Viewing YouTube Analytics

Updated February 4, 2026

Get comprehensive insights into your YouTube channel with Viraly Analytics. Track views, watch time, subscriber growth, engagement, geographic data, device metrics, traffic sources, and individual video performance.

Accessing YouTube Analytics

To view your YouTube analytics:

  1. Click Analytics in the top navigation
  2. Select your YouTube channel from the dropdown
  3. Use the timeframe picker to select your date range

Profile Overview

The Profile Overview displays key metrics with trend sparklines.

MetricDescription
ViewsTotal video views
Watch TimeTotal time spent watching (displayed in days and hours)
LikesTotal likes received
DislikesTotal dislikes received
CommentsTotal comments received
SharesNumber of times videos were shared
Subscribers GainedNew subscribers in the period
Subscribers LostSubscribers lost in the period
Average View %Average percentage of video watched
Avg DurationAverage watch duration per view
Added to PlaylistsTimes videos were added to playlists
Removed from PlaylistsTimes videos were removed from playlists

Click Customize Metrics to show or hide specific metrics from your dashboard.

Metrics Over Time

Track how your key metrics change over time with an interactive line chart. Select up to 10 metrics to display.

Available metrics include:

  • Views
  • Watch Time
  • Likes
  • Subscribers Gained
  • Shares

Click the metric pills to toggle them on or off. Use Customize Metrics to select which metrics are available.

Top Countries by Engagement

See where your audience is most engaged with a sortable table showing metrics by country:

ColumnDescription
CountryCountry code with flag
ViewsTotal views from this country
Watch TimeTotal watch time (in days and hours)
LikesLikes from this country
CommentsComments from this country
SharesShares from this country
Subs GainedNew subscribers from this country
Subs LostUnsubscribes from this country

Click any column header to sort by that metric.

Device Metrics

Understand what devices your audience uses to watch your content.

Views by Device

Donut chart showing views breakdown by device type:

  • Mobile — Phone views
  • TV — Smart TV and connected TV views
  • Tablet — Tablet device views
  • Desktop — Computer views
  • Game Console — Gaming console views

Watch Time by Device

Donut chart showing total watch time breakdown by device type (in minutes).

Traffic Sources

Understand how viewers find your videos.

Views by Source

Bar chart showing views from each traffic source with average view duration:

  • Shorts — Views from YouTube Shorts feed
  • Channel Page — Views from your channel page
  • Subscribers Feed — Views from subscriber home feeds
  • YouTube Search — Views from search results

Watch Time by Source

Bar chart showing total watch time from each traffic source (in minutes).

Demographics

Understand your audience composition.

Age Distribution

Horizontal bar chart showing viewer percentage by age group (13-17, 18-24, 25-34, 35-44, 45-54, 55-64, 65+).

Age + Gender Breakdown

Horizontal bar chart showing viewer distribution by both age group and gender (Female viewers in pink, Male viewers in blue).

Video Performance

See detailed metrics for each individual video in a sortable table.

ColumnDescription
VideoVideo title with thumbnail and publication date
TypeContent type icon (Video, Short)
ViewsTotal views for this video
Red ViewsViews from YouTube Premium subscribers
LikesTotal likes on this video
ActionsDuplicate button to create a new post based on this video

Click Columns to customize which metrics are displayed (16 available). Click any column header to sort.

Exporting Data

Export your YouTube analytics data (Influencer plan or higher):

  1. Click Export Data at the top of the analytics page
  2. Select which data to export
  3. Optionally set a date range
  4. Click Export to download as CSV

Data Retention by Plan

PlanData Retention
Free2 weeks
Influencer6 months
Business12 months
Agency24 months
EnterpriseUnlimited