Get comprehensive insights into your Instagram Professional account with Viraly Analytics. Track reach, engagement, content performance by type, audience demographics, follower growth, and individual post metrics.
Accessing Instagram Analytics
To view your Instagram analytics:
- Click Analytics in the top navigation
- Select your Instagram account from the dropdown
- Use the timeframe picker to select your date range
Note: Instagram analytics require a Professional account (Business or Creator). Personal accounts do not have access to analytics data.
Account Overview
The Account Overview displays key metrics with trend sparklines and period comparisons.
| Metric | Description |
|---|---|
| Reach | Number of unique accounts that saw your content |
| Accounts Engaged | Number of unique accounts that interacted with your content |
| Total Interactions | Sum of all engagement actions |
| Views | Total number of times your content was viewed |
| Likes | Total likes received |
| Comments | Total comments received |
| Shares | Number of times your content was shared |
| Saves | Number of times your content was saved |
| Replies | Replies to your Stories |
| Profile Link Taps | Taps on the link in your bio |
| Follows | New followers gained in the period |
| Unfollows | Followers lost in the period |
Click Customize Metrics to show or hide specific metrics from your dashboard.
Metrics Over Time
Track how your key metrics change over time with an interactive line chart. Select up to 10 metrics to display.
Available metrics include:
- Views
- Reach
- Likes
- Follows
- Total Interactions
Click the metric pills to toggle them on or off. Use Customize Metrics to select which metrics are available.
Content Performance by Type
Donut charts showing how different content types contribute to your overall metrics:
- Views — Total views broken down by content type
- Reach — Unique accounts reached by content type
- Total Interactions — Engagements by content type
- Likes — Likes by content type
- Comments — Comments by content type
- Shares — Shares by content type
- Saves — Saves by content type
Content types include: Stories, Posts, Reels, Carousels, IGTV, and Ads.
Metrics by Content Type
Detailed breakdown cards for each content type showing all metrics with percentage of total:
- Stories — Views, Reach, Total Interactions, Likes, Comments, Shares, Saves
- Carousels — Same metrics for carousel posts
- Posts — Same metrics for single image/video posts
- Reels — Same metrics for Reels
- IGTV — Same metrics for IGTV videos
- Ads — Same metrics for promoted content
- Carousel Items — Metrics for individual carousel slides
Use Sort by dropdown to sort cards by Most Views, Most Reach, Most Interactions, etc.
Reach Distribution
Reach by Audience Type
Donut chart showing the split between:
- Non-Followers — Accounts reached who don’t follow you
- Followers — Your existing followers reached
Reach by Content Type
Donut chart showing which content types reach the most accounts (Stories, Posts, Reels, Carousels, IGTV, Ads).
Reach, Views & Engagement Trends
Area chart showing reach and views trends over time, helping you identify patterns in content discovery.
Follower Growth
The Follows vs Unfollows chart tracks daily follower changes:
- Teal area — New followers gained each day
- Red area — Followers lost each day
Hover over the chart to see exact counts for any day.
Demographics
Understand your audience with detailed demographic breakdowns.
Metric Selection
Toggle between viewing demographics by:
- Reach — Who your content reaches
- Engagement — Who engages with your content
- Followers — Your follower base composition
Age & Gender Distribution
Bar chart showing audience distribution across age groups (13-17, 18-24, 25-34, 35-44, 45-54, 55-64, 65+) with breakdown by gender (Female, Male, Other).
Gender Distribution
Donut chart showing overall gender split with percentages.
Age Distribution
Horizontal bar chart showing audience percentage by age group.
Top Countries
Ranked list of countries where your audience is located, with country flags and percentage breakdowns.
Top Cities
Ranked list of cities where your audience is located, with percentage breakdowns.
Post Performance
See detailed metrics for each individual post in a sortable table.
| Column | Description |
|---|---|
| Post | Post content preview with thumbnail and publication date |
| Type | Content type icon (Post, Reel, Carousel, Story) |
| Impressions | Total times the post was displayed |
| Reach | Unique accounts that saw the post |
| Video Plays | Number of video plays (for video content) |
| Actions | Duplicate button to create a new post based on this one |
Click Columns to customize which metrics are displayed (13 available). Click any column header to sort.
Exporting Data
Export your Instagram analytics data (Influencer plan or higher):
- Click Export Data at the top of the analytics page
- Select which data to export
- Optionally set a date range
- Click Export to download as CSV
Data Retention by Plan
| Plan | Data Retention |
|---|---|
| Free | 2 weeks |
| Influencer | 6 months |
| Business | 12 months |
| Agency | 24 months |
| Enterprise | Unlimited |