Troubleshooting Instagram connections

Last updated: August 20, 2025

  1. Checking your Instagram account type
  2. Converting your Instagram account
  3. Reconverting your Instagram account
  4. Reauthorizing the connection between Instagram and Viraly

Checking your Instagram account type (Instagram-specific)

If you’re connecting Instagram, first you’ll need to ensure that your Instagram is set up as a professional (Business or Creator) account.

Unsure of which type of Instagram account you have? 

Ensure that your Instagram is set up as a professional (Business or Creator) account.

  1. Open the Instagram app and go to your profile.
  2. Tap the three-line menu in the upper-right corner.
    • If you see Business tools and controls or Creator tools and controls, you’re set.
    • If you see Account type and tools, you have a personal profile and need to switch to a professional account.

If your account is a personal account, you’ll need to convert your account to a professional account using the steps below.

Converting your Instagram to a business or creator account

Open the Instagram app on your mobile device and tap the menu button in the upper right corner.

Scroll down to For professionals and tap Account type and tools.

Tap Switch to professional accountNote: If you don’t see “Switch to professional account,” but do see “Business tools and controls,” you’re already set and can try connecting or refreshing your Instagram account in Viraly again.

Tap continue until you reach the category page. Select a category.

Select creator or business. Your Instagram account will now be a professional account.

Once your account has been converted to a professional account, head back to Viraly and try connecting or refreshing your Instagram account.

Reconverting your Instagram account

In certain cases, such as when your Instagram account is set up as a business or creator account but you’re encountering errors while trying to publish posts, you may need to revert your Instagram account to a personal profile and then convert it back to a professional account.

⚠️ Important: When switching back to a personal profile, all of your Instagram Insights will be lost. It’s recommended to review and save your Insights before making this change.

  1. Open the Instagram app on your mobile device and go to Settings.
  2. Tap Account.
  3. Select Switch to personal account, and then tap Switch back to confirm.

Once your Instagram account has been switched to a personal profile, follow the steps mentioned earlier to convert to a business or creator account.

Reauthorizing the connection between Instagram and Viraly

If you’re still unable to connect your Instagram account after trying the previous steps, reauthorizing the connection between Viraly and Instagram may be necessary. Follow these steps:

  1. In the mobile Instagram app, go to your Profile screen and click the small three-line menu button at the top right corner of the screen, then scroll down and select Website permissions > Apps and websites.
  2. Find Viraly in the list of apps and click Remove.
  3. A pop-up will appear asking for confirmation to remove Viraly. Click Remove.
    Note: This action removes the Viraly app integration from your Instagram account. This doesn’t remove your Viraly account.
  4. Return to Viraly and try reconnecting your Instagram account. Make sure to accept all requested permissions during the authorization process.

📝 Reminder: You’ll see an option to “Choose what you allow” during this step. Instagram requires this, but altering any permissions will prevent Viraly from managing your Instagram account.

If you’re still having issues, feel free to reach out to us at contact@viraly.io with the error details, and we’ll be happy to help troubleshoot!