Get comprehensive insights into your Facebook Page performance with Viraly Analytics. Track followers, impressions, engagement, video metrics, geographic data, and individual post performance all in one dashboard.
Accessing Facebook Analytics
To view your Facebook Page analytics:
- Click Analytics in the top navigation
- Select your Facebook Page from the dropdown
- Use the timeframe picker to select your date range
Timeframe Selection
Use the timeframe picker in the top right to filter all analytics data. Available options:
- Last 7, 14, 30, 60, or 90 days
- Last 6, 9, 12, or 24 months
- This Month / Last Month
- This Year / Last Year
All metrics show comparisons to the previous period (e.g., “vs 915 prev”).
Profile Overview
The Profile Overview displays key metrics for your Facebook Page with trend sparklines and period comparisons.
| Metric | Description |
|---|---|
| Followers | Total number of page followers |
| Page Impressions | Total times your page was seen |
| Post Impressions | Total times your posts were seen |
| Post Engagements | Total interactions with your posts |
| Page Follows | New followers gained in the period |
| Page Unfollows | Followers lost in the period |
| Total Likes | Total likes on your posts |
| Page Video Views | Total video views on your page |
| Video Watch Time | Total time spent watching your videos |
| Page Views | Times your page was visited |
| Engagement Rate | Percentage of impressions that resulted in engagement |
| Reach Rate | Percentage of followers reached |
Click Customize Metrics to show or hide specific metrics from your dashboard.
Metrics Over Time
Track how your key metrics change over time with an interactive line chart. Select up to 10 metrics to display simultaneously.
Available metrics include:
- Page Impressions
- Post Engagements
- Video Views
- Daily Follows
- Total Likes
Click the metric pills at the top of the chart to toggle them on or off. Use Customize Metrics to select which metrics are available.
Geographic Insights
Understand where your audience is located with geographic breakdowns.
Top Countries by Followers
See which countries your followers are from, ranked by percentage of total followers.
Top Cities by Followers
See which cities your followers are from, with percentage breakdowns.
Follower Growth
Track daily gains and losses in your follower count. The chart shows:
- Green bars/line — New followers gained
- Red bars/line — Followers lost
Engagement Analysis
Understand how your audience interacts with your content.
Summary Metrics
| Metric | Description |
|---|---|
| Total Reactions | Sum of all reactions (likes, loves, etc.) |
| Sentiment Score | Percentage of positive reactions |
| Total Engagements | All interactions with your content |
Reactions Breakdown
Visual breakdown of reaction types (Like, Love, Wow, etc.) showing which reactions your content receives most.
Impression Sources
Donut chart showing the split between organic and paid impressions.
Video Performance & Retention
Analyze how your video content performs and retains viewers.
Key Video Metrics
| Metric | Description |
|---|---|
| Total Views | Total number of video views |
| Watch Time | Total time spent watching (displayed as days and hours) |
| Avg Watch Time | Average duration per view |
| Completion Rate | Percentage of viewers who watched to the end |
| Click-through Rate | Percentage of viewers who clicked through |
Viewer Retention
| Metric | Description |
|---|---|
| Total Views | All video views (100% baseline) |
| Unique Views | Number of unique viewers |
| 30s Views | Views that lasted at least 30 seconds |
| Repeat Views | Views from returning viewers |
View Source Analysis
| Source | Description |
|---|---|
| Autoplay Views | Views from videos that started automatically |
| Click-to-Play Views | Views from users clicking play |
| Organic Views | Non-paid video views |
| Paid Views | Views from promoted content |
Video Performance Trend
A combined chart showing video views (bars) and completion rate (line) over time.
Organic vs. Paid Performance
Compare the effectiveness of your organic and paid content.
Performance Metrics
Side-by-side comparison of organic vs paid performance for:
- Post Impressions — Organic vs Paid impression counts
- Video Views — Organic vs Paid video view counts
- 30s Video Views — Organic vs Paid 30-second view counts
Organic vs. Paid Trend
Chart showing organic impressions (bars) and organic percentage (line) over time. Hover over data points to see exact values for organic impressions, paid impressions, and percentages.
Post Performance
See detailed metrics for each individual post in a sortable table.
| Column | Description |
|---|---|
| Post | Post content preview with thumbnail and publication date |
| Type | Content type icon (Photo, Video, Link, etc.) |
| Impressions | Number of times the post was displayed |
| Reach | Number of unique accounts that saw the post |
| Clicks | Number of clicks on the post |
| Reactions | Total reactions (likes, loves, etc.) |
| Actions | Duplicate button to create a new post based on this one |
Click Columns to customize which metrics are displayed. Click any column header to sort by that metric.
Exporting Data
Export your Facebook analytics data (Influencer plan or higher):
- Click Export Data at the top of the analytics page
- Select which data to export
- Optionally set a date range
- Click Export to download as CSV
Data Retention by Plan
| Plan | Data Retention |
|---|---|
| Free | 2 weeks |
| Influencer | 6 months |
| Business | 12 months |
| Agency | 24 months |
| Enterprise | Unlimited |