Monitor your LinkedIn Page performance in Viraly with comprehensive analytics. Track page views, follower demographics across 6 dimensions, page view breakdowns by device and section, and individual post performance.
Accessing LinkedIn Analytics
To view your LinkedIn analytics:
- Click Analytics in the top navigation
- Select your LinkedIn Page from the channel dropdown
- Use the timeframe picker to select your date range
- Scroll through the 6 dashboard sections
Note: LinkedIn analytics require admin access to your LinkedIn Page.
Dashboard Sections Overview
The LinkedIn Analytics dashboard includes six comprehensive sections:
- Profile Overview – 22 page view and follower metrics
- Metrics Over Time – Interactive charts for any metric
- Follower Demographics – 6 demographic dimensions for followers
- Page Views Demographics – 6 demographic dimensions for page viewers
- Page View Breakdown – Device and page section analysis
- Post Performance – Individual post metrics table
Profile Overview
The Profile Overview displays 22 metrics with detailed page view breakdowns.
Total Page Views
| Metric | Description |
|---|---|
| Total Page Views | All views across your LinkedIn Page |
| Desktop Page Views | Views from desktop browsers |
| Mobile Page Views | Views from mobile devices |
Overview Page Views
| Metric | Description |
|---|---|
| Overview Page Views | Views of your main page |
| Desktop Overview Views | Desktop views of main page |
| Mobile Overview Views | Mobile views of main page |
Careers Page Views
| Metric | Description |
|---|---|
| Careers Page Views | Views of your careers section |
| Desktop Careers Views | Desktop views of careers |
| Mobile Careers Views | Mobile views of careers |
Jobs Page Views
| Metric | Description |
|---|---|
| Jobs Page Views | Views of your jobs listings |
| Desktop Jobs Views | Desktop views of jobs |
| Mobile Jobs Views | Mobile views of jobs |
Life At Page Views
| Metric | Description |
|---|---|
| Life At Page Views | Views of your culture section |
| Desktop Life At Views | Desktop views of culture |
| Mobile Life At Views | Mobile views of culture |
Button Clicks
| Metric | Description |
|---|---|
| Custom Button Clicks | Total clicks on your CTA button |
| Desktop Button Clicks | Desktop CTA clicks |
| Mobile Button Clicks | Mobile CTA clicks |
Follower Metrics
| Metric | Description |
|---|---|
| Organic Followers | Followers gained organically |
| Paid Followers | Followers gained through ads |
Follower Demographics
Understand your follower base across 6 demographic dimensions, each displayed as a donut chart:
By Country
Geographic distribution with country names and percentages.
By Industry
What industries your followers work in (Technology, Finance, Healthcare, etc.).
By Job Function
What roles your followers have (Marketing, Engineering, Sales, etc.).
By Seniority
Career level of your followers (Entry, Senior, Director, VP, C-Suite, etc.).
By Company Size
Size of companies your followers work at (1-10, 11-50, 51-200, 201-500, 500+, etc.).
By Association Type
How followers are connected to your company (Employees, Non-Employees).
Page Views Demographics
The same 6 demographic breakdowns, but for people who viewed your page (not just followers). This helps identify potential audience segments.
Page View Breakdown
Two donut charts showing how visitors interact with your page:
Device Breakdown
- Desktop – Views from computers
- Mobile – Views from phones and tablets
Page Type Breakdown
- Overview – Main company page
- Careers – Careers section
- Jobs – Job listings
- Life At – Company culture section
Post Performance
The Post Performance table shows detailed metrics for each post. Features include:
- Click column headers to sort by any metric
- Use the column visibility control to show/hide columns
- Pagination for browsing through all posts
- Edit or Clone actions for each post
Exporting Data
Export your LinkedIn analytics (Influencer plan or higher):
- Click Export Data at the top of the analytics page
- Select export type
- Optionally set a date range
- Choose which metrics to include
- Click Export to download as CSV
Data Retention by Plan
| Plan | Data Retention |
|---|---|
| Free | 2 weeks |
| Influencer | 6 months |
| Business | 12 months |
| Agency | 24 months |
| Enterprise | Unlimited |