Monitor your Pinterest performance in Viraly with comprehensive analytics. Track 14+ metrics including impressions, engagement rates, outbound clicks, saves, and video performance with powerful filtering options.
Requirements
Pinterest analytics require:
- Business account: Personal accounts have limited API access
- Connected via OAuth: Your account must be connected through Viraly
Accessing Pinterest Analytics
To view your Pinterest analytics:
- Click Analytics in the top navigation
- Select your Pinterest account from the channel dropdown
- Use the timeframe picker (Last 7, 14, 30, or 90 days)
- Apply filters as needed
Dashboard Sections Overview
The Pinterest Analytics dashboard includes:
- Account Analytics – Aggregated metrics with filters and charts
- Pin Performance – Individual pin metrics table
Filter Controls
Pinterest analytics include powerful filtering to segment your data:
| Filter | Options |
|---|---|
| Timeframe | Last 7 Days, Last 14 Days, Last 30 Days, Last 90 Days |
| From Claimed Content | Both, Claimed Only, Not Claimed |
| Pin Format | All, Standard, Video, Idea, Product |
| App Types | All, Mobile, Tablet, Web |
| Content Type | All, Owned, Earned, Paid |
| Source | All, Your Pins, Other Pins, Ads |
| Split Field | No Split, By Pin Format, By Source, By App Type |
The Split Field option lets you break down metrics by a dimension to compare performance across segments.
Aggregated Metrics
The Account Analytics panel displays 14 key metrics:
Impression & Engagement
| Metric | Description |
|---|---|
| Impressions | Number of times your pins were shown |
| Total Engagements | All engagement actions on your pins |
| Engagement Rate | Engagements divided by impressions |
Click Metrics
| Metric | Description |
|---|---|
| Pin Clicks | Clicks to view pin details |
| Pin Click Rate | Pin clicks divided by impressions |
| Outbound Clicks | Clicks to your website |
| Outbound Click Rate | Outbound clicks divided by impressions |
Save Metrics
| Metric | Description |
|---|---|
| Saves | Number of times pins were saved |
| Save Rate | Saves divided by impressions |
Video Metrics
| Metric | Description |
|---|---|
| Video Starts | Number of times video pins started playing |
| 10s Video Views | Views lasting at least 10 seconds |
| MRC Video Views | Views meeting MRC viewability standard |
| Avg Watch Time | Average seconds watched per video |
| V50 Watch Time | Time with 50%+ of video visible |
| 95% Video Views | Views reaching 95% completion |
Metrics Chart
An interactive line chart displaying daily metrics over your selected timeframe:
- Select any metric to visualize
- When using Split Field, see comparison lines for each segment
- Hover for exact daily values
Pin Performance
The Pin Performance table shows detailed metrics for each individual pin. Features include:
- Filter by Board or Creative Type
- Click column headers to sort by any metric
- Use the column visibility control to show/hide columns
- Pagination for browsing through all pins
- Edit or Clone actions for each pin
Exporting Data
Export your Pinterest analytics (Influencer plan or higher):
- Click Export Data at the top of the analytics page
- Select export type
- Optionally set a date range
- Choose which metrics to include
- Click Export to download as CSV
Data Retention by Plan
| Plan | Data Retention |
|---|---|
| Free | 2 weeks |
| Influencer | 6 months |
| Business | 12 months |
| Agency | 24 months |
| Enterprise | Unlimited |