Connect TikTok Pixel to your Link in Bio page to track visitor actions, create retargeting audiences, and measure the performance of your TikTok advertising campaigns.
Table of Contents
What is TikTok Pixel?
TikTok Pixel is a tracking code that monitors visitor activity on your bio page. With TikTok Pixel connected, you can:
- Track conversions: Measure how TikTok ads drive traffic to your bio page
- Build custom audiences: Create retargeting audiences based on bio page visitors
- Optimize campaigns: Let TikTok find people similar to your bio page visitors
- Measure performance: Understand which TikTok content drives the most engagement
Requirements
- Viraly Plan: Influencer plan or higher
- TikTok Ads Account: Access to TikTok Events Manager
- TikTok Pixel: An existing pixel (or create one in Events Manager)
Finding Your Pixel ID
Your TikTok Pixel ID starts with “C” followed by alphanumeric characters.
- Go to TikTok Events Manager
- Click Assets in the top navigation
- Select Events → Web Events
- Click Manage on your pixel
- Your Pixel ID is displayed at the top
The Pixel ID looks like: CXXXXXXXXXXXXXXXX
Connecting TikTok Pixel
There are two ways to connect TikTok Pixel to your Link in Bio page:
Method 1: From the Link in Bio Editor
- Open your bio page in the Viraly editor
- Click Analytics in the left sidebar
- Click the Pixel Tracking tab
- Select the TikTok Pixel tab
- Enter your Pixel ID (starts with C)
- Click Save Changes
Method 2: From API Integrations
- Click on your workspace dropdown in the top right corner
- Select API Integrations
- Go to the Analytics & Tracking tab
- Find TikTok Pixel and click Connect
- Enter an Integration Name (e.g., “TikTok Pixel Account”)
- Enter your Pixel ID
- Click Save Integration
Your TikTok Pixel is now active and will begin tracking visitor activity on your bio page.
Events Tracked
Viraly automatically tracks these TikTok Pixel events on your bio page:
Page-Level Events
| Event | When It Fires |
|---|---|
| PageView | When someone loads your bio page (via ttq.page()) |
| ViewContent | When the page content is fully displayed |
Link Click Events
| Link Type | Event | Properties |
|---|---|---|
| Social Links | Contact | content_name, content_type: “social_link” |
| Custom Links | ClickButton | content_name, content_type: “custom_link” |
| Auto-Added Links | ClickButton | content_name, content_type: “auto_added_link” |
| Tipping Links | Donate | content_name, content_type: “tipping_link” |
Verifying Your Setup
To confirm TikTok Pixel is working correctly:
Using TikTok Pixel Helper
- Install the TikTok Pixel Helper Chrome extension
- Visit your bio page
- Click the TikTok Pixel Helper icon
- Verify that your pixel fires PageView and ViewContent events
Using Events Manager
- Go to TikTok Events Manager
- Select your pixel
- Click Test Events
- Open your bio page in a new tab
- Check Events Manager for incoming events
Note: Events may take a few minutes to appear in Events Manager.