Connecting Google Analytics 4 to Your Bio Page

Connect Google Analytics 4 to your Link in Bio page to track visitor behavior, measure link clicks, and gain insights into how people interact with your bio page.

What is Google Analytics 4?

Google Analytics 4 (GA4) is Google’s latest analytics platform that tracks user interactions across websites and apps. With GA4 connected to your bio page, you can:

• Track page views: See how many people visit your bio page
• Measure engagement: Understand how visitors interact with your links
• Analyze traffic sources: See where your visitors come from
• Understand your audience: Get demographics and interest data
• Create custom reports: Build reports specific to your needs

Requirements

• Viraly Plan: Influencer plan or higher
• Google Account: Access to Google Analytics
• GA4 Property: A GA4 property with a web data stream

Finding Your Measurement ID

Your Measurement ID starts with “G-” followed by alphanumeric characters.

1. Go to Google Analytics
2. Click the Admin gear icon (bottom left)
3. In the Property column, click Data Streams
4. Select your web data stream (or create one)
5. Copy the Measurement ID (starts with G-)

The Measurement ID looks like: G-XXXXXXXXXX

Connecting Google Analytics 4

There are two ways to connect Google Analytics 4 to your Link in Bio page:

Method 1: From the Link in Bio Editor

1. Open your bio page in the Viraly editor
2. Click Analytics in the left sidebar
3. Click the Pixel Tracking tab
4. Select the Google Analytics 4 tab
5. Enter your Measurement ID (G-XXXXXXXXXX)
6. Click Save Changes

Method 2: From API Integrations

1. Click on your workspace dropdown in the top right corner
2. Select API Integrations
3. Go to the Analytics & Tracking tab
4. Find Google Analytics 4 and click Connect
5. Enter an Integration Name (e.g., “Google Analytics 4 Account”)
6. Enter your Measurement ID
7. Click Save Integration

Google Analytics will begin collecting data from your bio page immediately.

Events Tracked

Viraly automatically sends these events to Google Analytics 4:

Page-Level Events

Event	When It Fires
page_view	When someone loads your bio page
view_item	When the page content is displayed

Link Click Events

Every link click fires a click event with these parameters:

Parameter	Description
event_category	Type of link (Social Link, Custom Link, Tipping Link, Auto-Added Link)
event_label	The link title/name
link_url	The destination URL

Content Interaction Events

When visitors interact with media or grid items:

Event	Parameters
select_content	content_type, content_id

Viewing Your Data

Real-Time Reports

1. Go to Google Analytics
2. Click Reports in the left sidebar
3. Select Realtime
4. View active users on your bio page

Event Reports

1. Go to Reports → Engagement → Events
2. Find “click” events to see link click data
3. Click an event to see detailed parameters

Creating Custom Reports

For more detailed analysis, create a custom exploration:

1. Go to Explore in the left sidebar
2. Create a new exploration
3. Add dimensions: event_category, event_label
4. Add metrics: Event count, Users
5. Filter by page_location containing your bio page URL