
Breakdown by operating system (iOS, Android, Windows, macOS, Linux). Useful for understanding your audience demographics.
Traffic Sources
Discover how visitors find your bio page:
Referrer Types
- Direct – Visitors who typed your URL directly or used a bookmark
- Social – Traffic from social media platforms
- Search – Visitors from search engines
- Referral – Traffic from other websites linking to you
Top Referrers
See exactly which websites and platforms drive traffic to your bio page, including:
- Domain name
- Source type (social, search, referral)
- Number of visitors
- Percentage of total traffic
UTM Campaign Tracking
If you use UTM parameters in your links, you can track campaign performance:
| UTM Parameter | Example |
|---|---|
| utm_source | instagram, tiktok, email |
| utm_medium | social, bio, story |
| utm_campaign | summer_sale, launch_2024 |
Add UTM parameters to your bio link when sharing it on different platforms to track which channels drive the most engagement.
Time-Based Insights
Understand when your audience is most active:
Activity Heatmap
A visual heatmap showing traffic intensity by hour of day and day of week. Darker colors indicate higher activity, helping you identify peak times.
Day of Week Performance
Bar chart comparing views and clicks across each day of the week. See which days your audience engages most.
Peak Hours
Highlighted text showing your most active hours based on historical data. Use this to time your social posts for maximum visibility.
Exporting Analytics
Export your analytics data for reporting or further analysis:
- Click the Export Data button at the top of the analytics dashboard
- Choose your preferred format
- Click Export to download the file
Export Formats
| Format | Best For |
|---|---|
| CSV | Excel, Google Sheets, data analysis |
| Excel | Microsoft Excel with proper formatting |
| JSON | Developers, API integrations, custom tools |
What’s Included
Exports include all analytics data for the selected date range:
- Overview metrics with trend data
- Daily time series data (views, clicks, CTR)
- Individual link performance
- Geographic breakdown (countries and cities)
- Device and browser statistics
- Referrer and traffic source data
- UTM campaign performance
- Day-of-week breakdown
