Ask Viraly is the AI assistant built into Viraly. You chat with it in plain words, and it answers questions about your posts, inbox and analytics, and makes changes for you once you confirm them. You may also see it called Copilot: its monthly allowance is shown as Copilot actions on your subscription page. Both names mean the same assistant.
What Ask Viraly is
Most Viraly tools do one job on one screen. Ask Viraly works across your whole account. It can read your calendar, posts, analytics, inbox, ideas, hashtag lists and media library, and it can make changes in them for you. You tell it what you want, it works out the steps, and it shows you what it is about to change before it changes anything.
It is useful when a job would otherwise take many clicks or several screens, for example planning a week of posts, finding out why last month went better than this one, or catching up on comments.
Opening Ask Viraly
- Click Ask Viraly in the top bar of the app (on a phone it shows as an icon).
- Press Ctrl + . on Windows or Cmd + . on a Mac.
- Click the floating Ask Viraly bar at the bottom right of the page (on larger screens).
- In the post composer, use the Ask Viraly button inside the editor.
Ask Viraly works on the social set you have open. Each conversation is saved with that social set, so you can come back to an earlier one from the conversation list. The suggested questions change with the page you are on: the calendar, the inbox or analytics.
What you can ask it
Plan and schedule
- “What is scheduled for next week?”
- “Find free slots for my newest drafts.”
- “Draft three posts for next week based on my best performers.”
- “Move all of Friday’s posts to Monday morning.”
Analytics
- “What did my best post this week do?”
- “Compare this week with last week.”
- “Which posts did best last month, and what do they have in common?”
- “When do my posts do best?”
Inbox
- “Which comments still need a reply?”
- “Summarise today’s conversations.”
- “Draft a reply to the oldest question.”
Library and account
- “Save these five ideas to my Ideas board.”
- “Create a hashtag list for our spring campaign.”
- “Which channels need reconnecting?”
Refine ideas in a conversation
Ask Viraly is a real conversation, not a one-shot generator. It remembers what you have said in the chat, so you can go back and forth until the result is right:
- “Write three post ideas for our product launch.”
- “Make the second one more playful and shorter.”
- “Now write a LinkedIn version of it.”
- “Schedule both for Tuesday at 10am.”
Because it can look at your own posts and analytics, its suggestions are based on what has worked for your account, not on a blank page.
Do many things at once
Ask Viraly can handle a batch of work in a single request, which saves a lot of clicking. For example:
- Schedule a whole batch of posts across your channels.
- Move dozens of posts to new times at once (up to 50 posts with one confirmation).
- Add a category to a group of posts, or remove one.
- Save several ideas to your Ideas board.
- Create or update your hashtag lists.
- Move a set of files into another collection of your media library (up to 100 at a time).
Very large jobs can take more than one request. Ask Viraly tells you what it finished, and you can ask it to carry on.
Working with you inside the app
Ask Viraly does not only answer in text. It knows which page you are on and can take you where you need to go:
- Open any screen of the app, for example the analytics page or your settings.
- Open the calendar on the week it just planned.
- Open a post, or an inbox conversation.
- Open the post composer with a draft already filled in, so you can finish it yourself.
- Give you a file to download, for example an export as a CSV.
You stay in control
- Questions run straight away. Reading your posts, analytics or inbox never changes anything.
- Changes show a card first. Before Ask Viraly schedules, moves, edits or deletes something, it shows an action card with the details. You can Confirm it, Edit it, or Decline it.
- Skip repeat questions if you want. For some everyday changes the card offers Do not ask again in this social set. Anything that reaches outside Viraly, such as publishing a post, always asks.
- Undo. Every change Ask Viraly makes is listed on its Activity page, with Undo for 30 days. A few changes cannot be undone, for example deleting a media file, and the card tells you so before you confirm.
Your brand brief
On the Brand brief page you can describe your brand’s voice, what to avoid and any house rules. Ask Viraly reads the brief before every answer, so captions and replies sound like you. You can write one brief for the whole workspace or a separate one for a single social set.
Routines and reports
Routines are jobs Ask Viraly runs in the background on a schedule, without you asking each time. Switch them on from the Routines page. Their reports land on the Reports page, and anything they prepare waits for you to review.
Watch and report
- Weekly performance digest: the last 7 days against the 7 before, with your top and weakest posts.
- Monthly report: on the 1st, a summary of last month per channel and per category.
- Anomaly alerts: sudden drops or spikes in followers or engagement, failed publishes, a channel that stopped syncing.
- Channel health watch: channels that need reconnecting, and posts that would fail because of them.
- Pre-flight check: checks every post due in the next 48 hours for problems.
- Competitor watch: your competitors’ top posts and what changed in their posting.
- Inbox digest: what is waiting for a reply, oldest first.
Prepare work for you to review
- Inbox triage: labels and prioritises new conversations. It never replies.
- Suggested replies: drafts replies to questions and leads as internal notes. A person sends them.
- Weekly content drafts: next week’s drafts from your ideas, feeds and best posts, each with a suggested time. It schedules nothing.
- Recycle top performers: fresh drafts of your best older posts.
- Feed to drafts: drafts from new feed items that match your keywords.
- Alt text: writes missing alt text for images in your drafts and scheduled posts.
- Pre-flight auto-fix: applies only the safe fixes you allow, such as missing alt text. It never edits captions.
- Hashtag refresh: suggests new hashtag lists from your recent results. It never changes an existing list.
- Competitor ideas: idea cards based on what worked for your competitors.
- Media library tidy: collects unused and duplicate files for you to review. It never deletes anything.
Routines are part of every paid plan. Routines that publish or schedule posts on their own are not available yet.
Ask Viraly and the AI Caption and Image Generators
The AI Caption Generator and the AI Image Generator in the post composer help with one post at a time. You give them a short brief, they give you a result, and you can adjust a caption with a few buttons such as Shorten or Rephrase. They stay exactly as they are, and using them never uses Copilot actions.
Ask Viraly does not replace them. It is for the work around your posts: looking across your calendar, analytics and inbox, refining ideas with you in a conversation, and doing tasks with several steps. If you are happy creating posts yourself with the caption and image tools, you do not need Ask Viraly.
AI images count towards your plan’s monthly AI image limit however you make them: in the composer, with Ask Viraly, or through MCP.
Copilot actions and pricing
What counts as an action
Every plan includes a monthly number of Copilot actions at no extra cost. One request to Ask Viraly usually uses 1 action, and a very long task can use a few more. Each routine run counts the same way.
Actions included in each plan
- Free: 30 actions a month. You can ask questions, but Ask Viraly cannot make changes, and routines are not included.
- Influencer: 300 actions a month.
- Business: 1,500 actions a month.
- Agency: 5,000 actions a month.
- Enterprise: 20,000 actions a month, or the amount agreed for your workspace.
Actions are shared by everyone in the workspace and reset at the start of each calendar month. The meter at the bottom of the Ask Viraly panel shows what is left, and so does Settings > Subscription under Copilot actions. You get a notice when 80% and 100% are used.
When you run out
Ask Viraly pauses until next month. Nothing is charged automatically. If you want more before then, you can upgrade your plan or add action packs.
Action packs
Each action pack adds 500 actions a month for $9 a month, or $90 a year. Packs are for paid plans, and the workspace owner adds or removes them under Settings > Subscription > Buy action packs. They renew with your subscription until you remove them. Workspaces billed through Shopify cannot add packs yet; upgrade the plan instead.
Ask Viraly and MCP
You can also use Viraly from AI apps such as ChatGPT, Claude, Codex or Cursor by connecting them through MCP (see Connecting Viraly to Claude, ChatGPT and Cursor). Both let you manage Viraly by chatting with an AI, and they can do many of the same things. The difference is where you work.
Ask Viraly
- Lives inside Viraly, on the page you are working on.
- Opens screens for you, such as the calendar, a post or the composer with a draft filled in.
- Shows a card before each change, with Undo afterwards on the Activity page.
- Runs routines and reports in the background.
- Uses your brand brief.
- Uses the Copilot actions included in your plan.
ChatGPT, Claude or Codex through MCP
- Lives in the AI app you already use.
- One conversation can mix Viraly with everything else that app does, such as researching a topic online or working from your own files.
- Whether it asks before making a change depends on that app and its settings. Changes made this way have no Ask Viraly card and no Undo.
- Cannot open screens in Viraly or run Viraly’s routines.
- Uses your plan with that AI app. It never uses Copilot actions.
You can use either one, or both. MCP does not need Ask Viraly switched on, and it is available on every plan, including Free.
Who can use Ask Viraly
- Owners and members can use Ask Viraly within the permissions of their role (see User roles and permissions).
- Members with the Client role can ask questions and approve or reject posts waiting for approval, but cannot make other changes.
- Owners and members set up routines. Client-role members can see them and decide approvals.
- The workspace owner can switch Ask Viraly off for the whole workspace on the Brand brief page.
- Conversations you have not used for 12 months are deleted.
Frequently asked questions
Is Copilot the same as Ask Viraly?
Yes. Ask Viraly is the assistant’s name in the app, and Copilot actions is the name of its monthly allowance.
Do I have to pay extra to use Ask Viraly?
No. Your plan includes a monthly number of Copilot actions. Action packs are optional, for when you use up your monthly amount and want more.
Do the AI Caption Generator and AI Image Generator use Copilot actions?
No. They work as before. AI images count towards your plan’s monthly AI image limit, not towards Copilot actions.
Does using Viraly from ChatGPT, Claude or Codex use Copilot actions?
No. When you use Viraly through MCP, the AI part runs in that app, under your plan with it. Nothing you do there uses Copilot actions, including analysing performance, researching content, managing scheduled posts, or asking Viraly to write a caption or make an image.
Will Ask Viraly change anything without asking me?
No. Every change shows a card you confirm, unless you chose Do not ask again in this social set for that kind of change. Publishing and other actions that reach outside Viraly always ask. Routines prepare work for you to review and do not publish anything.
What happens when I run out of actions?
Ask Viraly pauses until the start of next month. You are never charged automatically. You can upgrade your plan or add action packs if you need more sooner.
Can I turn Ask Viraly off?
Yes. The workspace owner can switch it off for the whole workspace on the Brand brief page.