Get comprehensive insights into your YouTube channel with Viraly Analytics. Track views, watch time, subscriber growth, engagement, geographic data, device metrics, traffic sources, and individual video performance.
Accessing YouTube Analytics
To view your YouTube analytics:
- Click Analytics in the top navigation
- Select your YouTube channel from the dropdown
- Use the timeframe picker to select your date range
Profile Overview
The Profile Overview displays key metrics with trend sparklines.
| Metric | Description |
|---|---|
| Views | Total video views |
| Watch Time | Total time spent watching (displayed in days and hours) |
| Likes | Total likes received |
| Dislikes | Total dislikes received |
| Comments | Total comments received |
| Shares | Number of times videos were shared |
| Subscribers Gained | New subscribers in the period |
| Subscribers Lost | Subscribers lost in the period |
| Average View % | Average percentage of video watched |
| Avg Duration | Average watch duration per view |
| Added to Playlists | Times videos were added to playlists |
| Removed from Playlists | Times videos were removed from playlists |
Click Customize Metrics to show or hide specific metrics from your dashboard.
Metrics Over Time
Track how your key metrics change over time with an interactive line chart. Select up to 10 metrics to display.
Available metrics include:
- Views
- Watch Time
- Likes
- Subscribers Gained
- Shares
Click the metric pills to toggle them on or off. Use Customize Metrics to select which metrics are available.
Top Countries by Engagement
See where your audience is most engaged with a sortable table showing metrics by country:
| Column | Description |
|---|---|
| Country | Country code with flag |
| Views | Total views from this country |
| Watch Time | Total watch time (in days and hours) |
| Likes | Likes from this country |
| Comments | Comments from this country |
| Shares | Shares from this country |
| Subs Gained | New subscribers from this country |
| Subs Lost | Unsubscribes from this country |
Click any column header to sort by that metric.
Device Metrics
Understand what devices your audience uses to watch your content.
Views by Device
Donut chart showing views breakdown by device type:
- Mobile — Phone views
- TV — Smart TV and connected TV views
- Tablet — Tablet device views
- Desktop — Computer views
- Game Console — Gaming console views
Watch Time by Device
Donut chart showing total watch time breakdown by device type (in minutes).
Traffic Sources
Understand how viewers find your videos.
Views by Source
Bar chart showing views from each traffic source with average view duration:
- Shorts — Views from YouTube Shorts feed
- Channel Page — Views from your channel page
- Subscribers Feed — Views from subscriber home feeds
- YouTube Search — Views from search results
Watch Time by Source
Bar chart showing total watch time from each traffic source (in minutes).
Demographics
Understand your audience composition.
Age Distribution
Horizontal bar chart showing viewer percentage by age group (13-17, 18-24, 25-34, 35-44, 45-54, 55-64, 65+).
Age + Gender Breakdown
Horizontal bar chart showing viewer distribution by both age group and gender (Female viewers in pink, Male viewers in blue).
Video Performance
See detailed metrics for each individual video in a sortable table.
| Column | Description |
|---|---|
| Video | Video title with thumbnail and publication date |
| Type | Content type icon (Video, Short) |
| Views | Total views for this video |
| Red Views | Views from YouTube Premium subscribers |
| Likes | Total likes on this video |
| Actions | Duplicate button to create a new post based on this video |
Click Columns to customize which metrics are displayed (16 available). Click any column header to sort.
Exporting Data
Export your YouTube analytics data (Influencer plan or higher):
- Click Export Data at the top of the analytics page
- Select which data to export
- Optionally set a date range
- Click Export to download as CSV
Data Retention by Plan
| Plan | Data Retention |
|---|---|
| Free | 2 weeks |
| Influencer | 6 months |
| Business | 12 months |
| Agency | 24 months |
| Enterprise | Unlimited |