Viraly Analytics provides comprehensive insights across all your connected social media accounts. Track performance metrics, understand your audience, and optimize your content strategy with data from 10 platforms in one unified dashboard.
Supported Platforms
Viraly Analytics supports 10 social media platforms, each with tailored metrics and insights:
| Platform | Key Analytics Features |
|---|---|
| 9 sections: Account metrics, demographics, reach distribution, content type analysis, trends | |
| 7 sections: 30+ metrics, engagement analysis, video performance, organic vs paid | |
| YouTube | 7 sections: Views, watch time, traffic sources, device breakdown, demographics |
| 6 sections: Page views, follower demographics (6 dimensions), page breakdowns | |
| Advanced filtering, 14 metrics, video analytics, pin performance | |
| TikTok | Account overview, video performance with views, likes, comments, shares |
| X (Twitter) | Account stats, post metrics with impressions, engagement, bookmarks |
| Threads | 4 sections: Profile metrics, audience location, demographics, post performance |
| Bluesky | Profile metrics including lists and starter packs, post engagement |
| Mastodon | Profile stats with account type indicator, post performance |
Accessing Analytics
To access your analytics:
- Click Analytics in the top navigation
- Select a connected social account from the channel dropdown
- Choose your desired timeframe
- Explore the various dashboard sections
Timeframe Selection
Select from 13 preset timeframes or set a custom date range:
| Timeframe | Description |
|---|---|
| Last 24 Hours | Previous 24 hours |
| Last 48 Hours | Previous 48 hours |
| Last 7 Days | Previous week |
| Last 14 Days | Previous 2 weeks |
| Last 28 Days | Previous 4 weeks |
| Last 30 Days | Previous month |
| Last 60 Days | Previous 2 months |
| Last 90 Days | Previous quarter |
| Last 6 Months | Previous 6 months |
| Last 12 Months | Previous year |
| Last 18 Months | Previous 18 months |
| Last 2 Years | Previous 2 years |
| Custom | Select specific start and end dates |
Note: Available timeframes depend on your plan’s data retention period.
Common Features
All platform analytics share these common features:
Metric Cards with Sparklines
Key metrics are displayed as cards showing the current value with a mini trend chart (sparkline) showing performance over the selected period.
Metric Selector
Customize which metrics appear in your dashboard by clicking the metric selector to show/hide specific metrics.
Interactive Charts
Charts support:
- Hover for exact values
- Automatic downsampling for large date ranges
- Responsive design for all screen sizes
Post Performance Tables
All platforms include a post performance table with:
- Sortable columns (click headers)
- Column visibility controls
- Pagination for large datasets
- Edit and Clone actions for each post
- Post preview on hover/click
Exporting Data
Export your analytics data (Influencer plan or higher):
- Click Export Data at the top of the analytics page
- Select export type:
- Post Metrics – Individual post performance data
- Channel Metrics – Account-level aggregated data (where available)
- Optionally set a date range
- Choose which metrics to include in the export
- Click Export to download as CSV
Exported CSV files can be opened in Excel, Google Sheets, or any spreadsheet application for further analysis.
Data Retention by Plan
Historical analytics data is retained based on your subscription plan:
| Plan | Data Retention | Available Timeframes |
|---|---|---|
| Free | 2 weeks | Up to Last 14 Days |
| Influencer | 6 months | Up to Last 6 Months |
| Business | 12 months | Up to Last 12 Months |
| Agency | 24 months | Up to Last 2 Years |
| Enterprise | Unlimited | All timeframes + custom |
Upgrade your plan to access longer historical data and more detailed analytics.
Platform-Specific Guides
For detailed information about each platform’s analytics features, see the individual guides: